MANE
- Company typePrivate
- Founded1994
- HeadquartersPike Road, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
MANE firmographics
Firmographics- Name
- MANE
- Legal name
- Montgomery Area Non-Traditional Equestrians
- Website
- https://maneweb.org
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MANE industry classification
Industry- Product category
- Therapeutic Equestrian Services
- NAICS
- Sports and Recreation Instruction (611620), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Horses and Other Equine Production (112920)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Adventure Therapy & Therapeutic Wilderness Programs (THAAAOAG)
- akta.pro secondary industries
- Equestrian & Horse Trekking Centers (THAAAKAL), Physical Therapy (Early Intervention) (EDACAFAD)
Keywords
Where MANE is headquartered
LocationHeadquarters
- HQ city
- Pike Road
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MANE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Program Fees: Fees charged for therapeutic riding sessions, summer camp programs, and specialized equine-assisted activities for children and adults with disabilities
- Special Events Fundraising: Annual fundraising events including Raise the Roof gala and Course for Hope golf tournament, which generate significant community and corporate support for operations
- Donations and Sponsorships: Direct donations from individuals, corporations, and service organizations supporting the organization's mission to provide therapeutic riding opportunities
- Sponsorships: Corporate sponsorships at various tiers (Title $10,000, Corporate $5,000, Friends $3,000) and individual horse sponsorship programs ($1,000 half, $2,000 full) providing ongoing revenue streams
- Student Scholarships: Student scholarships (Catch a Miracle program) with Bronze ($250), Silver ($500), and Gold ($750) tiers enabling access for families with financial need
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Standard summer camp weekly rate |
| Other | One time | Bronze level student scholarship |
| Other | One time | Silver level student scholarship |
| Other | One time | Gold level student scholarship |
| Subscription | Annual | Half horse sponsorship |
| Subscription | Annual | Full horse sponsorship |
| One time/ perpetual license | Annual | Title event sponsorship |
| One time/ perpetual license | Annual | Corporate event sponsorship |
| One time/ perpetual license | Annual | Friends of MANE sponsorship |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
MANE product offering
Product offeringCore offering
MANE provides therapeutic horseback riding sessions to children and adults with disabilities in the Tri-County region using PATH Intl. certified instructors and a herd of purpose-trained therapy horses. The organization also runs a summer camp for children ages 4-10, a volunteer program, and an equine sponsorship program, all delivered in-person from its Pike Road, Alabama facility. Approximately 80% of participants access services at no cost through the Catch a Miracle scholarship program funded by donations and corporate sponsorships.
Product overview
MANE (Montgomery Area Non-Traditional Equestrians) is a nonprofit organization offering therapeutic horseback riding services. The core offering is Therapeutic Riding for children and adults with special needs. Related programs include a Summer Camp for children ages 4-10, a Volunteer Program, Horse Donation Program, and various fundraising events including Raise the Roof and Course for Hope Golf Tournament. Supporting programs include Catch a Miracle Student Scholarships and Horse Sponsorship opportunities. The organization operates from a single location in Pike Road, Alabama, serving the Tri-County region since 1994.
Differentiator
Problem solved
Functional benefit
Products and services
- Therapeutic Riding Safe and effective therapeutic horseback riding opportunities provided to children and adults with disabilities in the Tri-County region, conducted by PATH Intl. certified instructors using a herd of therapy horses.
- Summer Camp Unified Summer Camp program for children ages 4-10 covering equine riding/leading lessons, horsemanship, equine care and nutrition, team building, crafts, and outdoor exploration, at $250 per week with multi-child/multi-week discounts.
- Horse Donation Program Program that accepts horse donations for use as therapy horses in MANE's therapeutic riding services.
- Raise the Roof Fundraising Gala Annual fundraising gala supporting MANE's programs, with corporate sponsorship tiers (Title $10,000, Corporate $5,000, Friends $3,000) that include tickets, logo placement, and event acknowledgments.
- Course for Hope Golf Tournament Annual charity golf tournament held at Wynlakes Golf and Country Club to support equine therapy programs at MANE.
- Catch a Miracle Student Scholarships Student scholarship program that enables approximately 80% of enrolled students to participate in therapeutic horseback riding at no or reduced cost to families.
- Horse Sponsorship Annual sponsorship program allowing individuals and organizations to sponsor a therapy horse at $1,000 (half) or $2,000 (full) per year, with recognition on stall plaques, in newsletters, and on social media.
- Volunteer Program Volunteer opportunities for individuals age 14 and older to assist with horse leading, walking alongside riders, grooming, horse care, fundraisers, administrative duties, and grounds maintenance at the Pike Road facility.
Quantifiable outcome
- Serves riders from ages 4 to 80, demonstrating wide-ranging therapeutic benefits across age groups
Companies that use MANE
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
MANE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MANE partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered major and minor.
