RainMaster Lawn Systems
RainMaster Lawn Systems is a Wisconsin- and Minnesota-based outdoor property services company delivering smart irrigation, lawn care, pest control, and commercial snow removal to residential and enterprise customers via tiered subscription programs.
- Company typePrivate
- Founded1999
- HeadquartersEau Claire, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What RainMaster Lawn Systems does
RainMaster Lawn Systems, founded in 1999 and headquartered in Eau Claire, Wisconsin, is a regional outdoor property services provider operating as a DBA of Thrive Brands, LLC. The company delivers four service lines—smart irrigation, lawn care, pest control (mosquito/tick barrier sprays via its Mosquito Doctor program), and commercial snow/ice management—to residential and commercial customers in western Wisconsin (Eau Claire, Altoona, Chippewa Falls) and the Minneapolis–St. Paul metro (Blaine, Minneapolis, St. Paul). Operations are run from a primary headquarters in Eau Claire with a regional office in Blaine and additional service nodes in Altoona, Chippewa Falls, Minneapolis, and St. Paul.
The technical foundation is a smart irrigation stack that pairs weather-based controllers with the third-party Rachio platform; controllers adjust watering schedules based on local temperature, rainfall, humidity, and evapotranspiration rates and incorporate rain sensors and cycle-and-soak programming to reduce runoff. Customer-facing software is delivered through the lawngateway.com client portal for billing, scheduling, and service reporting.
RainMaster commercializes its services through tiered subscription programs with monthly or annual billing. Irrigation maintenance is sold as three tiers—Efficient Essentials ($24/month), Optimum Operation ($30/month), Peak Performance ($42/month)—with a 20% annual prepay discount and a 48-hour service guarantee. Lawn care comes as three annual programs ($449, $779, $1,109), with mosquito/tick control at $54/month, plus one-time irrigation installation revenue and per-push/seasonal commercial snow contracts. Acquisition is phone-led and quote-form-led, with a $25 bilateral referral credit, a Google-review-driven trust layer, and an UltiPro-hosted careers portal. The company claims 9,100+ successful projects since 1999, a 4.9 rating on 1,400+ Google reviews, and over 1 million gallons of water saved across its installed base.
RainMaster Lawn Systems firmographics
Firmographics- Name
- RainMaster Lawn Systems
- Legal name
- RainMaster (Thrive Brands, LLC)
- Website
- https://rainmasterlawn.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RainMaster Lawn Systems is a Wisconsin- and Minnesota-based outdoor property services company delivering smart irrigation, lawn care, pest control, and commercial snow removal to residential and enterprise customers via tiered subscription programs.
- Ownership category
- akta.pro rank
RainMaster Lawn Systems industry classification
Industry- Product category
- Lawn and Irrigation Services
- NAICS
- Landscaping Services (56173), Home and Garden Equipment Repair and Maintenance (811411)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)
- akta.pro secondary industries
- Seasonal Lawn Treatment Packages (Spring/Fall Cleanups, Winterization) (HSAIAGAJ), Lawn Watering & Routine Irrigation Checks (Non-system) (HSAIAAAI), Organic Mosquito/Tick/Flea Control (Eco Yard Programs) (HSAMALAG)
Keywords
Where RainMaster Lawn Systems is headquartered
LocationHeadquarters
- HQ city
- Eau Claire
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
RainMaster Lawn Systems business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Recurring Service Programs: Monthly or annual subscription programs for irrigation maintenance, lawn care, and pest control. Customers choose from tiered plans with automatic scheduling and billing.
- Irrigation System Installation: One-time installation of new irrigation systems including professional design, quality components, thorough testing, and customer training.
- Lawn Care Treatment Programs: Custom lawn treatment plans including weed control, fertilization, pest prevention, aeration, and overseeding. Programs designed to match specific property needs.
