ProPotsdam
- Company typePrivate
- Founded2006
- HeadquartersPotsdam, Germany
- Headcount251–500
- GTM typeB2C
- OfferingServices
ProPotsdam firmographics
Firmographics- Name
- ProPotsdam
- Legal name
- ProPotsdam GmbH
- Website
- https://propotsdam.de
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
ProPotsdam industry classification
Industry- Product category
- Residential Property Management and Affordable Housing Services
- NAICS
- New Multifamily Housing Construction (except For-Sale Builders) (236116), Land Subdivision (2372)
- SIC
- Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Public Housing & Social Housing Development/Modernization Programs (FSALAKAH)
- akta.pro secondary industries
- Master-Planned Community & POA Management (BPAJAHAD), Real Estate Public-Private Partnership (PPP) & Infrastructure-Adjacent Real Estate Advisory (BPAJANAL)
Keywords
Where ProPotsdam is headquartered
LocationHeadquarters
- HQ city
- Potsdam
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
ProPotsdam business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Residential Rental Income: ProPotsdam generates primary revenue through rental income from over 18,000 managed apartments, including social housing (Sozialwohnungen) for which tenants require a Wohnberechtigungsschein (WBS).
- Commercial Property Rental: Revenue from commercial/retail spaces (Gewerbe) rented to businesses within their property portfolio.
- Property Sales (Erwerben): ProPotsdam sells properties and land, including development projects like Technology Campus Golm.
- Ancillary Services: Additional revenue streams from parking spaces (Stellplätze), gardens (Gärten), and service offerings like customer cards and bonus programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social housing with WBS requirement |
| Subscription | Monthly | Standard residential rental |
| Subscription | Monthly | Commercial/Retail spaces |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
ProPotsdam product offering
Product offeringCore offering
ProPotsdam is a municipal housing company that manages over 18,000 rental apartments in Potsdam, Germany, offering both subsidized social housing (Sozialwohnungen requiring Wohnberechtigungsschein) and market-rate residential units, alongside commercial/retail spaces. The company delivers comprehensive tenant services including property management, social counseling, housing adjustments, and maintenance requests through a digital customer portal, mobile app, and physical service locations. ProPotsdam also engages in urban development and new construction, with projects such as Bauoffensive 2026 (600 new apartments), Potsdam-Plan 3000+ (1,000 new apartments), and Technology Campus Golm.
Product overview
ProPotsdam is a municipal housing company offering rental apartments, property management, and urban development services in Potsdam, Germany. The product portfolio is organized as a multi-brand structure under ProPotsdam GmbH with subsidiary companies. Core residential services are delivered through ProPotsdam Wohnen GmbH (managing over 18,000 apartments), supported by digital touchpoints including the ProPotsdam-App and Kundenportal. Additional services include the customer loyalty Kundenkarte, bonus programs (ProPotsdam-Bonus), housing services (Wohnservice), and social counseling. The company also develops real estate through Technology Campus Golm and invests in infrastructure including fiber optic expansion.
Differentiator
Problem solved
Functional benefit
Brands
- PP-App: Mobile application for tenants and prospective renters to manage rental contracts and search for apartments
- EINSVIER
- Gemeinsam FÜR Potsdam
- ProPotsdam-Bonus
- Potsdam-Plan 3000+
Products and services
- Social Housing Rental (Sozialwohnungen) Subsidized rental apartments for low-income individuals and families in Potsdam requiring a Wohnberechtigungsschein (WBS) housing entitlement certificate. Available across 12+ Potsdam neighborhoods including Babelsberg, Drewitz, Krampnitz, and Potsdam West.
- Standard Residential Rental Apartments Market-rate rental apartments without WBS requirements, available across ProPotsdam's portfolio of over 18,000 units in Potsdam.
- Commercial and Retail Space Rental (Gewerbe) Commercial and retail rental spaces within ProPotsdam's residential property portfolio for businesses, priced based on location and size.
- Parking Spaces (Stellplätze) Parking space rentals for tenants and residents at ProPotsdam properties.
- Garden Rentals (Gärten) Garden space rentals available to tenants through ProPotsdam's residential portfolio.
- Property Sales (Erwerben) Sale of properties and land including development projects such as the Technology Campus Golm.
