kiwiyo
KiwiYo is a New Zealand self-serve frozen yogurt retailer operating two Auckland storefronts (Mission Bay and Takapuna) where customers dispense yogurt, choose toppings, and pay by weight. It also licenses its brand and wholesales yogurt bases and related products domestically and internationally.
- Company typePrivate
- Founded2011
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What kiwiyo does
KiwiYo is a New Zealand-based retailer operating a self-serve frozen yogurt concept under the brand "KiwiYo." The company runs physical store locations in Auckland — specifically at 95 Tamaki Drive in Mission Bay and 82 Hurstmere Road in Takapuna — where customers self-dispense frozen yogurt ("KiwiYo On Tap"), select from a range of toppings and sauces, and pay by weight. The retail menu extends beyond the core yogurt offering to include waffles (served with KiwiYo or whipped cream), YoSundaes, and YoSmoothies (including sugar-free options). No proprietary technology platform, app, or digital infrastructure is disclosed; the model is fundamentally an experiential food-service operation relying on physical store throughput.
Beyond consumer-facing retail, KiwiYo operates two additional commercial channels. First, it offers franchise and licensing opportunities for territories within New Zealand and internationally, generating franchise fees and ongoing royalties from licensed operators. Second, it sells a wholesale and export line of New Zealand-made products — including frozen yogurt powder bases, smoothie blends, waffle mix, flavour syrups, toppings, and lollies — to commercial buyers globally. The company is privately held, headquartered in Auckland, has a headcount of 11-50, and shows no disclosed ownership, funding, or M&A activity.
The customer base is primarily individual consumers (families, casual diners, dessert-seekers) visiting the Auckland stores. Marketing is executed through organic social channels (Twitter/X, Facebook, YouTube, Instagram under the handle @kiwiyonz). Pricing is point-of-sale and weight-based, with no public pricing schedule, no enterprise contracts, and no named commercial wholesale customers disclosed in the source data.
kiwiyo firmographics
Firmographics- Name
- kiwiyo
- Legal name
- KiwiYo
- Website
- https://kiwiyo.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KiwiYo is a New Zealand self-serve frozen yogurt retailer operating two Auckland storefronts (Mission Bay and Takapuna) where customers dispense yogurt, choose toppings, and pay by weight. It also licenses its brand and wholesales yogurt bases and related products domestically and internationally.
- Ownership category
- akta.pro rank
kiwiyo industry classification
Industry- Product category
- Frozen Yogurt Retail
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Packaged Frozen Food Merchant Wholesalers (42442), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Ice Cream & Frozen Desserts (2024), Wholesale-Groceries & Related Products (5140), Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen Yogurt Shops (THAFAGAB)
- akta.pro secondary industries
- Frozen Yogurt Manufacturing (AFAHAEAC), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)
Keywords
Where kiwiyo is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
kiwiyo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Retail Store Sales: Direct consumer sales at physical KiwiYo store locations where customers purchase self-serve frozen yoghurt, sundaes, waffles, smoothies, and beverages. Customers serve themselves, add toppings and sauces, and pay based on weight.
- Franchise/Licensing Revenue: Licensing opportunities available for regions in New Zealand and international locations, generating franchise fees and ongoing royalties from licensed operators.
- Wholesale Product Sales: Wholesale and export sales of KiwiYo products including frozen yoghurt powder bases, smoothie blends, waffle mix, flavour syrups, toppings, and lollies to commercial buyers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
kiwiyo product offering
Product offeringCore offering
KiwiYo operates self-serve frozen yoghurt retail stores in Auckland, New Zealand, where customers dispense their own frozen yoghurt from taps, select toppings and sauces, and pay by weight. The menu also includes complementary items such as waffles, smoothies (YoSmoothies) and sundaes (YoSundaes). Beyond its retail stores, the company sells a range of New Zealand-made products wholesale and offers franchise and licensing opportunities domestically and internationally.
Product overview
KiwiYo is a self-serve frozen yoghurt business operating a unified product model centered around frozen yoghurt offerings. The core product is Self Serve Frozen Yoghurt (KiwiYo On Tap) where customers serve themselves, add toppings and sauces, and pay by weight. The product portfolio includes complementary food items (Waffles, YoSundaes) and beverages (YoSmoothies with sugar-free options). The company also offers business licensing opportunities for franchising in New Zealand and internationally, and sells wholesale products including frozen yoghurt powder bases, smoothie blends, waffle mix, flavour syrups, toppings, and lollies.
Differentiator
Problem solved
Functional benefit
Products and services
- KiwiYo Self Serve Frozen Yoghurt Self-serve frozen yoghurt where customers dispense their own yoghurt, add toppings and sauces, and pay by weight at KiwiYo stores in Auckland.
- KiwiYo On Tap Frozen yoghurt served on tap at store locations, accompanied by a selection of toppings and sauces for customisation.
