What Atom42 does

Atom42 is a London-based, privately-held full-service online marketing agency founded in 2007, operating with 11-50 employees according to its firmographic profile. The firm characterizes itself as an "award-winning" online marketing agency, with its website at atom42.co.uk. No further detail on Atom42's specific service mix, customer roster, or revenue was disclosed in the supplied data; the firmographic record is sparse beyond basic identity information, and the leadership disclosure is limited to founder Andrew Atalla.

The aggregated dataset contains extensive operational information on a separate but apparently adjacent entity, IRIS WORLDWIDE HOLDINGS LIMITED (trading as Iris), a global creative micro-network founded in 1999 and headquartered in London. Iris operates 11 offices across North America (Atlanta, Boston, New York, Toronto), Europe (London, Munich, Skopje), Asia Pacific (Delhi, Singapore, Jakarta), and Latin America (Sao Paulo), and delivers six integrated service lines: Integrated Creative, PR/Social/Influencer, Partnerships & Experiential, CRO/Pricing/Data & Analytics, Performance Marketing, and Healthcare. Its go-to-market is direct enterprise field sales, with a documented client roster including Samsung, Pizza Hut, California Pizza Kitchen, World ID, and Stamma.

It is unclear from the supplied data whether Atom42 operates as a standalone London agency, a subsidiary of the Iris network, an acquired brand, or a coincidental data-aggregation overlap. The relationship between Atom42 and IRIS WORLDWIDE HOLDINGS LIMITED is not explicitly documented. Atom42's pricing model, revenue model, technology stack, certifications, partnerships, and customer roster are not disclosed in the input. Investors evaluating Atom42 should treat the Iris operational data as adjacent context rather than confirmed Atom42 facts.

Name

Atom42

Legal name

IRIS WORLDWIDE HOLDINGS LIMITED

Website

https://atom42.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Atom42 is a London-based, privately-held full-service online marketing agency founded in 2007, employing 11-50 people and operating in the UK digital marketing services market. Its relationship to the global Iris creative network is not documented in the supplied data.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Creative Agency Services: Iris generates revenue through providing integrated creative services to enterprise clients including brand marketing, experiential campaigns, digital performance marketing, social media, PR, and healthcare communications. Revenue appears to come from project-based and retainer engagements with major global brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Atom42 is a full-service online marketing agency that delivers online marketing services and campaigns to client organizations. Founded in 2007 and based in London, the firm operates with 11-50 employees and positions itself as an award-winning provider in the UK online marketing sector.

Product overview

Iris is a global creative micro-network (established 1999) offering six integrated service offerings: Integrated Creative, PR, Social & Influencer, Partnerships & Experiential, CRO/Pricing/Data & Analytics, Performance Marketing, and Healthcare. These services work together as a unified integrated creative network rather than discrete software products.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Publicis Groupe: Global advertising holding company encompassing creative, media, digital, and health communications networks; sets pricing and procurement expectations Atom42 must compete against in enterprise pitches.
• Jellyfish: Global digital marketing agency (part of The Brandtech Group) with much broader scale and media capabilities; competes with Atom42 for enterprise digital mandates but at materially higher resource levels.
• Wavemaker: Global media, content, and technology agency within WPP, operating at scale that dwarfs Atom42 but competing in the same enterprise performance-marketing and integrated campaign space.
• Dentsu: Global advertising and marketing services network with creative, media, and CX capabilities; its scale and procurement muscle represent the upper bound of competition Atom42 faces for enterprise budgets.

Direct peers

• Dept: Digital creative and technology agency offering integrated marketing services including brand, content, performance, and engineering, comparable to Atom42's full-service digital remit but with broader European scale.
• Croud: UK-headquartered, full-service digital marketing agency of comparable size offering SEO, paid media, content, and analytics to enterprise clients, directly overlapping Atom42's value proposition in the London market.
• Brainlabs: UK-founded digital performance marketing agency with similar headcount and full-service positioning across paid media, SEO, and analytics; competes for the same London-based mid-market and enterprise clients.
• The&Partnership: Independent creative network operating an integrated model across creative, media, and digital; comparable to Atom42's full-service positioning while operating a multi-office, multi-discipline agency model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/atom42
• LinkedInlinkedin.com/company/iris
• Instagraminstagram.com/irisworldwide/?hl=en
• TikToktiktok.com/@iris.worldwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atom42