- Regions BankmajorCorporate sponsor for MANE events including Raise the Roof fundraising gala and Course for Hope golf tournament; provides financial support for therapeutic riding programs
- Baptist Health – Central AlabamamajorEvent sponsor and healthcare partner supporting MANE's mission to provide therapeutic riding opportunities in the community
- Hyundai Motor Manufacturing Alabama (HMMA)majorCorporate sponsor for Raise the Roof event and ongoing supporter of MANE's therapeutic programs
- SynovusmajorEvent sponsor for Course for Hope golf tournament supporting therapeutic riding programs
- Chick-fil-A EastChase and Chick-fil-A Taylor & VaughnminorRestaurant sponsors providing event support for Raise the Roof fundraising gala
- Alabama PowermajorCocktails on the Course sponsor for Course for Hope golf tournament
- Blue Cross and Blue Shield of AlabamaminorHealthcare sponsor supporting MANE's therapeutic programs through event sponsorship
- Kiwanis Club of MontgomeryminorService organization sponsor supporting community programs
- Wind Creek HospitalityminorCorporate sponsor supporting MANE's mission and programs
- Children's Foundation of Central AlabamaminorSupporting organization providing grant funding for children's programs
- Junior League of MontgomeryminorWomen's volunteer organization supporting community initiatives
- Merrill Lynch (Westmoreland Group)minorFinancial services firm sponsoring Course for Hope lunch
- Diamond C RanchminorEvent sponsor for Raise the Roof fundraising gala
- Baptist First HealthminorHealthcare provider sponsor supporting community health initiatives
- PowerSouth Energy CooperativeminorBlue Ribbon Hole Sponsor for Course for Hope golf tournament
- Spire EnergyminorCorporate sponsor supporting community events
- Local Sponsors (Farmer's Feed, Bonnie York Photography, Alabama Performance Horse Services)minorSmall local business sponsors providing in-kind support, products, and services
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
MANE competitors and assessment
Company assessmentBroad incumbents
- PATH International (Professional Association of Therapeutic Horsemanship): The national professional association governing therapeutic riding certification and center accreditation in the U.S.; MANE's instructors are PATH Intl. certified, making the association the industry's broad governing body and standards-setter.
Direct peers
- BraveHearts Therapeutic Riding & Educational Center: PATH Intl. accredited nonprofit therapeutic riding organization serving children and adults with disabilities; directly comparable to MANE in mission, equine-assisted therapy model, scholarship access, and community-funded operating model.
- SpiritHorse International: Texas-based nonprofit providing equine-assisted services to children and adults with disabilities, including therapeutic riding and horsemanship; directly comparable service mix and trainer-led operating model.
- Mane Stream: New Jersey PATH Intl. Premier Accredited therapeutic equestrian nonprofit providing riding and horsemanship for people with disabilities and veterans; directly comparable mission, certified instruction, and donation-funded operations.
- Thorncroft Therapeutic Horseback Riding: Pennsylvania-based PATH Intl. Premier Accredited therapeutic riding center serving riders with disabilities; comparable in therapeutic mission, certified instruction, corporate sponsorship model, and scholarship-based access.
- Cheff Therapeutic Riding Center: Long-standing Michigan-based PATH Intl. Premier Accredited therapeutic riding center serving riders with disabilities via trained therapy horses; comparable operating model, instructor certification, scholarship programs, and multi-source funding mix to MANE.
- GallopNYC: New York City-based PATH Intl. affiliated therapeutic horseback riding nonprofit serving children and adults with disabilities; comparable mission, certified instructor delivery, and donation/scholarship-funded operations.
- Hearts & Horses Therapeutic Riding Center: Colorado-based PATH Intl. Premier Accredited therapeutic riding nonprofit combining equine-assisted services for people with disabilities; matches MANE's credentialing, scholarship-based access, and event-driven fundraising.
- High Hopes Therapeutic Riding & Therapy Center: Connecticut-based PATH Intl. accredited therapeutic riding nonprofit serving children and adults with disabilities; highly comparable in services, instructor credentials, herd-based care, and donor-supported model.
Regional players
- Special Equestrians of Georgia: Georgia-based PATH Intl. accredited therapeutic horseback riding nonprofit serving riders with disabilities; geographically adjacent regional peer operating similar PATH Intl.-certified therapeutic riding programs in the Southeastern U.S.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
MANE social profiles
Digital presenceMANE financial estimates
Financial estimateRevenue estimate
Valuation estimate
MANE leadership team
Management profileNumber of profiles
Profiles4 records
MANE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MANE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MANE
What does MANE do?
MANE provides therapeutic horseback riding sessions to children and adults with disabilities in the Tri-County region using PATH Intl. certified instructors and a herd of purpose-trained therapy horses. The organization also runs a summer camp for children ages 4-10, a volunteer program, and an equine sponsorship program, all delivered in-person from its Pike Road, Alabama facility. Approximately 80% of participants access services at no cost through the Catch a Miracle scholarship program funded by donations and corporate sponsorships.
Is MANE a public or private company?
MANE is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MANE founded?
MANE was founded in 1994. It employs 11 to 50 people.
Where is MANE based?
MANE is headquartered in Pike Road, United States, in the North America region.
How does MANE make money?
Five revenue lines are on record. Program Fees are the primary driver. The others are special Events Fundraising, donations and Sponsorships, sponsorships and student Scholarships.
Who are MANE's main competitors?
PATH International (Professional Association of Therapeutic Horsemanship) is listed as a broad incumbent. Direct peers are BraveHearts Therapeutic Riding & Educational Center, SpiritHorse International, Mane Stream, Thorncroft Therapeutic Horseback Riding, Cheff Therapeutic Riding Center, GallopNYC, Hearts & Horses Therapeutic Riding Center and High Hopes Therapeutic Riding & Therapy Center. Special Equestrians of Georgia is listed as a regional player.
Does MANE have an API?
No public API is recorded for MANE.
What industry is MANE in?
MANE's product category is Therapeutic Equestrian Services. Its primary akta.pro industry code is THAAAOAG, Adventure Therapy & Therapeutic Wilderness Programs, with a secondary code of THAAAKAL, Equestrian & Horse Trekking Centers. Its NAICS code is 611620 and its SIC code is 8300.