What RoastLog does

RoastLog is a privately held, bootstrapped SaaS company that operates a cloud-based coffee roasting management platform serving specialty coffee roasters. Founded around 2009-2010 by Brian Zambrano and Linsey Fan and operated under the legal entity Coffee Informatics LLC (RoastLog, LLC), the company is headquartered in Alameda, California with a listed Fort Collins, Colorado mailing address and runs with a small team of 1-10 employees. The platform is purpose-built to address the operational workflows of professional roasteries: real-time roast profile recording with rate-of-rise monitoring, green coffee inventory management from purchase through roasting, sample tracking and cupping workflows, blend recipe management, role-based permissions, and operational reporting.

The product architecture has two integrated components: the RoastLog web platform (roastlog.com) for business management, and the RoastLogger application suite for real-time roast data capture. RoastLogger is available as a browser-based web app (roastlogger.online), a downloadable desktop application (Version 5, released in 2025, for Mac and Windows with Apple Silicon and Intel builds), and a legacy iPad application maintained for existing customers. RoastLogger connects to roasting equipment through Phidgets temperature sensor hardware (the recommended path for most users) or through direct Modbus RTU/TCP connections to commercial roasters from Loring, Diedrich, Sivetz, San Franciscan, Coffed, Coffee Tech, Primo, and Yoshan DY. A proprietary metric called Roast Energy, measuring total energy transferred from equipment to beans, is positioned as a unique analytical feature.

Revenue is generated through a subscription SaaS model with three published tiers: Starter at $129/month (3 users, 1 roastery), Growth at $249/month (5 users, 2 locations), and Scale at $499/month (unlimited users and locations), each billed monthly with an annual option at approximately 20% discount. Distribution is direct-to-customer through the website with a self-serve 30-day free trial and 90-day money-back guarantee, supplemented by demo scheduling and complimentary 1:1 onboarding for Scale customers. Go-to-market combines product-led growth for SMBs with a sales-assisted motion for multi-location roasteries. Customers are exclusively specialty coffee roasters; named references include Chocolate Fish, Caffe Ladro, Topeca Coffee (2018 U.S. Roaster Champion), and New Harvest Coffee Roasters. The company has accumulated 1.5M+ roasts, 100M+ pounds roasted, and 30+ years of recorded roasting time on its platform. No external funding rounds, acquisitions, or AI/ML capabilities are disclosed.

Name

RoastLog

Legal name

RoastLog, LLC

Website

https://roastlog.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

RoastLog is a bootstrapped SaaS platform that provides cloud-based roast profile recording, green coffee inventory management, and production reporting for data-driven specialty coffee roasters, integrated with Phidgets sensors and Modbus-compatible commercial roasters.

Ownership category

akta.pro rank

Product category

Coffee Roasting Software

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

Keywords

• Coffee roasting software
• Roast profile management
• Green coffee inventory
• Roast logging tools
• Specialty coffee analytics

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Monthly or annual subscription tiers providing access to the cloud platform and RoastLogger applications. Pricing is based on features and user limits, not roast volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

RoastLog is a cloud-based coffee roasting management platform sold via SaaS subscriptions that helps specialty coffee roasters track roast profiles, manage green coffee inventory, run cupping workflows, and operate multi-location roasteries. The offering combines the web-based RoastLog platform for business operations with the RoastLogger application suite (Web, Desktop v5, and legacy iPad) for real-time roast profile recording using Phidgets temperature sensors or direct Modbus connections to commercial roasters.

Product overview

RoastLog is a comprehensive coffee roasting software platform consisting of two main components: the roastlog.com web platform for business management (inventory tracking, reporting, team management) and the RoastLogger application suite for real-time roast profile recording. RoastLogger is available in three formats: RoastLogger Web (browser-based, recommended for Phidgets users), RoastLogger Desktop (Version 5 for Mac/PC with direct roaster connections), and the legacy RoastLogger iPad app. The platform supports virtually any commercial coffee roaster through Phidgets hardware interfaces or direct Modbus connections. Features include roast profiling, green coffee inventory management, samples tracking, cupping forms, and role-based permissions.

