Northern Living
Northern Living is a Lake George, New York-based luxury vacation rental property management company that operates a curated portfolio of 50+ upscale homes, cabins, and lakefront estates across the Lake George region, serving families, groups, and corporate retreat planners through direct bookings and a concierge service model.
- Company typePrivate
- Founded2016
- HeadquartersLake George, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Northern Living does
Northern Living is a Lake George, New York-based luxury vacation rental property management company that operates a curated portfolio of 50+ upscale homes, cabins, lakefront estates, and mountain lodges across the Lake George region, including Fort Ann, Bolton Landing, Queensbury, and Lake Luzerne. Founded in 2016, the company manages bookings through a direct website (northernlivingny.com) combined with the Bookerville third-party booking engine, and offers concierge services including property matching, personal chef coordination, food delivery, and kayak and paddleboard rentals. The company has built a 4.9/5 aggregate review score across approximately 5,895 reviews and has received six consecutive "Best of the Region" awards from Lake George Travel between 2020 and 2025.
The company's core technology stack is a WordPress-based website with Bookerville integration for real-time availability and reservations, supplemented by Matterport 3D virtual tours for select properties. The business model is transaction/commission-based, generating revenue from short-term vacation rental bookings (nightly or weekly rates), ancillary concierge services, and kayak/paddleboard rentals, with no publicly disclosed pricing. The company serves multiple customer segments—primarily families and group travelers seeking private luxury properties, with secondary segments including corporate retreat planners, Saratoga Race Track visitors, and pet owners. The company operates as a privately-held LLC with no external institutional investment.
Northern Living has expanded its footprint through several sub-brands: Northern Acres (a pet-friendly cabin resort with a heated pool), Northern Living Properties (a real estate buy/sell brokerage), Northern Living Magazine (a lifestyle publication), and Adirondack Kayak Company (a water sports rental operation). The company is privately held with 11-50 employees and operates exclusively within the Lake George region of New York State.
Northern Living firmographics
Firmographics- Name
- Northern Living
- Legal name
- Northern Living LLC
- Website
- https://northernlivingny.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Northern Living is a Lake George, New York-based luxury vacation rental property management company that operates a curated portfolio of 50+ upscale homes, cabins, and lakefront estates across the Lake George region, serving families, groups, and corporate retreat planners through direct bookings and a concierge service model.
- Ownership category
- akta.pro rank
Northern Living industry classification
Industry- Product category
- Vacation Rental Property Management
- NAICS
- Accommodation (721), Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Luxury Beachfront & Waterfront Villas (THAMAEAE)
- akta.pro secondary industries
- Beachfront & Lakefront Homes (THAMAAAF), Cabins & Cottages (THAMADAA), Resort & Branded Residence Vacation Rental Management (BPAJAIAE)
Keywords
Where Northern Living is headquartered
LocationHeadquarters
- HQ city
- Lake George
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Northern Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Vacation Rental Bookings: Northern Living generates revenue through short-term vacation rental bookings of its luxury homes and cabins in the Lake George region. Properties are booked by the night or week, with rates varying by property size, amenities, and season. The company also earns revenue from concierge services, kayak and paddleboard rentals, and related guest services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Short-term vacation rental nightly rates — quote-based, property-specific |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Northern Living product offering
Product offeringCore offering
Northern Living manages and rents a curated portfolio of 40-50+ luxury vacation homes, cabins, lakefront estates, and cottages across the Lake George region of New York State, including Fort Ann, Bolton Landing, Queensbury, and Lake Luzerne. The company also provides personalized concierge services (property matching, personal chef coordination, food delivery) and complementary sub-brands including the Northern Acres cabin resort, Northern Living Properties real estate services, Adirondack Kayak Company watercraft rentals, and Northern Living Magazine.
Product overview
Northern Living operates as a luxury vacation rental property management company offering 50+ vacation home rentals across the Lake George Region. The portfolio includes standalone luxury properties (vacation home rentals) and a clustered cabin resort (Northern Acres). Key sub-brands include Northern Living Properties (real estate) and Northern Living Magazine (content). The company also provides concierge services including personal chef coordination, food delivery, and boat/kayak rentals. All properties are booked through Bookerville, and select properties offer Matterport virtual tours.
Differentiator
Problem solved
Functional benefit
Brands
- Northern Acres: Lake George Cabins - a collection of pet-friendly cabin rentals with heated pool, located in Lake George NY. Part of the Northern Living portfolio.
