Ace2Ace
Ace2Ace is an independent, owner-managed Swiss OOH media agency that plans, books, and executes billboard and poster advertising campaigns for Swiss businesses, supported by a proprietary nationwide database of 128,107 billboard surface photographs.
- Company typePrivate
- Founded2005
- HeadquartersSteinhausen, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ace2Ace does
Ace2Ace (legal entity ACE2ACE AG) is an independent, owner-managed Swiss out-of-home (OOH) media agency headquartered in Steinhausen, canton of Zug. Founded in 2005 by Daniel Huwyler, the firm operates as a general contractor (Generalunternehmeragentur) for media consulting, planning, booking, and execution of billboard and poster advertising campaigns across Switzerland. Its customer base consists of Swiss businesses and advertisers seeking full-service OOH campaign support.
The firm's core operational asset is a proprietary digital database containing 128,107 photographs of billboard surfaces systematically captured and classified from all providers nationwide, spanning Geneva to St. Moritz and Schaffhausen to Chiasso. This data underpins its market expertise and supports campaign placement decisions. The service portfolio spans core offerings — Aussenwerbung (outdoor advertising) and Alle OOH-Medien (all OOH media) — complemented by add-on modules including consulting and conception, controlling and reporting, poster logistics (with reserve stock provisions), and selective poster production.
Ace2Ace generates revenue through one-time campaign fees (rental of analog and digital advertising space) and professional services (media consulting, planning, booking, controlling, reporting, logistics). Pricing is quote-based in Swiss Francs plus VAT, with tiered cancellation fees (20%/50%/100%) and additional charges for permits, customs, transport, and installation. The go-to-market is sales-led and direct: four owner-operators personally serve clients, and the firm books campaigns independently by consulting provider availability lists rather than delegating to providers. The company is bootstrapped, founder-owned, and operates with no institutional investors or parent entity.
Ace2Ace firmographics
Firmographics- Name
- Ace2Ace
- Legal name
- ACE2ACE AG
- Website
- https://ace2ace.ch
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ace2Ace is an independent, owner-managed Swiss OOH media agency that plans, books, and executes billboard and poster advertising campaigns for Swiss businesses, supported by a proprietary nationwide database of 128,107 billboard surface photographs.
- Ownership category
- akta.pro rank
Ace2Ace industry classification
Industry- Product category
- Outdoor Advertising Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)
Keywords
Where Ace2Ace is headquartered
LocationHeadquarters
- HQ city
- Steinhausen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Ace2Ace business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Space Rental: Rental of advertising space for analog and digital advertising. Prices are quoted in Swiss Francs plus VAT. Additional fees include customs duties, cantonal fees, police visas, stamp taxes, shipping/transport costs, installation/removal costs, covering costs, mounting and dismantling of special surfaces, additional motif changes, and similar services.
- Media Consulting and Planning: Media advisory and planning services as a general contractor agency, providing consultation, conception, planning, booking, controlling, reporting, poster logistics, and poster production services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom billboard advertising campaigns |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Ace2Ace product offering
Product offeringCore offering
Ace2Ace operates as an independent Swiss general-contractor media agency that plans, books, and executes billboard and poster (OOH) advertising campaigns across Switzerland. It matches clients to advertising surfaces using a proprietary database of 128,107 photographs covering all billboard providers nationwide, and delivers the full service chain — consulting, conception, planning, booking, controlling, reporting, poster logistics, and poster production — directly without delegating to providers.
Product overview
Ace2Ace is an independent, Swiss-based outdoor advertising (OOH) agency that operates as a general contractor for media consulting, planning, and advertising space rental. The core offering consists of Aussenwerbung (outdoor advertising) and Alle OOH-Medien (all out-of-home media) services. These primary offerings are complemented by supporting modules including Beratung/Konzeption/Planung (consulting, conception, planning), Controlling/Reporting (campaign monitoring and reporting), Plakatlogistik (poster logistics), and Plakatproduktion (poster production). The company's competitive advantage stems from its proprietary database containing 128,107 digitized photographs of billboard spaces across all providers in Switzerland, which underpins its market expertise and enables high-quality campaign execution. All services are delivered directly by the company without subcontracting to advertising providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Aussenwerbung (Outdoor Advertising) Core service for Swiss businesses and advertisers: planning, booking, and executing billboard and poster campaigns across Switzerland, with placements selected using Ace2Ace's proprietary inventory of 128,107 billboard-surface photographs covering all providers nationwide.
