Adda
ADDA is a Thai footwear manufacturer and retailer producing casual slippers, sandals, and shoes under proprietary 2Density and Pillow Foam comfort technologies, serving men's, women's, children's, and student consumers at mass-market price points (THB 99–490).
- Company typePrivate
- Founded-
- HeadquartersBang Bon, Thailand
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Adda firmographics
Firmographics- Name
- Adda
- Legal name
- บริษัท แอ๊ดด้า ฟุตแวร์ (ไทยแลนด์) จำกัด (ADDA FOOTWEAR (THAILAND) CO.,LTD.)
- Website
- https://adda.co.th
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ADDA is a Thai footwear manufacturer and retailer producing casual slippers, sandals, and shoes under proprietary 2Density and Pillow Foam comfort technologies, serving men's, women's, children's, and student consumers at mass-market price points (THB 99–490).
- Ownership category
- akta.pro rank
Adda industry classification
Industry- Product category
- Casual Footwear
- NAICS
- Footwear Manufacturing (3162), Shoe Retailers (45821)
- SIC
- Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Casual & Lifestyle Footwear (CRAAACAB)
- akta.pro secondary industries
- Children’s & Baby Footwear (CRAAACAF), Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care) (CRAAADAL)
Keywords
Where Adda is headquartered
LocationHeadquarters
- HQ city
- Bang Bon
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Adda business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Footwear Sales: ADDA generates revenue primarily through the sale of casual slippers, sandals, and casual shoes across multiple categories including men's, women's, children's, and student footwear. Products are sold at various price points from approximately THB 99 to THB 490.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level casual slippers |
| Unit Pricing | Pay-as-you-go | Standard casual footwear |
| Unit Pricing | Pay-as-you-go | Premium technology footwear (2Density, Pillow Foam) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Adda product offering
Product offeringCore offering
ADDA designs, manufactures, and sells casual footwear — primarily slippers, sandals, and shoes — for men, women, children, and students under its own ADDA brand. Its products are differentiated by two proprietary comfort platforms, 2Density dual-density foam and Pillow Foam cushioning, and sold through the company's own e-commerce site (shop.adda.co.th), Shopee, Lazada, and direct customer service channels within Thailand.
Product overview
ADDA is a Thai footwear brand offering a comprehensive range of casual slippers, sandals, and shoes across multiple categories including men's, women's, children's, and student footwear. The product portfolio is organized around two key comfort technologies: ADDA 2Density (dual-density foam for enhanced shock absorption) and ADDA Pillow Foam (pillow-like cushioning). The brand also features sub-collections including the WINK school shoe series, PU material collection, licensed character collaborations with Happy Sunday, and shoe accessories/charms. ADDA distributes through its own e-commerce platform (shop.adda.co.th) as well as Shopee and Lazada marketplace channels.
Differentiator
Problem solved
Functional benefit
Brands
- ADDA 2Density: Technology featuring dual-density foam for enhanced comfort and shock absorption in footwear
- ADDA Pillow Foam
- ADDA x Happy Sunday
Products and services
- ADDA Casual Footwear (Men's, Women's, Children's, and Student lines)
Companies that use Adda
Customer profileSegments5 records
Ideal customer profiles1 record
Adda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Adda partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Happy SundayminorADDA collaborated with Happy Sunday to create a special product line featuring licensed Happy Sunday characters on ADDA footwear and accessories. This collaboration includes pillow foam and 2Density slippers with Happy Sunday branding, sold at premium pricing.
Recent moves6 records
Expansion highlights5 records
Adda competitors and assessment
Company assessmentBroad incumbents
- Skechers: Global comfort and casual footwear leader with technology-driven cushioning (Memory Foam, Arch Fit) at accessible price points. Comparable to ADDA on comfort technology differentiation and broad demographic coverage, but with vastly larger scale and global reach.
- Bata: Vertically integrated global footwear manufacturer-retailer with own-brand mass-market casual lines sold through DTC stores and digital channels. Comparable to ADDA on the integrated manufacturing-plus-retail model and mass-market positioning across men's, women's, and children's segments.
Direct peers
- Native Shoes: Casual lifestyle footwear brand with lightweight EVA-based construction across men's, women's, and children's sandals and slip-ons. Comparable to ADDA on lightweight casual construction, mass-market price points, and broader family demographic.
- Palladium: Casual footwear brand spanning sneakers, boots, and sandals with multi-channel DTC and marketplace distribution. Comparable to ADDA on casual category breadth and accessible price positioning across men's and women's segments.
- Toms: Casual lifestyle footwear brand with multi-category men's, women's, and kids' lines sold primarily through DTC e-commerce. Comparable to ADDA on D2C-led casual footwear distribution and affordability-focused positioning.
- FitFlop: Comfort technology footwear brand specializing in cushioned sandals, slippers, and casual shoes. Comparable to ADDA on proprietary cushioning technology (Microwobbleboard) and casual/wellness positioning in sandals and slippers.
- Birkenstock: Comfort-focused footwear brand with proprietary footbed technology sold at premium-to-mass price points. Comparable to ADDA on technology-led cushioning differentiation and broad demographic coverage, though Birkenstock skews higher in price.
- Havaianas: Iconic mass-market casual sandals and flip-flops brand sold across multi-channel retail including marketplaces. Directly comparable to ADDA in casual sandal/slipper category, affordable price positioning, and licensed/collaboration-driven brand extensions.
- Crocs: Global casual footwear brand built around proprietary comfort cushioning (Croslite) and sold at mass-market price points across DTC e-commerce and marketplaces. Closely comparable to ADDA in comfort-tech-led casual positioning and multi-channel D2C distribution.
Regional players
- Jelly Bunny: Thai footwear brand offering casual, fashion-forward slippers, sandals, and shoes for women and children across physical retail and digital channels. Directly comparable to ADDA as a domestic Thai peer competing for the same women's and children's casual footwear consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Adda social profiles
Digital presenceAdda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adda leadership team
Management profileNumber of profiles
Adda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adda
What does Adda do?
ADDA designs, manufactures, and sells casual footwear — primarily slippers, sandals, and shoes — for men, women, children, and students under its own ADDA brand. Its products are differentiated by two proprietary comfort platforms, 2Density dual-density foam and Pillow Foam cushioning, and sold through the company's own e-commerce site (shop.adda.co.th), Shopee, Lazada, and direct customer service channels within Thailand.
Is Adda a public or private company?
Adda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adda founded?
Adda was founded in -1. It employs 1,001 to 5,000 people.
Where is Adda based?
Adda is headquartered in Bang Bon, Thailand, in the Asia region.
How does Adda make money?
One revenue line is on record: footwear Sales.
Who are Adda's main competitors?
Broad incumbents on record are Skechers and Bata. Direct peers are Native Shoes, Palladium, Toms, FitFlop, Birkenstock, Havaianas and Crocs. Jelly Bunny is listed as a regional player.
Does Adda have an API?
No public API is recorded for Adda.
What industry is Adda in?
Adda's product category is Casual Footwear. Its primary akta.pro industry code is CRAAACAB, Casual & Lifestyle Footwear, with a secondary code of CRAAACAF, Children’s & Baby Footwear. Its NAICS code is 3162 and its SIC code is 3140.