Surf Shack

What Surf Shack does

Surf Shack is a small private restaurant operator headquartered in Malmö, Sweden, running two physical dine-in locations known as Gamla Väster and Beach Diner. The company's offering is centered on handcrafted smash burgers and fries, with beef ground fresh in-house daily and an emphasis on fresh, locally sourced ingredients. The format is casual, surf/beach-themed dining targeted at the Malmö consumer market.

The business operates a direct-to-consumer model with three revenue channels: on-premise dining, in-store takeaway, and third-party delivery. Surf Shack has distributed its menu across all three major delivery aggregators active in Sweden — Wolt, Uber Eats, and Foodora — which extends its reach beyond walk-in traffic in its immediate neighborhoods. There is no evidence of franchising, wholesale, or B2B revenue streams.

The company is a small operator with 11–50 employees and operates with seasonal hours, suggesting a format sensitive to local demand cycles. There is no indication of fundraising, ownership changes, or material corporate transactions in the supplied information; the operation is presented as an independent local hospitality business rather than a venture-backed or PE-owned platform.

Name

Surf Shack

Legal name

Surf Shack

Website

https://surfshacksmashburgers.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Surf Shack operates two smash burger restaurants in Malmö, Sweden (Gamla Väster and Beach Diner), serving dine-in, takeaway, and delivery customers via Wolt, Uber Eats, and Foodora, with beef ground fresh daily.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

Keywords

• Smash burgers
• Casual dining
• Restaurant services
• Food delivery
• Fresh ingredients

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and beverage sales: Revenue is generated through the sale of handcrafted burgers and fries to consumers via dine-in, take-away, and delivery orders.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels1 record

Core offering

Surf Shack is a smash burger restaurant operating two locations in Malmö, Sweden, selling handcrafted smash burgers and fries made from beef ground fresh daily with local ingredients. Customers can dine in, take away, or order delivery through the restaurant's own online channels and third-party aggregator platforms (Wolt, Uber Eats, Foodora). The brand emphasizes a beach/surf-themed dining experience across its city-center (Gamla Väster) and beachfront (Beach Diner) sites.

Product overview

Surf Shack is a smash burger restaurant operating two locations in Malmö, Sweden - Beach Diner (Beach-Take-Away-Delivery) at Limhamnsvägen 2 and Gamla Väster at Västergatan 9. The company offers a unified product portfolio centered on handcrafted burgers and fries made from fresh beef ground daily, with emphasis on fresh and local ingredients. Both locations provide take-away and eat-in dining, with delivery available through third-party aggregator platforms (Wolt, Uber Eats, Foodora). The restaurant also offers reservation capabilities for dine-in customers.

Differentiator

Problem solved

Functional benefit

Brands

• Gamla Väster: Location at Västergatan 9, Malmö - one of two Surf Shack restaurant locations.
• Beach Diner

Products and services

• Beach Diner

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Three partnerships are on record, tiered minor.

• WoltminorChannel Partner/ Reseller/ DistributorWolt is a third-party food delivery platform partner that enables Surf Shack's Beach Diner location to offer delivery services to customers in the Malmö area.
• Uber EatsminorChannel Partner/ Reseller/ DistributorUber Eats is a third-party food delivery platform partner that enables Surf Shack to offer delivery services from both locations (Gamla Väster and Beach Diner) to customers in the Malmö area.
• FoodoraminorChannel Partner/ Reseller/ DistributorFoodora is a third-party food delivery platform partner that enables Surf Shack to offer delivery services to customers in the Malmö area.

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Smashburger: US-headquartered chain built around the smash-burger cooking technique, directly comparable on product concept and category leadership in smash-burger fast casual.
• Five Guys: International better-burger chain competing in the same fresh-handcrafted burger category; comparable product positioning but vastly greater scale and brand awareness.
• Shake Shack: Global premium better-burger chain with similar fresh-ingredient, fast-casual positioning; benchmark for Surf Shack's premiumisation thesis but at materially larger scale.
• Max Burgers: Sweden's largest home-grown burger QSR chain with broad menu and countrywide footprint; overlaps with Surf Shack on burgers and target consumer, but operates at substantially larger scale.
• McDonald's Sweden: Mass-market QSR incumbent with significant presence in Malmö; competes for the same quick-burger occasions but at the value end of the spectrum versus Surf Shack's premium positioning.

Direct peers

• Flippin' Burgers: Stockholm-based smash-burger specialist with a comparable premium, fresh-ingredient positioning and dine-in/take-away/delivery mix, directly competing in the Swedish better-burger niche.
• Bastard Burgers: Swedish-headquartered smash-burger chain with multiple locations across Sweden, offering a closely overlapping product (smash burgers and fries) and customer base to Surf Shack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/surfshacksmashb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surf Shack