Mental Health Hub

What Mental Health Hub does

Mental Health Hub, the operating identity for Drawing and Talking Ltd., is a UK-based private training and certification company specializing in a non-directed therapeutic technique called Drawing and Talking. The company was established over 20 years ago and is headquartered in Mitcham, Surrey. Its core offering is a therapeutic learning method that enables individuals — particularly secondary-aged children who struggle to verbalize emotions — to discover and communicate feelings through drawing, positioned as complementary to rather than competitive with solution-focused and cognitive-based therapies. The company's technology is fundamentally human-delivered rather than software-based, with delivery conducted via Zoom or in-person sessions. A practitioner community of 20,000 has been built over the company's history, maintained through accredited membership requiring ongoing CPD, supervision, and coaching.

The company operates a tiered course portfolio targeting individual practitioners and organizational buyers. Individual courses include Foundation, Advanced, the Independent Practitioner Programme, and SDQ Training (a 1-day course built around the Ofsted inspection framework and DfE guidance, priced at £250 + VAT or £199 + VAT with membership). Short 2.5-hour CPD courses (Safeguarding in Therapeutic Practice, Healing Through Art) broaden access to non-graduates. Revenue is generated through one-time course fees, recurring membership subscriptions providing 20% course discounts and accreditation maintenance, and in-house organizational training for groups of 20+ staff. The Mental Health Hub also operates a practitioner directory marketplace connecting trained practitioners with end consumers.

The primary customer segments are UK schools and educational settings (addressing SEMH needs and Ofsted compliance) and individual therapeutic practitioners seeking accredited training. Secondary segments include charities, children's services, and healthcare organizations. The company claims global reach and offers international pricing (€300 for SDQ Training), though its geographic footprint is predominantly UK-centric. Drawing and Talking Ltd. is privately held with no disclosed external investment, no management team information, and no disclosed revenue figures.

Name

Mental Health Hub

Legal name

Drawing and Talking Ltd.

Website

https://mentalhealthhub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mental Health Hub (Drawing and Talking Ltd.) is a UK-based training and certification company that teaches a non-directed therapeutic drawing technique to individual practitioners, schools, and organizations, serving a community of 20,000 practitioners built over 20 years.

Ownership category

akta.pro rank

Product category

Mental Health Training and Therapeutic Education Services

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL)

akta.pro secondary industries

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK), Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

Keywords

• Therapeutic training
• Mental health courses
• Practitioner accreditation
• Child therapy services
• SDQ training

Headquarters

HQ city

Mitcham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Course Fees: One-time fees for individual courses including Foundation, Advanced, SDQ Training, and Practitioner Programme. Paid per course delivery.
2. Membership Subscription: Ongoing membership providing 20% discount on courses, regular CPD, supervision and coaching. Maintains practitioner accreditation status.
3. Organisational In-house Training: Cost-effective in-house training days for groups of 20+ staff, available via Zoom or in-person. Revenue generated per organisation group training.
4. Short CPD Courses: 2.5-hour CPD courses such as Safeguarding in Therapeutic Practice and Healing Through Art, available to non-graduates.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mental Health Hub (trading as Drawing and Talking Ltd.) delivers accredited training and certification in the proprietary Drawing and Talking non-directed therapeutic technique to individual practitioners, schools, and organisations. Offerings include Foundation, Advanced and Independent Practitioner Programme courses, SDQ Training ("Measure What Matters") for school leaders, short CPD courses, in-house organisational training for groups of 20+, and an annual practitioner Membership subscription providing CPD, supervision and coaching.

Product overview

Mental Health Hub operates primarily as a training and certification organization offering the Drawing and Talking therapeutic technique. The core product is the Drawing and Talking non-directed therapeutic approach, complemented by a structured course portfolio including Foundation, Advanced, and Practitioner Programme courses for individuals, plus short CPD courses (Safeguarding in Therapeutic Practice, Healing Through Art) and organizational training options. The SDQ Training (Measure What Matters) provides specialized assessment frameworks for schools. Membership subscription provides ongoing CPD, supervision, and community access for practitioners. All courses are delivered via Zoom with in-person options available for organizations with 20+ participants.

Differentiator

Problem solved

Functional benefit

Products and services

• Drawing and Talking Technique A non-directed therapeutic technique that allows individuals to discover and communicate emotions through drawing, complementing solution-focused and cognitive-based therapies and interventions. Forms the core methodology underpinning all Mental Health Hub training and practitioner services.
• SDQ Training (Measure What Matters) 1-day training (9am-3.30pm) for school leaders, SMHLs and assessing practitioners providing practical frameworks for completing, scoring and interpreting the Strengths and Difficulties Questionnaire (SDQ); aligned to Consequential Aims, the Ofsted inspection framework, and DfE guidance. Priced at £250 + VAT (standard), £199 + VAT (with Membership), €300 (international).
• Foundation to Drawing and Talking Introductory training course for individuals learning the Drawing and Talking non-directed therapeutic technique, aimed at aspiring practitioners.
• Advanced Knowledge Advanced-level course for practitioners seeking deeper knowledge of Drawing and Talking practice beyond the Foundation course.
• Independent Practitioner Programme Programme training individuals to become independent, accredited Drawing and Talking Practitioners able to deliver the technique to clients and to appear on the practitioner register and Mental Health Hub directory.
• Safeguarding in Therapeutic Practice A 2.5-hour CPD short course covering safeguarding practices for therapeutic practitioners; open to anyone, not just graduates.
• Healing Through Art A 2.5-hour CPD short course / masterclass focusing on therapeutic healing through artistic expression; open to anyone, not just graduates.
• In-house Training Cost-effective in-person or Zoom training for organisations with groups of 20 or more staff in the Drawing and Talking therapeutic technique; positioned as the most cost-effective option for organisations such as charities, children's services, and healthcare providers.
• Ongoing Membership Annual subscription membership providing a 20% discount on all courses plus regular CPD, supervision and coaching; required to maintain active Drawing and Talking Accredited Practitioner status.

Quantifiable outcome

• Participants leave with completed Social & Emotional Growth & Development Plan, measurable Consequential Aim linked to school improvement, and assess-plan-do-review cycle framework

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Action for Children: Large UK children's services charity delivering mental health and wellbeing services in schools and communities; overlaps with the organisations and charities training vertical and children's mental health focus.
• National Children's Bureau: UK-wide children's services organization providing training, resources, and policy support for schools and children's services practitioners; comparable in targeting education leaders and providing SEL/mental health training content.
• YoungMinds: Major UK children's mental health charity offering training, resources, and advocacy for schools and practitioners; broader portfolio but overlaps in school-based mental health training and CPD.
• BACP (British Association for Counselling and Psychotherapy): Professional membership body providing CPD, accreditation, and training resources for counsellors and psychotherapists; comparable membership subscription model and CE/CPD training offering for practitioners.

Direct peers

• MindEd: E-learning platform providing free and paid mental health training for teachers, parents, and practitioners; comparable as a training-format competitor for the school mental health lead audience.
• Thrive Approach: Provides SEL training and an online assessment tool for schools and practitioners, with practitioner certification and ongoing membership; directly comparable in business model and target customer (UK schools and mental health leads).
• Place2Be: UK charity providing school-based mental health support and training counsellors to work in schools, overlapping with Drawing and Talking's children-and-schools focus and practitioner training pathway.
• Anna Freud Centre (Schools in Mind): Delivers mental health training, resources, and CPD programs for school staff and mental health leads; competes for the same UK school-based training budget as Mental Health Hub.
• ELSA (Emotional Literacy Support Assistant) Training: Trains school staff in emotional literacy support for children, with a similar school-vertical focus and accreditation-style training pathway for ELSA practitioners in UK primary and secondary schools.
• Boxall Profile: Provides an SEL/social-emotional assessment tool and training for UK schools with accredited practitioner pathways; closely comparable in terms of school assessment focus and practitioner training model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MentalHealthHubLtd
• LinkedInlinkedin.com/company/mentalhealthhub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental Health Hub