Improve Media Oy
Improve Media Oy is a Finnish digital advertising network and media sales house that holds exclusive advertising sales rights for Jodel, Tuudo, and Tankille App in Finland, serving advertisers (brands, agencies, NGOs, government) and a network of 70–100+ publishers.
- Company typePrivate
- Founded2014
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Improve Media Oy does
Improve Media Oy is a privately held Finnish digital advertising network and media sales house headquartered in Helsinki and operating exclusively within the Finnish market. The company serves two principal customer segments: advertisers (brands, agencies, NGOs, and government organizations seeking reach to Finnish audiences) and publishers (Finnish web and app publishers seeking to monetize digital ad inventory). Its core commercial proposition rests on exclusive media sales rights for three high-engagement Finnish platforms — the Jodel community app (since 2019), the Tuudo student app, and the Tankille App fuel-comparison app — collectively reaching approximately 1.28 million Finnish users monthly across young adults, students, and drivers. Improve Media also operates a network of 70–100+ Finnish publishers for which it provides header bidding setup, programmatic connections, and direct sales support.
The company's product portfolio spans dialogic advertising formats (Jodel Boosted Post), native display formats (Jodel Native Display), channel packages, programmatic buying channels, and publisher-side header bidding infrastructure. Technical capabilities center on programmatic advertising, header bidding implementation, cookie/CMP management, and TCF-compliant consent frameworks across its network. The company was awarded Google Certified Publishing Partner (GCPP) status in June 2026, validating its publisher monetization expertise. Improve Media is part of the City Digital group (City Digital -konserni) and is led by CEO Tuomas Suihkonen.
Revenue is generated through three streams: advertising commissions on Jodel, Tuudo, and Tankille App inventory sold directly or programmatically; yield-based revenue from the publisher network through header bidding and direct sales; and ancillary campaign services including advertiser training (e.g., Boosted Post onboarding), campaign strategy consultation, and dialogic marketing support. Pricing is not publicly disclosed and operates on a quote-based, consultative model. The company sells through a sales-led, enterprise field-sales GTM motion targeting major brands and organizations, complemented by direct sales to publishers for network onboarding. Distribution is exclusively Finnish, and Improve Media is a member of the City Digital group, which provides shared services and intra-group data processing.
Improve Media Oy firmographics
Firmographics- Name
- Improve Media Oy
- Legal name
- Improve Media Oy
- Website
- https://improvemedia.fi
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Improve Media Oy is a Finnish digital advertising network and media sales house that holds exclusive advertising sales rights for Jodel, Tuudo, and Tankille App in Finland, serving advertisers (brands, agencies, NGOs, government) and a network of 70–100+ publishers.
- Ownership category
- akta.pro rank
Improve Media Oy industry classification
Industry- Product category
- Digital Advertising
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
- akta.pro secondary industry
- Affiliate & Partner Media Buying (BPAFABAJ)
Keywords
Where Improve Media Oy is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Improve Media Oy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Media Sales Commissions (Jodel, Tuudo, Tankille App): Improve Media sells advertising inventory exclusively for Jodel, Tuudo, and Tankille App in Finland. Revenue is generated through commissions on ad sales to brands and agencies. The company handles both direct and programmatic ad buying across these platforms.
- Publisher Network Management: Improve Media works with over 100 publishers and media entities in its advertising network, helping web publishers maximize the value of their ad inventory through header bidding, programmatic connections, and direct sales.
- Campaign Services and Training: The company provides additional services including Boosted Post training for advertisers, campaign strategy consultation, and branded content strategy — including specialized training for organizations engaging in dialogic marketing on Jodel.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Improve Media Oy product offering
Product offeringCore offering
Improve Media Oy is a Finnish digital advertising network and media sales house that holds exclusive advertising sales rights for the Jodel community app, Tuudo student app, and Tankille App in Finland. The company also operates a network of more than 70-100 Finnish publishers, providing them with header bidding, programmatic connections, and TCF-compliant cookie management to maximize ad revenue. Revenue is generated through commissions on media sales and campaign services to advertisers, brands, agencies, NGOs, and government organizations.
Product overview
Improve Media Oy is a Finnish advertising network specializing in digital media commercialization and programmatic advertising. The company operates as an exclusive media sales partner for several platforms in Finland, including the Jodel community app, the Tuudo student app, and the Tankille fuel price app. Their product portfolio includes a network of 100+ publisher sites, offering programmatic buying channels, display advertising, native display formats, Boosted Post dialogue-based marketing, and header bidding solutions for publishers. The company also provides audience targeting capabilities through partnerships with ad technology platforms including BidTheatre, Adform, Pubmatic, JustPremium, and Smartclip.
Differentiator
Problem solved
Functional benefit
Brands
- Jodel: Community application for which Improve Media holds exclusive advertising sales rights in Finland. Jodel is an anonymous, local discussion platform targeting young adults aged 18-35 in Finland.
- Tuudo
- Tankille App
Products and services
- Jodel Advertising
- Tuudo Advertising
Quantifiable outcome
- Jodel reaches 680,000+ Finnish users aged 16+ annually; 49% of all 18–35-year-olds in Finland use Jodel yearly; users spend 18 min/day on average
- +5 more outcomes
Companies that use Improve Media Oy
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
Improve Media Oy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Improve Media Oy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- GooglecoreImprove Media was selected as a Google Certified Publishing Partner (GCPP) in June 2026. This status recognizes the company as a vetted expert in digital media commercialization and programmatic advertising, with access to Google's latest solutions, support, and best practices for growing publisher revenue and digital business.
