Insurance Agents Alliance of Texas

Name

Insurance Agents Alliance of Texas

Legal name

Insurance Agents Alliance of Texas, Inc.

Website

https://iaatx.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Mineola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Commission Income: IAAT members receive top-level commissions paid directly from strategic partner carriers. Commissions are paid from Day 1 for new agencies.
2. Profit Sharing: Members earn profit sharing from strategic partner carriers starting from $1 of premium. Members generally earn far more from profit-sharing through the alliance than on their own.
3. Quarterly Bonuses: Quarterly bonuses from strategic partner carriers starting from $1 of premium.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

IAAT operates as a Master Agency within the SIAA network, recruiting independent insurance agents and agencies across 46 Texas counties and providing direct appointments with 30+ strategic partner carriers, top-level commissions paid from Day 1, profit-sharing and quarterly bonuses from $1 of premium, agency coaching and mentoring, perpetuation planning, and agency acquisition/merger consulting. Its flagship services are the Agency Foundation Program for launching new independent agencies and Grow An Agency Services for existing agencies, with supporting modules including the BIA Program for small commercial growth, AccessPlus placement support, and the SIAA TLC online learning platform.

Product overview

IAAT (Insurance Agents Alliance of Texas) operates as a Master Agency within the SIAA (Strategic Insurance Agency Alliance) network, offering a platform for independent insurance agents to grow their agencies. The core offering consists of the Agency Foundation Program for launching new agencies and Grow An Agency Services for existing agencies seeking expansion. Supporting modules include the Business Insurance Advantage (BIA) Program for small commercial growth, AccessPlus for personal and commercial lines placement, SIAA Training & Learning Center for online education and CE credits, and SIAA Marketing for advertising support. Member agencies gain access to 23+ strategic partner insurance carriers while retaining 100% ownership and receiving direct commissions, quarterly bonuses, and profit-sharing from day one.

Differentiator

Problem solved

Functional benefit

Products and services

• Agency Foundation Program A step-by-step, turn-key program designed to help new independent insurance agencies get established with coaching, mentoring, automation, education, and training support. Targeted at insurance professionals seeking to start a new agency.
• Grow An Agency Services Comprehensive agency growth services including agency coaching, direct appointments with strategic partner carriers, revenue opportunities from five income streams, profit-sharing, marketing assistance, perpetuation planning, and agency acquisition/merger consulting. Targeted at existing independent agencies seeking to expand.
• Business Insurance Advantage (BIA) Program A virtual training program designed to help agents grow their small commercial book of business, featuring assigned mentors, self-study resources, education, training, marketing support, and carrier access.
• AccessPlus Placement and processing service for personal lines (PL) and commercial lines (CL) insurance, staffed by specialists who assist with policy placement and account management, including mentorship during the first 90 days on rating tools and underwriting guidelines.
• SIAA Training & Learning Center (TLC) Online learning platform available 24/7 offering CE credits, courses designed for SIAA members new to the independent agency system, and preparation for changing insurance industry and consumer buying habits.
• SIAA Marketing Exclusive marketing and advertising division dedicated to supporting SIAA member agencies at all levels with marketing resources and initiatives.

Quantifiable outcome

• Members see revenue through 5 different ways from a single book of business
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

24 partnerships are on record, tiered core and minor.

