MotoSpeed
MotoSpeed is a Swedish e-commerce distributor of performance parts for motorcycles, cars, and ATVs/snowmobiles. Founded in 1973, it serves Nordic enthusiasts, workshops, and dealers through Motospeed.se and a Sweden-wide dealer network.
- Company typePrivate
- Founded1973
- HeadquartersVästerås, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What MotoSpeed does
MotoSpeed, legally MOTOSPEED AB, is a Swedish e-commerce distributor of performance parts and accessories for motorcycles, cars, and snow/ATV/UTV vehicles, founded in 1973 and headquartered in Västerås. The company operates the Motospeed.se catalog as its primary storefront, distributing international performance brands including JE Pistons, DynoJet, Vance & Hines, K&N, GET, Bel-Ray, Tecmate, Mikuni, Devil, Radium, Barnett, Kibblewhite, Progressive Suspension, ZTechnik, National Cycle, and Webcam. Its product surface spans exhaust systems, engine components (pistons, camshafts, valves, clutches), engine management electronics, suspension, brakes, batteries and chargers, oils and lubricants, ignition systems, and specialized workshop tools, supported by a model-specific search and compatibility-matching system and a quick-order SKU-entry interface. The company also sells its own-brand MotoSpeed PowerKits proprietary power-upgrade kits and the ZTechnik BMW Tillbehör sub-brand for BMW motorcycle accessories.
The business model is wholesale-plus-direct-to-consumer distribution. Pricing is unit-based with no subscription tier; SKUs range from ~100 SEK consumables to professional dyno equipment priced above 200,000 SEK. A physical warehouse at Returvägen 1, Västerås enables daily shipments to dealers and end customers, and a Sweden-wide dealer network acts as the secondary channel alongside Motospeed.se. Customers are horizontally segmented across motorcycle enthusiasts and racers, motorcycle workshops and service centers, car performance enthusiasts (notably Japanese and European performance vehicles), and ATV/UTV/snowmobile owners, with no named enterprise anchor accounts disclosed.
The operating geography is the Nordic region, with explicit Sweden focus. Ownership is private with no disclosed parent, investors, or leadership team; the company carries no public certifications, patents, awards, or regulatory actions, and reports no funding rounds or M&A activity. Its competitive narrative rests on 50+ years of operating history, multiple Swedish championship titles in Dragracing, Roadracing, and TimeAttack, and the depth of its multi-brand distributor relationships rather than on proprietary technology or scale.
MotoSpeed firmographics
Firmographics- Name
- MotoSpeed
- Legal name
- MOTOSPEED AB
- Website
- https://motospeed.se
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MotoSpeed is a Swedish e-commerce distributor of performance parts for motorcycles, cars, and ATVs/snowmobiles. Founded in 1973, it serves Nordic enthusiasts, workshops, and dealers through Motospeed.se and a Sweden-wide dealer network.
- Ownership category
- akta.pro rank
MotoSpeed industry classification
Industry- Product category
- Motorcycle Performance Parts
- NAICS
- Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro industry
- Motorcycle, powersports & ATV parts and accessories distributionConsumer Products & Retail/Wholesale, Distribution & Category Management/Automotive Aftermarket Parts & Accessories Distribution
Keywords
Where MotoSpeed is headquartered
LocationHeadquarters
- HQ city
- Västerås
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
MotoSpeed business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Parts & Accessories Sales: Retail and wholesale distribution of performance parts, accessories, and maintenance products for motorcycles, cars, and ATVs through e-commerce and dealer network
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single product unit pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
MotoSpeed product offering
Product offeringCore offering
MotoSpeed is a Swedish e-commerce distributor of performance parts and accessories for motorcycles, motocross bikes, cars, ATVs/UTVs, and snowmobiles, operating since 1973. They retail and wholesale branded products from manufacturers such as DynoJet, Vance & Hines, K&N, JE Pistons, GET, Bel-Ray, Tecmate, and Mikuni, and sell proprietary MotoSpeed PowerKits for Kawasaki and Suzuki models. Product categories span exhaust systems, engine components, ECU tuning modules, dyno testing equipment, suspension, brakes, batteries, oils, and workshop tools.
