Hispanic Real Estate Brokers Association

What Hispanic Real Estate Brokers Association does

The Hispanic Real Estate Brokers Association, Inc. (HREBA) is a 501(c)(3) nonprofit corporation (EIN 47-0962342) headquartered in Arlington, Texas, that provides homeownership education, financial capability programming, and housing counseling services primarily to low- and moderate-income (LMI) residents of the Dallas-Fort Worth metroplex. Founded in 2016 and now in its tenth operating year, the organization runs an annual calendar of recurring community touchpoints — monthly networking luncheons at the Arlington Board of Realtors, monthly Cafecito con Pan gatherings, the annual Homeownership, Health, and Wellness Fair hosted at St. Michael the Archangel Catholic Church in Grand Prairie, and the annual HREBA Benefit Golf Tournament at Shady Valley Country Club — alongside digital programming (CEO's blog, Webinars On Demand, YouTube, newsletter, and a member portal) and a separate housing counseling subsidiary operating at hhc-arlingtontx.org.

HREBA operates without proprietary technology. Its core "products" are programs and events rather than software, and the technology stack consists of a website (hrebaconnect.org), a member portal, a donation platform accepting major credit cards and bank contributions, and links to external financial education resources including CashCourse, Fannie Mae, HUD, and the Texas Department of Housing and Community Affairs. There are no APIs, integrations, AI/ML systems, or mobile applications associated with the organization.

The revenue model combines six streams: individual and corporate membership dues (corporate tier priced at $1,500 per unit), event sponsorships ($500 per luncheon or fair), exhibitor fees ($250 indoor / $150 outdoor for-profit; free for 501(c)(3) nonprofits), donations (one-time and recurring), annual fundraising events (golf tournament), and implicit program-related income. The organization has 1–10 employees, a P.O. Box headquarters, and a corporate membership roster that includes Wells Fargo, Frost Bank, AllState, Providence Title, and Tarrant Roofing. Leadership comprises CEO Leticia (who authors the CEO's blog), Director of Programs Maria Simons, and contacts Rolando Lopez and Val Garcia.

Name

Hispanic Real Estate Brokers Association

Legal name

Hispanic Real Estate Brokers Association, Inc.

Website

https://hrebaconnect.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

HREBA is a 501(c)(3) nonprofit in Arlington, Texas providing homeownership education, financial capability programs, and housing counseling to low- and moderate-income residents of the Dallas-Fort Worth metroplex through membership programs, recurring community events, and a housing counseling subsidiary.

Ownership category

akta.pro rank

Product category

Housing Counseling and Financial Education Services

NAICS

Other Community Housing Services (624229), Human Rights Organizations (813311)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYFSALAKAN

Fair Housing, Compliance & Housing Program Oversight

Financial & Insurance/Mortgage & Housing Finance/Housing Finance Agencies & Government-Sponsored Housing Programs

SECONDARYFSALAKAE

Down Payment Assistance (DPA) & Homebuyer Subsidy Programs

Financial & Insurance/Mortgage & Housing Finance/Housing Finance Agencies & Government-Sponsored Housing Programs

SECONDARYFSALAKAL

Rural, Tribal & Special-Population Housing Programs

Financial & Insurance/Mortgage & Housing Finance/Housing Finance Agencies & Government-Sponsored Housing Programs

Keywords

• Housing counseling services
• Homeownership education programs
• Financial capability training
• Nonprofit real estate association
• Community housing outreach

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Individual and corporate membership dues provide recurring revenue. Corporate membership is priced at $1,500 per unit.
2. Corporate Membership: Corporate membership at $1,500 per unit provides added benefits and visibility to corporate sponsors.
3. Event Sponsorships: Sponsorship of luncheons and events at $500 per event, providing visibility to sponsors.
4. Event Participation Fees: Revenue from fair sponsorships ($500), for-profit exhibitors ($250 indoor, $150 outdoor), and non-profit exhibitors (free).
5. Donations: Tax-deductible donations from individuals supporting the mission of housing stability and financial education.
6. Fundraising Events: Annual benefit golf tournaments and other fundraising events generate resources to serve the community.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels13 records

Core offering

HREBA is a 501(c)(3) nonprofit that delivers housing counseling, homeownership education, and financial capability programs to low- and moderate-income (LMI) residents in the Dallas-Fort Worth metroplex. It also supports real estate professionals serving the Hispanic/Latino community through membership programs, networking events, and training opportunities. Revenue is generated from individual and corporate memberships, event sponsorships, donations, and fundraising events such as the annual benefit Golf Tournament.

