AgriProve
AgriProve is an Australian agri-tech company that registers and manages soil carbon projects for farmers, using satellite-AI monitoring (HORIZON) to accelerate ACCU issuance, monetising through success fees and a marketplace for ag-tech purchases via future carbon credits.
- Company typePrivate
- Founded2018
- HeadquartersAlbury, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AgriProve does
AgriProve is an Australian agri-tech company founded in 2018 and headquartered in Albury, NSW, that operates as a vertically integrated soil carbon project developer for Australian farmers. It registers and manages soil carbon projects under the federal Emissions Reduction Fund, providing free digital onboarding through its AgriProve Platform, covering upfront baseline sampling costs, and monetising projects by taking a percentage success fee on issued Australian Carbon Credit Units (ACCUs). AgriProve claims more than 75% market share of registered Australian soil carbon projects, with over 800 projects and 150,000+ hectares under management as of late 2024.
Its core technology stack is anchored by HORIZON, a proprietary soil carbon model that fuses EOS SAT-1 multispectral and SAR satellite imagery with machine learning trained on 20,000+ ground-truthed soil samples to deliver monthly paddock-level soil carbon visibility and accelerate ACCU crediting from the traditional five-year cycle to roughly two years. Complementary modules include the Nitrogen Fixation Modelling Tool (world-first high-resolution remote sensing of biological nitrogen fixation), Herd Insights powered by Ceres Tag smart ear tags, the Scorpion NIR-based soil sampling platform, and the Geora blockchain provenance layer acquired in December 2024.
AgriProve monetises through ACCU success fees, marketplace commissions on ag-tech products (Ceres Tag, LawrieCo, Optiweigh, Worms Downunder, Ready Graze) financed via Deferred ACCUs, and platform-enabled premium market access (Greenham NEVER EVER, GBSS, Teys Grasslands). Its go-to-market is product-led growth anchored in the free platform, supplemented by MLA-funded Producer Demonstration Sites, the monthly "Grazing Horizon" webinar series, and earned media through ABC Landline and radio, serving a customer base of 5,000+ Australian livestock and mixed-farming SMBs.
AgriProve firmographics
Firmographics- Name
- AgriProve
- Legal name
- AgriProve Pty Ltd
- Website
- https://agriprove.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AgriProve is an Australian agri-tech company that registers and manages soil carbon projects for farmers, using satellite-AI monitoring (HORIZON) to accelerate ACCU issuance, monetising through success fees and a marketplace for ag-tech purchases via future carbon credits.
- Ownership category
- akta.pro rank
AgriProve industry classification
Industry- Product category
- Soil Carbon Project Development
- NAICS
- Support Activities for Animal Production (11521)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Soil Carbon & Regenerative Agriculture Removal (Soil Organic Carbon Credits) (EUABAFAG)
- akta.pro secondary industries
- Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon) (EUABACAH), Grassland/Rangeland Management & Restoration (EUABABAF), Agriculture & Land-Use MRV (Soil carbon, livestock, forestry/REDD+) (EUAHADAI), Climate-Smart Farming & GHG Reduction (Emissions Accounting, Methane/N2O Reduction Practices) (AFAGAMAH), Carbon, Sustainability & MRV Platforms (GHG Accounting, Regenerative Ag) (AFAAAFAK)
Keywords
Where AgriProve is headquartered
LocationHeadquarters
- HQ city
- Albury
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
AgriProve business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- ACCU Success Fee: AgriProve takes a percentage of ACCUs issued as a success fee. AgriProve covers initial costs (including baseline soil sampling costs) removing upfront financial risk for farmers. The company describes its model as a 'true partnership for the entirety of the project.' This is the primary revenue stream tied directly to carbon credit issuance outcomes.
- AgriProve Marketplace: Marketplace platform connecting farmers to ag-tech products and services (Ceres Tags, Ready Graze software, LawrieCo biological inputs, Worms Downunder products, Optiweigh). While farmers can pay using future/existing ACCUs, the platform facilitates transactions that drive marketplace value. AgriProve takes a margin on products and services sold through the platform.
- Platform / Subscription Services: The AgriProve Platform is described as 'free' for basic use (farm assessment, soil carbon opportunity identification). The platform likely generates indirect revenue through driving soil carbon project registrations and ACCU success fees. Additional paid features may include advanced analytics, premium herd insights, and marketplace premium services.