Product overview
MotoSpeed.se is a Swedish performance parts distributor operating since 1973, offering a comprehensive e-commerce catalog of motorcycle, car, and ATV/UTV performance components. The product portfolio centers on physical parts and accessories organized into major categories: MX Delar (motocross parts), MC Delar (motorcycle parts), Harley-Davidson parts, BIL (car parts), and SNÖ/ATV/UTV (snow/ATV/UTV parts). Key product sub-categories include exhaust systems (Vance & Hines, Devil), engine components (JE Pistons, Kibblewhite), engine management electronics (GET ECU, DynoJet PowerCommander, PowerVision 3), braking systems, suspension, and workshop tools. The company distributes numerous international performance brands while also selling proprietary MotoSpeed PowerKits. The site functions primarily as a catalog with e-commerce capabilities for mail-order delivery throughout Sweden via a dealer network.
Differentiator
Problem solved
Functional benefit
Brands
- MotoSpeed PowerKits: Performance kits and power upgrade solutions for motorcycles
Products and services
- MC Delar (Motorcycle Parts)
- MX Delar (Motocross Parts)
- BIL Delar (Car Parts)
- SNÖ/ATV/UTV Delar (Snowmobile/ATV/UTV Parts)
- Verktyg & Underhåll (Tools & Maintenance)
- MotoSpeed PowerKits
- ZTechnik BMW Tillbehör (BMW Accessories)
- Harley-Davidson Parts
Companies that use MotoSpeed
Customer profileSegments4 records
Ideal customer profiles2 records
MotoSpeed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MotoSpeed partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- JE PistonscoreDistribution partner supplying piston kits and engine components. JE Pistons is a market-leading manufacturer of high-performance pistons.
- DynoJetcoreDistribution partner for fuel injection systems, PowerCommander, PowerVision, and dyno testing equipment. Major player in performance electronics.
- Vance & HinescoreDistribution partner for exhaust systems and accessories. Leading US manufacturer of motorcycle exhaust systems.
- K&NcoreDistribution partner for air filters and intake systems. World-renowned performance filter manufacturer.
- Bel-RaycoreDistribution partner for lubricants, oils, and maintenance chemicals. Established motorcycling lubricant brand.
- TecmatecoreDistribution partner for battery chargers and testing equipment. Manufacturer of OptiMate brand battery maintenance products.
- GETcoreDistribution partner for ECU motor control boxes, data loggers, and lap timers for motorcycles. Performance electronics specialist.
- MikunicoreDistribution partner for carburetors and fuel systems. Leading manufacturer of performance carburetors.
- DevilcoreDistribution partner for exhaust systems. Italian manufacturer of performance motorcycle exhausts.
- RadiumcoreDistribution partner for fuel system components andengine parts. Performance fuel system specialist.
- BarnettcoreDistribution partner for clutches and transmission components. US manufacturer of performance clutch kits.
- KibblewhitecoreDistribution partner for valves, valve guides, and valve train components. Precision engine parts manufacturer.
- Progressive SuspensioncoreDistribution partner for motorcycle suspension components. Leading US suspension manufacturer.
- ZTechnikcoreDistribution partner for BMW motorcycle accessories. High-quality accessories designed exclusively for BMW motorcycles.
- National CyclecoreDistribution partner for motorcycle windshields and accessories. Premium windscreen manufacturer.
- WebcamcoreDistribution partner for camshafts. Performance camshaft specialist.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MotoSpeed competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
MotoSpeed social profiles
Digital presenceMotoSpeed financial estimates
Financial estimateRevenue estimate
Valuation estimate
MotoSpeed leadership team
Management profileNumber of profiles
MotoSpeed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MotoSpeed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MotoSpeed
What does MotoSpeed do?
MotoSpeed is a Swedish e-commerce distributor of performance parts and accessories for motorcycles, motocross bikes, cars, ATVs/UTVs, and snowmobiles, operating since 1973. They retail and wholesale branded products from manufacturers such as DynoJet, Vance & Hines, K&N, JE Pistons, GET, Bel-Ray, Tecmate, and Mikuni, and sell proprietary MotoSpeed PowerKits for Kawasaki and Suzuki models. Product categories span exhaust systems, engine components, ECU tuning modules, dyno testing equipment, suspension, brakes, batteries, oils, and workshop tools.
Is MotoSpeed a public or private company?
MotoSpeed is a private company. It is classified as family owned and is currently operating.
When was MotoSpeed founded?
MotoSpeed was founded in 1973. It employs 1 to 10 people.
Where is MotoSpeed based?
MotoSpeed is headquartered in Västerås, Sweden, in the Europe region.
How does MotoSpeed make money?
One revenue line is on record: parts & Accessories Sales.
Does MotoSpeed have an API?
No public API is recorded for MotoSpeed.
What industry is MotoSpeed in?
MotoSpeed's product category is Motorcycle Performance Parts. Its primary akta.pro industry code is CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution. Its NAICS code is 44133 and its SIC code is 5010.