Mooble
Mooble is a free, web-based 3D space-planning platform that lets individual consumers design rooms using real furniture and appliance products, with premium subscriptions, render credits, and e-commerce integrations serving manufacturers and retailers across seven countries.
- Company typePrivate
- Founded2014
- HeadquartersCaxias Do Sul, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Mooble does
Mooble, founded in 2014 and operated under parent 20-20 Technologies Inc., is a free online 3D space-planning platform that allows individual consumers to design rooms using real products from furniture and appliance manufacturers. The web-based application combines a 2D floor-plan editor with a 3D visualization environment, supports photorealistic renders and 360°/VR previews, and exposes a community gallery of over 3.1 million user-created designs across seven localized country sites (US, Canada, France, Brazil, Spain, Argentina, China).
The product architecture centers on a self-serve, product-led-growth funnel: users sign up via social login or email, build designs with cataloged real products, and either request quotations from connected retailers/designers or transact through integrated e-commerce sites. Notable technical components include a real-product catalog integrated with manufacturer partners, render/VR generation tied to a credit-based usage model, and an Auto Design feature that suggests room layouts from selected parameters. A Professional Designer Network lets consumers hand off projects to in-area designers for refinement or quotation.
Mooble's monetization is multi-stream but low-ARPU: a premium "Mooble Design" monthly subscription (first month free) unlocks advanced tools; render credits are purchased pay-as-you-go; e-commerce partners pay integration/transaction fees; and manufacturers pay for product placement in the catalog. Distribution mixes direct-to-consumer PLG with OEM/embedded e-commerce integrations and a channel of physical stores and interior designers that receive quotation-ready design files. The company operates with 11–50 employees and is incorporated in the US via 20-20 Technologies Inc., with operational roots in Caxias do Sul, Brazil.
Mooble firmographics
Firmographics- Name
- Mooble
- Legal name
- 20-20 Technologies Inc.
- Website
- https://mooble.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mooble is a free, web-based 3D space-planning platform that lets individual consumers design rooms using real furniture and appliance products, with premium subscriptions, render credits, and e-commerce integrations serving manufacturers and retailers across seven countries.
- Ownership category
- akta.pro rank
Where Mooble is headquartered
LocationHeadquarters
- HQ city
- Caxias Do Sul
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Mooble business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Mooble Design Subscription: Premium subscription service offering advanced design tools including worktop editor, advanced profiles, assembly instructions, measurement system, advanced positioning tools, unlimited monthly projects, multi-select and grouping features, 360° images, and VR viewing. First month is free for trial.
- Render Credits: Users purchase credits to generate high-quality renders and previews of their designs
- E-commerce Integration Fees: Commission or fees from e-commerce partners when users purchase products through the platform after creating designs
- Manufacturer Product Placement: Furniture and appliance manufacturers list products in the platform catalog for visibility to users designing spaces
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier allowing basic design creation with up to 5 projects per month |
| Subscription | Monthly | Mooble Design premium subscription with advanced tools |
| Usage-based | Pay-as-you-go | Render credits for high-quality image generation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Mooble product offering
Product offeringCore offering
Mooble is a free online space planning application that lets users create 2D and 3D room designs using real products from connected manufacturers. Users can place furniture, appliances and decor in virtual spaces, generate photorealistic renders and 360-degree or VR previews, and connect those designs to e-commerce sites and physical retailers to request quotations or complete purchases. The platform also exposes embedded design tools for retailers' e-commerce sites and onboards manufacturers to display their products in a community gallery of more than 3 million designs.
Product overview
Mooble is a free online space planning platform that enables users to create room designs using real furniture and appliance products in both 2D and 3D views. The core product is Mooble Design, a web-based room planner that integrates with a Gallery of over 3 million user-created projects for inspiration. The platform connects users to professional designers and enables purchase of products through e-commerce integrations. Key features include 3D rendering, 360°/VR viewing, budget quotation system, and an Auto Design feature. The platform is owned by 20-20 Technologies Inc.
Differentiator
Problem solved
Functional benefit
Products and services
- Mooble Design Free online space planning application that lets users create 2D floor plan and 3D visualizations of rooms using real products from connected manufacturers, with tools for wall configuration, furniture placement, lighting, and rendering.
