Yogurberry
Yogurberry is an Australian frozen yogurt franchise founded in 2012, operating 30+ self-serve retail stores across NSW and ACT with a loyalty program and mobile app, and serving both end consumers seeking premium self-serve froyo and prospective franchisees buying into the brand system.
- Company typePrivate
- Founded2012
- HeadquartersSilverwater, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Yogurberry does
Yogurberry (legal entity: Yogurberry Australia Pty Ltd) is an Australian frozen yogurt company operating a franchise-led retail model since 2012, headquartered in Silverwater, NSW. Its core product is self-serve premium frozen yogurt dispensed in 30+ branded stores concentrated in New South Wales and the Australian Capital Territory, with a flavor portfolio that spans regular, seasonal, nuts/peanuts, and vegan sub-categories, anchored by a signature Taro flavor and live probiotic cultures (Acidophilus, Bifidus, Casei). The Frequent Froyo loyalty program, delivered via a Ziicloud-backed mobile app on iOS and Android, lets members earn 10% of purchase value in points (10 points = A$1) and access welcome, birthday, referral, and event vouchers.
The business model combines three revenue streams: one-time franchise license fees scaled by store-tier investment (A$100K-A$400K+), ongoing royalties from franchisees, and supply of proprietary yogurt mix and toppings to network stores. Franchise acquisition is direct-to-consumer, supported by a multi-channel presence on Instagram, Facebook, TikTok, and YouTube, and the company positions itself as a turnkey business opportunity targeting "dedicated, hardworking, active and energetic franchise partners." Individual consumer pricing follows a pay-as-you-go model at point of sale, with no publicly disclosed unit pricing.
Yogurberry services two distinct customer segments: end consumers seeking a customizable, healthier frozen dessert alternative and would-be franchisees seeking a proven operating system. Recent product activity has focused on menu refreshes (12-flavor 2025 seasonal collection) and a strategic push into plant-based offerings, with Biscoff Vegan (March 2026) and Dark Chocolate Vegan (May 2026) launches establishing a formal vegan sub-category. No formal patents, certifications, regulatory actions, M&A, or external funding rounds are recorded in the source data, and ownership appears to remain with the founders.
Yogurberry firmographics
Firmographics- Name
- Yogurberry
- Legal name
- YOGURBERRY AUSTRALIA PTY LTD
- Website
- https://yogurberry.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yogurberry is an Australian frozen yogurt franchise founded in 2012, operating 30+ self-serve retail stores across NSW and ACT with a loyalty program and mobile app, and serving both end consumers seeking premium self-serve froyo and prospective franchisees buying into the brand system.
- Ownership category
- akta.pro rank
Yogurberry industry classification
Industry- Product category
- Specialty Dessert Retail
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (31152)
- SIC
- Ice Cream & Frozen Desserts (2024), Dairy Products (2020)
- akta.pro primary industry
- Frozen Yogurt Shops (THAFAGAB)
- akta.pro secondary industries
- Frozen Yogurt Manufacturing (AFAHAEAC), Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC)
Keywords
Where Yogurberry is headquartered
LocationHeadquarters
- HQ city
- Silverwater
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Yogurberry business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Frozen Yogurt Retail Sales: Yogurberry generates revenue through franchise stores selling frozen yogurt directly to consumers. Franchisees operate individual stores under the Yogurberry brand, purchasing products and supplies through the franchising system.
- Franchise Fees: Revenue from franchise licensing fees. The franchise inquiry form indicates funding levels of $100K-$150K, $150K-$200K, $200K-$300K, and over $400K, suggesting various franchise tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual store purchases |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Yogurberry product offering
Product offeringCore offering
Yogurberry produces and retails self-serve premium frozen yogurt through 30+ franchise-operated stores across NSW and ACT in Australia, offering a wide flavor portfolio (Regular, Vegan, Seasonal, Nuts & Peanuts variants) with live probiotic cultures. The company sells frozen yogurt directly to consumers via pay-as-you-go pricing at point of sale and licenses its brand and operating system to franchisees for upfront franchise fees.
Product overview
Yogurberry is a frozen yogurt retail chain operating on a franchise model across Australia. The core product is self-serve premium frozen yogurt available in over 20+ flavors across multiple sub-categories including Regular, Vegan, Seasonal, and Nuts & Peanuts varieties. The product portfolio includes signature flavors like Taro (the signature offering), alongside classics like Original, Strawberry, Mango, and innovative options like Choco Hazelnut, Biscoff, and various caramel variants. The business model combines retail frozen yogurt sales with a loyalty program (Frequent Froyo) managed through a mobile app and the Ziicloud platform, providing franchise opportunities to operators across Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Frozen Yogurt (Core Product Line) Yogurberry's primary offering: premium frozen yogurt available in a wide variety of flavors served self-serve, allowing customers to fill cups and add toppings. Features live cultures including Acidophilus, Bifidus and Casei. Targeted at individual consumers, families, and health-conscious dessert seekers across NSW and ACT, Australia.
