Smartsupp
Smartsupp is a Brno-based customer engagement platform combining live chat, chatbots, and AI tools (Mira AI) for e-commerce and SMBs. It serves 100,000+ active customers worldwide through a freemium SaaS model with 40+ platform integrations.
- Company typePrivate
- Founded2013
- HeadquartersBrno, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Smartsupp does
Smartsupp is a customer engagement platform headquartered in Brno, Czech Republic, operating as a member of ABUGO Group alongside sister companies Shopsys, Survio, and Reservio. The company was founded in 2013 and serves 100,000+ active customers globally, of which 9,000+ are paid, with named enterprise logos spanning automotive (Audi, Volkswagen, Citroën, AAA Auto), banking (UniCredit, ČSOB), insurance (Generali, AXA), and government (Colorado Department of Labor), balanced against a long tail of SMB e-commerce merchants. The company is led by Managing Director Vladimír Šandera.
The core product combines Live Chat, Chatbots, and a growing AI suite. Live Chat provides real-time visitor engagement and behavior recording (mouse movements, click tracking, page journeys). Chatbots offer 24/7 automation workflows for lead capture, FAQ handling, and ticket deflection. The AI layer centers on Mira AI Shopping Assistant, an autonomous agent that learns from web-scraping, FAQs, and product feeds and is reported to handle up to 80% of common and technical questions, plus AI Reply Assistant (generative reply drafting) and AI Engage (conversion-optimized messaging). The platform distributes through 40+ native integrations including Shopify, WordPress, PrestaShop, Magento, Shoptet, WooCommerce, Wix, and Squarespace, with a Mobile SDK for iOS and Android, and multichannel inbox for Email, Facebook Messenger, and WhatsApp. AI capabilities are delivered partly through OpenAI as a disclosed sub-processor.
The business operates on a freemium SaaS model: a free tier drives top-of-funnel acquisition, with paid tiers (SOLO/Standard and EXPERT/PRO) monetized via per-agent and per-conversation pricing on monthly or annual cycles. Subscription is the primary revenue stream; pricing is not publicly disclosed. GTM motion is product-led growth via self-serve sign-up, augmented by demo-request sales motion for enterprise accounts and marketplace distribution (Shopify App Store, Shoptet Marketplace). The company has raised approximately $4.05M in disclosed funding across 2016 and 2020 rounds led by Reflex Capital, Novira, and Webnode, and reports 700+ reviews on G2 and Capterra with a 90% satisfaction rating.
Smartsupp firmographics
Firmographics- Name
- Smartsupp
- Legal name
- Smartsupp.com, s.r.o.
- Website
- https://smartsupp.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smartsupp is a Brno-based customer engagement platform combining live chat, chatbots, and AI tools (Mira AI) for e-commerce and SMBs. It serves 100,000+ active customers worldwide through a freemium SaaS model with 40+ platform integrations.
- Ownership category
- akta.pro rank
Smartsupp industry classification
Industry- Product category
- Customer Engagement & Live Chat Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Smart Home Software, Apps & Subscriptions Retail (CRACAGAM)
- akta.pro secondary industry
- Smart Lock Software Platforms & Mobile Apps (Access Control SaaS) (HSAHAEAG)
Keywords
Where Smartsupp is headquartered
LocationHeadquarters
- HQ city
- Brno
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Smartsupp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Smartsupp generates revenue primarily through tiered subscription plans. They offer a free plan with limited features and paid plans (SOLO/Standard and EXPERT/PRO) with additional capabilities. Paid subscriptions are available on monthly or annual billing cycles with automatic renewal. Revenue scales based on number of agents and chatbot conversations.
- Free Plan with Upsell: Free tier serves as a customer acquisition channel, converting users to paid plans as their business needs grow. The free plan provides basic live chat functionality while paid tiers unlock advanced chatbot, AI features, and additional agent seats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with basic live chat features |
| Subscription | Annual | SOLO (Legacy: Standard) - paid subscription |
| Subscription | Annual | EXPERT (Legacy: PRO) - premium subscription |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Smartsupp product offering
Product offeringCore offering
Smartsupp is a customer engagement SaaS platform that combines live chat, AI-powered chatbots, and lead-generation tools to convert website visitors into customers. It offers the Mira AI Shopping Assistant that handles up to 80% of common questions, the AI Reply Assistant for auto-generated responses, AI Engage for behavior-triggered messaging, and unified multichannel support across email, Messenger, and WhatsApp. It is sold via a freemium and tiered subscription model (SOLO/Standard, EXPERT/Pro) with a self-serve PLG motion and an enterprise demo path.
