ICONAG

What ICONAG does

ICONAG Leittechnik GmbH is a privately held German software company founded in 1996 and headquartered in Idar-Oberstein. It develops B-CON, a manufacturer-neutral building management and operating platform (MBE/GLT) that integrates heterogeneous building automation systems via BACnet, KNX, ModBus, M-Bus, and OPC interfaces into a unified browser-based environment for visualization, alarming, scheduling, and trending. The product portfolio is extended by an Energy Management System (EnMS) aligned to DIN EN ISO 50001, the TGM-Portal for distributed property management, the ICONAG BACnet Tools suite, and BACtwin — a vendor-neutral building automation data model and addressing system co-developed with AMEV and published as AMEV Recommendation No. 174 in April 2024.

The company targets building operators, engineering planners (Planungsingenieure), system users, and building owners across public administration, healthcare, broadcasting, commercial offices, data centers, hospitality, and industrial segments, with reference customers in Germany (DRK NSTOB, Mitteldeutscher Rundfunk, Krankenhaus Hetzelstift) and deployments from Austin to Singapore. ICONAG distributes B-CON via a direct sales motion (phone and website inquiry), offers a 3-month freemium trial with cost-free setup, and monetizes through quote-based software licenses plus professional services including the B-CON Academy training program, planning/execution/operational support, and BACnet Lastenheft consulting. The firm is founder-led under Managing Director Christian Wild, operates with 1-10 employees, has no disclosed external funding, and supports its own marketing across content (GLT Blog, YouTube, Academy), events (BACtwin Forum), and paid channels (Google Ads, CleverReach email).

Name

ICONAG

Legal name

ICONAG-Leittechnik GmbH

Website

https://iconag.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

ICONAG Leittechnik GmbH is a German software firm that develops B-CON, a manufacturer-neutral building management platform integrating BACnet, KNX, ModBus, M-Bus, and OPC systems, plus the BACtwin data standard co-developed with AMEV for German public-sector building automation.

Ownership category

akta.pro rank

Product category

Building Management Software

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Building management software
• Building automation systems
• Energy management software
• Manufacturer-neutral GLT
• BACnet integration platform

Headquarters

HQ city

Idar-oberstein

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: B-CON software is sold as a license product with a free test period of 3 months (kostenlose Teststellung). The revenue model centers on perpetual or subscription-based software licenses for the MBE/GLT, EnMS, and TGM portal modules. The company also offers a free trial to reduce friction in the sales cycle.
2. Professional Services (Schulung & Support): ICONAG generates revenue from training services (B-CON Academy) and project support (Projekt-Support). This includes planning support (Unterstützung Planung), execution support (Unterstützung Ausführung), and operational support (Unterstützung Betrieb), as well as BACnet Lastenheft consulting.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels11 records

Core offering

ICONAG develops and sells B-CON, a manufacturer-neutral building management, energy management, and facility management software platform that integrates diverse automation systems (BACnet, KNX, ModBus, M-Bus, OPC) into a unified environment for building operators and property portfolios. The company also provides the BACtwin standardized data model (co-developed with AMEV) and complementary tools such as the ICONAG BACnet Tools and the TGM-Portal for distributed property management.

Product overview

ICONAG offers B-CON as its unified software platform for building management. The core B-CON system serves as a manufacturer-neutral management and operating interface (MBE/GLT) that combines building automation systems, energy management, and distributed property management into one integrated solution. The product portfolio includes specialized modules for Herstellerneutrale MBE/GLT, the Energie-Management-System (EnMS) following DIN EN ISO 50001 standards, and the TGM-Portal for technical building management of distributed portfolios. Supporting products include BACtwin (a standardized data model developed with AMEV for vendor-neutral building automation), ICONAG BACnet Tools, and Schnittstellen supporting BACnet, KNX, ModBus, M-Bus, and OPC protocols.

Differentiator

Problem solved

Functional benefit

Brands

• B-CON: Manufacturer-neutral building management and control equipment (MBE/GLT) software with energy management capabilities
• BACtwin
• B-CON.net
• B-NODE
• B-BASE
• B-PANEL
• TGM-Portal
• B-CON Academy

Products and services

• B-CON Software Manufacturer-neutral building management and operating interface (MBE/GLT) software that integrates all building automation systems, energy management, and distributed property management into a single unified platform for building operators and property portfolio owners.
• Herstellerneutrale MBE/GLT (Manufacturer-Neutral Management and Operating Interface) Manufacturer-neutral management and operating interface module that merges different automation systems (BACnet, KNX, ModBus, M-Bus, OPC) into a unified environment for building automation operators.
• Energie-Management-System (EnMS) Comprehensive energy management system enabling organizations to aggregate consumption meters from various systems and implement continuous energy optimization processes according to DIN EN ISO 50001.
• TGM-Portal (Technisches Gebäudemanagement-Portal) Technical building management portal for centralized management of distributed properties and real estate portfolios.
• BACtwin Standardized data model enabling vendor-neutral, uniform description of building automation functions across manufacturers, published as AMEV Recommendation No. 174.
• ICONAG BACnet Tools Specialized tools for BACnet system configuration, management, and diagnostic capabilities within the B-CON software suite.
• Schnittstellen (Protocol Interfaces) Interface modules supporting BACnet, KNX, ModBus, M-Bus, and OPC protocols for connecting diverse building automation systems into the B-CON platform.
• Planung & Ausführung Services (Planning, Execution, and Operational Support) Professional services including planning support (Unterstützung Planung), execution support (Unterstützung Ausführung), and operational support (Unterstützung Betrieb) for B-CON deployments, plus BACnet Lastenheft consulting.
• B-CON Academy (Training and Webinars) Training program featuring instructional videos and expert knowledge webinars on the B-CON data model, BACnet, GLT, energy management, planning, and tendering topics.
• BACnet-MBE-Ratgeber (BACnet-MBE Guide) Practical guide for planning and tendering of BACnet management and operating equipment, providing tips for avoiding common project issues.