Product overview

HREBA (Hispanic Real Estate Brokers Association) operates as a 501(c)(3) nonprofit organization offering a unified set of community-focused programs and services rather than a technology product. The core offerings center on housing counseling, homeownership education, and financial capability programs for low- and moderate-income residents. The organization provides membership programs (individual and corporate tiers), hosts recurring networking events (monthly luncheons and Cafecito con Pan gatherings), organizes major annual events (Golf Tournament, Homeownership Health and Wellness Fair), and maintains online resources including webinars on demand, a member portal, and donation capabilities. The services are primarily delivered through community workshops, in-person events, and web-based content rather than a software platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• HREBA Housing Counseling Housing counseling services provided to help individuals and families achieve homeownership and financial stability, delivered to LMI residents in Tarrant County, Texas through a dedicated website at hhc-arlingtontx.org.
• Homeownership Education Programs Educational programs designed to provide high-quality homeownership and financial education to low- and moderate-income communities, including homebuyer workshops conducted in city schools.
• HREBA Individual Membership Individual membership program offering access to networking events, educational resources, and community involvement opportunities for real estate professionals and supporters of HREBA's mission.
• Corporate Membership Corporate membership option priced at $1,500 per entity, offering added benefits and visibility for businesses supporting HREBA's homeownership and financial education mission.
• HREBA Monthly Luncheons Monthly networking luncheons held at Arlington Board of Realtors that raise awareness and generate resources to serve HREBA's LMI community.
• Cafecito con Pan Monthly informal networking events held the second Wednesday of each month at HREBA's office, providing community connection opportunities for members and supporters.
• Annual Benefit Golf Tournament Annual benefit golf tournament held at Shady Valley Country Club in Arlington, TX, serving as a major fundraising event for the organization; the 10th annual edition is scheduled for November 2, 2026.
• Homeownership, Health, and Wellness Fair Annual fair providing resources on homeownership, health, and wellness to the LMI community, hosted at St. Michael the Archangel Catholic Church in Grand Prairie.
• Sponsorship Program Sponsorship opportunities for organizations to connect with HREBA's professional network of real estate professionals, educators, and community advocates through luncheons, fairs, and exhibitor spaces.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Providence TitleminorGTM or Marketing PartnerCorporate member of HREBA, providing title services and supporting homeownership education initiatives.
• Wells FargominorGTM or Marketing PartnerCorporate member offering mortgage lending services and financial education resources to HREBA community.
• Frost BankminorGTM or Marketing PartnerCorporate member providing banking and financial services to HREBA members and community.
• AllStateminorGTM or Marketing PartnerCorporate member providing insurance products and services to HREBA community members.
• Tarrant RoofingminorGTM or Marketing PartnerCorporate member providing roofing services to HREBA community members in Tarrant County.
• St. Michael the Archangel Catholic Church - Grand PrairiecoreStrategic or Co-development PartnerHost venue for HREBA Homeownership, Health, and Wellness Fair, serving the local Hispanic community.
• Arlington Board of RealtorscoreStrategic or Co-development PartnerVenue partner for HREBA monthly luncheons and networking events, supporting professional real estate community engagement.
• Shady Valley Country ClubminorStrategic or Co-development PartnerVenue host for the 10th Annual HREBA Benefit Golf Tournament.
• CashCourseminorStrategic or Co-development PartnerFree online financial education resource linked on HREBA website, providing courses, tools, and calculators for LMI residents.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• NeighborWorks America: A federally chartered national network providing homeownership education, counseling, and community development. NeighborWorks affiliates deliver HUD-approved housing counseling similar to HREBA's housing counseling subsidiary, but at significantly greater scale and with federal funding access.
• UnidosUS: One of the largest Hispanic advocacy and community development nonprofits in the U.S. (formerly NCLR). Operates a national housing program that includes homeownership education and counseling for LMI Hispanic families, overlapping directly with HREBA's mission at a vastly larger scale.
• National Association of Realtors (NAR): The largest U.S. trade association for real estate professionals. NAR offers diversity programs and homeownership education and serves as the broad incumbent that HREBA's professional membership base belongs to; HREBA is essentially a culturally specialized sub-community within the broader NAR ecosystem.

Regional players

• Mi Casa Resource Center: A Denver-based Hispanic-focused nonprofit providing housing counseling, financial education, and homeownership support. Mi Casa is a structurally comparable regional peer with very similar service mix (counseling + education + community events) for LMI Hispanic residents, but operating in a different metro.

Others

• Hispanic Association on Corporate Responsibility (HACR): A nonprofit that convenes Fortune 500 corporate partners around Hispanic community investment, including housing and economic inclusion. HACR sits adjacent to HREBA's corporate-sponsorship model and shares the same corporate-member universe (Wells Fargo, etc.).
• League of United Latin American Citizens (LULAC): The oldest Hispanic civil rights organization in the U.S. LULAC runs community education, housing, and financial literacy programs targeting the Hispanic community and competes for the same grant and donor dollars as HREBA at a national scale.

Emerging players

• National Housing Counseling Foundation (NHCF): A nonprofit supporting HUD-approved housing counseling agencies nationwide. Operates in HREBA's housing counseling adjacency and serves as a potential grantee/funder relationship for HREBA Housing Counseling's HUD-aligned activities.

Direct peers

• National Association of Hispanic Real Estate Professionals (NAHREP): The leading national membership organization for Hispanic real estate professionals. NAHREP is the closest direct peer — both organizations recruit and educate real estate professionals serving the Hispanic/Latino market and advocate for Hispanic homeownership, though NAHREP operates at national scale versus HREBA's regional Texas focus.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HREBAconnect
• YouTubeyoutube.com/channel/UCrwT4UbUSnF6gXEgri2jOfg
• Facebookfacebook.com/hrebaconnect
• LinkedInlinkedin.com/company/hispanic-real-estate-brokers-association
• Instagraminstagram.com/HREBAconnect

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hispanic Real Estate Brokers Association