Integrity Ag

What Integrity Ag does

Integrity Ag is a private, specialist agricultural sustainability consultancy founded in 2016 and headquartered in Toowoomba, Queensland, Australia. The firm operates with 11-50 staff and delivers science-based advisory services to agri-food and fibre businesses, industry research and development corporations, state and federal government bodies, and international organisations. Its work covers emissions baselining, science-based target-setting, emission reduction planning, insetting and offsetting, ACCU Scheme carbon project development, natural capital assessments, life cycle assessments, energy and water footprinting, environmental certification, and regulatory compliance support across livestock, poultry, dairy, cropping, horticulture, textiles, land management, and finance segments.

The company's underlying technology is fundamentally human expertise applied through structured consultancy methodology rather than a software platform. Its six service lines (Full-Cycle Carbon Services, Natural Capital and Carbon Markets, Nature Disclosures and Environmental Assessment, Environmental Regulation, Action Advisory and Practice Change, and Research and Method Development) are delivered by specialist staff and underpinned by a body of peer-reviewed publications and LCA research dating to 2009 that is cited globally. The firm is registered as an approved consultant under the Australian Government's Climate Active program and as a GreenPower provider, and holds ACCU Scheme carbon project development capability.

Integrity Ag generates revenue through professional services on a custom, project-based engagement model. Pricing is not publicly disclosed, but the customer roster indicates engagements ranging from individual enterprise sustainability programs (Coles carbon-neutral beef, AACo carbon services, JBS Australia environmental consulting) to multi-year research partnerships with industry RDCs and government bodies. Distribution is entirely direct, with no channel partners or intermediaries, and go-to-market is consultative and relationship-led, supported by the firm's publication record, conference presence, and reputation in Australian agricultural sustainability circles.

Name

Integrity Ag

Legal name

Integrity Ag

Website

https://integrityag.net.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Integrity Ag is an Australian agricultural sustainability consultancy that provides carbon accounting, life cycle assessment, natural capital development, and environmental compliance advisory to agribusinesses, industry research bodies, government agencies, and international organisations across agri-food and fibre supply chains.

Ownership category

akta.pro rank

Product category

Agri-Environmental Sustainability Consulting

NAICS

Environmental Consulting Services (541620)

akta.pro primary industry

Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor) (AFACAJAE)

akta.pro secondary industry

Environmental Compliance Audits & Management System Audits (EHS Audits, ISO 14001/45001 Compliance Audits) (EUAHABAF)

Keywords

• Agricultural sustainability consulting
• Carbon accounting services
• Life cycle assessment
• Environmental compliance advisory
• Natural capital development

Headquarters

HQ city

Toowoomba

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Consulting and Advisory Services: Professional consulting services providing expert sustainable agriculture advice to agricultural businesses, industries, and government bodies. Services include carbon services, natural capital development, environmental assessments, and regulatory compliance assistance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Integrity Ag is an agricultural science-led consultancy that delivers sustainable agriculture solutions to agri-food and fibre businesses, industry bodies, and government clients in Australia and internationally. Its portfolio spans six core services: Full-Cycle Carbon Services, Natural Capital and Carbon Markets, Nature Disclosures and Environmental Assessment, Environmental Regulation, Action/Advisory/Practice Change, and Research and Method Development. The firm specialises in emissions baselining, life cycle assessment, ACCU Scheme carbon project development, regulatory compliance, and LCA research across livestock, dairy, cropping, textiles, and land management sectors.

Product overview

Integrity Ag operates as an agricultural science-led consultancy offering a portfolio of six interconnected service offerings. The core portfolio includes Full-Cycle Carbon Services (covering emissions baselining through to certification), Natural Capital and Carbon Markets (ACCU Scheme development and natural asset management), Nature Disclosures and Environmental Assessment (LCA, footprinting, and disclosure reporting), Environmental Regulation (licensing and compliance), Action, Advisory and Practice Change (long-term project delivery), and Research and Method Development (innovative solutions for industry challenges). Together, these services form an end-to-end sustainability advisory offering for agri-food and fibre industries.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Globally cited research publications in LCA and agricultural sustainability

Named customers17 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Climate ActiveminorOthersIntegrity Ag is listed as a consultant in the Climate Active certification program, which is an Australian government program for organisations to achieve carbon neutral certification.
• GreenPowerminorOthersIntegrity Ag is registered as a GreenPower provider in the Business Directory, indicating their commitment to renewable energy and sustainable operations.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Climate Friendly: Australian carbon project developer and Climate Active-accredited consultant delivering carbon offset and neutral certification services. Directly comparable to Integrity Ag's full-cycle carbon and Climate Active certification work for Australian businesses.
• CarbonSync: Australian ag-focused carbon advisory and project developer working with farmers and corporates on soil carbon and emissions reduction. Comparable customer base and ACCU Scheme focus, often overlapping with Integrity Ag's land-manager vertical.
• AgriProve: Australian agricultural carbon project developer and soil-carbon methodology provider. Directly comparable to Integrity Ag's ACCU Scheme carbon project development work, competing for the same land-manager and corporate carbon project pipeline.
• Cibo Labs: Australian agricultural sustainability platform combining remote-sensing baselining with on-farm verification for emissions and soil carbon. Competes with Integrity Ag on agricultural emissions baselining and nature disclosure at scale across the Australian beef and cropping sectors.

Broad incumbents

• Anthesis Group: Global sustainability consultancy delivering carbon accounting, LCA and nature disclosure services to food and agri clients. Overlaps with Integrity Ag on corporate sustainability, supply-chain footprinting and target-setting engagements for large Australian food companies.
• South Pole Group: Global climate solutions provider and carbon market advisory. Comparable to Integrity Ag on carbon project development, corporate net-zero advisory and nature-related disclosures, with deeper international reach across voluntary and compliance carbon markets.
• SLR Consulting: Global environmental and sustainability consultancy with agricultural and land-use advisory capabilities. Comparable to Integrity Ag on environmental assessments, regulatory approvals and LCA work, but operating across a much broader sector footprint.
• ERM (Environmental Resources Management): Global sustainability consultancy with established agriculture, food and natural-resources practices. Competes with Integrity Ag on enterprise-grade carbon, LCA and nature disclosure mandates, particularly for multinational processors and retailers operating in Australia.

Emerging players

• Carbon Growth Partners: Australian ag-focused advisory and project developer assisting land managers to participate in carbon markets. Comparable niche focus on agricultural carbon projects, but more narrowly scoped than Integrity Ag's full lifecycle services.

Others

• AgEconSearch / CSIRO Agriculture and Food: Australia's national science agency publishing foundational LCA and agricultural emissions research and advising government. Not a commercial competitor, but a closely adjacent institution whose methodologies and publications shape the frameworks Integrity Ag applies across its carbon and LCA engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/integrityagaustralia
• LinkedInlinkedin.com/company/integrityag
• Xx.com/IntegrityAgEnv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrity Ag