30 Bird Media

What 30 Bird Media does

30 Bird Media, legally Learning Exchange, Inc. and now operating as the LEXX Bookstore, is a privately held e-commerce retailer founded in 2014 and headquartered in Rochester, NY. The company sells technical and business certification training materials directly to individual IT professionals and learners through its own online storefront at lexx.com/bookstore. Its core offering is a catalog of branded courseware, online labs, exam prep tools, and certification vouchers resold under channel-partner relationships with major certification vendors including CompTIA, Axelos/ITIL, and (ISC)², alongside secondary relationships with Mile2, FITSI, CWNP, and CertNexus. The product portfolio spans IT Security, Cloud/Server (Azure, AWS, Google Cloud, CompTIA Cloud+), IT/Project Management (PMP, ITIL), Microsoft Office, QuickBooks, Adobe quick references, and Professional Skills, with individual titles priced in the $75-$128 range.

The business model is a direct-to-consumer, one-time-purchase e-commerce bookstore with no subscription tier, no enterprise contract pricing, and no volume discounts disclosed. Distribution is exclusively through the company's own self-serve storefront, supplemented by US-based phone and email customer service. Underlying technology is a standard e-commerce content platform with digital delivery for e-books, online labs, and access codes, plus physical shipping for printed textbooks; the company integrates uCertify for online training and assessment functionality. There is no evidence of proprietary AI/ML, mobile app, API platform, or enterprise SaaS layer.

In 2024 the company rebranded from 30 Bird Media to the LEXX Bookstore and began positioning itself as one component of a broader LEXX ecosystem that includes LEXX Live, LEXX Online, and LEXX Coach. The company has no disclosed revenue, no disclosed headcount, no public funding rounds, no enterprise customer logos, and no regulatory actions or M&A activity in the source data, indicating a small, privately operated content commerce business with limited public financial visibility.

Name

30 Bird Media

Legal name

Learning Exchange, Inc.

Website

https://30bird.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

30 Bird Media (operating as LEXX Bookstore) is a Rochester, NY-based e-commerce retailer selling IT certification courseware, online labs, exam prep, and vouchers directly to individual professionals via its own online storefront.

Ownership category

akta.pro rank

Product category

IT Certification Training

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Computer Science, IT & Data Science (EDAGABAB)

akta.pro secondary industry

E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)

Keywords

• IT certification training
• Certification courseware
• Exam preparation materials
• Online learning bookstore
• Professional training content

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Bookstore Product Sales: One-time purchase model for certification training materials including courseware, exam prep, online labs, and vouchers. Products are sold as individual items at fixed retail prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

30 Bird Media operates the LEXX Bookstore, an e-commerce platform selling IT certification training courseware, e-books, online labs, exam preparation tools, and certification vouchers. Products cover CompTIA, (ISC)², ITIL/PMP, AWS, Azure, Google Cloud, Microsoft Office, QuickBooks, and other vendor credentials. Materials are delivered digitally and via physical shipping to individual learners and small training buyers.