• Strategic Insurance Agency Alliance (SIAA)coreStrategic or Co-development PartnerSIAA is the nation's largest partnering Independent Insurance Agency Alliance with 48 Master Agencies nationwide. IAAT is one of 4 Master Agencies in Texas. SIAA provides company access, training resources, marketing support, and the multi-level partnering model that enables smaller agencies to compete with larger agencies. SIAA averages 500 new member agents annually and has $10.4 billion in written premium. In 2021, SIAA partnered with Odyssey Investment Partners, a growth-oriented private equity firm.
• AllstatecoreStrategic or Co-development PartnerNational insurance carrier partner providing top-level commissions and access to personal and commercial insurance products through IAAT's network of independent agents.
• American ModerncoreStrategic or Co-development PartnerInsurance carrier partner specializing in specialty insurance products, offering commissions and incentives to IAAT member agents.
• AMTrust FinancialcoreStrategic or Co-development PartnerSpecialty risk and insurance carrier partner providing access to commercial insurance products for IAAT member agents.
• Attune InsuranceminorStrategic or Co-development PartnerTechnology-focused insurance carrier partner offering products through IAAT's independent agent network.
• Berkshire Hathaway Guard InsurancecoreStrategic or Co-development PartnerPart of Berkshire Hathaway's insurance operations, Guard provides workers compensation and other commercial insurance products to IAAT member agents.
• Burns & WilcoxminorStrategic or Co-development PartnerWholesale insurance broker partner providing access to specialty insurance products for IAAT member agents.
• Capital Premium FinancingminorStrategic or Co-development PartnerPremium financing partner enabling customers of IAAT member agents to finance insurance premium payments.
• ChubbcoreStrategic or Co-development PartnerMajor commercial and personal insurance carrier partner providing high-end insurance products to IAAT member agents with top-level commissions.
• CRC GroupminorStrategic or Co-development PartnerWholesale insurance broker partner providing access to specialty and surplus lines products for IAAT member agents.
• Donegal Insurance GroupminorStrategic or Co-development PartnerRegional insurance carrier partner offering personal and commercial insurance products to IAAT member agents.
• EncompasscoreStrategic or Co-development PartnerPersonal insurance carrier partner (Liberty Mutual subsidiary) providing bundled insurance products to IAAT member agents.
• Foremost InsurancecoreStrategic or Co-development PartnerSpecialty insurance carrier partner (part of Farmers Insurance Group) providing niche insurance products to IAAT member agents.
• HagertyminorStrategic or Co-development PartnerSpecialty insurance carrier partner focusing on classic car and collector vehicle insurance for IAAT member agents.
• KempercoreStrategic or Co-development PartnerMulti-line insurance carrier partner providing personal and commercial insurance products to IAAT member agents.
• Liberty Mutual InsurancecoreStrategic or Co-development PartnerMajor national insurance carrier partner providing personal and commercial insurance products to IAAT member agents with competitive commissions.
• MetLifecoreStrategic or Co-development PartnerMajor global insurance carrier partner providing employee benefits and personal insurance products to IAAT member agents.
• National GeneralcoreStrategic or Co-development PartnerInsurance carrier partner (part of American International Group) providing personal and commercial insurance products to IAAT member agents.
• NationwidecoreStrategic or Co-development PartnerMajor national insurance carrier partner providing personal and commercial insurance products to IAAT member agents with top-level commissions.
• RPS (Risk Placement Services)minorStrategic or Co-development PartnerWholesale insurance broker partner providing access to specialty and excess & surplus lines insurance products for IAAT member agents.
• SafecocoreStrategic or Co-development PartnerPersonal insurance carrier partner (Liberty Mutual subsidiary) providing personal lines insurance products to IAAT member agents.
• State AutominorStrategic or Co-development PartnerRegional insurance carrier partner providing personal and commercial insurance products to IAAT member agents.
• The HartfordcoreStrategic or Co-development PartnerMajor national insurance carrier partner specializing in business insurance and employee benefits for IAAT member agents.
• TravelerscoreStrategic or Co-development PartnerMajor national insurance carrier partner providing commercial and personal insurance products to IAAT member agents with top-level commissions.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Smart Choice Agents: Independent insurance agent network that aggregates agents to provide carrier appointments, marketing support, and commission aggregation. Competes with SIAA Master Agencies like IAAT for independent agent membership and uses a similar alliance/cluster group economic structure.
• Keystone Insurers Group: Multi-state independent insurance agency cluster group serving independent agents across the Mid-Atlantic, Southeast, and Midwest. Operates a comparable alliance model that aggregates premium volume to negotiate better commissions and carrier access for member agents — same go-to-market as IAAT but in different geographies.
• Valley Insurance Agency Alliance (VIAA): Independent insurance agency alliance operating in the Pacific Northwest with the same Master Agency / cluster group model as IAAT. Aggregates independent agents under a single alliance to provide carrier access, commission overrides, and back-office support — directly comparable to IAAT's operating model and member value proposition.

Broad incumbents

• Integrity Marketing Group: Large U.S. insurance distribution and marketing organization that owns/controls agencies, IMOs, and carrier relationships. A much larger aggregator competing for talent and carrier economics at a national scale, distinct from alliance models but increasingly competing for the same agent mindshare.
• Goosehead Insurance: Public insurance distribution company operating a franchise model for independent agents across the U.S. Offers agents a consumer brand, lead generation, and carrier access — overlapping with IAAT's value proposition but at much larger scale and with a fundamentally different franchise (vs. alliance) model.
• Brightway Insurance: Nationally franchised insurance agency network providing independent agents with a consumer-facing brand, technology platform, and carrier access. Competes with alliance models like IAAT/SIAA for high-performing independent agents, particularly in personal lines.

Others

• Brown & Riding Insurance Services: National wholesale insurance broker and managing general agent providing specialty and surplus lines access to independent retail agents. An ecosystem participant and listed partner of IAAT member agents, enabling placement of complex commercial risks that IAAT's core carriers don't write directly.
• Independent Insurance Agents of Texas (IIAT): Texas state-level trade association serving independent insurance agents with advocacy, education, and carrier relationships. Operates a different model (non-profit association vs. alliance) but overlaps with IAAT's customer base of Texas independent agents.
• Independent Insurance Agents & Brokers of America (Big I): National trade association for independent insurance agents, providing advocacy, education, and carrier partnerships. An industry-level enabler rather than a direct competitor, but its carrier-direct and education programs partially overlap with IAAT/SIAA's offerings.
• Strategic Insurance Agency Alliance (SIAA): IAAT's parent organization and the national alliance network of which IAAT is a Master Agency. Operates the shared technology, training, and carrier platform that IAAT's value proposition is built on — best classified as a strategic/parent enabler rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iaatx
• Facebookfacebook.com/IAATX
• LinkedInlinkedin.com/company/insurance-agents-alliance-of-texas

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Agents Alliance of Texas