- Alle OOH-Medien (All Out-of-Home Media) Single-point-of-contact service providing access to all out-of-home media formats and providers across Switzerland, enabling clients to source and book the full range of OOH inventory without engaging each provider individually.
Companies that use Ace2Ace
Customer profileSegments1 record
Ideal customer profiles1 record
Ace2Ace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Ace2Ace partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
Ace2Ace competitors and assessment
Company assessmentBroad incumbents
- Clear Channel Switzerland: Global OOH operator with a Swiss footprint across roadside and street furniture inventory. Comparable as a major Swiss OOH provider whose availability lists Ace2Ace aggregates on behalf of advertisers.
- Posterscope (Dentsu): Dentsu's global OOH and DOOH activation agency. Comparable as a specialized OOH media planning and buying agency serving advertisers across multiple markets, including DACH.
- Lamar Advertising: US-headquartered OOH operator with international operations. Comparable as a large incumbent OOH provider against whose inventory Ace2Ace-style independent agencies plan campaigns.
- APG|SGA: Switzerland's largest outdoor advertising provider, owning the majority of national billboard inventory. It is the most significant counterparty in Ace2Ace's booking workflow and the dominant incumbent in the same Swiss OOH market.
- Kinetic (WPP): Global OOH specialist agency within WPP that plans and buys out-of-home campaigns worldwide. Comparable as a scaled, full-service OOH agency competitor; differs by being part of a global holding group rather than an independent Swiss firm.
- JCDecaux Switzerland: World-leading street furniture and transport OOH operator with a Swiss presence. Comparable as a major inventory source in the same OOH ecosystem that Ace2Ace plans and books against.
Emerging players
- Hivestack: Global programmatic DOOH ad exchange. Comparable as an emerging technology player reshaping how OOH inventory is bought and sold, potentially impacting independent planning agencies like Ace2Ace.
- Vistar Media: Programmatic DOOH supply-side and demand-side platform. Comparable as a technology-enabled OOH buying alternative that could complement or compete with Ace2Ace's manual booking workflow as advertisers adopt programmatic.
Regional players
- Ströer: Germany's largest OOH provider, also active in DACH adjacent markets. Comparable as a large OOH operator in the broader German-speaking region; Ace2Ace covers the same DACH advertiser base but only on the Swiss inventory side.
Direct peers
- Neo Advertising: Swiss-headquartered DOOH network and media sales house. Comparable as a Swiss-focused OOH media specialist addressing the same advertisers and the same premium digital surfaces in the same national market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ace2Ace social profiles
Digital presenceAce2Ace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ace2Ace leadership team
Management profileNumber of profiles
Profiles1 record
Ace2Ace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ace2Ace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ace2Ace
What does Ace2Ace do?
Ace2Ace operates as an independent Swiss general-contractor media agency that plans, books, and executes billboard and poster (OOH) advertising campaigns across Switzerland. It matches clients to advertising surfaces using a proprietary database of 128,107 photographs covering all billboard providers nationwide, and delivers the full service chain — consulting, conception, planning, booking, controlling, reporting, poster logistics, and poster production — directly without delegating to providers.
Is Ace2Ace a public or private company?
Ace2Ace is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ace2Ace founded?
Ace2Ace was founded in 2005. It employs 11 to 50 people.
Where is Ace2Ace based?
Ace2Ace is headquartered in Steinhausen, Switzerland, in the Europe region.
How does Ace2Ace make money?
Two revenue lines are on record. Advertising Space Rental is the primary driver. The others are media Consulting and Planning.
Who are Ace2Ace's main competitors?
Broad incumbents on record are Clear Channel Switzerland, Posterscope (Dentsu), Lamar Advertising, APG|SGA, Kinetic (WPP) and JCDecaux Switzerland. Emerging players are Hivestack and Vistar Media. Ströer is listed as a regional player. Neo Advertising is listed as a direct peer.
Does Ace2Ace have an API?
No public API is recorded for Ace2Ace.
What industry is Ace2Ace in?
Ace2Ace's product category is Outdoor Advertising Services. Its primary akta.pro industry code is BPAFALAJ, OOH Media Planning, Buying & Inventory Aggregation. Its NAICS code is 54181 and its SIC code is 7311.