MixedBag
Memorable Games (formerly MixedBag) is an Italian indie video game studio that develops story-driven original IPs for Steam, Nintendo Switch, and Apple Arcade. The privately held studio serves casual and cozy gamers with titles including On Your Tail and Secret Oops! through one-time purchase and exclusive platform deals.
- Company typePrivate
- Founded2013
- HeadquartersTorino, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MixedBag does
MixedBag, legally Mixedbag S.R.L. and commercially rebranded as Memorable Games in 2024, is an Italian privately held video game development studio headquartered in Turin (Via Pesaro 22), Italy. Founded in the early 2010s and operating with 1–10 employees, the studio specializes in developing story-driven original intellectual properties for major consumer gaming platforms rather than working on licensed franchises. Its portfolio spans more than a decade of indie releases, including Futuridium (2014), the metroidvania forma.8 (2016), the Apple Arcade exclusive Mixed Reality multiplayer title Secret Oops! (2020, co-developed with Apple), and On Your Tail (2024), a Shenmue-inspired cozy open-world detective and life simulator set in a fictional Italian seaside town.
The studio's core technology centers on hand-crafted game design and a proprietary Mixed Reality multiplayer system used in Secret Oops! to blend virtual and physical play. Distribution is multi-platform global — Steam (PC), Nintendo Switch eShop (worldwide), and Apple Arcade (subscription-based mobile exclusivity for Secret Oops!) — with revenue generated through one-time purchase licenses at standard indie retail pricing, supplemented indirectly by Apple Arcade subscription economics for that title. The studio sells directly to end consumers via storefronts and supports grassroots demand through a structured Influencer/Content Creator Program targeting streamers, VTubers, TikTokers, and reviewers via free keys, early access, and exclusive Discord channels.
Customer segments are primarily casual and cozy-gamer personas seeking story-rich, choice-driven experiences, with content creators forming a secondary marketing-driven segment. The studio has not raised external funding, has no parent company, and shows no evidence of M&A activity, consistent with a bootstrapped founder-led indie model. The 2024 rebrand to Memorable Games and the ongoing post-launch patch cadence for On Your Tail indicate an attempt to broaden international visibility around the studio's narrative-IP identity.
MixedBag firmographics
Firmographics- Name
- MixedBag
- Legal name
- Mixedbag S.R.L.
- Website
- https://mixedbag.it
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Memorable Games (formerly MixedBag) is an Italian indie video game studio that develops story-driven original IPs for Steam, Nintendo Switch, and Apple Arcade. The privately held studio serves casual and cozy gamers with titles including On Your Tail and Secret Oops! through one-time purchase and exclusive platform deals.
- Ownership category
- akta.pro rank
MixedBag industry classification
Industry- Product category
- Video Game Development / Indie Game Studio
- NAICS
- Software Publishers (5132)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Casual/Hypercasual Game Studios (MPAFAAAG)
Keywords
Where MixedBag is headquartered
LocationHeadquarters
- HQ city
- Torino
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
MixedBag business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Video Game Sales: One-time purchase model for full game releases across major gaming platforms including Steam, Nintendo Switch, and Apple Arcade exclusive releases
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
MixedBag product offering
Product offeringCore offering
MixedBag (now operating as Memorable Games) is an Italian independent video game studio that designs, develops, and publishes original story-driven video game titles across major gaming platforms. Its current product line consists of indie adventure and cozy games—including Futuridium, the metroidvania forma.8, the Apple Arcade exclusive Secret Oops! (built around Mixed Reality multiplayer technology), and the open-world detective/life-sim On Your Tail—sold to consumers via Steam, the Nintendo Switch eShop, and Apple Arcade under a one-time purchase model.
Product overview
Memorable Games (formerly MixedBag) is an Italian video game studio that develops story-driven original IPs across major gaming platforms. The studio's portfolio includes Futuridium and the metroidvania forma.8, the Apple Arcade exclusive Secret Oops! (a Mixed Reality multiplayer cooperative game), and On Your Tail (a Shenmue-inspired open-world detective game/life simulator). The company operates as a game development studio with multiple distinct game titles rather than a unified software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- On Your Tail A cozy open-world detective adventure set in the Italian seaside town of Borgo Marina where players assume the role of Diana, a young woman on vacation who becomes entangled in a mysterious case. Features exploration, fishing, cooking, boat racing, and choice-driven narrative gameplay; targeted at players seeking story-driven adventures and cozy open-world experiences.
- Secret Oops! An Apple Arcade exclusive mobile game featuring Mixed Reality multiplayer technology that delivers an unprecedented cooperative experience combining virtual and physical gameplay elements; developed in collaboration with Apple and targeted at Apple Arcade subscribers.
