Jacobs & van Rooij

What Jacobs & van Rooij does

Jacobs & van Rooij is a Dutch management training and consulting firm headquartered in Helmond, Netherlands, founded in 1999, that delivers practical, instructor-led courses and coaching to entrepreneurs, directors, and managers of small and medium-sized businesses. Its service portfolio is anchored by two registered Dutch patents: the Ondernemersanalyse (Entrepreneur Analysis) and the Persoonlijkheidsanalyse (Personality Analysis for Employees & Applicants), supplemented by group-format training programs including the Communicatie Cursus (8-9 days, weekly cadence) and Succesvol Leiderschap (5-6 days, weekly cadence), individual coaching (managementondersteuning), the Totaal Management Systeem framework, a 120-question Leiderschapstest, a whitepaper/e-book library, and a €19.95 retail book titled 'Hoe leer ik leren'. The proprietary assessment methodologies and supporting pedagogical framework are grounded in L. Ron Hubbard's management systems.

The business operates almost exclusively as a domestic Dutch business with one Helmond training facility and a self-described cumulative reach of 15,079 entrepreneurs and managers trained and a 9/10 rating across more than 500 reviews. Revenue mechanics are professional-services based: course prices are quote-based rather than published, intake begins with a free no-obligation consultation for directors/owners of organizations with at least five employees, and the company supplements this with a content-marketing funnel (blogs, e-books, free assessments) feeding direct sales. There are no public funding rounds, no parent company, no subsidiaries, no disclosed acquirer or acquisition history, and no disclosed revenue or ARR figures. The named leadership signal is thin, with Anneke van Rooij identified as the Functionaris Gegevensbescherming (Data Protection Officer); no executive team is published. Customer logos cited on the website are exclusively SMBs across Dutch horticulture, agriculture, manufacturing, automotive, hospitality, and professional services — a long-tail, low-concentration customer base with no enterprise anchors.

Name

Jacobs & van Rooij

Legal name

Jacobs & van Rooij

Website

https://j-vr.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Jacobs & van Rooij is a Helmond, Netherlands-based management training and consulting firm, founded in 1999, that delivers patented entrepreneur and personality assessments plus group-format leadership and communication courses to Dutch SMB owners and managers.

Ownership category

akta.pro rank

Product category

Management Training and Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industries

Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA), Coaching, Mentoring & Facilitation Services (BPACANAI), Organization Design & Operating Model Consulting (BPAHAGAB)

Keywords

• Management training
• Leadership development
• Business coaching
• Personality analysis
• Entrepreneur consulting

Headquarters

HQ city

Helmond

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Management Training Programs: Jacobs & van Rooij generates revenue through structured management training programs delivered in group format. Programs include 'Succesvol Leiderschap' (Successful Leadership, 5-6 days) and 'Communicatie cursus' (Communication Course, 8-9 days), each held one day per week. Courses are concluded with an oral exam and participants receive a certificate upon successful completion. Approximately half a year after course completion, participants receive a free refresher day. The company also offers a free introductory leadership test and entrepreneur analysis for qualifying business owners.
2. Coaching Services: Individual coaching services for entrepreneurs and managers as part of the management support (managementondersteuning) offerings. The coaching is tailored to the individual needs of the entrepreneur or manager.
3. Educational Products: Sale of educational materials including the 'Hoe leer ik leren' (How to Learn to Learn) book priced at €19.95 for parents and educators.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Jacobs & van Rooij provides management training, executive coaching, and consulting services to Dutch entrepreneurs and SMB directors. The firm delivers structured group courses such as 'Succesvol Leiderschap' (Successful Leadership) and 'Communicatie Cursus' (Communication Course), complemented by patented assessment tools including the Ondernemersanalyse and Persoonlijkheidsanalyse. All offerings are grounded in L. Ron Hubbard's management systems and are delivered in-person at the company's Helmond facility.

Product overview

Jacobs & van Rooij is a management training and consulting company founded in 1999, based in Helmond, Netherlands. The company offers a portfolio of interconnected services centered on the patented Ondernemersanalyse and Persoonlijkheidsanalyse assessment tools, complemented by instructor-led courses including the Communicatie Cursus (Beter Zakendoen door Communicatie) and Succesvol Leiderschap training programs. Additional offerings include the Leiderschapstest assessment, whitepapers such as '30 Checks voor Succesvol Leiders', e-books covering business topics like productivity and delegation, and the 'Hoe leer ik leren' book. The company also provides Coaching and Totaal Management Systeem services. All offerings are delivered in-person at their Helmond location, with some services also available digitally.

Differentiator

Problem solved

Functional benefit

Products and services

• Ondernemersanalyse (Entrepreneur Analysis)

Quantifiable outcome

• 15,079 entrepreneurs and managers trained
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Insights Group (Insights Discovery): Provider of the Insights Discovery psychometric assessment and accredited learning programs for leadership, team, and sales effectiveness. Comparable in proprietary assessment plus training bundle targeting managers and entrepreneurs.
• TTI Success Insights: Provider of proprietary DISC-based behavioral and personality assessments used in coaching and talent management. Most comparable on the patented personality-analysis side of JvR's business, with a similar reseller/coach network model.
• New York Group (NYG): Major Dutch training and development company offering management courses, communication training, and coaching to Dutch SMBs and corporates. Comparable on training curriculum, Dutch customer base, and instructor-led delivery model.
• Schouten & Nelissen: Largest Dutch provider of management training, coaching, and leadership development for professionals and managers — directly comparable in product mix, delivery model (in-person + blended), and Dutch SMB/corporate customer base. JvR is a smaller niche competitor in the same space.

Broad incumbents

• IMD Business School: Swiss-based global business school offering executive education, leadership programs, and coaching. Comparable on executive/management training curriculum and high-touch delivery model, though serving a much more senior audience across international markets.
• Dale Carnegie Training: Iconic global training brand offering courses in leadership, communication, and management. Direct overlap on training topics (communication course, leadership course) and method of in-person certified delivery.
• Right Management (ManpowerGroup): Global talent and career management consultancy within ManpowerGroup offering leadership development, coaching, and outplacement. Adjacent overlap through enterprise leadership and coaching offerings.
• FranklinCovey: Global leader in leadership, execution, and individual productivity training with proprietary methodologies (The 7 Habits). Competes with JvR on leadership content and training delivery, but operates at far greater scale across many geographies.

Emerging players

• Hogan Assessments: Provider of personality assessments for leadership development, hiring, and coaching. Competes most directly with the Persoonlijkheidsanalyse on the personality/leadership evaluation methodology, but targets enterprise HR via a global partner network.

Regional players

• Bauman Edinburgh Group: Dutch consultancy delivering training and coaching in leadership, communication, and personal effectiveness. Highly comparable SME-focused positioning and in-person training methodology in the same Dutch market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jacobsenvanrooij
• LinkedInlinkedin.com/company/jacobs-en-van-rooij

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jacobs & van Rooij