DKT Indonesia
DKT Indonesia is a 1996-founded, Jakarta-based social marketing organization that sells a multi-brand portfolio of contraceptives and reproductive health products across Indonesia via pharmacies, hospitals, clinics, modern and general trade, and a Tokopedia storefront, and runs a corporate workplace wellness program.
- Company typePrivate
- Founded1996
- HeadquartersJakarta, Indonesia
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What DKT Indonesia does
DKT Indonesia is a private social marketing organization founded in 1996 and headquartered in Jakarta Selatan. It positions itself as the largest private provider of contraceptives in Indonesia, distributing branded reproductive health and HIV/AIDS prevention products through a multi-channel network that spans modern trade, pharmacy chains (including a partnership with Alpro Pharmacy's 203+ stores), wholesale/PBF distributors, hospitals, Bidan (midwife) clinics, and general trade, supplemented by a Tokopedia official storefront for direct consumer access.
The product portfolio is concentrated in the contraceptive and reproductive health category and includes market-leading condom brands (Sutra, Fiesta), an Andalan line covering contraceptives, feminine care, self-test kits, and a women's nutritional supplement (Andalan Nutrifemme), plus emergency contraception (Postpil), reproductive health SKUs (Elzsa, Harmonis, Andalut), and clinical devices (Ipas MVA Plus, Misotab). Underlying technology is not publicly disclosed; the company's value sits in brand equity, distribution depth, and channel relationships rather than proprietary software.
Revenue is generated primarily through one-time product sales across consumer and institutional buyers, with a parallel professional services stream from the Halo DKT Intimate with You corporate wellness program, which provides on-site reproductive health education and confidential consultations to employer workforces at no cost. Customer segments span individual Indonesian consumers (primary), corporate employers participating in the workplace wellness program, pharmacy chains as distribution partners, and hospitals and clinics as institutional buyers. The company is privately held, affiliated with the global DKT International network, and operates exclusively in Indonesia with 192–500 employees listed on LinkedIn.
DKT Indonesia firmographics
Firmographics- Name
- DKT Indonesia
- Legal name
- DKT Indonesia
- Website
- https://dktindonesia.org
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- DKT Indonesia is a 1996-founded, Jakarta-based social marketing organization that sells a multi-brand portfolio of contraceptives and reproductive health products across Indonesia via pharmacies, hospitals, clinics, modern and general trade, and a Tokopedia storefront, and runs a corporate workplace wellness program.
- Ownership category
- akta.pro rank
DKT Indonesia industry classification
Industry- Product category
- Reproductive Health & Contraceptive Products
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (42421)
- SIC
- Pharmaceutical Preparations (2834), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests) (CRADAMAH)
- akta.pro secondary industry
- Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)
Keywords
Where DKT Indonesia is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
DKT Indonesia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Contraceptive Products: Sales of branded contraceptive products including condoms, lubricants, contraceptive pills, IUDs, and other family planning products through multiple distribution channels including pharmacies, hospitals, clinics, and modern trade.
- Reproductive Health Products: Sales of feminine care products, self-test kits, nutraceuticals (Andalan Nutrifemme), and other reproductive health solutions. Products include Elzsa, Harmonis, Ipas MVA Plus, Misotab, and Andalut.
- Workplace Wellness Services: Halo DKT Intimate with You corporate wellness program providing reproductive health education and consultations to employees at workplace, offered at no cost to companies as a B2B service.
Go-to-market motion4 records
Distribution channels7 records
Marketing channels4 records
DKT Indonesia product offering
Product offeringCore offering
DKT Indonesia is a social marketing organization that sells and distributes a portfolio of branded contraceptives and reproductive health products to consumers throughout Indonesia, including condoms and lubricants (Sutra, Fiesta), hormonal and non-hormonal contraceptives (Andalan Kontrasepsi), feminine care, self-test kits, nutritional supplements, emergency contraception, and medical devices such as Ipas MVA Plus. It also delivers the Halo DKT Intimate with You workplace wellness program, which provides on-site reproductive health education and confidential consultations to corporate employees at no cost to the employer. Products are distributed through modern trade, pharmacies, wholesale/PBF distributors, hospitals, Bidan clinics, general trade, and the Sahabat Andalan Official Store on Tokopedia.
Product overview
DKT Indonesia is a social marketing organization and the largest private provider of contraceptives in Indonesia, offering a comprehensive portfolio of reproductive health and HIV/AIDS prevention products. The product portfolio includes market-leading condom brands (Sutra, Fiesta), hormonal and non-hormonal contraceptives under the Andalan brand (Andalan Kontrasepsi, Andalan Feminine Care, Andalan Self-Test Kits, Andalan Nutrifemme), emergency contraception (Postpil), and additional reproductive health products (Elzsa, Harmonis, Ipas MVA Plus, Misotab, Andalut). The company also offers workplace wellness services through the Halo DKT Intimate with You program, providing on-site reproductive health education and consultations. Products are distributed through multiple channels including pharmacies, hospitals, clinics, and online platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Sutra Condoms & Lubricants: Market-leading condom and lubricant brand
- Fiesta Condoms & Lubricants
- Andalan Kontrasepsi
- Andalan Feminine Care
- Andalan Self-Test Kits
- Andalan Nutrifemme
- Postpil
- Elzsa
- Harmonis
- Ipas MVA Plus
- Misotab
- Andalut
- Sahabat Andalan Official Store
Companies that use DKT Indonesia
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
DKT Indonesia technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DKT Indonesia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Tower Bersama Group (TBIG)coreTower Bersama Group partnered with DKT Indonesia for the first workplace launch of the Halo DKT Intimate with You office-to-office program. TBIG employees received educational sessions with doctors, fun activities, and free one-on-one consultations on family planning, contraception, menstrual health, and pregnancy planning. TBIG demonstrated commitment to employee wellness by hosting this program.
