MANE

Name

MANE

Legal name

Montgomery Area Non-Traditional Equestrians

Website

https://maneweb.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Therapeutic Equestrian Services

NAICS

Sports and Recreation Instruction (611620), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Horses and Other Equine Production (112920)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Adventure Therapy & Therapeutic Wilderness Programs (THAAAOAG)

akta.pro secondary industries

Equestrian & Horse Trekking Centers (THAAAKAL), Physical Therapy (Early Intervention) (EDACAFAD)

Keywords

• Therapeutic horseback riding
• Equine-assisted therapy
• Adaptive riding programs
• Disability services
• Nonprofit equestrian center

Headquarters

HQ city

Pike Road

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Program Fees: Fees charged for therapeutic riding sessions, summer camp programs, and specialized equine-assisted activities for children and adults with disabilities
2. Special Events Fundraising: Annual fundraising events including Raise the Roof gala and Course for Hope golf tournament, which generate significant community and corporate support for operations
3. Donations and Sponsorships: Direct donations from individuals, corporations, and service organizations supporting the organization's mission to provide therapeutic riding opportunities
4. Sponsorships: Corporate sponsorships at various tiers (Title $10,000, Corporate $5,000, Friends $3,000) and individual horse sponsorship programs ($1,000 half, $2,000 full) providing ongoing revenue streams
5. Student Scholarships: Student scholarships (Catch a Miracle program) with Bronze ($250), Silver ($500), and Gold ($750) tiers enabling access for families with financial need

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MANE provides therapeutic horseback riding sessions to children and adults with disabilities in the Tri-County region using PATH Intl. certified instructors and a herd of purpose-trained therapy horses. The organization also runs a summer camp for children ages 4-10, a volunteer program, and an equine sponsorship program, all delivered in-person from its Pike Road, Alabama facility. Approximately 80% of participants access services at no cost through the Catch a Miracle scholarship program funded by donations and corporate sponsorships.

Product overview

MANE (Montgomery Area Non-Traditional Equestrians) is a nonprofit organization offering therapeutic horseback riding services. The core offering is Therapeutic Riding for children and adults with special needs. Related programs include a Summer Camp for children ages 4-10, a Volunteer Program, Horse Donation Program, and various fundraising events including Raise the Roof and Course for Hope Golf Tournament. Supporting programs include Catch a Miracle Student Scholarships and Horse Sponsorship opportunities. The organization operates from a single location in Pike Road, Alabama, serving the Tri-County region since 1994.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapeutic Riding Safe and effective therapeutic horseback riding opportunities provided to children and adults with disabilities in the Tri-County region, conducted by PATH Intl. certified instructors using a herd of therapy horses.
• Summer Camp Unified Summer Camp program for children ages 4-10 covering equine riding/leading lessons, horsemanship, equine care and nutrition, team building, crafts, and outdoor exploration, at $250 per week with multi-child/multi-week discounts.
• Horse Donation Program Program that accepts horse donations for use as therapy horses in MANE's therapeutic riding services.
• Raise the Roof Fundraising Gala Annual fundraising gala supporting MANE's programs, with corporate sponsorship tiers (Title $10,000, Corporate $5,000, Friends $3,000) that include tickets, logo placement, and event acknowledgments.
• Course for Hope Golf Tournament Annual charity golf tournament held at Wynlakes Golf and Country Club to support equine therapy programs at MANE.
• Catch a Miracle Student Scholarships Student scholarship program that enables approximately 80% of enrolled students to participate in therapeutic horseback riding at no or reduced cost to families.
• Horse Sponsorship Annual sponsorship program allowing individuals and organizations to sponsor a therapy horse at $1,000 (half) or $2,000 (full) per year, with recognition on stall plaques, in newsletters, and on social media.
• Volunteer Program Volunteer opportunities for individuals age 14 and older to assist with horse leading, walking alongside riders, grooming, horse care, fundraisers, administrative duties, and grounds maintenance at the Pike Road facility.

Quantifiable outcome

• Serves riders from ages 4 to 80, demonstrating wide-ranging therapeutic benefits across age groups

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered major and minor.