- CERES TAG Hardware Sales: Through the Tags for Tonnes program, AgriProve facilitates access to Ceres Tag smart ear tag devices and Ready Graze software. The program uses future ACCUs to finance equipment costs, eliminating upfront payments. AgriProve earns revenue through this integrated offering as part of the broader collaboration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Platform — farm assessment, soil carbon opportunity identification, herd insights, credentials, marketplace access |
| Outcome Based/ Performance | Multi-year contract | ACCU Success Fee — AgriProve takes a percentage of issued ACCUs, covering all upfront project costs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
AgriProve product offering
Product offeringCore offering
AgriProve develops, registers, measures, verifies, and monetizes soil carbon projects for Australian farmers under the federal Emissions Reduction Fund, taking an ACCU success fee on issued Australian Carbon Credit Units while covering upfront baseline sampling costs. Its free AgriProve Platform combines the HORIZON satellite/ML monitoring model, herd insights, supply-chain credentials, and an ag-tech Marketplace that lets farmers pay with future carbon credits.
Product overview
AgriProve offers a unified platform architecture centered on the free AgriProve Platform, which aggregates soil carbon data, livestock monitoring, market credentials, and product access. The platform integrates several key modules: HORIZON provides monthly soil carbon stock monitoring using satellite remote sensing and machine learning; the Nitrogen Fixation Modelling Tool maps biological nitrogen at paddock resolution; Herd Insights (Ready Graze) delivers real-time livestock monitoring via CERES TAG integration; and the Marketplace enables flexible purchasing of ag-tech with future or existing carbon credits. Additional modules include Soil Carbon Project Management, Farm Emissions Tracking, Carbon Intensity Assessment, and a Credentials feature for premium market access. The company has acquired Geora's blockchain technology and developed Scorpion for advanced soil sampling, with the Tags for Tonnes and Deferred ACCU programs enabling innovative financing for ag-tech adoption.
Differentiator
Problem solved
Functional benefit
Brands
- HORIZON: Advanced digital soil carbon model using satellite remote sensing with machine learning and over 20,000 soil samples to deliver verification-grade accuracy, providing monthly insights and annual crediting for soil carbon building.
- AgriProve Marketplace
- Ready Graze - Herd Insights
- Nitrogen Model
- Tags for Tonnes
Products and services
- AgriProve Platform Free unified digital platform for Australian farmers to complete a no-obligation farm assessment, manage soil carbon projects, access herd insights, apply for supply-chain credentials, and purchase ag-tech via the Marketplace.
- HORIZON Soil Carbon Monitoring Proprietary soil carbon monitoring model combining EOS SAT-1 satellite remote sensing with machine learning to deliver verification-grade monthly soil carbon stock insights, variability mapping, near real-time carbon response monitoring and annual crediting across 100% of farm paddocks.
- Nitrogen Fixation Modelling Tool World-first high-resolution remote-sensing model of soil organic nitrogen that maps biological nitrogen fixation at paddock resolution across entire farm properties, year by year, using the same satellite imagery that feeds HORIZON.
- Herd Insights (Ready Graze) Real-time livestock monitoring and analytics module powered by Ceres Tag direct-to-satellite smart ear tags, providing GPS location tracking, heat maps, paddock utilisation, daily behaviour metrics (walking, grazing, resting, ruminating) and individual animal health monitoring.
- AgriProve Marketplace Marketplace on the AgriProve Platform that lets farmers purchase ag-tech products and services from third-party providers and pay with future ACCUs, existing credits, cash, or a mixture, with deferred-ACCU balances available from project day one.
- Scorpion Soil Sampling Platform Next-generation soil sampling platform using Near Infrared Spectroscopy to capture a broader range of soil variables with on-site analysis for elevated accuracy, forming the in-field measurement layer of AgriProve's soil carbon verification workflow.
- Tags for Tonnes Program delivering Ceres Tag smart ear tag devices and Ready Graze software to farmers with no upfront costs, with equipment financed through future ACCU credits generated by their soil carbon projects.
- Carbon Intensity Assessment Assessment service that demonstrates whether a landholder's whole-farm operation has sequestered more carbon than it emitted each year, enabling farms to credibly claim below net-zero carbon intensity status for buyers, brands and supply-chain programs.
