Super Adega
Super Adega is a Brazilian direct-to-consumer e-commerce retailer based in Brasília/DF that sells wines, spirits, and gourmet products to consumers nationwide. Founded in 2001, it operates via superadega.com.br built on Nuvemshop, offering 48-hour express delivery, multiple payment options, and a R$200 minimum purchase.
- Company typePrivate
- Founded2001
- HeadquartersTaguatinga, Brazil
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Super Adega does
Super Adega is a Brazilian direct-to-consumer e-commerce retailer specializing in wines, spirits, and gourmet products, operating under the legal entity Santa Therezinha Atacadista de Produtos Alimentícios LTDA - 02. Founded in 2001 and headquartered in Ceilândia, Brasília/DF, the company sells through its website superadega.com.br, which is built on the Nuvemshop (Tiendanube) e-commerce platform. The headcount band of 1,001–5,000 employees suggests a substantial logistics and warehousing operation for a specialty beverage retailer.
The catalog spans wines from Chile, Portugal, Italy, France, Argentina, and Brazil; whiskies from Scotland, Japan, and the USA; champagnes, sparkling wines, and gin; plus gourmet items such as olive oils, jams, and grape juices. Curated "Super Kits" bundles and non-alcoholic wines are also offered. Pricing ranges from R$9.90 to over R$2,190.90, with a R$200 minimum order, free shipping on qualifying orders, and 48-hour express delivery nationwide Brazil.
The business model is transactional retail: one-time consumer purchases with no subscription offering disclosed. Payment options include Pix (with a discount incentive), boleto, and credit card installments up to 6x interest-free. No funding rounds, M&A activity, leadership hires, patents, partnerships, or awards are disclosed in the available data.
Super Adega firmographics
Firmographics- Name
- Super Adega
- Legal name
- SANTA THEREZINHA ATACADISTA DE PRODUTOS ALIMENTICIOS LTDA - 02
- Website
- https://superadega.com.br
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Super Adega is a Brazilian direct-to-consumer e-commerce retailer based in Brasília/DF that sells wines, spirits, and gourmet products to consumers nationwide. Founded in 2001, it operates via superadega.com.br built on Nuvemshop, offering 48-hour express delivery, multiple payment options, and a R$200 minimum purchase.
- Ownership category
- akta.pro rank
Super Adega industry classification
Industry- Product category
- Online Wine and Spirits Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcohol Superstores & Warehouse Liquor Retail (CRANAAAE)
- akta.pro secondary industry
- Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)
Keywords
Where Super Adega is headquartered
LocationHeadquarters
- HQ city
- Taguatinga
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Super Adega business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Retail Sales of Beverages and Gourmet Products: Super Adega generates revenue through direct retail sales of wines, spirits, sparkling wines, and gourmet food products. The company sells individual products as well as curated kits/bundles at promotional prices. Revenue is generated on a per-transaction basis with prices ranging from budget (R$9.90) to premium (R$2,190.90+). The business model supports multiple payment methods including credit cards with installment options, Pix, and boleto bancário.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget Entry (R$9.90 - R$50) |
| Unit Pricing | Pay-as-you-go | Mid-Market (R$50 - R$200) |
| Unit Pricing | Pay-as-you-go | Premium (R$200 - R$1,000) |
| Unit Pricing | Pay-as-you-go | Luxury/Premium (R$1,000+) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Super Adega product offering
Product offeringCore offering
Super Adega is a Brazilian direct-to-consumer e-commerce retailer specializing in wines, champagnes, sparkling wines, distilled spirits (whiskies, gins, bourbons), and gourmet food products. The platform sells individual bottles from international brands alongside curated promotional bundles (Super Kits) offered at discounted prices, with nationwide delivery across Brazil and multiple payment options including credit card installments, Pix, and boleto bancário.
Product overview
Super Adega is a Brazilian e-commerce platform specializing in wines, sparkling wines, distilled spirits, and gourmet products, operated by Santa Terezinha Atacadista. The platform offers a curated portfolio of Super Kits—pre-selected wine and spirit bundles with promotional pricing—alongside an extensive catalog of individual beverages organized by category (Vinhos, Espumantes, Destilados) and gourmet items. The Super Kits line includes themed bundles such as the Super Kit Francês de Bordeaux, Super Kit Susana Balbo Crios Malbec Leve 6 Pague 5, Super Kit Seleção da Casa 5 Rótulos, Super Kit Seleção Superior 5 Rótulos, and others featuring buy-6-pay-for-5 promotions and percentage discounts. The beverage catalog spans Chilean wines (Sena, Almaviva, Don Melchor), Portuguese wines (Cartuxa, Quinta de Bons Ventos), Italian wines (Villa Antinori), French champagnes (Moët & Chandon, Dom Perignon, Veuve Clicquot), Brazilian sparkling wines (Chandon, Casa Valduga, Salton), and international spirits including Scotch whiskies (The Macallan, Johnnie Walker, Glenlivet, Laphroaig), Japanese whiskies (Suntory Hibiki, Yamazaki, Hakushu), American bourbons (Maker's Mark, Eagle Rare, Woodford Reserve, Jim Beam), and gin (The Botanist). Non-alcoholic options include de-alcoholized wines and sparkling wines from brands like Freixenet and Salton. The gourmet section features Portuguese olive oils (Cartuxa, Esporão), French jams (Dalfour), and grape juices. The platform also offers a Premium/Especiais section for high-end spirits and champagnes. Payment is accepted via credit cards (up to 6x without interest), PIX (5% discount), and boleto, with free shipping for orders above a minimum value.