- Commercial Snow Removal Services: Per-push or seasonal contract snow and ice management for commercial properties including pre-storm anti-icing, plowing, shoveling, and de-icing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Peak Performance irrigation plan with full proactive services |
| Subscription | Monthly | Optimum Operation irrigation plan - core services |
| Subscription | Monthly | Efficient Essentials irrigation plan - basic annual maintenance |
| Subscription | Monthly | Mosquito & Tick Control - seasonal pest management |
| Subscription | Annual | Healthy Habitat lawn program - basic lawn care |
| Subscription | Annual | Terrific Turf lawn program - intermediate proactive care |
| Subscription | Annual | Luscious Lawn program - advanced optimum health |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
RainMaster Lawn Systems product offering
Product offeringCore offering
RainMaster Lawn Systems delivers outdoor property services including smart irrigation system installation and seasonal maintenance, root-focused lawn treatment programs, mosquito and tick barrier pest control, and commercial snow and ice management. Services are sold both as one-time installations and as recurring monthly or annual subscription programs with automatic scheduling, day-before reminders, and a client portal for billing. Operations span residential and commercial properties across western Wisconsin and the Minneapolis–St. Paul metro.
Product overview
RainMaster Lawn Systems offers a portfolio of four core outdoor property services: Irrigation Services (smart irrigation systems with weather-based controllers and maintenance programs), Lawn Care (root-focused treatment programs with tiered options), Pest Control (mosquito and tick barrier treatments), and Snow Removal (commercial snow and ice management). The company provides tiered program structures for both irrigation (Efficient Essentials, Optimum Operation, Peak Performance) and lawn care (Healthy Habitat, Terrific Turf, Luscious Lawn), along with standalone Mosquito & Tick Control. All services are offered across residential and commercial properties in Minnesota and Wisconsin, with pricing available in monthly or annual plan formats.
Differentiator
Problem solved
Functional benefit
Products and services
- Irrigation Services Smart irrigation solutions for residential and commercial properties including new system installation, retrofitting existing sprinklers with weather-based controllers, seasonal startup and inspections, repairs, and winterization. Uses weather-based controllers that adjust watering schedules based on local temperature, rainfall, humidity, and evapotranspiration, and integrates with the Rachio app for remote control.
- Lawn Care Root-focused lawn treatment programs for residential and commercial properties covering soil health, fertilization, weed and crabgrass control, grub prevention, aeration, overseeding, pH testing, and bare spot filling. Programs are designed for both new and established lawns and are sold as annual subscriptions with tiered pricing.
- Pest Control Mosquito and tick barrier spray treatment (Mosquito Doctor) applied every three weeks throughout the season to vegetation and shaded areas where pests rest. Delivers immediate results with residual protection and includes customized application, inspection, and recommendations. Sold as a seasonal subscription program.
- Snow Removal Commercial snow and ice management for retailers, shopping centers, office complexes, municipalities, golf courses, and university campuses. Includes pre-storm anti-icing with liquid brine, continuous plowing, sidewalk clearing, and de-icing, with 24/7 monitoring and detailed service documentation. Sold as per-push or seasonal contracts.
Quantifiable outcome
- Over 1,000,000 gallons of water saved through smart irrigation technology
- +4 more outcomes
Companies that use RainMaster Lawn Systems
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
RainMaster Lawn Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
RainMaster Lawn Systems partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Thrive Brands, LLCcoreRainMaster Lawn Systems is a DBA (Doing Business As) of Thrive Brands, LLC. The parent company also includes Teed & Brown, LLC and Rockingham Turf Care, Inc. with all related DBAs operating collectively under the RainMaster brand. Terms and Conditions state agreement is with Thrive Brands, LLC DBA RainMaster.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
RainMaster Lawn Systems competitors and assessment
Company assessmentDirect peers
- Lawn Doctor: Lawn Doctor is a national franchise-based lawn care company offering tailored fertilization, weed control, and pest programs on annual subscription contracts. Closely comparable to RainMaster in tiered recurring-service program structure and residential SMB target market.
- Weed Man: Weed Man is a U.S. and Canadian franchise lawn care provider specializing in fertilization and weed/pest control on recurring plans. Highly comparable to RainMaster's lawn care treatment programs in service model, pricing structure, and customer type.
