Ben Jack Larado

What Ben Jack Larado does

Ben Jack Larado Gourmet Foods is a family-owned artisanal food manufacturer founded in 1981 in Noble, Oklahoma, originating from the Rockin' L-H Asparagus Farm of Lee and Sharon Henry. The company produces a portfolio of approximately 35 SKUs across nine categories: Bloody Mary Mix (its flagship since 1981, featuring a signature pickled asparagus spear "swizzle stick"), pickles, pickled vegetables, chili and seasonings, salsas, BBQ sauces and mustards, jams/jellies/peaches, jalapeno specialties, and gift sets. There is no proprietary technology or AI/ML layer; the company's intellectual property is rooted in its 165-year family recipe library and competition-validated formulations, with products hand-packed at the Noble, Oklahoma facility.

The business operates four distinct go-to-market channels: direct e-commerce through benjacklarado.com (shipping across the United States), a wholesale dealer program serving over 75 independent retail locations (gift shops, gourmet stores, liquor stores, specialty food retailers) across 14+ states, a foodservice channel supplying commercial kitchens, and an export channel for international distribution. Pricing is unit-based with most SKUs between $5 and $15 per jar/bottle and case/bundle SKUs in the $24-$48 range; nearly all listed items are shown at a sale price below original, suggesting frequent promotional discounting.

The customer base is composed entirely of small, independent businesses and individual consumers, with no large enterprise accounts. Marketing relies on the company website, a Facebook page, an editorial blog with recipes, and an interactive store locator; outbound efforts to retail buyers are handled through a wholesale request form. The company has no external funding, no subsidiaries, no M&A history, and no patents or trademarks on record, and is operated by the founding Henry family including Pam Henry and Michael.

Name

Ben Jack Larado

Legal name

Ben Jack Larado Gourmet Foods

Website

https://benjacklarado.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Ben Jack Larado Gourmet Foods is a family-owned Oklahoma-based artisanal food manufacturer (founded 1981) producing approximately 35 SKUs of Bloody Mary Mix, pickled products, salsas, seasonings, jams, and gift sets, sold via DTC e-commerce, wholesale to 75+ U.S. retailers, foodservice, and export.

Ownership category

akta.pro rank

Product category

Gourmet Food Manufacturing

NAICS

All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

akta.pro secondary industry

Specialty Condiments, Sauces & Pickles Wholesale (AFAIAIAJ)

Keywords

• Gourmet food manufacturing
• Pickled vegetables
• Bloody mary mix
• Artisanal condiments
• Specialty sauces

Headquarters

HQ city

Noble

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct E-commerce Sales: Products sold directly to consumers through their website benjacklarado.com. Customers can browse and purchase products online with shipping across the United States.
2. Wholesale to Retailers: Selling products in bulk to retail storeowners, gift shops, gourmet stores, and specialty retailers across the United States through their wholesale program.
3. Foodservice: Supplying products to commercial kitchens and foodservice establishments.
4. Export: Products available for export customers internationally.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ben Jack Larado Gourmet Foods manufactures and sells artisanal gourmet foods, with its flagship World Famous Bloody Mary Mix (featuring a signature pickled asparagus spear 'swizzle stick') since 1981. The portfolio spans pickles, pickled vegetables, salsas, mustards, BBQ sauces, BBQ rubs and seasonings, jams, jellies, preserves, and gift sets, sold via direct e-commerce, wholesale to retailers, foodservice, and export.

