Flextile
Flextile is a Canadian manufacturer of ceramic tile and stone installation products — adhesives, mortars, grouts, waterproof membranes, and surface preparation systems — founded in 1980 and serving commercial, institutional, and residential construction projects across Canada and the United States through its parent company's distribution network.
- Company typePrivate
- Founded1980
- HeadquartersBurnaby, Canada
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Flextile does
Flextile Ltd is a Canadian manufacturer of ceramic tile and stone installation products, founded in 1980 and operating as a manufacturing division of parent company Olympia Tile & Stone. The company produces a comprehensive portfolio of adhesives, mortars, grouts, waterproof membranes, crack isolation and sound control membranes, self-leveling compounds, uncoupling membranes, and surface preparation products from two manufacturing facilities located in Toronto, Ontario and Burnaby, British Columbia. All products are sold through the Olympia Tile & Stone branch network and an extensive distributor network spanning Canada and the United States; the company does not sell directly from its manufacturing facilities. Notable proprietary formulations include Smooth Trowel Technology (STT) for thin-set mortars, the WP-900 and WP-980 waterproof membranes (which meet ANSI A118.10 and A118.12 standards and contribute LEED points), the FlexMat uncoupling membrane, and the 5400 MaxiFlex polymer-modified mortar for difficult substrates.
The company targets commercial, institutional, and residential construction segments, with stated priority on commercial building industry, institutional building industry, architects and specifiers, and trade contractors. Customer evidence spans education (University of Alberta, University of Toronto Medical Science Building), retail (Erin Mills Mall, Chinook Mall - 260,000 sq. ft.), transportation (Calgary International Airport, Skytrain Station), hospitality (Fallsview Casino Resort, Four Seasons Whistler), healthcare/community (YMCA Vancouver), commercial real estate (The Bow), and automotive (Northtown Lexus) projects. Revenue is generated through one-time B2B product sales priced via quote through distributors, with no subscription or recurring revenue model. Technical support, specification assistance, and LEED documentation are provided as value-added services.
Flextile firmographics
Firmographics- Name
- Flextile
- Legal name
- Flextile Ltd
- Website
- https://flextile.net
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Flextile is a Canadian manufacturer of ceramic tile and stone installation products — adhesives, mortars, grouts, waterproof membranes, and surface preparation systems — founded in 1980 and serving commercial, institutional, and residential construction projects across Canada and the United States through its parent company's distribution network.
- Ownership category
- akta.pro rank
Flextile industry classification
Industry- Product category
- Construction Materials Manufacturing
- NAICS
- Paint, Coating, and Adhesive Manufacturing (3255), Other Concrete Product Manufacturing (32739)
- SIC
- Adhesives & Sealants (2891)
- akta.pro primary industry
- Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)
- akta.pro secondary industry
- Floor Covering Installation Materials Manufacturing (Adhesives/Seams/Grippers/Transitions) (IMAOAJAM)
Keywords
Where Flextile is headquartered
LocationHeadquarters
- HQ city
- Burnaby
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Flextile business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Tile Installation Products Manufacturing and Sales: Flextile manufactures ceramic tile and stone installation products including adhesives, grouts, mortars, waterproof membranes, and surface preparation materials. Products are sold through Olympia Tile & Stone branches and an extensive network of distributors across Canada and the United States. Revenue is generated through one-time product sales to trade contractors, builders, and specification professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B industrial products sold through distribution network |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Flextile product offering
Product offeringCore offering
Flextile manufactures and sells ceramic tile and stone installation products and complete installation systems, including ceramic tile adhesives (VOC-free latex), cementitious and epoxy grouts, thin-set and fast-set mortars, mortar additives, waterproofing membranes, crack isolation and sound control membranes, self-leveling underlayments, primers, uncoupling membranes, and surface preparation materials. Products are sold through Olympia Tile & Stone branches and an extensive distributor network across Canada and the United States for use by tile contractors, builders, architects, and specifiers in commercial, institutional, and residential construction projects.
