Moultrie products

What Moultrie products does

Moultrie Products is a U.S.-based outdoor consumer brand that designs, sells, and supports cellular-connected wildlife monitoring hardware for hunters, wildlife photographers, and land managers. Founded in 1980 and headquartered in Alabaster, Alabama, the company operates as a subsidiary of PRADCO Outdoor Brands and is privately held with no disclosed funding rounds. Its core product portfolio centers on the EDGE series cellular trail cameras (EDGE SOLAR, EDGE 2 PRO, EDGE 3, EDGE 3 PRO), which transmit images over 4G LTE and are offered at $99.99–$139.99; a feeder line (200LB Standard, 250LB Gravity, 250LB Pro III Directional, and a 250LB Connected model) priced at $159.99–$169.99; and ancillary categories including fish feeders, ATV spreaders, attractants, and accessories under the Wingscapes sub-brand.

Moultrie's product architecture integrates hardware with the Moultrie Mobile iOS/Android app and a web application (web.moultriemobile.com), enabling remote camera and feeder monitoring, hunt planning (HuntPlan), and subscription-based cellular connectivity plans. The technology stack is built around LTE cellular connectivity, solar-assisted power management (EDGE SOLAR), and integrated connected-hardware control surfaces like Feed Hub, rather than AI/ML capabilities. Distribution is direct-to-consumer through moultrie.com and the Apple/Google app stores; partnerships with OnX (mapping integration) and GovX (military/first-responder discounts), plus an affiliate program, extend reach into adjacent outdoor software and affinity channels.

The business model combines one-time hardware sales with a recurring Moultrie Mobile subscription layer. Marketing is digital-first across Facebook, Instagram, YouTube, TikTok, email, and SMS, with content marketing via the company blog. The company targets two primary personas — individual hunters/outdoor enthusiasts and wildlife management professionals — through a vertical segmentation approach, and its differentiator versus non-connected trail cameras and standalone feeders is the integrated remote-monitoring ecosystem rather than any disclosed software intelligence.

Name

Moultrie products

Legal name

Moultrie

Website

https://moultriefeeders.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Moultrie Products, founded in 1980 in Alabaster, Alabama, designs and sells cellular-connected trail cameras, automated deer feeders, and supporting accessories under the PRADCO Outdoor Brands umbrella. It serves individual hunters, outdoor enthusiasts, and wildlife management professionals through a direct-to-consumer e-commerce platform and a recurring Moultrie Mobile subscription app.

Ownership category

akta.pro rank

Product category

Outdoor Wildlife Monitoring Equipment

NAICS

Hunting and Trapping (1142)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

Keywords

• Cellular trail cameras
• Deer feeders
• Wildlife monitoring
• Game management
• Outdoor hunting gear

Headquarters

HQ city

Alabaster

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Sales: One-time sales of cellular trail cameras, deer feeders, food plot equipment, attractants, and accessories through e-commerce platform
2. Moultrie Mobile Subscription: Recurring subscription plans for the Moultrie Mobile app providing cellular connectivity, remote monitoring, and hunt planning features
3. Camera Kits and Bundles: Pre-configured camera and cellular connectivity packages sold as bundled products

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Moultrie Products designs, manufactures, and sells cellular-connected trail cameras, deer feeders, and related connected hardware for wildlife monitoring and game management. The company complements its hardware with the Moultrie Mobile App and subscription-based data plans, enabling hunters and landowners to remotely view images, manage feeders, and monitor properties.

Product overview

Moultrie is an outdoor wildlife monitoring company offering a portfolio of cellular trail cameras and automated game feeders. The core product line centers on the EDGE camera series (EDGE SOLAR, EDGE 3, EDGE 3 PRO, EDGE 2 PRO, EDGE 2), which are cellular-enabled trail cameras that transmit images remotely. The company also produces deer feeders in various capacities (200LB Standard, 250LB Gravity, 250LB Pro III, 250LB Connected), fish feeders, and food plot equipment. The Moultrie Mobile App serves as the central platform for managing connected devices. Products are organized into categories: Cameras (cellular trail cameras, cellular security cameras, bundles), Feeders (deer feeders, fish feeders), Food Plot (ATV spreaders), Attractants (deer, bear), Moultrie Mobile (app, kits, bundles), Camera Accessories, Feeder Accessories, Wingscapes, Power, Mounting, and Connected Hardware.

