Só Barroso
Só Barroso is a privately held Portuguese used and semi-new car dealership founded in 1984 in Braga, selling multibrand vehicles with warranty, financing, insurance (via subsidiary Iberimed Seguros), workshop, and rent-a-car services to individual consumers and SMEs across Portugal.
- Company typePrivate
- Founded1984
- HeadquartersNogueiro, Portugal
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Só Barroso does
Só Barroso is a privately held Portuguese used and semi-new automobile dealership founded in 1984 in Braga, operating under SÓ BARROSO Lda. The company's core business is the retail of multibrand used and seminovo passenger and light commercial vehicles, sourced exclusively from fleet management companies and official dealerships with full national provenance, verified mileage, complete maintenance history, and a 100+ point inspection before sale. Vehicles are listed at fixed prices ranging from approximately €11,990 (e.g., Toyota Yaris) to €99,990 (e.g., Porsche Macan Electric), with an €360 administrative fee and an 18-month warranty included.
Beyond vehicle sales, Só Barroso operates a full-lifecycle automotive services platform comprising credit intermediation through partner financial institutions, insurance brokerage via its wholly owned subsidiary Iberimed Seguros (an official Fidelidade agent for 20+ years), multi-brand workshop and after-sales maintenance, rent-a-car, and vehicle trade-in (Retoma) evaluation. The company serves customers from two physical showrooms in Braga and Cabeceiras de Basto, complemented by a national online inventory at sobarroso.pt with delivery covering all of Portugal including the islands. The customer base is primarily individual consumers (with a secondary SME and fleet-remarketing channel), and the company has cumulatively served more than 20,000 customers with a headcount of 40+.
The business model combines one-time vehicle sale transactions with recurring and ancillary revenue streams from insurance commissions, financing fees, workshop services, and rental. Distribution is omnichannel — physical showroom plus digital with WhatsApp, Messenger, phone, and email touchpoints — and the company actively markets its awards (Avaly Best Stand in Portugal 2025 and 2026; Great Place To Work 1st place 2026; SCORING Top 10 PME for five consecutive years; IAPMEI PME Excelência) as trust signals in a category where provenance and reliability are primary purchase criteria.
Só Barroso firmographics
Firmographics- Name
- Só Barroso
- Legal name
- SÓ BARROSO Lda
- Website
- https://sobarroso.pt
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Só Barroso is a privately held Portuguese used and semi-new car dealership founded in 1984 in Braga, selling multibrand vehicles with warranty, financing, insurance (via subsidiary Iberimed Seguros), workshop, and rent-a-car services to individual consumers and SMEs across Portugal.
- Ownership category
- akta.pro rank
Só Barroso industry classification
Industry- Product category
- Used Car Dealership
- NAICS
- Used Car Dealers (441120), Automobile Dealers (4411)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)
- akta.pro secondary industries
- Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL), Auto Ancillary Warranties (Tire & Wheel, Paintless Dent, Key/Remote, Windshield) (FSAJALAB)
Keywords
Where Só Barroso is headquartered
LocationHeadquarters
- HQ city
- Nogueiro
- HQ country
- Portugal
- HQ region
- Europe
Offices2 records
Markets served
Só Barroso business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Vehicle Sales: Sale of used and semi-new (seminovos) vehicles, the primary revenue stream. Vehicles are sourced from fleet management companies and dealerships, with maximum age of 5 years, all national provenance, and full maintenance history.
- Credit Intermediation: Credit intermediation as an ancillary service, helping customers choose the best financing solution through partner financial institutions.
- Insurance: Insurance services as official Fidelidade agents, offering motor, health, home, and pet insurance.
- Workshop / After-sales: Multi-brand workshop and after-sales services, providing maintenance and repairs for vehicles sold.
- Rent-a-Car: Short-term vehicle rental services for customers needing mobility solutions.
- Vehicle Buy-back (Retoma): Evaluation and purchase of customers' existing vehicles as part of the trade-in process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Fixed price per vehicle, varying by model, year, and mileage |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Só Barroso product offering
Product offeringCore offering
Só Barroso is a multi-brand used and semi-new (seminovos) car dealership operating since 1984 from physical showrooms in Braga and Cabeceiras de Basto, Portugal. The company sells vehicles sourced exclusively from fleet management companies and official dealerships, with verified mileage, complete maintenance history, and a 100+ point inspection. It supplements vehicle sales with credit intermediation, insurance brokerage (as official Fidelidade agents through its subsidiary Iberimed Seguros), trade-in evaluation, multi-brand workshop/repair services, and rent-a-car solutions.
Product overview
Só Barroso operates as a multibrand used and nearly-new car dealership offering a comprehensive automotive ecosystem. The core product is the used vehicle inventory sourced from fleet management companies and official dealerships, all national vehicles with verified history. This core is supplemented by integrated financial services including credit intermediation, insurance brokerage through Iberimed/Fidelidade, vehicle trade-in assessment, multibrand workshop services, and rent-a-car options. The company serves customers nationwide from physical locations in Braga and Cabeceiras de Basto.
Differentiator
Problem solved
Functional benefit
Products and services
- Used and Semi-New Vehicles (Automóveis Usados e Seminovos) Multi-brand used and nearly-new passenger vehicles sourced from fleet management companies and dealerships, all with Portuguese (national) registration, verified mileage, complete maintenance history, and rigorous 100+ point inspection before sale. Maximum vehicle age is 5 years for used cars and 1-2 years for seminovos. Includes an 18-month comprehensive warranty.