Product overview
Smartsupp is a customer service and sales platform that combines AI automation with human expertise. The core offering includes Live Chat and Chatbots, supplemented by AI-powered products including Mira AI Shopping Assistant (autonomous AI agent for product recommendations), AI Reply Assistant (auto-generates responses), and AI Engage (automated engagement messaging). Additional features include Lead Generation, Reporting & Analytics, and a Mobile SDK. The platform supports multichannel engagement via Email, Facebook Messenger, and WhatsApp. Smartsupp operates on a freemium model with a free plan available and paid subscriptions for advanced features.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Chat Real-time chat widget that enables businesses to communicate directly with website visitors, featuring quick responses, customer identification, automatic messages, and video recordings of visitor behavior. Used by e-commerce and customer support teams to engage visitors in real time.
- Chatbots Automation workflows that automate all or part of customer interactions, handling inquiries even after working hours. Includes chatbot flows and templates for use cases such as lead generation, FAQ handling, and ticket deflection.
- Mira AI Shopping Assistant AI-powered autonomous shopping assistant that learns the business and improves customer satisfaction by providing instant assistance, product recommendations, support, and advice. Answers up to 80% of common and technical questions and supports handover to human operators.
- AI Reply Assistant AI-powered feature that automatically generates replies to customer inquiries, designed to cut response time in half. Part of Smartsupp's AI & Automations suite.
- AI Engage AI-driven engagement tool that automates tailoring of messages for higher conversions, engaging visitors at the right moment with personalized messaging based on behavior.
- Lead Generation Lead capture tool that works 24/7 to capture leads and prepare them for the sales team to close deals. Collects visitor information including custom fields and integrates with CRM systems.
- Reporting & Analytics Monitoring, control, and evaluation dashboard providing key visitor insights, conversation histories, visitor journey tracking, and team performance metrics.
- Multichannel (Email, Messenger, WhatsApp) Unified dashboard for managing customer conversations across multiple channels including Email (Gmail, Yahoo, Hotmail), Facebook Messenger, and WhatsApp.
Quantifiable outcome
- Up to 5x more likely to buy for visitors who chat
- +9 more outcomes
Companies that use Smartsupp
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles2 records
Smartsupp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability6 records
Feature8 records
Smartsupp partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- ShopifycoreOfficial Shopify app listing in the Shopify App Store, providing seamless integration for Shopify merchants to add Smartsupp live chat and chatbot to their stores.
- WordPresscoreDedicated Smartsupp plugin available for WordPress websites with easy installation and configuration.
- PrestaShopcoreOfficial integration available for PrestaShop e-commerce platform with dedicated support documentation.
- ShoptetcoreOfficial Smartsupp+ addon available in Shoptet marketplace for Central European e-commerce merchants. Easy installation and automatic cookie consent integration.
- MagentocoreIntegration available for Magento e-commerce platform with setup documentation.
- StripecorePayment processing partner supporting Visa, Mastercard, American Express, and China UnionPay. Based in USA, registered under Data Privacy Framework.
- Braintree (PayPal)coreAlternative payment processing provider supporting credit card payments. Located in EU.
- OpenAIcoreAI assistance provider for Smartsupp's AI features including Mira AI shopping assistant. DPA and SCCs in place for data protection.
- Google Ireland / Google Inc.supportingData analytics, storage provider, and email notification services. Uses Google Workspace APIs limited to service provision only, not for AI/ML model training.
- HubSpotsupportingCRM integration partner. Company registered under Data Privacy Framework.
- MixpanelsupportingAnalytics provider for product usage analytics. USA-based, registered under Data Privacy Framework.
- ABUGO GroupcoreParent company of Smartsupp along with Shopsys (e-commerce platform), Survio (survey software), and Reservio (appointment booking). Member of ABUGO Group holding company.