Differentiator

Problem solved

Functional benefit

Brands

• Moultrie Mobile: Mobile app and cellular connectivity service for trail cameras and feeders
• Wingscapes
• EDGE Series

Products and services

• Cellular Trail Cameras Cellular-connected hunting and wildlife trail cameras that capture and transmit images remotely to users for scouting and property monitoring. Targeted at individual hunters, landowners, and outdoor enthusiasts.
• Deer Feeders Programmable and connected deer feeders used by hunters and landowners to manage wildlife on their properties. Targeted at individual hunters and rural property owners.
• Connected Hardware Accessories Supporting connected hardware components for the Moultrie ecosystem, designed to integrate with trail cameras, feeders, and the mobile app. Targeted at existing Moultrie hardware owners.
• Moultrie Mobile App with Subscription Plans Companion mobile application paired with Moultrie cellular hardware, offered with subscription-based data plans for image transmission, remote camera management, and feeder control. Targeted at individual hunters and landowners using Moultrie cellular products.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• OnXminorGTM or Marketing PartnerOnX partnership provides integrated mapping solutions for Moultrie customers, combining trail camera and feeder management with outdoor navigation and mapping features.
• GovXminorGTM or Marketing PartnerGovX partnership offers exclusive military and first responder discounts on Moultrie products through the GovX verification platform.
• Apple App StorecoreChannel Partner/ Reseller/ DistributorMoultrie Mobile app distributed through Apple App Store for iOS device users
• Google Play StorecoreChannel Partner/ Reseller/ DistributorMoultrie Mobile app distributed through Google Play Store for Android device users

Recent moves6 records

Expansion highlights6 records

Emerging players

• Primos Hunting: Primos Hunting sells hunting accessories and calls and is part of the broader PRADCO Outdoor Brands family alongside Moultrie, giving overlapping customer access and category overlap in hunting gear.

Direct peers

• Wildgame Innovations: Wildgame Innovations sells trail cameras, feeders, and attractants, overlapping with Moultrie's product categories and hunter-focused customer base.
• Stealth Cam: Stealth Cam is a long-standing trail camera brand that competes with Moultrie on cellular-enabled scouting cameras used by hunters and wildlife managers.
• Cuddeback: Cuddeback is a specialist trail camera brand competing directly with Moultrie's EDGE camera line in the hunting and wildlife monitoring market.
• Browning Trail Cameras: Browning Trail Cameras is a direct competitor in cellular and standard trail cameras targeted at hunters, offering overlapping features and pricing tiers to Moultrie's EDGE series.
• Tactacam: Tactacam competes directly with Moultrie in cellular and connected trail cameras marketed to hunters, with overlapping product positioning in remote wildlife monitoring and hunt planning.
• Spypoint: Spypoint is one of the closest direct competitors to Moultrie in cellular trail cameras and offers a comparable connected wildlife monitoring ecosystem with subscription plans and a mobile app.

Broad incumbents

• Garmin: Garmin is a broad incumbent in outdoor/hunting technology (GPS handhelds, dog tracking, wearables) and increasingly adjacent to Moultrie's connected wildlife management and hunt planning ecosystem.
• Bushnell: Bushnell, owned by Vista Outdoor, is a broad incumbent in hunting optics and trail cameras. It overlaps with Moultrie on cellular trail cameras but addresses a wider portfolio of hunting and outdoor categories.

Others

• OnX: OnX is a hunt planning and mapping partner of Moultrie; while not a hardware competitor, its ecosystem integration directly enhances Moultrie's connected offering and serves the same hunter end customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Moultrie.Products
• Facebookfacebook.com/MoultrieProducts
• Instagraminstagram.com/moultrieproducts
• TikToktiktok.com/@moultrieproducts
• Xx.com/Moultrie
• LinkedInlinkedin.com/company/moultrie-feeders-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moultrie products