- ProPotsdam-App Mobile application for tenants and prospective renters providing rental contract overview, request status tracking, quick contact with property management, apartment search, and access to current housing offers.
- Kundenportal (Customer Portal) Online customer portal (powered by easysquare) for apartment searching, saving search alerts, viewing contracts, retrieving operating cost statements, and submitting service requests.
- Kundenkarte (Customer Card) Loyalty card program providing ProPotsdam tenants with discounts and benefits at partner businesses, with partner companies listed under the 'Prozentometer' section on the ProPotsdam Wohnen homepage.
- ProPotsdam-Bonus Bonus program offering tenant discounts through three components: Wohnflächenbonus (for voluntary relocation to smaller apartments), Kinderbonus (for families with children), and Mobilitätsbonus (for sustainable mobility choices).
- Wohnservice (Housing Service) Housing service including living service supervisors, everyday assistance, craftsperson services, ticket service, and advisory services for tenants.
- Sozialberatung (Social Counseling) Social counseling services for tenants facing financial difficulties, illness, separation, or other crises, including mediation to debt counseling and support agencies.
- Student Housing (Studierendenwohnen im Potsdamer Norden) Dedicated student housing development comprising 161 apartments in four residential buildings in Potsdam North (Bornstedt), developed in cooperation with Studierendenwerk Potsdam, state ministers, and the mayor.
- Technology Campus Golm Property development project in Golm creating a center for science and research, including land and building sales.
- Bauoffensive 2026: 600 New Affordable Apartments Construction offensive delivering approximately 600 new affordable apartments in Potsdam as part of the Bauoffensive 2026 program.
Quantifiable outcome
- Award-winning housing development recognized by KfW Award Leben 2025 for innovative 'Wohnflächenbonus' program encouraging voluntary down-sizing
- +1 more outcomes
Companies that use ProPotsdam
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
ProPotsdam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature5 records
ProPotsdam partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- PŸUR (Tele Columbus)corePŸUR is implementing fiber optic (Glasfaser) expansion in ProPotsdam's existing housing stock. Modern fiber connections are being installed to provide residents with high-speed internet connectivity.
- Landeshauptstadt PotsdamflagshipJoint initiative 'Potsdam-Plan 3000+' with the city of Potsdam for strengthening housing supply, new construction, and neighborhood development. Includes 1,000 new apartments and rent brake measures.
- Studierendenwerk PotsdamcorePartnership for student housing development: groundbreaking for 161 apartments in Potsdam North with ministerial, mayoral, and student services participation.
- Baugesellschaft Bornstedter Feld mbHcoreSubsidiary company responsible for development activities in the Bornstedter Feld area of Potsdam.
- Kersten Kopp Architekten & capattistaubach urbane landschaftenminorArchitecture firms responsible for school design in Krampnitz new development area.
- StadtrandELFen e.V.minorNon-profit association operating environmental education sites including Habichtwiese in Bornstedt and the Wendeschleife Klimagarten in Drewitz, with sponsorship from ProPotsdam.
- PROMOS consult Projektmanagement, Organisation und Service GmbHcoreTechnology service provider that implemented the AI-based tenant email analysis system using large language models for the ProPotsdam customer service infrastructure.
- Bots4You GmbHcoreChatbot provider supplying the automated FAQ and customer inquiry system on the ProPotsdam website, available 24/7.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
ProPotsdam competitors and assessment
Company assessmentBroad incumbents
- LEG Immobilien SE: Listed German residential real estate company with ~165,000 apartments focused primarily on North Rhine-Westphalia. Comparable in residential rental operations but operates regionally across multiple cities with private capital structure rather than a single municipal mandate.
- Deutsche Wohnen SE: Major German residential real estate company with ~140,000 apartments, now majority-owned by Vonovia. Comparable in large-scale rental housing management but operates primarily in Berlin and other metropolitan markets rather than a single municipal footprint.
- Vonovia SE: Germany's largest residential real estate company with ~550,000 apartments nationwide. Listed on DAX. Comparable as a major institutional landlord, but operates nationally across many cities rather than concentrated in one municipal market like ProPotsdam.