- Credit Intermediation (Financiamento) Ancillary credit intermediation service helping customers choose the best financing solution for vehicle purchases through partner financial institutions, with free online simulation available. Só Barroso operates as a credit intermediary on an ancillary basis.
- Insurance Brokerage (Seguros) Insurance brokerage offering motor, health, home, pet, and other insurance products for individuals and businesses, operated through the group's subsidiary Iberimed Seguros as an official Fidelidade agent.
- Vehicle Trade-In Assessment (Avaliar Retoma) Same-day evaluation service allowing customers to assess the trade-in value of their current vehicle quickly and without obligation, which can be applied toward the purchase of another vehicle from Só Barroso.
- Multi-Brand Workshop (Oficina) Full-service multi-brand workshop offering after-sales maintenance and repair services for vehicles sold by Só Barroso, supporting the comprehensive warranty and customer lifecycle service offering.
- Rent-a-Car Short-term vehicle rental service providing mobility solutions for customers during the car-buying process or for other transportation needs.
Quantifiable outcome
- 1st place — Best Workplaces™ Portugal 2026, category up to 50 collaborators (Great Place To Work)
- +7 more outcomes
Companies that use Só Barroso
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Só Barroso technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Só Barroso partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FidelidadecoreIberimed Seguros, part of Grupo Só Barroso, is an official Fidelidade insurance agent representing the insurer for over 20 years. Offers motor, health, home, and pet insurance products.
- Multiple Financial InstitutionscoreCredit intermediation partnerships with multiple financial institutions, enabling customized financing solutions for vehicle purchases. Só Barroso is a credit intermediary on an ancillary basis.
- Iberimed Seguros (Grupo Só Barroso)coreInsurance company within Grupo Só Barroso, operating as an official Fidelidade agent. Recognized among Top 10 Best PME in insurance mediation in Portugal in 2025.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Só Barroso competitors and assessment
Company assessmentRegional players
- Movauto: Portuguese used-car dealership chain with multi-brand inventory and aftermarket services; directly competes with Só Barroso in retail used-car sales and ancillary insurance/financing offerings.
- Cauto Portugal: Portuguese multi-brand dealer and workshop network with used-car inventory; operates in adjacent regions to Só Barroso's north-of-Portugal base with comparable finance/insurance add-on services.
Direct peers
- Standvirtual: Portugal's largest online used-vehicle marketplace; both surface used-car inventory to consumers across Portugal. Só Barroso uses similar dealer channels and competes for the same Iberian buyer pool.
Broad incumbents
- CarNext (Volkswagen Group): Pan-European certified used-car platform with direct online purchase and delivery; relevant competitor for fleet-quality used units and for buyer expectations around transparency and warranty, both of which Só Barroso emphasizes.
- SIVA (Sociedade de Importação de Veículos Automóveis): Major Portuguese multi-brand dealer group with new and used-car operations; comparable in vertical (vehicle retail + after-sales) but with broader brand mix and geographic footprint than Só Barroso.
- Caetano Retail (Salvador Caetano Group): Largest automotive retail group in Portugal with multi-brand dealership, used-car, and after-sales operations nationally; competes for the same consumer pool as Só Barroso but at meaningfully broader geographic and brand scale.
Emerging players
- OLX Autos (Portugal): Online classifieds and used-car platform serving Portuguese buyers; overlaps with Só Barroso in inventory discovery and trade-in acquisitions, though OLX acts primarily as a marketplace rather than dealer of record.
- Autohero: Online-first used-car retailer (part of AUTO1 Group) expanding across Europe; competes for the same digitally-engaged Portuguese buyers valuing home delivery and warranty-backed purchases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Só Barroso social profiles
Digital presenceSó Barroso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Só Barroso leadership team
Management profileNumber of profiles
Só Barroso subsidiaries and ownership
Company hierarchySubsidiaries1 record
Só Barroso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Só Barroso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Só Barroso
What does Só Barroso do?
Só Barroso is a multi-brand used and semi-new (seminovos) car dealership operating since 1984 from physical showrooms in Braga and Cabeceiras de Basto, Portugal. The company sells vehicles sourced exclusively from fleet management companies and official dealerships, with verified mileage, complete maintenance history, and a 100+ point inspection. It supplements vehicle sales with credit intermediation, insurance brokerage (as official Fidelidade agents through its subsidiary Iberimed Seguros), trade-in evaluation, multi-brand workshop/repair services, and rent-a-car solutions.
Is Só Barroso a public or private company?
Só Barroso is a private company. It is classified as family owned and is currently operating.
When was Só Barroso founded?
Só Barroso was founded in 1984. It employs 11 to 50 people.
Where is Só Barroso based?
Só Barroso is headquartered in Nogueiro, Portugal, in the Europe region.
How does Só Barroso make money?
Six revenue lines are on record. Vehicle Sales are the primary driver. The others are credit Intermediation, insurance, workshop / After-sales, rent-a-Car and vehicle Buy-back (Retoma).
Who are Só Barroso's main competitors?
Regional players on record are Movauto and Cauto Portugal. Standvirtual is listed as a direct peer. Broad incumbents are CarNext (Volkswagen Group), SIVA (Sociedade de Importação de Veículos Automóveis) and Caetano Retail (Salvador Caetano Group). Emerging players are OLX Autos (Portugal) and Autohero.
Does Só Barroso have an API?
No public API is recorded for Só Barroso.
What industry is Só Barroso in?
Só Barroso's product category is Used Car Dealership. Its primary akta.pro industry code is FSAJABAF, Garage Liability & Dealers (Auto Dealers, Repair Shops), with a secondary code of FSAKADAL, Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans). Its NAICS code is 441120 and its SIC code is 5500.