- JodelcoreImprove Media holds exclusive rights to sell Jodel advertising in Finland. The partnership has been active since 2019. Improve Media handles all Jodel media sales in Finland, including Boosted Post campaigns, Native Display, and programmatic placements, as well as providing training and strategy support for advertisers.
- TuudocoreImprove Media handles Tuudo advertising sales in Finland. Tuudo is a student lifestyle app used by 300,000+ monthly active users across 30 higher education institutions and 12 secondary schools in Finland. Improve Media sells Tuudo ad placements to brands targeting students.
- Tankille AppminorImprove Media handles Tankille App media sales in Finland. Tankille App has 300,000+ monthly active Finnish drivers who use it to compare fuel prices. Improve Media sells advertising placements in the app to brands targeting car owners and commuters.
- City Digital GroupcoreImprove Media belongs to the City Digital group (City Digital -konserni). The group structure enables shared services, data processing within the group, and strategic alignment across digital media companies.
- Bob the Robot (creative agency)minorImprove Media collaborated with Bob the Robot agency to create the HelsinkiMissio @Mielenmaisema Jodel campaign, demonstrating the company's ability to work with creative agency partners on complex campaign executions.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Improve Media Oy competitors and assessment
Company assessmentDirect peers
- Alma Media: Finnish media group with a portfolio of news brands and a digital marketplace/recruitment business. Operates its own digital ad sales organization serving the same Finnish advertiser base and competes for the same publisher representation relationships as Improve Media.
- Adform: Copenhagen-based independent ad tech company providing programmatic buying, header bidding, and publisher monetization tools. Highly comparable to Improve Media's programmatic and header bidding offering, and is also an existing technology partner within Improve Media's network.
- Sanoma: Finland's largest media company, operating news media, entertainment, and learning businesses with significant digital advertising sales operations. Comparable to Improve Media as a domestic media sales house with a publisher-style network and advertiser relationships in the Finnish market.
Broad incumbents
- Bauer Media Group: European media company with publishing, audio, and digital advertising operations across multiple Nordic and European markets. Comparable as a multi-market media sales house that competes for advertising budgets in overlapping categories, though at a meaningfully larger scale and broader portfolio.
- Aller Media: Nordic media group operating magazines, digital publications, and a content-marketing agency with a substantial advertiser sales organization. Comparable to Improve Media as a Nordic publisher-driven ad sales house, with overlapping advertiser relationships and a similar content-led go-to-market approach.
- Schibsted: Norwegian media group with a substantial portfolio of digital news brands and marketplaces, plus an in-house ad tech and data business. Comparable to Improve Media as a Nordic media sales organization with publisher-network reach, though operating at a much larger scale and broader geographic footprint.
- Azerion: Amsterdam-headquartered European digital advertising and gaming platform combining ad tech, content, and publisher monetization. Relevant as a broader European peer operating in the same digital media sales / programmatic space, with overlapping publisher-network monetization economics.
- Egmont Group: Nordic media and entertainment group with publishing, cinema, and digital media businesses. Operates digital ad sales through its media portfolio in Denmark, Norway, and Sweden, making it a relevant peer on the Nordic media commercialization side of the business.
Emerging players
- Smartly.io: Helsinki-headquartered digital advertising software company focused on social platform ad automation and creative optimization. Comparable to Improve Media as a Finnish-based advertising technology business operating in the broader ad tech ecosystem, with a different (social) specialization but shared home-market and customer overlap.
Regional players
- Amedia: Norwegian local media group with digital advertising sales across a large network of regional and local titles. Operates a similar publisher-representation and direct sales model in a different (Norwegian) geography, making it a relevant regional structural comparable.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Improve Media Oy social profiles
Digital presenceImprove Media Oy compliance and trust
Trust signalCompliance1 record
Improve Media Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Improve Media Oy leadership team
Management profileNumber of profiles
Profiles4 records
Improve Media Oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Improve Media Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Improve Media Oy
What does Improve Media Oy do?
Improve Media Oy is a Finnish digital advertising network and media sales house that holds exclusive advertising sales rights for the Jodel community app, Tuudo student app, and Tankille App in Finland. The company also operates a network of more than 70-100 Finnish publishers, providing them with header bidding, programmatic connections, and TCF-compliant cookie management to maximize ad revenue. Revenue is generated through commissions on media sales and campaign services to advertisers, brands, agencies, NGOs, and government organizations.
Is Improve Media Oy a public or private company?
Improve Media Oy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Improve Media Oy founded?
Improve Media Oy was founded in 2014. It employs 1 to 10 people.
Where is Improve Media Oy based?
Improve Media Oy is headquartered in Helsinki, Finland, in the Europe region.
How does Improve Media Oy make money?
Three revenue lines are on record. Media Sales Commissions (Jodel, Tuudo, Tankille App) is the primary driver. The others are publisher Network Management and campaign Services and Training.
Who are Improve Media Oy's main competitors?
Direct peers on record are Alma Media, Adform and Sanoma. Broad incumbents are Bauer Media Group, Aller Media, Schibsted, Azerion and Egmont Group. Smartly.io is listed as an emerging player. Amedia is listed as a regional player.
Does Improve Media Oy have an API?
No public API is recorded for Improve Media Oy.
What industry is Improve Media Oy in?
Improve Media Oy's product category is Digital Advertising. Its primary akta.pro industry code is BPAFAAAC, Media Planning, Buying & Optimization, with a secondary code of BPAFABAJ, Affiliate & Partner Media Buying. Its NAICS code is 54183 and its SIC code is 7311.