Motion29
- Company typePrivate
- Founded2006
- HeadquartersBlackwood, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Motion29 firmographics
Firmographics- Name
- Motion29
- Legal name
- Motion29 Limited
- Website
- https://motion29.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Motion29 industry classification
Industry- Product category
- Industrial Automation Components
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Relay and Industrial Control Manufacturing (335314)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electronic Components & Accessories (3670), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)
- akta.pro secondary industries
- Actuators & Motion Devices (Linear, Rotary, Electric Actuators for Motion Control) (IMAHAGAG), Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH)
Keywords
Where Motion29 is headquartered
LocationHeadquarters
- HQ city
- Blackwood
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Motion29 business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Industrial Component Sales: Motion29 generates revenue through the sale of industrial automation components including safety edges, signal lights, LED lighting, connectors, ATEX equipment, and radio remote controls. Products are sold with both standard and made-to-measure configurations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with volume discounts |
| Unit Pricing | Pay-as-you-go | Premium LED workplace luminaires |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Motion29 product offering
Product offeringCore offering
Motion29 develops and supplies value-engineered industrial automation components and systems to the industrial and mobile automation markets. Its portfolio includes safety edges and pressure-sensitive mats, LED signal towers and beacons, LED workplace and machine lighting, industrial circular connectors (M12/M8), ATEX-certified explosion-safe equipment, control and sensing devices, and industrial radio remote control systems. The company provides bespoke/custom-built solutions alongside standard catalogue products, backed by after-sales technical service and support.
Product overview
Motion29 is a B2B industrial automation supplier offering a portfolio of safety, indication, connectivity, and remote control products. The core product categories include Safety Edges & Mats (Bircher safety edges, wired/wireless switching, pressure mats), Signal Lights & Sounders (LED signal towers 25-100mm, beacons, traffic lights, USB signals), LED Lighting (workplace, machine, and industrial luminaires including UNILED, CENALED, SYSTEMLED series), Connectors (M12/M8 industrial connectors including Binder brand), ATEX Explosion-Safe products, Control & Sensing (relays, vehicle detectors, power supplies), and Radio Remote Controls. The company serves industrial and mobile automation markets with a focus on bespoke solutions for harsh environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Safety Edges & Mats Safety edges and pressure-sensitive mats for industrial machine safety, including Bircher safety edges (ClickLine, ExpertLine, CoverLine, S-Line), wired and wireless (XRF) switching solutions, and safety mat accessories for industrial manufacturers and machine builders.
- Signal Lights & Sounders LED signal towers (25mm to 100mm), static/rotating/flashing beacons, traffic light solutions, USB signal lights, and audible alarms for industrial indication and signaling applications.
- LED Lighting LED workplace, machine, and industrial lighting solutions including UNILED, SYSTEMLED, and CENALED luminaires, spot lights, and accessories for industrial environments, featuring tunable white technology with colour rendering index Ra >98.
- Industrial Connectors Industrial circular connectors including M12 A-Code and S-Code connectors, M8 connectors, solenoid connectors (EN175301-80), and associated accessories for industrial automation connectivity.
- ATEX Explosion-Safe Products ATEX-certified signal lights, LED lighting, sensors, time-lapse cameras, and door magnets for use in explosive atmospheres (Zone 1, 21, 2, and 22).
- Control & Sensing Durakool relays and bases, vehicle detectors and sensors (microwave motion detectors, loop detectors, photo-electric sensors), power supply units, and traffic light solutions for industrial control and sensing applications.
- Radio Remote Controls Industrial radio remote control systems including ORION, UD Series, Beta Series, Gama Series, Pika & Moka Series, and RadioSafe products for safety-critical wireless control of machinery and equipment.
Quantifiable outcome
- Colour rendering index up to Ra >98, approximating natural sunlight quality
- +2 more outcomes
Companies that use Motion29
Customer profileSegments3 records
Ideal customer profiles3 records
Motion29 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Motion29 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- BirchercoreBircher is a key supplier for safety edges, providing ClickLine, ExpertLine, CoverLine, and S-Line safety edge products that Motion29 supplies to the industrial automation market.
- Jay GroupcoreJay Group supplies industrial radio remote control systems including ORION, UD Series, Beta Series, Gama Series, Pika & Moka Series, and RadioSafe products through Motion29.