- Platform Integrations (40+)coreOut-of-the-box integrations with 40+ platforms including OpenCart, WooCommerce, Webnode, Wix, Squarespace, BigCommerce, Lightspeed, Shopware, and many more e-commerce platforms and website builders.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Smartsupp competitors and assessment
Company assessmentDirect peers
- Tidio: Tidio is a direct competitor offering live chat, chatbots, and AI assistants (Lyro AI) targeted at SMB and e-commerce merchants with Shopify/Wix/WordPress integrations, overlapping almost entirely with Smartsupp's core offering and GTM.
- LiveChat: LiveChat is a direct competitor in the live chat and chatbot space for SMBs and mid-market e-commerce, with similar productized integrations and a freemium/paid tier structure.
- Crisp: Crisp is a direct SMB-focused competitor offering a multichannel customer messaging platform with chatbot, live chat, and shared inbox features aimed at the same e-commerce and SaaS SMB segments as Smartsupp.
- Userlike: Userlike is a direct competitor providing live chat and messaging software for B2B and B2C customer support, with comparable European data-residency positioning and integrations relevant to Smartsupp's mid-market and enterprise prospects.
Broad incumbents
- Intercom: Intercom is a broader incumbent in conversational customer engagement, offering live chat, AI agents (Fin), and a full customer-support platform that overlaps with Smartsupp's core but at a larger enterprise scale.
- Zendesk Chat: Zendesk (including Zendesk Chat) is a broad incumbent customer-service platform offering live chat and AI bots as part of a wider support suite, competing with Smartsupp for both SMB and enterprise support budgets.
- Freshchat (Freshworks): Freshchat is Freshworks' AI-powered messaging product that bundles live chat, chatbots, and omnichannel support, competing with Smartsupp particularly in the SMB and mid-market e-commerce segment.
- HubSpot Service Hub: HubSpot's Service Hub includes live chat and AI-powered chatbots integrated with its CRM platform, making it an incumbent competitor for businesses already in the HubSpot ecosystem seeking conversational support.
- Drift: Drift (now part of Salesloft) is a conversational marketing and sales chat platform that overlaps with Smartsupp's lead generation and live chat offerings, primarily at the mid-market and enterprise tiers.
Emerging players
- ManyChat: ManyChat is an emerging player focused on chat automation for Messenger, Instagram, and WhatsApp with strong SMB e-commerce traction, partially overlapping Smartsupp's multichannel messaging capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Smartsupp social profiles
Digital presenceSmartsupp compliance and trust
Trust signalCompliance1 record
Smartsupp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartsupp leadership team
Management profileNumber of profiles
Profiles2 records
Smartsupp funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartsupp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartsupp
What does Smartsupp do?
Smartsupp is a customer engagement SaaS platform that combines live chat, AI-powered chatbots, and lead-generation tools to convert website visitors into customers. It offers the Mira AI Shopping Assistant that handles up to 80% of common questions, the AI Reply Assistant for auto-generated responses, AI Engage for behavior-triggered messaging, and unified multichannel support across email, Messenger, and WhatsApp. It is sold via a freemium and tiered subscription model (SOLO/Standard, EXPERT/Pro) with a self-serve PLG motion and an enterprise demo path.
Is Smartsupp a public or private company?
Smartsupp is a private company. It is classified as corporate owned and is currently operating.
When was Smartsupp founded?
Smartsupp was founded in 2013. It employs 11 to 50 people.
Where is Smartsupp based?
Smartsupp is headquartered in Brno, Czechia, in the Europe region.
How does Smartsupp make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are free Plan with Upsell.
Who are Smartsupp's main competitors?
Direct peers on record are Tidio, LiveChat, Crisp and Userlike. Broad incumbents are Intercom, Zendesk Chat, Freshchat (Freshworks), HubSpot Service Hub and Drift. ManyChat is listed as an emerging player.
Does Smartsupp have an API?
Yes. Smartsupp offers a JavaScript-based chat widget integration that can be embedded via a code snippet. They also provide a Multilingual Chat Box API for configuring language settings. Developer documentation is available at docs.smartsupp.com, including developer docs for configuration and integration purposes. Developer documentation is at docs.smartsupp.com.
What industry is Smartsupp in?
Smartsupp's product category is Customer Engagement & Live Chat Software. Its primary akta.pro industry code is CRACAGAM, Smart Home Software, Apps & Subscriptions Retail, with a secondary code of HSAHAEAG, Smart Lock Software Platforms & Mobile Apps (Access Control SaaS). Its NAICS code is 518210 and its SIC code is 7373.