- Alpro PharmacycoreAlpro Pharmacy, one of Indonesia's fastest-growing pharmacy chains with more than 203 stores nationwide, partnered with DKT Indonesia for product knowledge training sessions. The first Product Knowledge Session brought together 35 pharmacists from Greater Jakarta area (Jabodetabek) for discussion on DKT Indonesia's product portfolio with focus on Elzsa and Andalut products.
- TokopediacoreDKT Indonesia launched the Sahabat Andalan Official Store on Tokopedia marketplace, providing a convenient and reliable channel for consumers to access contraceptive, reproductive health, and personal health products. The official store offers products including contraceptive pills, IUDs, and women's health essentials with guaranteed authenticity and instant-delivery options.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
DKT Indonesia competitors and assessment
Company assessmentRegional players
- PT Kimia Farma: State-owned Indonesian pharmaceutical manufacturer and distributor with nationwide pharmacy networks. Overlaps with DKT Indonesia in OTC drug distribution, contraceptive supply, and pharmacy-channel reach across Indonesia.
- PT Dexa Medica: Major Indonesian pharmaceutical company with diversified OTC and ethical product lines including women's health. Competes with DKT Indonesia for pharmacy shelf space and hospital procurement in Indonesia.
- PT Harsen Laboratories: Indonesian pharmaceutical manufacturer with a portfolio including reproductive and women's health products. Direct regional competitor to DKT Indonesia in Indonesian pharma retail and hospital channels.
Emerging players
- Church & Dwight: Owner of Trojan condoms, a global condom competitor. Comparable to DKT Indonesia as a branded condom marketer with growing international presence, including Southeast Asian expansion via distribution partnerships.
Direct peers
- DKT International: U.S.-headquartered parent of the global DKT social marketing network. Directly comparable as the operator of the same social-marketing reproductive health model across multiple geographies, sharing branding, sourcing, and programmatic approach with DKT Indonesia.
- Karex Berhad: World's largest condom manufacturer based in Malaysia, supplying both branded and private-label condoms globally. Highly comparable to DKT Indonesia in condom manufacturing/sourcing scale and category exposure across Southeast Asia.
Broad incumbents
- Reckitt Benckiser (Durex): Owner of the Durex condom brand, the leading global condom label. Competes head-to-head with DKT Indonesia's Sutra and Fiesta brands in Indonesian modern trade and pharmacy channels.
- Organon: Global women's health-focused pharmaceutical company (spun out of MSD) with a portfolio including NuvaRing, Nexplanon, and contraceptive pills. Direct competitor to DKT Indonesia in clinical and OTC contraceptive categories across Southeast Asia.
- Bayer Indonesia: Local affiliate of a global pharmaceutical major with a strong contraceptive portfolio (e.g., Yaz/Yasmin, Mirena). Competes with DKT Indonesia in hormonal contraceptives and IUDs across Indonesian pharmacy and hospital channels.
- Ansell: Global leader in sexual wellness products including the Lifestyles condom brand. Competes with DKT Indonesia in condom manufacturing, brand marketing, and distribution across Asia-Pacific markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DKT Indonesia social profiles
Digital presenceDKT Indonesia financial estimates
Financial estimateRevenue estimate
Valuation estimate
DKT Indonesia leadership team
Management profileNumber of profiles
Profiles4 records
DKT Indonesia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DKT Indonesia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DKT Indonesia
What does DKT Indonesia do?
DKT Indonesia is a social marketing organization that sells and distributes a portfolio of branded contraceptives and reproductive health products to consumers throughout Indonesia, including condoms and lubricants (Sutra, Fiesta), hormonal and non-hormonal contraceptives (Andalan Kontrasepsi), feminine care, self-test kits, nutritional supplements, emergency contraception, and medical devices such as Ipas MVA Plus. It also delivers the Halo DKT Intimate with You workplace wellness program, which provides on-site reproductive health education and confidential consultations to corporate employees at no cost to the employer. Products are distributed through modern trade, pharmacies, wholesale/PBF distributors, hospitals, Bidan clinics, general trade, and the Sahabat Andalan Official Store on Tokopedia.
Is DKT Indonesia a public or private company?
DKT Indonesia is a private company. It is classified as unknown and is currently operating.
When was DKT Indonesia founded?
DKT Indonesia was founded in 1996. It employs 251 to 500 people.
Where is DKT Indonesia based?
DKT Indonesia is headquartered in Jakarta, Indonesia, in the Asia region.
How does DKT Indonesia make money?
Three revenue lines are on record. Contraceptive Products are the primary driver. The others are reproductive Health Products and workplace Wellness Services.
Who are DKT Indonesia's main competitors?
Regional players on record are PT Kimia Farma, PT Dexa Medica and PT Harsen Laboratories. Church & Dwight is listed as an emerging player. Direct peers are DKT International and Karex Berhad. Broad incumbents are Reckitt Benckiser (Durex), Organon, Bayer Indonesia and Ansell.
Does DKT Indonesia have an API?
No public API is recorded for DKT Indonesia.
What industry is DKT Indonesia in?
DKT Indonesia's product category is Reproductive Health & Contraceptive Products. Its primary akta.pro industry code is CRADAMAH, Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests), with a secondary code of CRAOAHAF, Durable Medical Equipment (DME) & Home Health Distribution. Its NAICS code is 42421 and its SIC code is 2834.