- Conserva Irrigation: Conserva Irrigation is a national franchise focused exclusively on residential and commercial irrigation repair, maintenance, and smart controller upgrades. Directly comparable to RainMaster's irrigation program tiers, weather-based controller value proposition, and recurring-service commercial model.
Broad incumbents
- Davey Tree Expert Co. Davey Tree offers residential and commercial tree, lawn, and irrigation services across the Midwest and nationally. Comparable in Midwest geographic overlap and integrated lawn/irrigation/grounds care.
- TruGreen: TruGreen is the largest U.S. residential lawn care company, offering fertilization, weed/pest control, and irrigation-adjacent services through a national franchise and corporate network. Directly comparable to RainMaster on the recurring lawn treatment subscription model and the lawn care service mix.
- Scotts LawnService: Scotts LawnService is the legacy brand-based residential lawn care service backed by The Scotts Miracle-Gro Company. Comparable subscription-based lawn treatment program structure and residential customer focus.
- BrightView Landscape Services: BrightView is the largest U.S. commercial landscape maintenance provider serving HOAs, municipalities, golf courses, and corporate campuses. Overlaps with RainMaster's commercial lawn maintenance and snow removal offerings.
Others
- SiteOne Landscape Supply: SiteOne is the largest distributor of irrigation, lawn care, and landscape supplies to contractors in North America. Comparable as a peer in the irrigation value chain rather than direct competition; relevant for benchmarking irrigation service economics.
Regional players
- Naturescape Lawn & Pest Control: Naturescape is a Wisconsin-based lawn and pest control company operating in the upper Midwest with a similar recurring-program model. Directly comparable as a regional competitor serving overlapping geography (Wisconsin) with similar service breadth.
Emerging players
- Rachio: Rachio makes consumer smart irrigation controllers that integrate directly with RainMaster-installed systems. Comparable through its role as the technology enabler for RainMaster's smart irrigation value proposition and as an emerging direct-to-consumer competitor in irrigation intelligence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RainMaster Lawn Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
RainMaster Lawn Systems leadership team
Management profileNumber of profiles
RainMaster Lawn Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RainMaster Lawn Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RainMaster Lawn Systems
What does RainMaster Lawn Systems do?
RainMaster Lawn Systems delivers outdoor property services including smart irrigation system installation and seasonal maintenance, root-focused lawn treatment programs, mosquito and tick barrier pest control, and commercial snow and ice management. Services are sold both as one-time installations and as recurring monthly or annual subscription programs with automatic scheduling, day-before reminders, and a client portal for billing. Operations span residential and commercial properties across western Wisconsin and the Minneapolis–St. Paul metro.
Is RainMaster Lawn Systems a public or private company?
RainMaster Lawn Systems is a private company. It is classified as corporate owned and is currently operating.
When was RainMaster Lawn Systems founded?
RainMaster Lawn Systems was founded in 1999. It employs 11 to 50 people.
Where is RainMaster Lawn Systems based?
RainMaster Lawn Systems is headquartered in Eau Claire, United States, in the North America region.
How does RainMaster Lawn Systems make money?
Four revenue lines are on record. Recurring Service Programs are the primary driver. The others are irrigation System Installation, lawn Care Treatment Programs and commercial Snow Removal Services.
Who are RainMaster Lawn Systems's main competitors?
Direct peers on record are Lawn Doctor, Weed Man and Conserva Irrigation. Broad incumbents are Davey Tree Expert Co., TruGreen, Scotts LawnService and BrightView Landscape Services. SiteOne Landscape Supply is listed as an others. Naturescape Lawn & Pest Control is listed as a regional player. Rachio is listed as an emerging player.
Does RainMaster Lawn Systems have an API?
No public API is recorded for RainMaster Lawn Systems.
What industry is RainMaster Lawn Systems in?
RainMaster Lawn Systems's product category is Lawn and Irrigation Services. Its primary akta.pro industry code is IMAIAIAD, Turf Care (Fertilization, Aeration & Weed/Pest Control), with a secondary code of HSAIAGAJ, Seasonal Lawn Treatment Packages (Spring/Fall Cleanups, Winterization). Its NAICS code is 56173 and its SIC code is 700.