Product overview

Ben Jack Larado Gourmet Foods is a family-owned gourmet food company established in 1981, specializing in artisanal pickled products, Bloody Mary Mix, mustards, sauces, seasonings, and preserves. The product portfolio is organized across nine main categories: Bloody Mary Mix (the flagship World Famous Bloody Mary Mix since 1981 featuring a signature asparagus spear 'swizzle stick'), Pickles (including Papa Dills, Southern Bread & Butter, Spicy Okra, Quail Eggs, Olives, and Baby Beets), Pickled Products (Asparagus, Garlic, Carrots, Green Beans), Chili and Seasonings (Chuck Wagon Chili Mix winner of 6 cook-offs, BBQ Rubs for beef and pork, Aunt Sassy's Seasonal), Salsas (Bacon Chipotle, Mild Cantina), BBQ Sauces and Mustards (Bacon Bourbon BBQ, Jalapeno Honey Mustard), Apple Butter, Jellies and Peaches (including ALS-research donation jars of Strawberry, Blueberry, Peach Jalapeno Jams and Jalapeno Red Pepper Jelly), All Things Jalapeno (Relish, Candied Jalapenos), and Gift Sets (Chuck Wagon Gift Box). The company offers products through retail, wholesale, foodservice, ecommerce, and export channels, with distribution across specialty shops in the heart of the Midwest and nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• 1781 Chili Sauce: Original bloody mary mix product line
• Papa Dills
• Aunt Sassy's
• Hardwood Barrel
• Bare Back Pig Rub
• One Eyed Mike's
• Woozy Wagon
• Chuck Wagon

Products and services

• Bloody Mary Mix (32oz with Asparagus Spear)

Quantifiable outcome

• Winner of 6 chili cook-offs

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Store Locator Retail PartnerscoreChannel Partner/ Reseller/ DistributorOver 75 retail locations across the United States including gift shops, gourmet stores, specialty food stores, liquor stores, restaurants, and other retailers. Partners include Scissortail Gifts (Oklahoma City), Gourmet Gallery (Edmond), International Pantry (Norman), and many others in Oklahoma, Texas, Iowa, Louisiana, Arkansas, Colorado, Georgia, Minnesota, Maryland, Wisconsin, and Washington.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Head Country Bar-B-Q: Head Country is a regional Oklahoma-based BBQ sauce and seasoning brand recognized across the South-Central US, a closely analogous family-built, regional-rooted CPG competitor to Ben Jack Larado's BBQ rubs and sauces.
• Zing Zang: Zing Zang is one of the most recognized premium Bloody Mary mix brands, sold through grocery and foodservice channels. Ben Jack Larado competes head-on in the same retail cocktail-mixer category with its signature asparagus-spear product.
• Bone Suckin' Sauce: Bone Suckin' Sauce produces BBQ sauces, mustards, and rubs sold through specialty and grocery retail — a comparable smaller-regional condiment-and-rub brand competing for similar shelf placement.
• Wickles Pickles: Wickles makes sweet and spicy pickles, pickled okra, and relish sold in gourmet and grocery stores. Comparable direct competitor in Ben Jack's Papa Dills and Spicy Pickled Okra lines.
• Tony Chachere's Original Creole Seasoning: Tony Chachere's is an iconic Louisiana seasonings brand with broad grocery distribution, directly comparable to Ben Jack's Aunt Sassy's, Hardwood Barrel Beef Rub, and Bare Back Pig Rub in the spice/seasoning category.
• Bubbies Pickles: Bubbies is a natural / kosher dill pickle brand with broad specialty and natural-channel distribution, overlapping with Ben Jack's pickles and pickled products portfolio in retail deli and gourmet stores.
• Mrs. T's Pierogies (Bloody Mary Mix): Mrs. T's Bloody Mary Mix is a national cocktail mixer competing on grocery shelves with Ben Jack Larado's flagship product, both targeting weekend brunch and holiday Bloody Mary occasions.

Broad incumbents

• Heinz (Kraft Heinz): Heinz dominates grocery shelves in condiments, mustards, sauces, and prepared foods. While Ben Jack Larado does not overlap on the exact SKUs, Heinz sets the category price and shelf-space benchmarks that specialty competitors like Ben Jack must beat on differentiation.
• Stubb's Bar-B-Q: Stubb's is a nationally distributed BBQ sauce, rub, and marinade brand (now under McCormick) sold across mass grocery. Overlaps with Ben Jack's Smokie Bacon Bourbon BBQ Sauce and Bare Back Pig Rub categories but at much larger scale.
• McIlhenny Tabasco: Tabasco is a globally distributed hot sauce / condiment empire. Comparable as an established, family-heritage flavor brand with broad foodservice and export penetration that specialty spicy / jalapeno condiment brands (Ben Jack's salsa, mustard, relish, Whipper Snappers) position against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/benjacklarado
• Xx.com/BenLarado
• LinkedInlinkedin.com/company/big-river-emporium

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ben Jack Larado