- Futuridium One of the studio's earlier game titles developed by Memorable Games (formerly MixedBag); a full game release across major gaming platforms.
- forma.8 A metroidvania-style game developed by the studio, representing its early exploration of the genre.
Companies that use MixedBag
Customer profileSegments2 records
Ideal customer profiles2 records
MixedBag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MixedBag partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ApplecoreCollaborated with Apple to develop Secret Oops!, an Apple Arcade exclusive title. This game utilized Mixed Reality technology to deliver an unprecedented multiplayer cooperative experience, representing a significant co-development partnership with Apple.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MixedBag competitors and assessment
Company assessmentDirect peers
- WayForward Technologies: Long-running indie/AA studio (Shantae, DuckTales: Remastered, Advance Wars 1+2). Comparable as a multi-platform (PC/console/mobile) original-IP-driven studio with similar boutique scale and broad platform distribution.
- Hello Games: UK-based indie studio behind No Man's Sky and Joe Danger. Similar small-team indie operator with original IPs and live-ops/post-launch support model, demonstrating indie scale-up trajectory.
- Thunder Lotus Games: Canadian indie studio behind Spiritfarer and Jotun. Small-team indie operator with original IPs, story-driven cozy aesthetic, and multi-platform (PC/console) release strategy that closely mirrors Memorable Games' approach.
- Amanita Design: Czech indie studio producing story-driven, art-forward originals (Machinarium, Creaks, Samorost) for PC and consoles. Highly comparable: similar small-team indie structure, original IP focus, cozy/aesthetic genre overlap, and multi-platform PC + console distribution.
- The Behemoth: Independent studio producing Castle Crashers, BattleBlock Theater, and Pit People. Comparable as a small indie studio with original IP-driven multi-platform releases and dedicated community.
- Yacht Club Games: Indie studio behind Shovel Knight and Cyber Shadow. Comparable small-team indie operator with multi-platform (PC/console) original-IP releases and strong retro-influenced aesthetic identity.
- Moon Studios: Developer of Ori and the Blind Forest/Will of the Wisps. Small independent studio shipping original narrative platformers across PC and console, with similar team-size indie execution model and IP-driven portfolio strategy.
- Supergiant Games: Independent studio behind Bastion, Hades, Transistor, and Pyre. Comparable as a small, focused indie studio shipping original story-rich IPs across PC and console with critical acclaim and strong community followings.
Broad incumbents
- Annapurna Interactive: Publisher of critically acclaimed indie titles (Stray, Outer Wilds, Cocoon). Comparable as an indie-publishing/distribution counterpart that shapes the market Memorable Games competes within; relevant for understanding platform/publishing peers and competitive landscape.
Emerging players
- Giant Sparrow: Small indie studio behind What Remains of Edith Finch. Comparable as a boutique narrative-driven indie with original IPs and small-team execution, though with a more limited release cadence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MixedBag social profiles
Digital presenceMixedBag financial estimates
Financial estimateRevenue estimate
Valuation estimate
MixedBag leadership team
Management profileNumber of profiles
MixedBag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MixedBag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MixedBag
What does MixedBag do?
MixedBag (now operating as Memorable Games) is an Italian independent video game studio that designs, develops, and publishes original story-driven video game titles across major gaming platforms. Its current product line consists of indie adventure and cozy games—including Futuridium, the metroidvania forma.8, the Apple Arcade exclusive Secret Oops! (built around Mixed Reality multiplayer technology), and the open-world detective/life-sim On Your Tail—sold to consumers via Steam, the Nintendo Switch eShop, and Apple Arcade under a one-time purchase model.
Is MixedBag a public or private company?
MixedBag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MixedBag founded?
MixedBag was founded in 2013. It employs 1 to 10 people.
Where is MixedBag based?
MixedBag is headquartered in Torino, Italy, in the Europe region.
How does MixedBag make money?
One revenue line is on record: video Game Sales.
Who are MixedBag's main competitors?
Direct peers on record are WayForward Technologies, Hello Games, Thunder Lotus Games, Amanita Design, The Behemoth, Yacht Club Games, Moon Studios and Supergiant Games. Annapurna Interactive is listed as a broad incumbent. Giant Sparrow is listed as an emerging player.
Does MixedBag have an API?
No public API is recorded for MixedBag.
What industry is MixedBag in?
MixedBag's product category is Video Game Development / Indie Game Studio. Its primary akta.pro industry code is MPAFAAAG, Casual/Hypercasual Game Studios. Its NAICS code is 5132 and its SIC code is 3944.