Mobauto
Mobauto is a US-based SaaS company that provides a consumer-initiated SMS auto-responder and customizable website engagement widgets for automotive dealerships, capturing qualified sales and service leads on a monthly subscription basis.
- Company typePrivate
- Founded2013
- HeadquartersPalos Verdes Peninsula, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Mobauto does
Mobauto (legal entity MOBAUTO, LLC, incorporated in Delaware) is a US-based private SaaS company operating an SMS auto-responder and lead generation platform purpose-built for automotive dealerships. The company is headquartered in Palos Verdes Estates, California (also described as Los Angeles-based in recruiting materials) and was founded in 2013. Its core product is a consumer-initiated text messaging platform: when a consumer texts a keyword or ID, scans a QR code, or submits a web form on a dealer website, the platform returns a single automated SMS response with requested information and captures the consumer's name and mobile number for lead delivery. All engagements are consumer-initiated, with no push or unsolicited messaging, which the company positions as TCPA-compliant. The product line also includes customizable Marketing/Engagement Apps — pre-built widgets deployed on targeted pages of dealer websites to capture low-funnel, high-conversion sales and service leads, including Ford-branded promotional campaigns such as Ford Employee Pricing 2026, Ford Truck Month 2026, Spring Savings, and Ford Book Service Save.
Mobauto firmographics
Firmographics- Name
- Mobauto
- Legal name
- MOBAUTO, LLC
- Website
- https://mobauto.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mobauto is a US-based SaaS company that provides a consumer-initiated SMS auto-responder and customizable website engagement widgets for automotive dealerships, capturing qualified sales and service leads on a monthly subscription basis.
- Ownership category
- akta.pro rank
Mobauto industry classification
Industry- Product category
- Automotive Marketing Software
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
Keywords
Where Mobauto is headquartered
LocationHeadquarters
- HQ city
- Palos Verdes Peninsula
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mobauto business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Monthly Subscription: Mobauto charges monthly subscription fees for access to its SMS marketing platform. Business customers pay monthly with 30-day written notice to cancel. Initial start-up fees may also apply. Invoices are issued in advance and can be paid by check or auto-charged to credit card on file.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription with monthly billing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Mobauto product offering
Product offeringCore offering
Mobauto provides an SMS auto-responder platform for automotive dealerships that sends a single automated text message in response to consumer-initiated requests via keyword texts, website forms, or QR codes. The platform captures the consumer's name and mobile phone number and forwards the lead to the dealer's sales or service department for follow-up. Customizable Marketing/Engagement Apps are deployed on targeted pages of dealer websites to generate low-funnel, high-conversion sales and service leads.
Product overview
MOBAUTO is a text-based marketing and customer engagement platform for automotive dealerships. The core offering is an SMS auto-responder platform that enables consumer-initiated text interactions—when a consumer texts a keyword or ID, scans a QR code, or submits a form on a dealer website, the MOBAUTO platform sends an automated text response with the requested information and captures the consumer's name and mobile number for lead delivery. The platform includes customizable Marketing/Engagement Apps that dealers deploy on their website pages, including promotional campaign widgets such as Ford Employee Pricing 2026, Ford Truck Month 2026, Spring Savings, and Ford Book Service Save. All engagements are entirely consumer-initiated, with no push or automated marketing campaigns sent.
Differentiator
Problem solved
Functional benefit
Products and services
- MOBAUTO Text Marketing Platform An SMS auto-responder and lead-generation platform for automotive dealerships. When a consumer texts a keyword or ID, scans a QR code, or submits a form on the dealer's site, the platform sends a single automated text with the requested information and captures the consumer's name and mobile number, which is forwarded to the dealer for follow-up.
- MOBAUTO Marketing/Engagement Apps Customizable marketing and engagement applications that dealers embed on targeted pages of their websites to convert visitors into low-funnel, high-conversion sales and service leads through consumer-initiated text interactions.
Companies that use Mobauto
Customer profileSegments1 record
Ideal customer profiles1 record
Mobauto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mobauto partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Mobauto competitors and assessment
Company assessmentDirect peers
- Birdeye: Birdeye offers messaging, reviews, and customer experience tools with a strong auto-dealer vertical. Overlaps with Mobauto on consumer-initiated SMS and web engagement for lead capture.
- Podium: Podium provides a messaging and customer interaction platform with deep penetration in automotive dealerships for lead conversion, reviews, and payments via SMS. Competes head-to-head with Mobauto for the same dealer communication budget.
- CallRevu: CallRevu provides call tracking, SMS, and engagement analytics for automotive dealerships. Directly comparable as a dealer-specialized communication and lead-response vendor.
- Kenect: Kenect is a two-way texting and reputation platform built specifically for auto dealerships, offering SMS response, payment requests, and review generation. It is the closest direct competitor to Mobauto's dealer-focused SMS engagement model.
- Text2Drive: Text2Drive is an SMS and messaging platform purpose-built for automotive dealerships, providing two-way texting, appointment setting, and service reminders — directly overlapping with Mobauto's functionality.
Broad incumbents
- VinSolutions (Cox Automotive): VinSolutions is a leading dealer CRM that includes SMS, desking, and lead management. Bundles messaging capabilities that compete with standalone vendors like Mobauto.
- DealerSocket (Bridgestone Americas): DealerSocket is a full-suite dealer CRM/DMS platform with built-in SMS and customer engagement. Represents the bundled-incumbent threat to Mobauto's standalone offering.
Others
- Twilio: Twilio is the underlying messaging API platform that many dealer SMS tools (including potentially Mobauto) build on. Not a direct competitor but the core infrastructure provider in this category.
Emerging players
- CarNow: CarNow provides real-time digital retailing, live engagement, and chat/SMS tools for dealerships. Overlaps with Mobauto on web-based consumer engagement that converts to dealer leads.
- Drive Motors: Drive Motors offers digital retailing and lead-capture tools for dealers, including online financing, trade-in, and appointment workflows. Adjacent to Mobauto's web-engagement layer for dealership leads.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Mobauto social profiles
Digital presenceMobauto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobauto leadership team
Management profileNumber of profiles
Mobauto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobauto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobauto
What does Mobauto do?
Mobauto provides an SMS auto-responder platform for automotive dealerships that sends a single automated text message in response to consumer-initiated requests via keyword texts, website forms, or QR codes. The platform captures the consumer's name and mobile phone number and forwards the lead to the dealer's sales or service department for follow-up. Customizable Marketing/Engagement Apps are deployed on targeted pages of dealer websites to generate low-funnel, high-conversion sales and service leads.
Is Mobauto a public or private company?
Mobauto is a private company. It is classified as unknown and is currently operating.
When was Mobauto founded?
Mobauto was founded in 2013. It employs 1 to 10 people.
Where is Mobauto based?
Mobauto is headquartered in Palos Verdes Peninsula, United States, in the North America region.
How does Mobauto make money?
One revenue line is on record: monthly Subscription.
Who are Mobauto's main competitors?
Direct peers on record are Birdeye, Podium, CallRevu, Kenect and Text2Drive. Broad incumbents are VinSolutions (Cox Automotive) and DealerSocket (Bridgestone Americas). Twilio is listed as an others. Emerging players are CarNow and Drive Motors.
Does Mobauto have an API?
No public API is recorded for Mobauto.
What industry is Mobauto in?
Mobauto's product category is Automotive Marketing Software. Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT). Its SIC code is 7310.