What Bircher does

Bircher AG is a Swiss painting and plastering services company headquartered in Suhr, Canton of Aargau, founded in 1926 and operating 51–100 employees. The firm delivers interior and exterior painting, wallpapering, plastering, façade renovation, industrial lacquering, signage, color consultation, and interior decoration services to private homeowners, commercial and industrial businesses, architects and general contractors, property management firms, and public-sector clients across the Aarau-Olten-Baden-Frick-Fricktal-Basel corridor of northwestern Switzerland. Its service network spans six branch offices supported by mobile workshops ("rollende Werkstätten") for rapid on-site deployment, complemented by a small equipment-rental stream (a 21-meter mobile elevated work platform). Bircher AG also maintains a sister-company relationship with MALER VOGEL AG (Fricktal), co-owns the VirtuellBau multi-trade construction network, and partners with Wohn Ambiente (curtain/interior design), VOGEL Trocknungstechnik (drying), and a panel of paint/coating suppliers (Caparol, KABE, Greutol, SILFA, Dold, Kt.COLOR, Aarolac).

The company generates revenue primarily through project-based professional services fees on a quote-driven basis, with no public pricing disclosure beyond the published CHF 150/day rate for the Hebebühne rental. Specialized higher-margin offerings include AI DO seamless wall coatings for wet areas, ultra-thin natural stone panels (Echtstein-Paneelen), acoustic ceiling solutions, high-performance thermal insulation systems (HLWD), heritage preservation services, and SIA 451 electronic devisering. Bircher AG is the largest apprentice-training company in the Canton of Aargau painting/plastering trade, with over 10 apprentices across 4 professions and 5 new apprentices onboarded in 2025, providing a structural pipeline of qualified tradespeople. The firm is privately held with no parent company, no subsidiaries, no external funding, and no disclosed revenue. It markets through its website (bircherag.ch), Facebook, and an email newsletter distributed via Mailchimp/Active Campaign/WhatsApp.

Name

Bircher

Legal name

BIRCHER AG

Website

https://bircherag.ch

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

51–100 employees

Short description

Bircher AG is a Swiss painting and plastering services firm founded in 1926, serving private, commercial, public-sector, and architectural clients across northwestern Switzerland through six branch offices and mobile workshops, with a workforce of 51–100 employees.

Ownership category

akta.pro rank

Product category

Painting and Plastering Services

NAICS

Drywall and Insulation Contractors (238310), Siding Contractors (23817)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)

akta.pro secondary industries

Exterior Painting & Surface Coatings (HSAPAKAF), Texture, Skim Coating & Decorative Finishes (Popcorn Removal, Knockdown, Venetian) (HSAPAHAF), Shop Finishing & Surface Treatment (Staining, Painting, Lacquer) (HSAPAIAL)

Keywords

• Painting services
• Plastering services
• Facade renovation
• Interior design
• Thermal insulation

Headquarters

HQ city

Suhr

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Painting Services: Interior and exterior painting for residential and commercial properties, including facades. Revenue generated through project-based service fees.
2. Plastering/Gypsum Services: Plastering and gypsum work for construction, renovation, and restoration projects.
3. Facade Renovation and Energy Insulation: Facade renovation services including thermal insulation to improve energy efficiency.
4. Equipment Rental: Mobile elevated work platform (Hebebühne) rental service for heights up to 21m, rentable by the hour, half-day, day, or week.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Bircher AG provides professional painting (Malen), plastering (Gipsen), wallpapering (Tapezieren), façade renovation (Fassaden), lacquering (Lackierwerk), signage (Beschriften), and color design (Farbgestaltung) services to residential, commercial, industrial, and public sector clients. The company also delivers specialized services including thermal insulation, heritage preservation, acoustic solutions, seamless wall coatings (AI DO), and natural stone panels, complemented by equipment rental (21m mobile elevated work platform) and electronic quotation services supporting SIA 451 construction planning standards.

Product overview

Bircher AG operates as a painting and plastering company (Maler und Gipser) offering a comprehensive range of construction and finishing services. The core service portfolio includes painting (Malen), wallpapering (Tapezieren), facades (Fassaden), plastering (Gipsen), lacquering (Lackierwerk), and color design (Farbgestaltung). The company provides specialized offerings including AI DO seamless wall coating, natural stone panels (Echtstein-Paneelen), acoustic solutions (Schall/Akustik), thermal insulation (Energetische Wärmedämmung), heritage preservation (Denkmalschutz), and mobile workshop services (Rollende Werkstatt). Bircher AG also offers equipment rental including a 21-meter mobile elevated work platform (Hebebühne) and digital services through SIA 451 electronic devisering. The company includes a subsidiary, Maler Vogel AG, which specializes in living space design and curtain consultation, and partners with VOGEL Trocknungstechnik for drying technology, Wohn Ambiente for interior decoration, and is a member of the VirtuellBau construction network.

Differentiator

Problem solved

Functional benefit

Products and services

• Painting Services (Malen) Interior and exterior painting services for residential, commercial, and public buildings.
• Plastering Services (Gipsen) Plastering and drywall construction services for residential, commercial, and public buildings.
• Façade Services (Fassaden) Façade renovation and protection services to preserve building value and appearance, including thermal insulation integration.
• Wallpapering Services (Tapezieren) Wallpapering services including digital print wallpapers with custom designs.
• Lacquering Services (Lackierwerk) Industrial and decorative lacquering services for various surfaces.
• Color Design Services (Farbgestaltung) Professional color consultation and design services for interior and exterior spaces.
• Signage Services (Beschriften) Building signage and labeling systems for orientation, identification, and corporate identity.
• Living Space Design (Wohnraum-Gestaltung) Interior design services combining curtain decoration and color design, delivered in partnership with Maler Vogel and Wohn Ambiente for residential interior projects.
• Mobile Elevated Work Platform Rental (Hebebühne) 21-meter self-propelled mobile elevated work platform available for rent by half-day, day, or week at CHF 150.00 plus VAT; requires standard car driver's license.
• AI DO Seamless Wall Coating (Fugenlose Wandbeschichtung) Certified seamless wall coating system for wet areas as an alternative to tiles, available in nearly unlimited colors (NCS/RAL).
• Thermal Insulation (Energetische Wärmedämmung) Energy-efficient thermal insulation systems including high-performance insulation materials (HLWD) with 2-5x better thermal conductivity.
• Natural Stone Panels (Echtstein-Paneelen) Real stone panels made from authentic colored and quartzite slate, ultra-thin (1.5-2mm) with polyester/glass fiber backing.
• Acoustic Solutions (Schall/Akustik) Acoustic ceiling solutions to absorb sound and create comfortable atmosphere in living and working spaces.
• Natural Colors and Plasters (Natürliche Farben & Putze) Ecological paint and plaster products avoiding volatile organic solvents (VOC), supported by the company's own wastewater treatment system.
• Heritage Preservation (Denkmalschutz/-pflege) Heritage building restoration and protection services for historically significant buildings.
• Electronic Quotation System (Elektronische Devisierung | SIA 451) Electronic quotation system supporting SIA 451 interface, Excel, Word, and NPK catalogs for construction planning software compatibility.
• Renovation and Refurbishment Services (Renovieren / Umbauen / Sanieren) Comprehensive renovation, conversion, and refurbishment services for residential and commercial properties, including specialized solutions via the VirtuellBau partnership.
• Mobile Workshop Service (Rollende Werkstatt) Mobile workshop service for quick, on-site execution of painting and repair work, bringing all necessary tools and personnel directly to customer locations.

Quantifiable outcome

• Largest training company in painting/plastering trade in Canton of Aargau

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MALER VOGEL AGcoreStrategic or Co-development PartnerSister company operating in the Fricktal region (Frick, Laufenburg, Rheinfelden, Birsfelden/Basel). The two companies collaborate on apprentice training and share resources for larger projects. BIRCHER AG is the larger entity based in Suhr/Aarau.
• WOHN AMBIENTEminorStrategic or Co-development PartnerPartner firm for interior design services, specifically curtain decoration and living space design. Collaborates on residential interior projects.
• VOGEL TROCKNUNGS-TECHNIKminorStrategic or Co-development PartnerPartner company for drying technology services, complementing painting and renovation work in the Frick-Laufenburg-Suhr/Aarau region.
• VirtuellBaucoreStrategic or Co-development PartnerMember and co-owner of VirtuellBau network - organized, realized, guaranteed. A group of complementary construction trade companies that coordinate on complex projects requiring multiple disciplines.
• KABE Karl Bubenhofer AGminorOthersPaint and coating supplier partner
• AarolacminorOthersPaint and coating supplier partner
• Dold AGminorOthersPaint and coating supplier partner
• Greutol AGminorOthersConstruction materials supplier partner
• Kt.COLORminorOthersPaint and color solutions supplier partner
• SILFAminorOthersPaint and finishing materials supplier partner
• CaparolminorOthersPaint and coating supplier partner (caparol.ch)

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Allreal Holding AG: Swiss-listed (ALLN.SW) real estate developer and general contractor combining development with construction execution. Comparable as a broader Swiss player that internally commissions and sometimes delivers painting/plastering/facade work similar to Bircher's portfolio, occasionally as a potential customer as well as an in-house competitor on integrated projects.
• Marti Holding AG: Privately held Swiss construction group active in building construction, civil engineering, and real estate development, with strong presence in German-speaking Switzerland including the Aargau area. Comparable as a broad incumbent that captures some of the same renovation and new-build finishing scope, though as part of a much larger diversified portfolio.
• Implenia AG: Switzerland's largest construction services company, listed on SIX (IMPN.SW), operating across real estate, civil engineering, and buildings. Comparable as a broad Swiss incumbent that overlaps with Bircher through facade renovation, interior finishing, and heritage/renovation work, but at vastly larger scale and as part of a general contractor portfolio.
• Steiner AG: Swiss general contractor offering construction, renovation, and real estate development services across Switzerland. Comparable because it overlaps with Bircher's renovation, refurbishment, and interior finishing scope when acting as total contractor on building projects in the same Aargau/Swiss-German region.

Others

• Caparol AG: Swiss subsidiary of DAW SE, a major European paint and coatings manufacturer, listed as a Bircher supply partner. Comparable as an upstream materials supplier; also a useful reference for facade coating technology trends that may flow through to Bircher's service offering.
• Greutol AG: Swiss manufacturer of construction materials including plasters, renders, and facade systems, also listed as a Bircher supply partner. Comparable as an upstream enabler for Bircher's plastering, facade renovation, and thermal insulation offerings.
• Karl Bubenhofer AG (KABE): Swiss paint and coatings manufacturer listed as a named supply partner of Bircher AG. Relevant as an upstream materials supplier (and indirectly as a value-chain peer) rather than a service competitor; helps benchmark coatings input costs and availability for Bircher.

Direct peers

• Bosshard + Co. AG: One of the largest Swiss Maler/Gipser contractors with national branch coverage, offering painting, plastering, facade renovation, and color design. Comparable because it operates the same core service portfolio as Bircher but at meaningfully larger scale and broader geographic reach, making it the natural direct competitor for larger Swiss contracts.
• Hauri AG: Swiss Maler und Gipser contractor offering painting, plastering, and renovation services to private and commercial clients. Comparable as a same-category Swiss trade painter with a similar service mix and mid-market positioning to Bircher.
• MALER VOGEL AG: Sister company to Bircher AG operating in the Fricktal region (Frick, Laufenburg, Rheinfelden, Birsfelden/Basel), ~15 employees, specializing in living space design, curtains, and color consultation. Most directly comparable peer as it shares ownership lineage, apprenticeship training, and the same Swiss Maler/Gipser service profile in an adjacent geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BIRCHERAG
• LinkedInlinkedin.com/company/bircher-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bircher