- LED2WORKcoreLED2WORK provides LED machine lighting products including UNILED and SYSTEMLED luminaires for workplace, machine, and industrial lighting applications.
- BindercoreBinder, headquartered in Neckarsulm, Germany, is a family-owned company and leading specialist for circular connectors. They manufacture industrial connectors including M12, M8 variants used in automation, medical technology, and sensor applications. Binder employs around 2,000 people worldwide across Germany, Austria, China, France, Hungary, Netherlands, Singapore, Sweden, Switzerland, UK, and USA.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Motion29 competitors and assessment
Company assessmentBroad incumbents
- Farnell (element14): Multi-category electronic and industrial components distributor with strong UK presence. Sells connectors, automation components, and related peripherals to the same B2B industrial customer base as Motion29.
- Phoenix Contact: Global market leader in industrial connectivity, automation, and electronic interface systems. Overlaps Motion29's connector and relay categories with a much broader product portfolio and direct UK sales presence.
- Wago: German industrial automation specialist offering connectors, relays, and control components. Competes with Motion29's connector and relay lines, with deeper engineering resources and a global sales network.
- Distrelec: European industrial automation, electronics, and maintenance products distributor. Competes with Motion29 across connectors, control, and safety categories, particularly for UK and European industrial customers.
- Mouser Electronics: UK-operated electronic components distributor serving industrial and OEM customers. Overlaps Motion29's connector and sensor product lines with a vastly larger catalogue and global logistics capability.
- RS Components: UK-headquartered broad-line industrial and electronic components distributor serving industrial automation customers. RS is a much larger competitor with overlapping categories (connectors, safety, lighting, control) but a vastly broader catalogue and global scale.
Direct peers
- Radwell International: Industrial automation and MRO parts distributor specialising in hard-to-find and legacy components. Comparable niche-distribution model with value-added engineering services akin to Motion29's bespoke safety edge work.
- AutomationDirect: Direct-to-customer industrial automation components supplier with publicly listed low pricing and broad SKU coverage of PLCs, sensors, connectors, and safety devices. Closely comparable business model and pricing transparency to Motion29.
Emerging players
- LED2WORK UK: LED2WORK is Motion29's principal machine-lighting supplier; if LED2WORK establishes a direct UK sales channel it would compete directly with Motion29's premium LED lighting line while bypassing the partner.
- Binder (direct): Binder is both a Motion29 supplier and a potential direct competitor if it expands UK direct sales. Same industrial M12/M8 connector product line with broader global footprint and OEM relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Motion29 social profiles
Digital presenceMotion29 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motion29 leadership team
Management profileNumber of profiles
Profiles2 records
Motion29 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motion29 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motion29
What does Motion29 do?
Motion29 develops and supplies value-engineered industrial automation components and systems to the industrial and mobile automation markets. Its portfolio includes safety edges and pressure-sensitive mats, LED signal towers and beacons, LED workplace and machine lighting, industrial circular connectors (M12/M8), ATEX-certified explosion-safe equipment, control and sensing devices, and industrial radio remote control systems. The company provides bespoke/custom-built solutions alongside standard catalogue products, backed by after-sales technical service and support.
Is Motion29 a public or private company?
Motion29 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motion29 founded?
Motion29 was founded in 2006. It employs 1 to 10 people.
Where is Motion29 based?
Motion29 is headquartered in Blackwood, United Kingdom, in the Europe region.
How does Motion29 make money?
One revenue line is on record: industrial Component Sales.
Who are Motion29's main competitors?
Broad incumbents on record are Farnell (element14), Phoenix Contact, Wago, Distrelec, Mouser Electronics and RS Components. Direct peers are Radwell International and AutomationDirect. Emerging players are LED2WORK UK and Binder (direct).
Does Motion29 have an API?
No public API is recorded for Motion29.
What industry is Motion29 in?
Motion29's product category is Industrial Automation Components. Its primary akta.pro industry code is IMAGABAG, Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers), with a secondary code of IMAHAGAG, Actuators & Motion Devices (Linear, Rotary, Electric Actuators for Motion Control). Its NAICS code is 334513 and its SIC code is 3823.