Direct peers
- SAGA Siedlungs-Aktiengesellschaft Hamburg: Hamburg's municipal housing company managing ~140,000 apartments — one of Germany's largest kommunal housing providers. Closely comparable in publicly-mandated affordable housing mission, urban development activities, and service-oriented tenant operations.
- GESOBAU AG: Berlin municipal housing company managing ~45,000 apartments, wholly owned by the State of Berlin. Closest comparable peer in structure and mission — public-mandate affordable housing provider in a high-demand German city with similar urban development and social services scope.
- HOWOGE Wohnungsbaugesellschaft mbH: Berlin municipal housing company with ~80,000 apartments, owned by the State of Berlin. Directly comparable as a publicly-owned urban rental housing provider with similar regulatory moat, affordable housing mandate, and active new construction program.
- WBM Wohnungsbaugesellschaft Berlin-Mitte mbH: Berlin municipal housing company with ~30,000 apartments, owned by the State of Berlin. Smaller but very directly comparable peer in structure, public ownership model, and city-level affordable housing mission.
- degewo AG: Berlin municipal housing company managing ~75,000 apartments. Comparable in scale and municipal-ownership structure, with similar focus on affordable housing, neighborhood development, and tenant services in a high-demand urban market.
- Gewobag Wohnungsbauaktiengesellschaft Berlin: Berlin municipal housing company with ~70,000 apartments, owned by the State of Berlin. Very directly comparable as a publicly-owned urban housing provider with similar tenant services, modernization programs, and social housing mandate.
Regional players
- bauverein AG Darmstadt: Mid-sized German municipal/cooperative-style housing provider in the Darmstadt/Rhine-Main area. Comparable as a regionally-concentrated rental housing operator with social mission alignment, though at smaller scale and in a different metropolitan geography than Potsdam.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ProPotsdam social profiles
Digital presenceProPotsdam compliance and trust
Trust signalCompliance4 records
ProPotsdam financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProPotsdam leadership team
Management profileNumber of profiles
Profiles4 records
ProPotsdam subsidiaries and ownership
Company hierarchySubsidiaries9 records
ProPotsdam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProPotsdam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProPotsdam
What does ProPotsdam do?
ProPotsdam is a municipal housing company that manages over 18,000 rental apartments in Potsdam, Germany, offering both subsidized social housing (Sozialwohnungen requiring Wohnberechtigungsschein) and market-rate residential units, alongside commercial/retail spaces. The company delivers comprehensive tenant services including property management, social counseling, housing adjustments, and maintenance requests through a digital customer portal, mobile app, and physical service locations. ProPotsdam also engages in urban development and new construction, with projects such as Bauoffensive 2026 (600 new apartments), Potsdam-Plan 3000+ (1,000 new apartments), and Technology Campus Golm.
Is ProPotsdam a public or private company?
ProPotsdam is a private company. It is classified as state government owned and is currently operating.
When was ProPotsdam founded?
ProPotsdam was founded in 2006. It employs 251 to 500 people.
Where is ProPotsdam based?
ProPotsdam is headquartered in Potsdam, Germany, in the Europe region.
How does ProPotsdam make money?
Four revenue lines are on record. Residential Rental Income is the primary driver. The others are commercial Property Rental, property Sales (Erwerben) and ancillary Services.
Who are ProPotsdam's main competitors?
Broad incumbents on record are LEG Immobilien SE, Deutsche Wohnen SE and Vonovia SE. Direct peers are SAGA Siedlungs-Aktiengesellschaft Hamburg, GESOBAU AG, HOWOGE Wohnungsbaugesellschaft mbH, WBM Wohnungsbaugesellschaft Berlin-Mitte mbH, degewo AG and Gewobag Wohnungsbauaktiengesellschaft Berlin. bauverein AG Darmstadt is listed as a regional player.
Does ProPotsdam have an API?
No public API is recorded for ProPotsdam.
What industry is ProPotsdam in?
ProPotsdam's product category is Residential Property Management and Affordable Housing Services. Its primary akta.pro industry code is FSALAKAH, Public Housing & Social Housing Development/Modernization Programs, with a secondary code of BPAJAHAD, Master-Planned Community & POA Management. Its NAICS code is 236116 and its SIC code is 7340.