• Regions BankmajorGTM or Marketing PartnerCorporate sponsor for MANE events including Raise the Roof fundraising gala and Course for Hope golf tournament; provides financial support for therapeutic riding programs
• Baptist Health – Central AlabamamajorGTM or Marketing PartnerEvent sponsor and healthcare partner supporting MANE's mission to provide therapeutic riding opportunities in the community
• Hyundai Motor Manufacturing Alabama (HMMA)majorGTM or Marketing PartnerCorporate sponsor for Raise the Roof event and ongoing supporter of MANE's therapeutic programs
• SynovusmajorGTM or Marketing PartnerEvent sponsor for Course for Hope golf tournament supporting therapeutic riding programs
• Chick-fil-A EastChase and Chick-fil-A Taylor & VaughnminorGTM or Marketing PartnerRestaurant sponsors providing event support for Raise the Roof fundraising gala
• Alabama PowermajorGTM or Marketing PartnerCocktails on the Course sponsor for Course for Hope golf tournament
• Blue Cross and Blue Shield of AlabamaminorGTM or Marketing PartnerHealthcare sponsor supporting MANE's therapeutic programs through event sponsorship
• Kiwanis Club of MontgomeryminorGTM or Marketing PartnerService organization sponsor supporting community programs
• Wind Creek HospitalityminorGTM or Marketing PartnerCorporate sponsor supporting MANE's mission and programs
• Children's Foundation of Central AlabamaminorGTM or Marketing PartnerSupporting organization providing grant funding for children's programs
• Junior League of MontgomeryminorGTM or Marketing PartnerWomen's volunteer organization supporting community initiatives
• Merrill Lynch (Westmoreland Group)minorGTM or Marketing PartnerFinancial services firm sponsoring Course for Hope lunch
• Diamond C RanchminorGTM or Marketing PartnerEvent sponsor for Raise the Roof fundraising gala
• Baptist First HealthminorGTM or Marketing PartnerHealthcare provider sponsor supporting community health initiatives
• PowerSouth Energy CooperativeminorGTM or Marketing PartnerBlue Ribbon Hole Sponsor for Course for Hope golf tournament
• Spire EnergyminorGTM or Marketing PartnerCorporate sponsor supporting community events
• Local Sponsors (Farmer's Feed, Bonnie York Photography, Alabama Performance Horse Services)minorGTM or Marketing PartnerSmall local business sponsors providing in-kind support, products, and services

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• PATH International (Professional Association of Therapeutic Horsemanship): The national professional association governing therapeutic riding certification and center accreditation in the U.S.; MANE's instructors are PATH Intl. certified, making the association the industry's broad governing body and standards-setter.

Direct peers

• BraveHearts Therapeutic Riding & Educational Center: PATH Intl. accredited nonprofit therapeutic riding organization serving children and adults with disabilities; directly comparable to MANE in mission, equine-assisted therapy model, scholarship access, and community-funded operating model.
• SpiritHorse International: Texas-based nonprofit providing equine-assisted services to children and adults with disabilities, including therapeutic riding and horsemanship; directly comparable service mix and trainer-led operating model.
• Mane Stream: New Jersey PATH Intl. Premier Accredited therapeutic equestrian nonprofit providing riding and horsemanship for people with disabilities and veterans; directly comparable mission, certified instruction, and donation-funded operations.
• Thorncroft Therapeutic Horseback Riding: Pennsylvania-based PATH Intl. Premier Accredited therapeutic riding center serving riders with disabilities; comparable in therapeutic mission, certified instruction, corporate sponsorship model, and scholarship-based access.
• Cheff Therapeutic Riding Center: Long-standing Michigan-based PATH Intl. Premier Accredited therapeutic riding center serving riders with disabilities via trained therapy horses; comparable operating model, instructor certification, scholarship programs, and multi-source funding mix to MANE.
• GallopNYC: New York City-based PATH Intl. affiliated therapeutic horseback riding nonprofit serving children and adults with disabilities; comparable mission, certified instructor delivery, and donation/scholarship-funded operations.
• Hearts & Horses Therapeutic Riding Center: Colorado-based PATH Intl. Premier Accredited therapeutic riding nonprofit combining equine-assisted services for people with disabilities; matches MANE's credentialing, scholarship-based access, and event-driven fundraising.
• High Hopes Therapeutic Riding & Therapy Center: Connecticut-based PATH Intl. accredited therapeutic riding nonprofit serving children and adults with disabilities; highly comparable in services, instructor credentials, herd-based care, and donor-supported model.

Regional players

• Special Equestrians of Georgia: Georgia-based PATH Intl. accredited therapeutic horseback riding nonprofit serving riders with disabilities; geographically adjacent regional peer operating similar PATH Intl.-certified therapeutic riding programs in the Southeastern U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rideMANE
• Xx.com/horsesandhope
• LinkedInlinkedin.com/company/montgomery-area-nontraditional-equestrians-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MANE