- Soil Carbon Project Management Service End-to-end soil carbon project development service covering project setup, baseline assessment, management change design, sampling, measurement, ACCU generation tracking and ongoing portfolio management, delivered through the AgriProve Platform.
- Geora Blockchain Platform Blockchain-based data integrity and traceability platform acquired by AgriProve and integrated into the AgriProve Platform to reinforce transparency, immutability and auditability of carbon crediting data.
Quantifiable outcome
- ACCU issuance accelerated from 5 years to 2 years through digitally-enabled SOC model
- +8 more outcomes
Companies that use AgriProve
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
AgriProve technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature10 records
AgriProve partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor, core and major.
- Worms DownunderminorWorms Downunder products available on the AgriProve Marketplace as verified soil-health solutions that support productivity and carbon outcomes. Two new additions helping farmers improve soil health, productivity, and soil carbon outcomes.
- LawrieCominorFive LawrieCo biological agronomy products available through the AgriProve Marketplace, supporting farmers in building soil carbon and improving farm productivity. LawrieCo is a soil health solutions provider whose products help improve soil biology, nutrient cycling, and carbon outcomes.
- OptiweighminorOptiweigh in-field livestock weight monitoring available through the AgriProve Marketplace. Additional ag-tech product being added to the Marketplace over time alongside CERES TAG devices and Ready Graze software.
- GeoracoreAcquired by AgriProve in December 2024. Geora is a blockchain-based platform that reinforces transparency and trust in soil carbon farming. Integration into the AgriProve Platform enhances data integrity and traceability across the carbon crediting workflow, directly supporting the company's quality management and ISO 9001 certification.
- University of New England (UNE)majorLandmark MoU (September 2024) forging a partnership to create a digital research program utilizing Internet of Things (IoT) technologies to quantify best practice in livestock management and carbon sequestration. UNE is one of Australia's leading applied agricultural research institutions.
- International Soil Carbon Industry Alliance (ISCIA)majorFounding signatory member of ISCIA launched at COP28, coinciding with World Soil Day. Alliance with 28 organisations across Eurasia and Pacific-Americas chapters, working to identify barriers, share best practices, and provide policy recommendations for soil carbon sequestration globally.
- Ceres TagcoreLandmark MoU (November 2023) and subsequent Tags for Tonnes program launch (February 2024) combining Ceres Tag's direct-to-satellite smart ear tag technology with AgriProve's soil carbon expertise. Ceres Tag provides GPS tracking, animal-specific geospatial data, intake data, health and movement monitoring. Integration enables real-time herd insights within the AgriProve Platform. No upfront costs for farmers — future ACCU credits finance the technology.
- GreenCollarcoreNovember 2021 partnership bringing full suite of nature-based carbon projects together. Co-developed the Grazing Land Management (GLM) Reef Credit Method with GreenCollar and Verterra Ecological Engineering, approved for use under the Reef Credit Scheme in the Great Barrier Reef Catchment. Partnership enables farmers to earn both soil carbon ACCUs and Reef Credits through complementary environmental outcomes.
- Verterra Ecological EngineeringcoreCo-developed the Grazing Land Management (GLM) Reef Credit Method alongside GreenCollar and AgriProve, approved by Eco-Markets Australia for use under the Reef Credit Scheme. Partnership brings together innovation in grazing land management, soil health, water quality, and environmental markets.
- Meat and Livestock Australia (MLA)coreSix-year research Producer Demonstration Site (PDS) grant exploring how soil carbon impacts carbon intensity of livestock enterprises toward carbon neutral by 2030 (CN30) target. $150,000 initial grant funding. Three AgriProve partnering farms host demonstration sites (Tarramba QLD, Dungog NSW, Carrick TAS). MLA project includes whole farm carbon accounting and field days.
- RMIT University and Grantham FoundationmajorThree-year Soil Carbon Research Program boosting the evidence base of Australia's world-leading soil carbon approach. Partnership with RMIT and the Grantham Foundation for the Protection of the Environment refining accuracy of soil sample collection methods. Research goal is to grow confidence in the soil carbon methodology and optimise farmer benefits.
- EOS Data Analytics (EOSDA)corePartnership with global AI-powered satellite imagery analytics company EOSDA to develop HORIZON. EOSDA provides EOS SAT-1 multispectral optical satellite data and SAR sensor analysis for unprecedented accuracy in measuring soil carbon content remotely. EOSDA collaboration supports Australian Government-funded AUD $9.2 million grant project. AgriProve continues working with EOSDA on a comprehensive system for soil organic carbon analysis expected to span approximately two years.