- Vegan Frozen Yogurt Dairy-free frozen yogurt options for customers with dietary restrictions, including Biscoff Vegan and Dark Chocolate Vegan varieties. Targeted at vegan consumers and those with lactose/dairy intolerances.
- Seasonal Frozen Yogurt Limited-time and seasonal frozen yogurt flavors including Thai Milk Tea, Blueberry Mint, Cranberry, and Raspberry. Targeted at consumers seeking novelty and time-limited offerings.
- Nuts & Peanuts Frozen Yogurt
Quantifiable outcome
- Loyalty program offers 10% points back on purchases, with 10 points = $1 redemption value
- +2 more outcomes
Companies that use Yogurberry
Customer profileSegments2 records
Ideal customer profiles2 records
Yogurberry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Yogurberry partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Yogurberry competitors and assessment
Company assessmentDirect peers
- Cold Rock Ice Creamery: Established Australian ice cream franchise using a custom mix-in concept. Competes for the same discretionary dessert spend and mall foot traffic as Yogurberry stores.
- Lick! Frozen Yogurt: Australian frozen yogurt retailer offering self-serve yogurt with toppings. Comparable on product category, self-serve mechanics, and Australian geographic footprint.
- Gelatissimo: Australian gelato and frozen dessert chain with company-owned and franchised retail stores. Adjacent in the premium frozen dessert category with overlapping mall-based customer base.
- KiwiYo: New Zealand-origin frozen yogurt chain with Australian presence. Competes directly with Yogurberry on self-serve frozen yogurt and probiotic/healthy positioning.
- Yogurtland: US-founded self-serve frozen yogurt franchise with Australian locations offering a comparable self-serve, pay-by-weight model with rotating flavors and toppings. Directly competes with Yogurberry in the Australian fro-yo category.
- Menchie's Frozen Yogurt: Global self-serve frozen yogurt franchise with stores in Australia. Closely comparable product format (self-serve cups, rotating flavors, loyalty programs) and franchise-led go-to-market model.
- Mymy Frozen Yogurt: Australian frozen yogurt chain with a similar self-serve, pay-by-weight concept and loyalty program. Directly comparable on geography, product format, and target consumer (mall-based family and youth traffic).
Broad incumbents
- Dippin' Dots: US-based specialty frozen dessert chain with global franchise footprint and kiosk distribution. Competes for impulse and entertainment-venue frozen treat occasions relevant to Yogurberry's category.
Others
- Boost Juice: Major Australian franchised beverage and snack brand. Not a direct frozen yogurt competitor, but occupies the same mall-based, health-adjacent, franchise-led consumer occasion in Australia.
Emerging players
- N2 Extreme Gelato: Australian novelty frozen dessert concept using liquid nitrogen preparation. Targets a similar premium, experience-led consumer but with a differentiated production format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Yogurberry social profiles
Digital presenceYogurberry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yogurberry leadership team
Management profileNumber of profiles
Yogurberry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yogurberry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yogurberry
What does Yogurberry do?
Yogurberry produces and retails self-serve premium frozen yogurt through 30+ franchise-operated stores across NSW and ACT in Australia, offering a wide flavor portfolio (Regular, Vegan, Seasonal, Nuts & Peanuts variants) with live probiotic cultures. The company sells frozen yogurt directly to consumers via pay-as-you-go pricing at point of sale and licenses its brand and operating system to franchisees for upfront franchise fees.
Is Yogurberry a public or private company?
Yogurberry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yogurberry founded?
Yogurberry was founded in 2012. It employs 51 to 100 people.
Where is Yogurberry based?
Yogurberry is headquartered in Silverwater, Australia, in the Oceania region.
How does Yogurberry make money?
Two revenue lines are on record. Frozen Yogurt Retail Sales are the primary driver. The others are franchise Fees.
Who are Yogurberry's main competitors?
Direct peers on record are Cold Rock Ice Creamery, Lick! Frozen Yogurt, Gelatissimo, KiwiYo, Yogurtland, Menchie's Frozen Yogurt and Mymy Frozen Yogurt. Dippin' Dots is listed as a broad incumbent. Boost Juice is listed as an others. N2 Extreme Gelato is listed as an emerging player.
Does Yogurberry have an API?
No public API is recorded for Yogurberry.
What industry is Yogurberry in?
Yogurberry's product category is Specialty Dessert Retail. Its primary akta.pro industry code is THAFAGAB, Frozen Yogurt Shops, with a secondary code of AFAHAEAC, Frozen Yogurt Manufacturing. Its NAICS code is 31152 and its SIC code is 2024.