What CashCourse does

CashCourse is a non-profit financial education platform founded in 2007 and headquartered in Bloomington, United States. It provides free educational courses and resources designed to improve financial literacy among college and university students, with core curriculum areas covering budgeting, saving, debt management, money management, and practical financial planning. The platform is operated as a joint initiative between the Higher Education Financial Wellness Alliance (HEFWA), a non-profit governance body, and Student Connections, LLC, a private operating entity. This dual-entity governance structure functions as a public-private partnership targeted at the higher education segment.

The platform itself is a single, web-based financial education product with standard student registration, login, and school administrator access. There is no native mobile app, no public API, no disclosed integrations, and no proprietary technology stack beyond basic content delivery. The product surface is limited to one unified suite; no additional modules, add-ons, or premium tiers are identified. Curriculum delivery is content-driven rather than technology-driven.

CashCourse's go-to-market is institutional: distribution occurs through partnerships with higher education institutions, where schools administer accounts for their student bodies. Because the platform is offered free to students and CashCourse is a non-profit, no pricing model or revenue model is publicly disclosed. The company operates with a very small team of 1-10 employees. Strategic direction and operational support are split between HEFWA (governance, strategic alignment) and Student Connections (platform operations and development). No venture capital, private equity, or external funding is indicated in the available data.

Name

CashCourse

Legal name

CashCourse

Website

https://cashcourse.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

CashCourse is a non-profit financial education platform founded in 2007 that provides free courses and resources on budgeting, saving, and debt management to college and university students. It operates as a joint initiative of HEFWA and Student Connections, distributed through institutional partnerships with higher education institutions.

Ownership category

akta.pro rank

Product category

Financial Education Services

akta.pro primary industry

Expense Tracking & Financial Dashboards (FSAGADAB)

Keywords

• Financial education
• Financial literacy
• College financial wellness
• Personal finance courses
• Student money management

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Distribution channels1 record

Core offering

CashCourse is a free, web-based financial education platform that delivers courses and resources teaching college students practical money management skills such as budgeting, saving, debt management, and financial planning. It is a joint initiative of the Higher Education Financial Wellness Alliance (HEFWA) and Student Connections, LLC, and is accessed primarily through institutional partnerships with higher education institutions.

Product overview

CashCourse is a single, unified financial education platform designed for higher education students. The platform delivers practical financial literacy skills through course content. It is operated as a joint initiative between HEFWA and Student Connections, with no separate modules or add-on products identified in the available sources.

Differentiator

Problem solved

Functional benefit

Products and services

• CashCourse Financial Education Platform A free, web-based financial education platform that delivers courses and resources teaching college and university students practical money management skills, including budgeting, saving, debt management, and financial planning.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Higher Education Financial Wellness Alliance (HEFWA)coreStrategic or Co-development PartnerCashCourse is a joint initiative of HEFWA and Student Connections. HEFWA (Higher Education Financial Wellness Alliance) is a key organizational partner providing governance and strategic direction for the financial wellness platform targeting college students.
• Student Connections, LLCcoreStrategic or Co-development PartnerCashCourse is a joint initiative of HEFWA and Student Connections, LLC. Student Connections provides operational support and development for the CashCourse platform, which is designed to help students develop practical financial skills.

Recent moves2 records

Expansion highlights1 record

Direct peers

• Inceptia: Inceptia is a non-profit focused on student financial wellness, default prevention, and financial education for colleges. It is a direct peer targeting the same higher-education customer base with overlapping financial literacy content.
• iGrad (Arca): iGrad provides financial wellness platforms for universities, students, and employees. It is a direct competitor to CashCourse in delivering financial literacy and wellness content to higher-education institutions.
• Next Gen Personal Finance (NGPF): NGPF provides free personal finance curriculum and resources primarily for high schools and increasingly colleges. It is a direct peer in the financial education space with overlapping curriculum, teacher/instructor support, and free distribution model.
• FoolProof Solo: FoolProof provides financial literacy education specifically designed for schools, students, and young adults. It is a direct competitor in the higher-education financial wellness platform market, with similar institutional distribution and curriculum-based approach.
• NEFE (National Endowment for Financial Education): NEFE is a private non-profit foundation focused on financial literacy education. Like CashCourse, it develops personal finance resources and partners with educators to deliver financial wellness content, making it a close direct peer in the financial education space.
• EVERFI (Blackbaud): EVERFI, now part of Blackbaud, delivers digital financial education and life-skills courses to K-12 and higher education students. It is a direct competitor with broader resources and a more enterprise-oriented platform targeting colleges and universities.

Broad incumbents

• Practical Money Skills (Visa): Practical Money Skills is Visa's free financial education program covering personal finance for students and adults. It serves as a broader incumbent leveraging Visa's brand and resources to deliver overlapping financial literacy content.
• GreenPath Financial Wellness: GreenPath is a larger, established non-profit financial counseling and education provider. While it serves a broader consumer audience beyond students, it offers overlapping financial wellness and education content and competes for university partnerships.

Emerging players

• Plan'it Promising (or similar university budget tools): Intuit's Mint and Credit Karma offer free personal finance and budgeting tools aimed at consumers including students. While not education-focused, they partially overlap with CashCourse's budgeting and money management use cases for the same student demographic.

Regional players

• Take Charge Today (University of Arizona): Take Charge Today is a university-based financial education program providing free personal finance resources to schools. It is a comparable academic/non-profit financial literacy program with similar target audience and mission-driven delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CashCourse