- Waffles Waffles served with KiwiYo frozen yoghurt or whipped cream at KiwiYo store locations.
- YoSmoothies Smoothies made with KiwiYo frozen yoghurt, with sugar-free options available, sold at KiwiYo stores.
- YoSundaes Sundaes featuring KiwiYo frozen yoghurt with a selection of toppings, sold at KiwiYo stores.
- Toppings and Sauces Range of toppings and sauces offered to customers to customise KiwiYo self-serve frozen yoghurt and other menu items.
- KiwiYo Licensing Opportunities Franchise and licensing opportunities for regions in New Zealand and international locations, enabling third-party operators to run KiwiYo-branded outlets.
- Wholesale KiwiYo Products New Zealand-made KiwiYo products sold wholesale and exported for commercial use, including frozen yoghurt powder bases, smoothie blends, waffle mix, flavour syrups, toppings and lollies.
Companies that use kiwiyo
Customer profileSegments1 record
Ideal customer profiles2 records
kiwiyo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
kiwiyo partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
kiwiyo competitors and assessment
Company assessmentDirect peers
- Red Mango: US-origin self-serve frozen yogurt and smoothie franchise with comparable menu architecture (yogurt, smoothies, toppings) to KiwiYo's product range.
- Yogurberry: Asian-focused self-serve frozen yogurt chain with pay-by-weight model and toppings bars, relevant peer for KiwiYo's stated international/wholesale expansion ambitions in Asia-Pacific.
- Yogurtland: Global self-serve frozen yogurt chain with pay-by-weight model and unlimited toppings, directly mirroring KiwiYo's core retail concept at much larger scale with established franchise systems.
- Menchie's Frozen Yogurt: International self-serve frozen yogurt franchise operator with rotating flavors and toppings bars, serving the same experiential froyo customer occasion as KiwiYo.
- Pinkberry: Premium self-serve-style frozen yogurt brand with a strong identity and global footprint, competing for the same health-conscious dessert consumer as KiwiYo.
Broad incumbents
- Baskin-Robbins: World's largest specialty ice cream franchise, competing for the same dessert occasion with broader brand reach and operational scale than KiwiYo.
- Marble Slab Creamery: Frozen dessert retail franchise offering customized ice cream with mix-ins, comparable to KiwiYo's customization-led value proposition but in scooped ice cream rather than frozen yogurt.
- Cold Stone Creamery: Large global ice cream and frozen dessert retail franchise, competing for the same impulse-dessert occasion though with a different (scooped/prepared) service model rather than self-serve.
Regional players
- i-Tai'i: New Zealand-based self-serve frozen yogurt chain operating multiple locations, the closest direct domestic competitor to KiwiYo in the NZ froyo category.
- Jelly Belly Dessert Café: New Zealand dessert café brand offering frozen yogurt, waffles, and sweets; directly comparable menu mix and customer occasion to KiwiYo's Mission Bay and Takapuna stores.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
kiwiyo social profiles
Digital presencekiwiyo financial estimates
Financial estimateRevenue estimate
Valuation estimate
kiwiyo leadership team
Management profileNumber of profiles
kiwiyo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
kiwiyo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about kiwiyo
What does kiwiyo do?
KiwiYo operates self-serve frozen yoghurt retail stores in Auckland, New Zealand, where customers dispense their own frozen yoghurt from taps, select toppings and sauces, and pay by weight. The menu also includes complementary items such as waffles, smoothies (YoSmoothies) and sundaes (YoSundaes). Beyond its retail stores, the company sells a range of New Zealand-made products wholesale and offers franchise and licensing opportunities domestically and internationally.
Is kiwiyo a public or private company?
kiwiyo is a private company. It is classified as unknown and is currently operating.
When was kiwiyo founded?
kiwiyo was founded in 2011. It employs 11 to 50 people.
Where is kiwiyo based?
kiwiyo is headquartered in Auckland, New Zealand, in the Oceania region.
How does kiwiyo make money?
Three revenue lines are on record. Retail Store Sales are the primary driver. The others are franchise/Licensing Revenue and wholesale Product Sales.
Who are kiwiyo's main competitors?
Direct peers on record are Red Mango, Yogurberry, Yogurtland, Menchie's Frozen Yogurt and Pinkberry. Broad incumbents are Baskin-Robbins, Marble Slab Creamery and Cold Stone Creamery. Regional players are i-Tai'i and Jelly Belly Dessert Café.
Does kiwiyo have an API?
No public API is recorded for kiwiyo.
What industry is kiwiyo in?
kiwiyo's product category is Frozen Yogurt Retail. Its primary akta.pro industry code is THAFAGAB, Frozen Yogurt Shops, with a secondary code of AFAHAEAC, Frozen Yogurt Manufacturing. Its NAICS code is 311520 and its SIC code is 2024.