Funagain Games
Funagain Games is a specialty retailer of board, card, role-playing, and puzzle games founded in 1996, operating two Oregon stores and a Shopify-powered online storefront with 7,000+ SKUs serving families and hobby gamers.
- Company typePrivate
- Founded1996
- HeadquartersMedford, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Funagain Games does
Funagain Games is a specialty retailer of board games, card games, role-playing games, and puzzles, founded in 1996 and headquartered in Ashland, Oregon. The company operates two physical retail stores — the original Ashland location and a second store in Eugene, Oregon — and sells online through a Shopify-powered storefront cataloguing more than 7,000 SKUs, with the Eugene location stocking 1,000+ titles and a checkout-free game library of 300+ titles available for $2 per person.
The business serves three core consumer segments: families with children seeking accessible game options, general family gamers, and serious hobby gamers. Revenue is generated through one-off product sales across both channels, supplemented by the in-store game library usage fee. The company maintains an active community presence on Discord, Facebook, Instagram, and Meetup, and hosts the annual Funacon gaming convention as a branded community event. Funagain Games is a private company with 11–50 employees, operating without disclosed outside venture capital or institutional funding.
The competitive position rests on a 30-year operating history, an omnichannel retail footprint uncommon for an independent hobby game retailer, and community-driven engagement. No AI, machine learning, or proprietary technology platforms are part of the current offering, and the company relies on standard e-commerce tooling rather than differentiated technology infrastructure.
Funagain Games firmographics
Firmographics- Name
- Funagain Games
- Legal name
- Funagain Games
- Website
- https://funagain.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Funagain Games is a specialty retailer of board, card, role-playing, and puzzle games founded in 1996, operating two Oregon stores and a Shopify-powered online storefront with 7,000+ SKUs serving families and hobby gamers.
- Ownership category
- akta.pro rank
Funagain Games industry classification
Industry- Product category
- Board Game Retail
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Board Games, Card Games & Puzzles Retail (CRALAFAF)
- akta.pro secondary industries
- Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH), Board Game & Puzzle Specialty Retailers (CRALALAA), Family/Party Board Games Retail (CRALALAB)
Keywords
Where Funagain Games is headquartered
LocationHeadquarters
- HQ city
- Medford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Funagain Games business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Game library table fee |
Distribution channels3 records
Marketing channels7 records
Funagain Games product offering
Product offeringCore offering
Funagain Games is a brick-and-mortar and online retailer of board games, card games, puzzles, role-playing games, and accessories, operating two Oregon storefronts (Ashland and Eugene) and the funagain.com web-store with over 7,000 titles in stock. The company offers customers the ability to try games in-store through a game library and Game Parlor before purchasing, and hosts community events such as the annual Funacon convention. Primary revenue is generated through product sales to hobby gamers and families.
Product overview
Funagain Games is a traditional brick-and-mortar game retailer with two physical store locations (Ashland, Oregon and Eugene, Oregon) and an e-commerce web-store. The company operates as a board game and card game retailer offering products ranging from simple games for children to complex strategy games for serious hobby gamers. The Ashland flagship store has been operating since 1996, while the Eugene store is its first branch. In-store services include game libraries for play/testing and dedicated game parlors, with the Eugene location offering access to over 1,000 titles and the online store listing over 7,000 games in stock. The company also hosts events such as Funacon (a convention scheduled for October 2026). The web presence is built on the Shopify e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Funagain Games Eugene Retail Store First branch retail store of Funagain Games located at 2817 Oak St, Eugene, OR 97405, carrying over 1,000 different game titles and featuring a Game Parlor open 7 days a week and a library of 300+ games to demo or play with friends and family. Targets individual hobby gamers and families in the Eugene, Oregon area.
- Funagain Games Ashland Retail Store Original flagship retail store of Funagain Games founded in 1996, located at 149 E. Main St., Ashland, OR 97520, selling thousands of board and card games for kids, grown-ups, and groups. Features a large in-store game library available for use at $2 per person per day. Targets individual hobby gamers and families in the Rogue Valley.