Scale indicators14 records
Recent moves6 records
Expansion highlights7 records
AgriProve competitors and assessment
Company assessmentDirect peers
- GreenCollar: Australia's largest nature-based carbon project developer, partnering with landholders to generate ACCUs across vegetation, soil and reef methods. Most direct competitor to AgriProve in Australian soil carbon and a co-development partner on the GLM Reef Credit Method.
- Cibo Labs: Australian remote-sensing and soil carbon measurement platform providing paddock-level SOC baselines and monitoring. Competes directly with AgriProve's HORIZON offering and targets similar Australian broadacre and grazing customers.
- Loam Bio: Australian agriculture biotech company developing microbial seed coatings to build soil carbon and generate carbon credits. Closely comparable in target customer (Australian row-crop and grazing farmers) and soil carbon credit revenue model.
- Indigo Ag: US-based ag-tech company operating one of the largest agricultural carbon credit programs, paying farmers for soil carbon and scope 3 reductions. Comparable outcome-based business model monetising on-farm carbon via verified credits.
- Boomitra: International soil carbon marketplace using remote sensing and AI to issue removal credits across multiple continents. Comparable technology stack (satellite + AI SOC modelling) and outcome-aligned farmer revenue model.
- Verterra Ecological Engineering: Australian ecological engineering firm operating across soil carbon, reef credits and catchment restoration. Co-developed the GLM Reef Credit Method with AgriProve and GreenCollar; a direct peer across multiple ACCU pathways.
Emerging players
- Nori: US-based carbon removal marketplace focused on soil carbon and other nature-based removal pathways, paying farmers for verified SOC outcomes. Comparable marketplace plus MRV model but with a marketplace-led rather than project-developer-led approach.
- Regrow Ag: Sustainability measurement platform combining crop modelling, remote sensing and MRV to support ag carbon and Scope 3 programs. Comparable MRV and AI capability set to HORIZON, with overlap in agriculture carbon verification.
- Pachama: Marketplace connecting corporate buyers to nature-based carbon credits using satellite and ML verification. Adjacent peer to AgriProve on the buyer-side and verification infrastructure, with weaker direct overlap in Australian soil carbon origination.
Regional players
- Carbon West: Western Australia-based carbon project developer and AgriProve partner via the Hone Carbon $3.3M grant consortium. Comparable soil carbon project development model, with WA-specific geographic focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AgriProve social profiles
Digital presenceAgriProve compliance and trust
Trust signalCompliance2 records
AgriProve financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgriProve leadership team
Management profileNumber of profiles
Profiles4 records
AgriProve funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgriProve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgriProve
What does AgriProve do?
AgriProve develops, registers, measures, verifies, and monetizes soil carbon projects for Australian farmers under the federal Emissions Reduction Fund, taking an ACCU success fee on issued Australian Carbon Credit Units while covering upfront baseline sampling costs. Its free AgriProve Platform combines the HORIZON satellite/ML monitoring model, herd insights, supply-chain credentials, and an ag-tech Marketplace that lets farmers pay with future carbon credits.
Is AgriProve a public or private company?
AgriProve is a private company. It is classified as venture growth investor backed and is currently operating.
When was AgriProve founded?
AgriProve was founded in 2018. It employs 11 to 50 people.
Where is AgriProve based?
AgriProve is headquartered in Albury, Australia, in the Oceania region.
How does AgriProve make money?
Four revenue lines are on record. ACCU Success Fee is the primary driver. The others are agriProve Marketplace, platform / Subscription Services and CERES TAG Hardware Sales.
Who are AgriProve's main competitors?
Direct peers on record are GreenCollar, Cibo Labs, Loam Bio, Indigo Ag, Boomitra and Verterra Ecological Engineering. Emerging players are Nori, Regrow Ag and Pachama. Carbon West is listed as a regional player.
Does AgriProve have an API?
No public API is recorded for AgriProve.
What industry is AgriProve in?
AgriProve's product category is Soil Carbon Project Development. Its primary akta.pro industry code is EUABAFAG, Soil Carbon & Regenerative Agriculture Removal (Soil Organic Carbon Credits), with a secondary code of EUABACAH, Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon). Its NAICS code is 11521 and its SIC code is 700.