The Masked Ball
- Company typePrivate
- Founded2018
- HeadquartersPorthleven, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
The Masked Ball firmographics
Firmographics- Name
- The Masked Ball
- Legal name
- EK Official
- Website
- https://thehalloweenball.net
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where The Masked Ball is headquartered
LocationHeadquarters
- HQ city
- Porthleven
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
The Masked Ball business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain
Revenue model
- Product Sales: One-time transaction-based revenue from direct consumer purchases of fashion apparel, accessories, electronics, and footwear through the e-commerce platform. Products include sunglasses, bags, electronics, fashion items, headphones, shoes, boots, dresses, blazers, party wear, formal shirts, denim shirts, and full-sleeve dresses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at listed prices |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Masked Ball product offering
Product offeringCore offering
EK Official operates a direct-to-consumer e-commerce storefront selling fashion apparel, footwear, accessories, and consumer electronics through its own website. The platform offers individual products at unit prices across categories including sunglasses, bags, electronics, headphones, shoes, and seasonal clothing collections, with promotional discounts and standard fulfillment services.
Product overview
EK Official is an e-commerce retail platform selling a diverse range of products across multiple categories. The core offering includes fashion apparel (dresses, blazers, party wear, formal shirts, denim shirts), footwear (sneakers, high heels, boots, loafers, ankle zippers), accessories (sunglasses, bags), and consumer electronics (headphones, electronics). The platform operates as a single unified online retail store with products organized into seasonal collections and exclusive product lines, featuring a summer sale with up to 50% discounts on various items.
Differentiator
Problem solved
Functional benefit
Products and services
- Sunglasses Eyewear accessories category featuring 3 listed sunglasses products sold directly to consumers through the EK Official e-commerce storefront.
- Bags Bag collection featured in the shop by category section with 3 listed bag products sold to consumers through the online store.
- Electronics Consumer electronics category with 3 listed products available for purchase by individual consumers through the e-commerce platform.
- Headphones Audio equipment category featuring 3 listed headphone products sold to consumers as lifestyle electronics.
- Fashion Apparel General fashion clothing category with 3 listed products, complemented by an exclusive products line featuring party wear, formal shirts, denim shirts, blazers, and dresses at $45.00 per item.
- Footwear Footwear collection including boots, shoes, sneakers, high heels, ankle zippers, and loafers, with 3 listed products in the shop by category section plus seasonal collection images for women's sneakers, high heels, ankle zippers, and loafers.
Companies that use The Masked Ball
Customer profileSegments4 records
Ideal customer profiles4 records
The Masked Ball technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Masked Ball partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
The Masked Ball competitors and assessment
Company assessmentDirect peers
- ASOS: Large multi-category online fashion retailer selling apparel, footwear, and accessories to men and women globally. Directly comparable in product breadth, target customer, and DTC e-commerce model.
- Nasty Gal: DTC fashion retailer focused on trend and party wear for younger women, operating primarily online. Comparable in trend/party positioning and single-brand online retail model.
- Fashion Nova: DTC fast-fashion brand with strong emphasis on party wear, body-inclusive sizing, and social-driven marketing. Overlaps heavily on party-wear and trend-led product positioning.
- PrettyLittleThing: Trend-led, party-wear focused online fashion retailer with deep promotional cadence. Closely aligned with the subject's emphasis on party wear, dresses, and seasonal trend collections.
- Boohoo: UK-headquartered fast-fashion DTC retailer spanning apparel, footwear, and accessories at low-to-mid price points. Comparable in promotional intensity, price tier, and broad-category positioning.
Broad incumbents
- Amazon Fashion: Marketplace-led online retail covering apparel, footwear, accessories, headphones, sunglasses, and electronics. Comparable on multi-category breadth including the subject's lifestyle/electronics crossover.
- Zara: Global fast-fashion incumbent with strong seasonal trend cadence across apparel and footwear. Comparable on seasonal merchandising and broad category coverage, though omnichannel at scale.
- Shein: Largest ultra-fast-fashion global online retailer with massive catalog depth across apparel, footwear, and accessories. Represents the structural competitive ceiling for any sub-scale multi-category online fashion player.
- Nordstrom: Multi-category department retailer carrying apparel, footwear, accessories, and beauty across price tiers with strong online presence. Comparable on broad assortment and DTC shopping experience, though at far greater scale and with established brand equity.
- H&M: Global mass-market apparel and accessories retailer with online and physical channels. Comparable on broad apparel/footwear/eyewear assortment and value pricing.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
The Masked Ball social profiles
Digital presenceThe Masked Ball financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Masked Ball leadership team
Management profileNumber of profiles
The Masked Ball funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Masked Ball M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Masked Ball
What does The Masked Ball do?
EK Official operates a direct-to-consumer e-commerce storefront selling fashion apparel, footwear, accessories, and consumer electronics through its own website. The platform offers individual products at unit prices across categories including sunglasses, bags, electronics, headphones, shoes, and seasonal clothing collections, with promotional discounts and standard fulfillment services.
Is The Masked Ball a public or private company?
The Masked Ball is a private company. It is classified as unknown and is currently operating.
When was The Masked Ball founded?
The Masked Ball was founded in 2018. It employs 11 to 50 people.
Where is The Masked Ball based?
The Masked Ball is headquartered in Porthleven, United Kingdom, in the Europe region.
How does The Masked Ball make money?
One revenue line is on record: product Sales.
Who are The Masked Ball's main competitors?
Direct peers on record are ASOS, Nasty Gal, Fashion Nova, PrettyLittleThing and Boohoo. Broad incumbents are Amazon Fashion, Zara, Shein, Nordstrom and H&M.
Does The Masked Ball have an API?
No public API is recorded for The Masked Ball.