- funagain.com E-commerce Store Online Shopify-based storefront with over 7,000 different board and card games currently in stock, shipping globally to individual hobby gamers and families seeking simple kids' games, 1-2 hour family games, and days-long strategy games.
- In-Store Game Library (Ashland) Library of board games available for in-store use at the Ashland location for a $2 per person per day table fee, allowing customers to try games before purchasing. The game list is published on BoardGameGeek.
- Eugene Game Parlor and Library Game Parlor open to the public 7 days a week at the Eugene store, with a library of 300+ games available to demo in store or play with friends and family.
- Funacon Annual Convention Annual gaming convention hosted and ticketed by Funagain Games, bringing together the gaming community for events; tickets sold via Eventbrite.
Companies that use Funagain Games
Customer profileSegments3 records
Ideal customer profiles3 records
Funagain Games technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Funagain Games partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Funagain Games competitors and assessment
Company assessmentBroad incumbents
- Walmart: Mass-market discount retailer with growing online board game and toy assortment; competes primarily on price with Funagain's commodity SKUs.
- Amazon: Mass-market e-commerce incumbent with the largest catalog of board and card games globally; competes with Funagain on selection, price, and shipping speed across the online channel.
- Target: Mass-market general merchandise retailer carrying a board and card game assortment; competes with Funagain on price-sensitive commodity SKUs.
Direct peers
- CoolStuffInc: Large online specialty retailer of board games, card games, and miniatures; competes directly with Funagain's e-commerce storefront on catalog depth and enthusiast customer base.
- Miniature Market: Specialty online retailer focused on board games, tabletop RPGs, and miniatures with deep SKUs and aggressive pricing; directly comparable e-commerce competitor to funagain.com.
- Noble Knight Games: Specialty retailer of new and used board, card, and role-playing games; competes with Funagain on breadth of hobby-game inventory and enthusiast customers.
- Mox Boarding House: Specialty board game store/cafe hybrid offering in-store play, food/beverage, and retail; mirrors Funagain's in-store library and Game Parlor model with similar community-driven positioning.
Others
- BoardGameGeek: Largest online hobbyist community and database for board games; Funagain already integrates with BGG (its Ashland library links to a BGG collection), making it an ecosystem enabler and traffic source rather than a direct competitor.
Regional players
- Rainy Day Games: Pacific Northwest-based specialty board game retailer; overlaps with Funagain on regional enthusiast customer base and in-store event programming, though operating in different cities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Funagain Games social profiles
Digital presenceFunagain Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Funagain Games leadership team
Management profileNumber of profiles
Funagain Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Funagain Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Funagain Games
What does Funagain Games do?
Funagain Games is a brick-and-mortar and online retailer of board games, card games, puzzles, role-playing games, and accessories, operating two Oregon storefronts (Ashland and Eugene) and the funagain.com web-store with over 7,000 titles in stock. The company offers customers the ability to try games in-store through a game library and Game Parlor before purchasing, and hosts community events such as the annual Funacon convention. Primary revenue is generated through product sales to hobby gamers and families.
Is Funagain Games a public or private company?
Funagain Games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Funagain Games founded?
Funagain Games was founded in 1996. It employs 11 to 50 people.
Where is Funagain Games based?
Funagain Games is headquartered in Medford, United States, in the North America region.
Who are Funagain Games's main competitors?
Broad incumbents on record are Walmart, Amazon and Target. Direct peers are CoolStuffInc, Miniature Market, Noble Knight Games and Mox Boarding House. BoardGameGeek is listed as an others. Rainy Day Games is listed as a regional player.
Does Funagain Games have an API?
No public API is recorded for Funagain Games.
What industry is Funagain Games in?
Funagain Games's product category is Board Game Retail. Its primary akta.pro industry code is CRALAFAF, Board Games, Card Games & Puzzles Retail, with a secondary code of CRALAFAH, Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming). Its NAICS code is 45912 and its SIC code is 5945.