Product overview

30 Bird Media operates the LEXX Bookstore as a comprehensive e-commerce platform offering certification training courseware across multiple technology and professional skill domains. The product portfolio includes individual certification exam preparation materials (such as CompTIA A+, Security+, Network+, Cloud+, Linux+, PenTest+, Data+, SecurityX) as well as collections for IT Security, IT/Project Management, Cloud/Server technologies, Office/Business applications, Professional Skills, and Quick Reference guides. The platform sells course materials directly to learners and organizations preparing for technology certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• CompTIA A+ Certification Comprehensive: Exams 220-1201 and 220-1202 Comprehensive certification preparation covering both CompTIA A+ Core 1 and Core 2 exams, providing the basic knowledge needed to install, configure, and maintain computer systems. Priced at $128.20.
• CompTIA A+ Certification, Core 1: Exam 220-1201 Certification preparation covering the first CompTIA A+ core exam, providing basic knowledge needed to install, configure, and maintain computer systems. Priced at $75.70.
• CompTIA A+ Certification, Core 2: Exam 220-1202 Certification preparation covering the second CompTIA A+ core exam, providing knowledge needed to install, configure, and maintain computer systems. Priced at $75.70.
• CompTIA Network+ Certification N10-009 Course providing knowledge needed to plan, install, maintain, and troubleshoot wired and wireless networks. Priced at $75.70.
• CompTIA Security+ Certification SY0-701 Certification preparation covering cybersecurity fundamentals, threats, vulnerabilities, and security technologies. Available with online labs and exam prep. Priced at $75.70.
• CompTIA SecurityX Certification CAS-005 Advanced certification course providing knowledge needed to implement and manage enterprise security programs and architectures. Priced at $98.90.
• CompTIA PenTest+ Certification PT0-003 Certification preparation covering penetration testing and vulnerability assessment methodologies. Priced at $90.20.
• CompTIA Cloud+ Certification CV0-004 Course providing knowledge and skills needed to analyze, select, monitor, and administer cloud infrastructure solutions.
• CompTIA Linux+ Certification XK0-006 (V8) Certification preparation covering Linux system administration, security, and troubleshooting. Priced at $75.70.
• CompTIA Data+ Certification DA0-001 Course providing knowledge needed to understand and implement data analysis processes and techniques.
• Federal Risk Management Framework (RMF) Implementation 2025 Focused course on Risk Management Framework implementation, covering federal security assessment and authorization processes. Priced at $123.60.
• Risk Management Framework (RMF) DoD/IC Implementation 2025 Course focused on RMF implementation for Department of Defense and Intelligence Community environments. Priced at $123.60.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• CompTIAcoreChannel Partner/ Reseller/ DistributorCompTIA certification courseware, online labs, exam prep, and voucher provider. Extensive CompTIA product catalog including A+, Network+, Security+, Cloud+, Linux+, Data+, PenTest+, and SecurityX certifications.
• Axelos (ITIL)coreChannel Partner/ Reseller/ DistributorOfficial ITIL certification training materials partner. Provides ITIL courseware and exam preparation resources.
• Mile2minorChannel Partner/ Reseller/ DistributorCybersecurity certification training materials provider. Offers Mile2 branded courseware and exam prep.
• FITSIminorChannel Partner/ Reseller/ DistributorFederal IT Security Institute certification training partner providing FITS certification exam preparation materials.
• InfoSecminorChannel Partner/ Reseller/ DistributorInformation security certification training partner offering cybersecurity exam preparation resources.
• (ISC)²coreChannel Partner/ Reseller/ DistributorCISSP and other (ISC)² certification exam preparation materials provider. Major cybersecurity certification vendor.
• CWNP (Wi-Fi Alliance)minorChannel Partner/ Reseller/ DistributorWireless networking certification training materials provider for CWNP certification exams.
• CertNexusminorChannel Partner/ Reseller/ DistributorEmerging technology certification training partner offering cyber and IT certification exam prep.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wiley (Sybex): Through its Sybex imprint, publishes CompTIA, (ISC)², Cisco, and other IT certification textbooks plus online learning tools. Comparable because the Sybex line competes head-on with the CompTIA and (ISC)² titles carried in 30 Bird Media's catalog.
• uCertify: Vendor of interactive online certification training, practice tests, and study platforms for IT credentials including CompTIA. Directly comparable because 30 Bird Media already lists uCertify as a technology integration partner for online labs and assessment.
• Pearson IT Certification: Publisher of CompTIA, Cisco, Microsoft, and other IT certification study guides and practice tests. Directly comparable as a publisher-distributor of the same credential-aligned printed and digital courseware categories.

Broad incumbents

• LinkedIn Learning: Subscription video learning platform with courses across business, professional skills, and technology (including Office productivity). Comparable as a large incumbent selling structured training content that overlaps 30 Bird Media's Office/Business and Professional Skills categories.
• McGraw-Hill Education: Educational publisher whose Osborne brand publishes IT certification and professional skill books (Office, business skills). Comparable as a publisher of many of the same Microsoft Office and professional-skills courseware categories sold by 30 Bird Media.
• Pluralsight: Subscription technology-skills platform with deep certification learning paths for AWS, Azure, Google Cloud, CompTIA, and cybersecurity. Comparable because it sells preparation for many of the same certifications 30 Bird Media stocks, alongside skill assessments.
• O'Reilly Media: Subscription learning platform combining technical books, videos, and live courses across IT, cloud, and software topics. Comparable as a much larger incumbent selling both e-books and structured certification-aligned training content to IT professionals.

Emerging players

• Whizlabs: Online training and practice-test provider for cloud (AWS, Azure, Google Cloud) and cybersecurity certifications. Comparable because it sells exam prep, practice tests, and labs across many of the same cloud and security credentials carried in the bookstore.
• Cybrary: Cybersecurity-focused online training platform covering CISSP, Security+, CEH, and other credentials. Comparable because it addresses the IT Security segment of 30 Bird Media's catalog (CompTIA Security, (ISC)², Mile2) via subscription rather than per-course purchase.
• Manning Publications: Independent technical publisher offering books, liveProjects, and Manning LiveVideo across programming, cloud, and data topics. Comparable as a niche technical publisher/learning provider with a similar combination of e-books, video, and certification-adjacent content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/30birdmedia
• LinkedInlinkedin.com/company/30bird

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 30 Bird Media