- 3D/2D Room Planner Interactive design module within Mooble Design that lets users build room layouts in 2D and 3D, add walls, furniture, appliances and materials, and switch between drafting and visualization modes.
- Professional Designer Network Service that connects Mooble users with a community of professional designers who can help create or refine room designs based on user preferences and selected products.
Quantifiable outcome
- 3,124,211+ designs created and shared on the platform
Companies that use Mooble
Customer profileSegments4 records
Ideal customer profiles4 records
Mooble technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Mooble partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- 20-20 Technologies Inc.coreParent company of Mooble platform. 20-20 Technologies is a software company specializing in 3D design and visualization solutions for the furniture and interior design industry.
- HennminorBrazilian furniture manufacturer with branded Mooble page and product catalog integration. Users can create designs using Henn products and connect with Henn for quotations.
- Canada CabinetminorCanadian cabinet retailer with custom branded Mooble integration. Customers can design with products and receive quotes from Canada Cabinet.
- Promob (Marketing)minorMarketing contact for manufacturers interested in listing products on Mooble. Promob handles manufacturer outreach and onboarding.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Mooble competitors and assessment
Company assessmentDirect peers
- Havenly: Online interior design platform connecting consumers with professional designers who source from real product catalogs — directly overlapping Mooble's consumer → designer → retailer flow.
- Homestyler: Easyhome-owned 3D home design platform that lets consumers model interiors with branded products from manufacturers like Crate & Barrel and Target — directly overlapping Mooble's catalog + commerce integration model.
- Space Designer 3D: Online 3D space planning software targeted at architects and interior designers, addressing the same professional-designer stakeholder that Mooble's Professional Designer Network addresses.
- Modsy: Online interior design service that pairs consumers with designers and renders real-product room designs — historically a strong comparable in the e-commerce-linked interior design category.
- Decorilla: Online interior design marketplace that matches consumers with designers producing 3D visualizations of real-product rooms — similar dual-side platform model to Mooble.
- RoomSketcher: Web and mobile 2D/3D floor planner with a Pro tier targeted at both consumers and professionals (real estate agents, interior designers) — same dual consumer/pro use case as Mooble.
- Coohom: Alibaba-affiliated 3D interior design platform with cloud-based rendering and a manufacturer product catalog — directly comparable to Mooble's rendering + catalog positioning.
- Planner 5D: Consumer-facing 3D home and interior design platform that lets users design rooms with real and generic products in 2D/3D, very similar in mission and PLG motion to Mooble.
- Cedreo: Cloud-based 3D home design software primarily for home builders and interior designers, comparable as a SaaS space-planning tool serving a similar stakeholder group.
Broad incumbents
- IKEA Kreativ (IKEA Place): IKEA's in-house AR/3D room design tool that uses real IKEA catalog products; a large, well-funded incumbent in the same consumer category with deeper catalog and distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mooble social profiles
Digital presenceMooble financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mooble leadership team
Management profileNumber of profiles
Mooble funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mooble M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mooble
What does Mooble do?
Mooble is a free online space planning application that lets users create 2D and 3D room designs using real products from connected manufacturers. Users can place furniture, appliances and decor in virtual spaces, generate photorealistic renders and 360-degree or VR previews, and connect those designs to e-commerce sites and physical retailers to request quotations or complete purchases. The platform also exposes embedded design tools for retailers' e-commerce sites and onboards manufacturers to display their products in a community gallery of more than 3 million designs.
Is Mooble a public or private company?
Mooble is a private company. It is classified as corporate owned and is currently operating.
When was Mooble founded?
Mooble was founded in 2014. It employs 11 to 50 people.
Where is Mooble based?
Mooble is headquartered in Caxias Do Sul, Brazil, in the Latin America region.
How does Mooble make money?
Four revenue lines are on record. Mooble Design Subscription is the primary driver. The others are render Credits, E-commerce Integration Fees and manufacturer Product Placement.
Who are Mooble's main competitors?
Direct peers on record are Havenly, Homestyler, Space Designer 3D, Modsy, Decorilla, RoomSketcher, Coohom, Planner 5D and Cedreo. IKEA Kreativ (IKEA Place) is listed as a broad incumbent.
Does Mooble have an API?
No public API is recorded for Mooble.