- Northern Living Properties
- Northern Living Magazine
- Adirondack Kayak Company
Products and services
- Luxury Vacation Home Rentals
Companies that use Northern Living
Customer profileSegments4 records
Ideal customer profiles4 records
Northern Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Northern Living partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Northern Living PropertiescoreAn affiliated real estate company under the Northern Living brand, serving customers looking to buy or sell properties in the Lake George region. Northern Living Properties operates as a complementary service alongside the vacation rental business.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Northern Living competitors and assessment
Company assessmentDirect peers
- TurnKey Vacation Rentals: Full-service vacation rental manager that previously competed independently in the luxury segment and is now part of Vacasa. Comparable in offering professionally-managed, premium-quality vacation rentals with a strong service layer.
- Plum Guide: Curated luxury vacation rental platform focused on verified high-quality homes. Closely comparable on the luxury positioning, premium guest experience, and curated portfolio approach that Northern Living takes in the Lake George market.
- Airbnb Luxe: Airbnb's luxury tier (formerly Luxury Retreats) offers high-end vacation homes with concierge support. Directly competes for the same affluent traveler seeking premium whole-home rentals in destination markets like Lake George.
- Vacasa: Largest US full-service vacation rental management company. Directly comparable business model: manages individual homeowner properties, provides marketing/booking/cleaning/concierge services, and operates in regional destination markets. Northern Living is effectively a micro-Vacasa focused on the Lake George luxury niche.
- Evolve: Major national vacation rental management company with a similar professional management-for-homeowners model. Comparable in offering homeowners hands-off revenue, and competes for the same short-term rental management contracts in regional US destinations.
Broad incumbents
- Sonder: Alternative accommodations operator offering professionally-managed short-term stays. While primarily urban-apartment focused, the comparable business model is operating, distributing, and managing short-term rental units at scale.
- Vrbo: Vacation rental marketplace owned by Expedia that lists whole-home rentals in destinations including Lake George. A broad incumbent competing for similar family/group traveler demand via marketplace distribution rather than managed inventory.
- Marriott Homes & Villas: Marriott Bonvoy's vacation rental program offering upscale whole-home rentals with hotel-grade service. Comparable on the premium guest experience layer and competes for the same luxury traveler in destination markets.
- Airbnb: Largest global vacation rental marketplace. While Airbnb itself is broader and not luxury-focused at the core, it competes for the same traveler demand in Lake George and offers the same booking/find experience. Airbnb Luxe is the more direct luxury competitor.
Regional players
- Lake George Escape: Direct regional competitor in the Lake George vacation rental market. Operates a similar portfolio of lake-area homes and cabins and competes head-to-head with Northern Living for the same in-region traveler demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Northern Living social profiles
Digital presenceNorthern Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northern Living leadership team
Management profileNumber of profiles
Northern Living subsidiaries and ownership
Company hierarchySubsidiaries3 records
Northern Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northern Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northern Living
What does Northern Living do?
Northern Living manages and rents a curated portfolio of 40-50+ luxury vacation homes, cabins, lakefront estates, and cottages across the Lake George region of New York State, including Fort Ann, Bolton Landing, Queensbury, and Lake Luzerne. The company also provides personalized concierge services (property matching, personal chef coordination, food delivery) and complementary sub-brands including the Northern Acres cabin resort, Northern Living Properties real estate services, Adirondack Kayak Company watercraft rentals, and Northern Living Magazine.
Is Northern Living a public or private company?
Northern Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Northern Living founded?
Northern Living was founded in 2016. It employs 11 to 50 people.
Where is Northern Living based?
Northern Living is headquartered in Lake George, United States, in the North America region.
How does Northern Living make money?
One revenue line is on record: vacation Rental Bookings.
Who are Northern Living's main competitors?
Direct peers on record are TurnKey Vacation Rentals, Plum Guide, Airbnb Luxe, Vacasa and Evolve. Broad incumbents are Sonder, Vrbo, Marriott Homes & Villas and Airbnb. Lake George Escape is listed as a regional player.
Does Northern Living have an API?
No public API is recorded for Northern Living.
What industry is Northern Living in?
Northern Living's product category is Vacation Rental Property Management. Its primary akta.pro industry code is THAMAEAE, Luxury Beachfront & Waterfront Villas, with a secondary code of THAMAAAF, Beachfront & Lakefront Homes. Its NAICS code is 721 and its SIC code is 6531.