Differentiator
Problem solved
Functional benefit
Products and services
- Super Kits (Curated Wine Bundles)
- Vinhos (Wines)
- Champanhe (Champagne)
- Espumantes (Sparkling Wines)
- Destilados (Distilled Spirits)
- Gourmet Products
Quantifiable outcome
- Free shipping on qualifying orders
- +2 more outcomes
Companies that use Super Adega
Customer profileSegments1 record
Ideal customer profiles1 record
Super Adega technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Super Adega partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Super Adega competitors and assessment
Company assessmentDirect peers
- Vinci (Importadora Vinci): Vinci is a Brazilian wine importer and e-commerce retailer with a curated multi-country catalog. It competes for the same premium Brazilian online wine buyer as Super Adega and shares the imported-portfolio merchandising strategy.
- Cantu Importadora: Cantu Importadora is a Brazilian importer/wholesaler with online retail for wines and spirits. Like Super Adega, it combines an import/distribution backbone with consumer-facing e-commerce, making the business models directly comparable.
- Evino: Evino is a Brazilian DTC wine e-commerce brand known for its subscription club and aggressive promotional pricing. It competes head-to-head with Super Adega for the same Brazilian online wine consumer and shares the kit/bundle merchandising approach.
- Wine.com.br: Wine.com.br is Brazil's leading online wine retailer, offering a multi-country catalog, curated kits, and nationwide delivery. It is the most direct competitor to Super Adega in the Brazilian online wine/spirits e-commerce category, with overlapping product mix and customer segment.
- Decanter: Decanter is a Brazilian wine retailer with a strong physical-store heritage expanding into online sales. It overlaps with Super Adega in wine curation, premium imported SKUs, and Brazilian consumer targeting.
- Grand Cru: Grand Cru is a long-established Brazilian wine importer and online retailer with a broad catalog of domestic and imported wines. It is directly comparable to Super Adega in catalog breadth, premium positioning, and target customer (Brazilian wine enthusiasts).
Broad incumbents
- Total Wine & More: Total Wine & More is the largest US independent wine/spirits retailer with a vast multi-country catalog and heavy promotional pricing. While US-focused, it provides a benchmark for the superstore-style online-plus-retail model Super Adega operates at smaller scale.
- Mercado Livre (alcohol category): Mercado Livre is Latin America's largest marketplace and increasingly carries licensed wine/spirits sellers in Brazil. As a broad incumbent with marketplace scale, it competes for online alcohol basket share and could pressure pure-play retailers like Super Adega on assortment and price discovery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Super Adega social profiles
Digital presenceSuper Adega financial estimates
Financial estimateRevenue estimate
Valuation estimate
Super Adega leadership team
Management profileNumber of profiles
Super Adega funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Super Adega M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Super Adega
What does Super Adega do?
Super Adega is a Brazilian direct-to-consumer e-commerce retailer specializing in wines, champagnes, sparkling wines, distilled spirits (whiskies, gins, bourbons), and gourmet food products. The platform sells individual bottles from international brands alongside curated promotional bundles (Super Kits) offered at discounted prices, with nationwide delivery across Brazil and multiple payment options including credit card installments, Pix, and boleto bancário.
Is Super Adega a public or private company?
Super Adega is a private company. It is classified as family owned and is currently operating.
When was Super Adega founded?
Super Adega was founded in 2001. It employs 1,001 to 5,000 people.
Where is Super Adega based?
Super Adega is headquartered in Taguatinga, Brazil, in the Latin America region.
How does Super Adega make money?
One revenue line is on record: retail Sales of Beverages and Gourmet Products.
Who are Super Adega's main competitors?
Direct peers on record are Vinci (Importadora Vinci), Cantu Importadora, Evino, Wine.com.br, Decanter and Grand Cru. Broad incumbents are Total Wine & More and Mercado Livre (alcohol category).
Does Super Adega have an API?
No public API is recorded for Super Adega.
What industry is Super Adega in?
Super Adega's product category is Online Wine and Spirits Retail. Its primary akta.pro industry code is CRANAAAE, Alcohol Superstores & Warehouse Liquor Retail, with a secondary code of CRANAAAJ, Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits). Its NAICS code is 44532 and its SIC code is 5180.