Product overview
Flextile is a Canadian manufacturer of ceramic tile and stone installation products and complete installation systems, operating since 1980 with production facilities in Toronto, Ontario and Burnaby, British Columbia. The company's comprehensive product portfolio includes Ceramic Tile Adhesives (VOC Free Latex Adhesives such as 200 Multipurpose Adhesive and 90 Duoflex Premium Adhesive), Grouts (Cementitious Grouts including 1600 Ultra Performance Grout, 500 P.M. Unsanded Grout, 600 P.M. Sanded Grout, Epoxy Grout including 100 Flex Epoxy Grout, and Grout Accessories including Flextile Ultra-Performance Caulk and Grout Refinisher), Mortars and Additives (Fast Set Mortars, Large and Heavy Tile Mortars, Mortar Additives like 43 Acrylic Latex Additive and 44 High Solids Latex Additive, and Thin-Set Mortars including 50 Professional-Grade Mortar, 51 Premium Floor and Wall, 51/44 System, 5100 Porcelain Bond Mortar, 52 Premium-Grade Polymer-Modified Mortar, 53 Floor Mix Mortar, 5400 MaxiFlex Superior-Grade, and 60 Polymer-Modified Thin-Set Mortar with STT technology), and Surface Preparation products (Crack Isolation and Sound Control membranes including 1000 Flexilastic, 2000SC Flexilastic Sound Control, and Flexilastic Primers; Mortar Beds and Patching including 57 Scratch Coat, Dry Pack Mortar Mix, Fast Set Screed Concentrate, and Flextile Patch; Self-Leveling and Primers including 4040 Concrete Primer SL, 59 Flex-Flo, 5900 Flex-Flo Plus, and Flexsil 4050 Primer; Uncoupling Membranes including FlexMat; and Waterproof Membranes including WP-900, WP-980, and WP900/WP980 Waterproofing Anti-Fracture Fabric). The complete installation systems are designed for commercial, institutional, and residential projects across Canada and the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- 200 Multipurpose Adhesive
Quantifiable outcome
- LEED Points: WP-900 contributes VOC compliance (Credit 4.1) 1 point
- +2 more outcomes
Companies that use Flextile
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Flextile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Flextile partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Olympia Tile & StonecoreOlympia Tile & Stone is the parent company of Flextile Ltd. Flextile is a manufacturing division of Olympia Tile & Stone. Products are sold through Olympia Tile & Stone branches and distribution networks throughout Canada and the United States. Olympia Tile & Stone USA network extends product availability to the US market.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Flextile competitors and assessment
Company assessmentBroad incumbents
- Sika: Global construction chemicals company with tile-and-stone installation products including mortars, grouts, waterproofing and sealing. Competes with Flextile across multiple lines while serving a much broader construction-chemistry portfolio.
- Bostik: Global adhesives and sealants manufacturer (Arkema subsidiary) with a tile-installation systems line. Broader portfolio than Flextile but overlapping in construction adhesives, grouts and surface preparation.
- H.B. Fuller: Diversified industrial adhesives manufacturer with construction-adhesive exposure; competes in the broader adhesives/sealants category relevant to Flextile's adhesive lines.
Direct peers
- Mapei: Global leader in tile and stone installation systems, including mortars, grouts, adhesives, waterproofing and surface preparation products. Directly comparable to Flextile across the full installation-system portfolio and target customer base.
- Laticrete International: Manufacturer of tile and stone installation systems (mortars, grouts, waterproofing membranes, crack-isolation products) sold through distributor networks to commercial and residential customers — Flextile's closest US analogue.
- TEC Specialty Products: North-American brand of tile and stone installation products (thin-set mortars, grouts, surface preparation) distributed through building-materials retailers — directly comparable mid-sized competitor to Flextile.
- Ardex: Specialty manufacturer of tile installation products, self-leveling underlayments, and substrate preparation systems. Competes head-to-head with Flextile in the commercial and institutional mortar and surface-preparation categories.
- Custom Building Products: North American manufacturer of tile and stone installation systems including thin-set mortars, grouts, waterproofing and surface preparation products — directly comparable to Flextile's product portfolio.
- Schluter Systems: Manufacturer of uncoupling membranes (Schluter-Ditra), waterproofing systems and profiles for tile installations. Directly overlaps Flextile's FlexMat uncoupling membrane and WP-series waterproofing lines.
Emerging players
- Proflex Products: Specialty manufacturer of crack-isolation and sound-control membranes for tile installations. Competes with Flextile's Flexilastic line in the membrane subcategory, though on a narrower product range.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Flextile social profiles
Digital presenceFlextile compliance and trust
Trust signalCompliance2 records
Flextile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flextile leadership team
Management profileNumber of profiles
Profiles1 record
Flextile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flextile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flextile
What does Flextile do?
Flextile manufactures and sells ceramic tile and stone installation products and complete installation systems, including ceramic tile adhesives (VOC-free latex), cementitious and epoxy grouts, thin-set and fast-set mortars, mortar additives, waterproofing membranes, crack isolation and sound control membranes, self-leveling underlayments, primers, uncoupling membranes, and surface preparation materials. Products are sold through Olympia Tile & Stone branches and an extensive distributor network across Canada and the United States for use by tile contractors, builders, architects, and specifiers in commercial, institutional, and residential construction projects.
Is Flextile a public or private company?
Flextile is a private company. It is classified as corporate owned and is currently operating.
When was Flextile founded?
Flextile was founded in 1980. It employs 101 to 250 people.
Where is Flextile based?
Flextile is headquartered in Burnaby, Canada, in the North America region.
How does Flextile make money?
One revenue line is on record: tile Installation Products Manufacturing and Sales.
Who are Flextile's main competitors?
Broad incumbents on record are Sika, Bostik and H.B. Fuller. Direct peers are Mapei, Laticrete International, TEC Specialty Products, Ardex, Custom Building Products and Schluter Systems. Proflex Products is listed as an emerging player.
Does Flextile have an API?
No public API is recorded for Flextile.
What industry is Flextile in?
Flextile's product category is Construction Materials Manufacturing. Its primary akta.pro industry code is IMADAOAG, Tile Setting Materials (Mortars, Mastics & Grouts), with a secondary code of IMAOAJAM, Floor Covering Installation Materials Manufacturing (Adhesives/Seams/Grippers/Transitions). Its NAICS code is 3255 and its SIC code is 2891.