Differentiator

Problem solved

Functional benefit

Brands

• RoastLogger: Dedicated application for capturing real-time roast data. Available as web-based version at roastlogger.online, downloadable desktop application for direct-connect roasters, and legacy iPad app.

Products and services

• RoastLog Platform Cloud-based coffee roasting management platform that helps data-driven specialty coffee roasters track roast profiles, manage green coffee inventory, handle samples and cupping, and run multi-location business operations.
• RoastLogger Web Web-based RoastLogger application that runs in the Google Chrome browser at roastlogger.online, recommended for users recording roasts with Phidgets temperature sensor hardware.
• RoastLogger Desktop Downloadable desktop application (Version 5) for Mac and Windows required for users with direct Modbus connections to commercial roasters, with separate builds for Apple Silicon and Intel Macs.

Quantifiable outcome

• Saves hours every week on data collection and analysis
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• PhidgetscoreTechnology or IntegrationPhidgets provides temperature sensor hardware (VINT Hub, TMP1101 thermocouple module, RTD Phidgets) that connects to RoastLogger for recording roast profiles. This is the recommended data collection hardware for most users. Compatible with both Type J and Type K thermocouples.
• LoringcoreTechnology or IntegrationDirect Modbus connection support for Loring roasters, allowing RoastLogger Desktop to connect without additional hardware beyond a cable.
• DiedrichcoreTechnology or IntegrationDirect connection support for Diedrich roasters via Modbus RTU/TCP protocols.
• SivetzcoreTechnology or IntegrationDirect connection support for Sivetz roasters via Modbus RTU/TCP protocols.
• San FranciscancoreTechnology or IntegrationDirect connection support for San Franciscan roasters via Modbus protocols.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Artisan: Open-source roast profiling tool widely used by home roasters and small specialty operations. Artisan is the primary free alternative to RoastLog and is directly addressed in RoastLog's competitive comparison page as the free option RoastLog customers are migrating from.
• Cropster: The dominant commercial SaaS for coffee roasting, production, and supply chain management. Cropster directly competes with RoastLog across roast profiling, inventory, and quality control for the same specialty roaster customer base, and is explicitly compared on RoastLog's own website.

Emerging players

• Aillio: Maker of the Bullet R1v2 prosumer roaster and the proprietary Roastime roast logging app. Aillio bundles software with hardware for tech-savvy roasters, overlapping with RoastLog's profile-recording use case at the prosumer end of the market.
• Ikawa: Manufacturer of the Ikawa Pro sample roaster with its own cloud-based green coffee profiling app. Ikawa overlaps with RoastLog's samples and cupping workflows for quality-focused green coffee buyers and sample roasting labs.
• Bellwether Coffee: Coffee technology company offering an automated electric roasting system with proprietary cloud software. Bellwether competes in the roaster+software bundle category, taking a different automation-led approach but addressing the same specialty roaster end market.

Broad incumbents

• Diedrich: Established US commercial roaster manufacturer supporting direct Modbus RTU/TCP integration with RoastLog. Diedrich serves overlapping specialty and craft roaster customers and is a core ecosystem partner whose product roadmap affects RoastLog's integration story.
• Giesen: European commercial roaster manufacturer serving industrial and specialty customers globally. Giesen is adjacent to RoastLog's ecosystem as a leading roaster OEM whose product line and software direction shape the addressable market for third-party management platforms.
• Probat: The world's largest industrial coffee roasting equipment manufacturer, offering the Pilot production and plant management software. Probat competes more broadly in the roasting value chain and addresses industrial-scale roasters that may overlap with RoastLog's upper-tier customers.
• Loring: Major commercial smart roaster manufacturer with direct Modbus integration to RoastLog. Loring serves the same data-driven specialty roaster segment and increasingly bundles its own roaster controls, representing both a key partner and a potential competitive vector.

Others

• Mill City Roasters: Commercial and prosumer roaster equipment maker that supports both RoastLog and Cropster integrations. Mill City serves the same specialty roaster customers as an equipment vendor and integration partner, but does not offer competing production management software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RoastLog
• YouTubeyoutube.com/@RoastLog
• Facebookfacebook.com/roastlog
• LinkedInlinkedin.com/company/coffee-informatics-llc
• Instagraminstagram.com/roastlog

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoastLog