Come Out

What Come Out does

Outkomm GmbH, doing business as Outkomm, is a strategic communications agency headquartered in Altstätten, Switzerland, with regional offices in Munich (Germany) and Innsbruck (Austria). Founded in 2008, the firm operates with 12 employees across the DACH region and is led by Stefan Becker, Head of PR. Outkomm specializes in public relations, content marketing, social media management, and performance marketing services for outdoor, lifestyle, and tourism brands, serving a roster of enterprise clients that includes YETI, Odlo, La Sportiva, Black Diamond, and 7mesh. The agency's work spans European market entry and expansion communications, product launch campaigns, athlete sponsorship PR, event coordination, and crisis management for mountain sports and outdoor-activewear brands.

The firm's service portfolio is structured around two business pillars: Public Relations (outkomm.com) and Corporate Publishing (outdoor-publishing.com), supported by four service modules—Consulting, Content Marketing, Social Media, and Performance Marketing. Core delivery capabilities include media relations, press releases, European coordination across DACH markets, influencer relations, paid advertising across Google, Meta, Pinterest, and YouTube, SEO, copywriting, and campaign concept development. The technology stack consists of standard martech platforms rather than any proprietary technology; there is no disclosed product platform, API, SDK, or patent portfolio. Outkomm positions itself as a specialist partner with deep cultural, media, and athlete-network connections in the Bergsport (mountain sports) and outdoor lifestyle verticals.

Outkomm generates revenue through professional services engagements with no publicly disclosed pricing; contracts are structured as custom B2B arrangements based on scope, client size, and campaign requirements. The go-to-market model is sales-led and relationship-driven, anchored by direct field-office presence in each DACH market and supplemented by event participation and earned media outreach. The firm has no disclosed funding rounds, investors, parent company, M&A activity, awards, patents, or external ownership structures, and appears to operate as an independent, founder or team-owned private limited company.

Name

Come Out

Legal name

Outkomm GmbH

Website

https://pr.outkomm.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Outkomm GmbH is a 12-person DACH-region communications agency providing PR, content marketing, social media, and performance marketing services to outdoor, lifestyle, and tourism brands including YETI, Odlo, La Sportiva, Black Diamond, and 7mesh.

Ownership category

akta.pro rank

Headquarters

HQ city

Altstätten

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Public Relations Services: Core PR services including media relations, press releases, European coordination, event management, and monitoring & reporting for outdoor, lifestyle, and tourism brands.
2. Content Marketing: Content creation services including copywriting, content production, campaign concepts, SEO optimization, and corporate publishing.
3. Social Media Services: Social media management including influencer relations, content creation, paid advertising, seedings, and monitoring & reporting.
4. Performance Marketing: Digital advertising management including Google Paid Ads, Google Merchant Center, Pinterest, YouTube, and Meta Ads with tracking & reporting.
5. Corporate Publishing: Second business pillar under outdoor-publishing.com for corporate publishing services.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Outkomm is a strategic communications agency providing public relations, corporate publishing, consulting, content marketing, social media, and performance marketing services to outdoor, lifestyle, and tourism brands across Germany, Austria, and Switzerland. Its two business pillars are Public Relations (outkomm.com) and Corporate Publishing (outdoor-publishing.com), with execution across media relations, editorial content, influencer engagement, and paid digital advertising.

Product overview

Outkomm operates as a strategic communications agency with two main pillars: Public Relations and Corporate Publishing (via outdoor-publishing.com). The agency offers a comprehensive suite of service modules including Consulting, Content Marketing, Social Media, and Performance Marketing. Services span from analysis and strategic advisory to execution across media relations, content production, influencer marketing, and paid advertising, all focused on the outdoor, lifestyle, and tourism sectors.

Differentiator

Problem solved

Functional benefit

Brands

• outdoor-publishing.com: Corporate Publishing division of Outkomm, operating as a separate digital platform under outkomm.com's corporate publishing pillar.

Products and services

• Public Relations Strategic public relations offering including media relations, press releases, media planning, seedings, sales support, European coordination, partnerships and events, and monitoring and reporting — designed for outdoor, lifestyle, and tourism brands.
• Corporate Publishing Corporate publishing services operated through the associated outdoor-publishing.com platform, providing editorial content distribution and corporate publishing capabilities alongside the agency's PR practice.
• Communications Consulting Strategic consulting for outdoor and lifestyle brands covering situational analysis, strategic advisory, positioning, communications solutions design, and crisis management.
• Content Marketing Content creation service including copywriting, content production, campaign concepts, SEO optimization, and corporate publishing for outdoor/lifestyle and tourism clients.
• Social Media Social media management service covering influencer relations, content creation, paid social advertising, seedings, and monitoring and reporting for outdoor, lifestyle, and tourism brands.
• Performance Marketing Digital advertising management including Google Paid Ads, Google Merchant Center, Pinterest, YouTube, and Meta Ads, with tracking and reporting for outdoor/lifestyle/tourism clients.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Edelman Germany: Global PR firm with a DACH hub serving consumer, lifestyle, and outdoor-adjacent brands at scale. Broad incumbent competing for the same enterprise outdoor/lifestyle clients.
• Havas Germany: Global advertising and communications group with DACH operations spanning creative, media, and PR. Broad incumbent whose comms and content offerings compete with Outkomm's integrated stack.
• Ketchum Germany: Global communications consultancy with a DACH footprint serving consumer and lifestyle brands. Broad incumbent whose paid, earned, and owned capabilities overlap with Outkomm's integrated model.
• FleishmanHillard Germany: Global communications network with a strong DACH presence offering PR, public affairs, and integrated communications. Broad incumbent whose consumer/lifestyle practice overlaps with Outkomm's outdoor-adjacent accounts.
• Serviceplan Group: Largest owner-managed communications group in the DACH region, with integrated PR, content, and digital capabilities. Broad incumbent that competes for outdoor/lifestyle brand mandates across the same geography.

Direct peers

• Wilde & Partner Public Relations: German boutique PR agency serving outdoor, sport, and lifestyle brands with media relations and corporate communications. Direct competitor to Outkomm in the DACH outdoor-focused PR niche.
• Hotz Brand Communication: Swiss communications agency serving sports, outdoor, and lifestyle brands across the German-speaking market. Direct competitor overlapping with Outkomm's Swiss-market positioning.
• KPRN Network: Munich-based PR and communications agency with deep roots in the outdoor and sports industry, including ISPO and trade-event work. Comparable as a DACH outdoor-specialist PR competitor.
• Industrie-Contact: Hamburg-headquartered PR and communications group with lifestyle, consumer, and outdoor brand clients. Comparable as another DACH-focused PR services competitor with multi-vertical reach.
• Raabe + Partner: German PR and communications agency focused on lifestyle, travel, and outdoor-oriented consumer brands in the DACH region. Direct niche peer overlapping with Outkomm's outdoor/lifestyle/tourism focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Come Out