Quantifiable outcome

• 86% of management and operating equipment (MBE) costs can be significantly reduced through BACtwin's self-configuring MBE capabilities
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AMEV (Arbeitskreis der Maschinen- und Elektrotechnik staatlicher und kommunaler Verwaltungen)coreStrategic or Co-development Partner · 1 April 2024AMEV is a German government standards body for building automation. ICONAG co-developed the BACtwin data model with AMEV, which was published as AMEV recommendation no. 174 in April 2024. BACtwin provides a standardized data model for vendor-neutral, machine-checkable building automation across public building portfolios.
• DOGADO GmbHminorOthersDOGADO GmbH (Antonio-Segni-Straße 11, 44263 Dortmund) is the external web hosting provider for ICONAG's website. This is a standard hosting services relationship.
• ZOHO Corporation GmbHminorOthersZOHO Corporation GmbH provides the HR and applicant management software (Personalverwaltungs- und Bewerbermanagement-Software) used by ICONAG for their online job application process. ICONAG functions as the data controller with ZOHO as a data processor under Art. 28 DS-GVO.
• CleverReach GmbH & Co. KGminorOthersCleverReach is used by ICONAG for newsletter distribution and email marketing. The platform manages subscription lists, newsletter sending, and conversion tracking for ICONAG's email campaigns.
• SmartsuppminorOthersSmartsupp (Milady Horakove 13, 602 00 Brno, Czech Republic) provides the live chat plugin on ICONAG's website, enabling direct communication between website visitors and ICONAG staff. Session cookies are used for visitor tracking during chat interactions.
• Papoo Software & Media GmbHminorOthersPapoo Software & Media GmbH (Auguststr. 4, 53229 Bonn) provides CCM19, the cookie consent management platform used by ICONAG to obtain and document consent for cookie usage in compliance with GDPR.

Scale indicators4 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Johnson Controls (Metasys / OpenBlue): Johnson Controls' Metasys building automation system and OpenBlue digital platform compete head-on with B-CON in large commercial and institutional portfolios, combining hardware controllers with cloud-based analytics.
• Schneider Electric (EcoStruxure Building): Schneider Electric's EcoStruxure Building Operation is a multi-vendor BMS platform with strong energy management focus — a direct competitor to ICONAG in European commercial and public-sector tenders with significantly larger R&D and sales resources.
• Siemens (Smart Infrastructure / Desigo): Siemens offers Desigo, a comprehensive building management platform that integrates HVAC, energy, and automation — a much larger incumbent with proprietary hardware and software competing directly with ICONAG's B-CON in commercial and public buildings.
• Honeywell (Building Technologies / Niagara Framework): Honeywell's Niagara Framework is an open-protocol building integration platform used for multi-vendor BMS deployments, directly overlapping ICONAG's manufacturer-neutral positioning while offering much broader scale, cloud services, and global support.
• ABB (Building Automation / KNX): ABB's building automation portfolio (including KNX-based solutions) competes with ICONAG in European commercial and public buildings, offering integrated hardware and software at a global scale.

Direct peers

• WAGO: WAGO offers controllers and building automation software supporting BACnet, KNX, and Modbus for decentralized building automation — comparable technology stack and integration breadth to ICONAG's Schnittstellen and B-CON platform.
• Beckhoff Automation: Beckhoff provides PC-based building automation with BACnet and KNX integration and TwinCAT-based controllers — a peer in manufacturer-neutral building automation with comparable protocol coverage and a stronger global footprint.
• LOYTEC (a Delta Electronics company): LOYTEC specializes in manufacturer-neutral building automation with native BACnet, KNX, Modbus, and LonWorks integration — the closest functional and architectural peer to ICONAG's B-CON, addressing the same vendor-neutral management and operating interface (MBE/GLT) use case.

Regional players

• Kieback&Peter: Kieback&Peter is a German building automation specialist focused on GLT, energy optimization, and digital building services — a domestic regional peer with similar DACH public-sector customer base.
• Sauter Controls: Sauter is a Swiss-German building automation specialist offering BMS, energy optimization, and room automation for European commercial and public buildings — comparable German-speaking regional peer with similar customer profile and protocol coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0-4xFc_JDd4u-1dYKrNpMA
• Facebookfacebook.com/ICONAGLeittechnik
• LinkedInlinkedin.com/company/12776299
• Instagraminstagram.com/iconag_leittechnik
• Xx.com/ICONAG_LT

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICONAG