Noble Knight Games
Founder-owned specialty tabletop gaming retailer selling new, used, and out-of-print RPGs, board games, miniatures, wargames, and collectible cards to gamers and collectors worldwide via a direct e-commerce platform, multi-currency storefronts, a physical store, and buy-sell-trade services.
- Company typePrivate
- Founded1997
- HeadquartersFitchburg, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Noble Knight Games does
Noble Knight Games, Inc. is a founder-owned specialty tabletop gaming retailer founded in 1997 in Wisconsin (currently headquartered in Fitchburg, WI) and operating with over 100 employees. The company sells new, used, and out-of-print tabletop products across seven core categories: role-playing games (D&D, Pathfinder, Call of Cthulhu), board games, war games, miniatures and historical miniatures, and collectible card games (Magic: The Gathering, Pokemon, Yu-Gi-Oh), plus dice and hobby supplies. It serves a distributed consumer base of tabletop gamers, hobbyists, and collectors, and a secondary segment of sellers/traders liquidating collections and estates. Its stated inventory exceeds 300,000 unique titles held in a single purpose-built facility combining warehouse, retail storefront, and event space (the Gaming Hall).
The business runs on a direct-to-consumer model anchored by its own e-commerce platform (nobleknight.com) with worldwide shipping via FedEx, DHL, and USPS, localized storefronts and pricing in six currencies (USD, AUD, CAD, EUR, GBP, JPY), and a supporting brick-and-mortar store. Its core technical asset is an integrated e-commerce and inventory-management platform layered with a proprietary hand-grading system (a defined scale from Shrink Wrapped to Fair) applied consistently across all product categories by an experienced curation and cataloging team. A buy-sell-trade program feeds the used and rare inventory that differentiates the catalog.
Revenue is generated primarily through one-time retail sales of new items (typically discounted off MSRP) and individually priced used/collectible items (discounted up to 80%), supplemented by transaction-based buy-sell-trade activity and a commission-based affiliate program (6% cash or 10% trade credit, 7-day cookie). There is no subscription revenue. The company is bootstrapped, has taken no external funding, holds no subsidiaries, and remains controlled by the founding Leeder family (Aaron Leeder, Founder/President; Dan Leeder, VP).
Noble Knight Games firmographics
Firmographics- Name
- Noble Knight Games
- Legal name
- Noble Knight Games, Inc.
- Website
- https://nobleknight.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Founder-owned specialty tabletop gaming retailer selling new, used, and out-of-print RPGs, board games, miniatures, wargames, and collectible cards to gamers and collectors worldwide via a direct e-commerce platform, multi-currency storefronts, a physical store, and buy-sell-trade services.
- Ownership category
- akta.pro rank
Noble Knight Games industry classification
Industry- Product category
- Tabletop Game Retail
- NAICS
- Hobby, Toy, and Game Retailers (459120), Hobby, Toy, and Game Retailers (45912), Used Merchandise Retailers (4595)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)
- akta.pro secondary industries
- Wargaming Miniatures (Tabletop Armies) (CRALAKAC), Wargames & Historical Board Games Retail (CRALALAD), Strategy/Euro Board Games Retail (CRALALAC)
Keywords
Where Noble Knight Games is headquartered
LocationHeadquarters
- HQ city
- Fitchburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Noble Knight Games business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales - New Products: Direct retail sales of new tabletop games, RPGs, board games, miniatures, CCGs, and accessories from publishers and distributors worldwide.
- Retail Sales - Used/Collectible Products: Sales of used, pre-owned, and out-of-print games across all categories. Items are hand-graded and priced individually based on condition and rarity.
- Affiliate Program: Commission-based program offering 6% cash or 10% trade credit on qualifying sales. Quarterly payments for cash balances over $50, monthly for trade credit over $20.
- Buy-Sell-Trade Services: Purchasing and trading games from collectors and gamers. Customers can sell or trade collections in person or by mail for cash or store credit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New In-Print Titles |
| Unit Pricing | Pay-as-you-go | Used and Pre-Owned Items |
| Unit Pricing | Pay-as-you-go | Clearance Items |
| Transaction based/ take rate | Quarterly | Affiliate Commission |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Noble Knight Games product offering
Product offeringCore offering
Noble Knight Games is a specialty retailer of new and used tabletop games, selling role-playing games, board games, war games, miniatures, collectible card games, and hobby supplies through a worldwide e-commerce platform and a physical storefront. The company runs a buy-sell-trade program that sources used and out-of-print inventory from collectors, supplements new-product distribution with hand-graded used inventory, and supports customers with a Want List notification service and international shipping in multiple currencies.
Product overview
Noble Knight Games is a specialty tabletop gaming retailer operating as a single unified e-commerce platform with integrated retail storefront and warehouse operations. The product portfolio consists of new and used tabletop gaming products organized into core categories: Role Playing Games (RPGs), Board Games, War Games, Miniatures & Games, Historical Miniatures, Magic: The Gathering & CCGs, and Dice & Supplies. Supporting services include a Buy-Sell-Trade program for purchasing customer collections, a Gaming Hall for in-store events, a Want List notification service for out-of-stock items, a weekly Newsletter for early access to rare finds, an Affiliate Program for referral commissions, and International Shipping to multiple global destinations. The company differentiates through its grading expertise (hand-inspected and graded since 1997), inventory of over 300,000 titles including out-of-print and rare items, and multi-currency localized shopping experiences in USD, AUD, CAD, EUR, GBP, and JPY.
Differentiator
Problem solved
Functional benefit
Products and services
- Role Playing Games (RPGs) New and used role-playing game books, accessories, and magazines across multiple systems including Dungeons & Dragons, Pathfinder, World of Darkness, Call of Cthulhu, Shadowrun, and Starfinder, sold to tabletop hobbyists and collectors.
- Board Games New and pre-owned board games ranging from strategy and family games to fantasy and science fiction themed titles from publishers including Fantasy Flight Games, Steve Jackson Games, and Asmodee, sold to tabletop hobbyists.
- War Games Wargaming products including strategy games, rules books, and simulation titles covering periods from ancient warfare through World War II and modern conflicts from publishers such as Decision Games, GMT Games, and Avalon Hill.
- Miniatures & Games Collectible and gaming miniatures including Warhammer 40,000, Age of Sigmar, Warmachine/Hordes, BattleTech, Infinity, and Malifaux figures from Games Workshop, Privateer Press, and other manufacturers.
- Historical Miniatures Historical miniature figures spanning periods from ancient warfare through modern conflicts in various scales (6mm to 28mm) from manufacturers such as Warlord Games, Battlefront Miniatures, Perry Miniatures, and Essex Miniatures.
- Magic: The Gathering & CCGs Magic: The Gathering singles, sealed product, and accessories along with other collectible card games like Pokemon and Yu-Gi-Oh, covering sets from early printings through current Standard releases.
- Dice & Supplies Gaming dice, paints, brushes, basing supplies, and hobby accessories from publishers like Vallejo, Chessex, and The Army Painter.
- Buy-Sell-Trade Program Service allowing customers to sell or trade their games, miniatures, books, and collectibles to Noble Knight for cash or store credit, with evaluation based on condition and market demand.
- Want List Automated notification service that alerts customers when specific out-of-stock items become available based on their wishlist preferences.
- Affiliate Program Partner program offering 6% cash or 10% store credit referral fees on qualifying sales generated through affiliate links, with 7-day cookie tracking window.
- International Shipping Worldwide shipping options including FedEx International, DHL Express, USPS Express/Priority/First-Class Mail International, and FedEx International Connect with delivery times ranging from 2-21 business days.
Companies that use Noble Knight Games
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Noble Knight Games technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Noble Knight Games partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Game Publishers and DistributorscoreNoble Knight Games purchases new products directly from hundreds of game publishers and distributors across the USA and internationally, including major publishers like Wizards of the Coast, Paizo, Fantasy Flight Games, Games Workshop, and many others.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Noble Knight Games competitors and assessment
Company assessmentDirect peers
- CoolStuffInc: Online-focused hobby retailer with strong MTG singles inventory and broad tabletop assortment including board games and RPGs. Direct competitor on in-print new releases and Magic singles pricing.
- Miniature Market: Specialty tabletop retailer carrying new and used miniatures, board games, RPGs, and CCGs with nationwide U.S. shipping. Most direct competitor to Noble Knight in miniatures (Warhammer, Privateer Press) and broad tabletop assortment.
- Card Kingdom: Premier MTG singles retailer with strong grading reputation, buy-sell-trade program, and broad sealed product assortment. Direct peer on Magic singles grading and out-of-print CCG inventory.
- Troll and Toad: Long-running tabletop retailer (founded 1995) carrying new and used CCGs, RPGs, board games, and miniatures. Closely comparable as a multi-category tabletop specialist with similar age and breadth.
- Star City Games: Major MTG retailer and tournament organizer with strong singles and sealed product assortment. Comparable on Magic-focused SKU breadth and event-driven community engagement.
- Funagain Games: Specialty used-game retailer with deep inventory of pre-owned board games, RPGs, and wargames, plus new releases. Direct competitor in the buy-sell-trade and used-vintage segment.
Broad incumbents
- GameStop: National specialty retailer carrying new and used video games, tabletop games, and collectibles. Overlaps in the buy-sell-trade and used-games category, though its assortment is broader and tabletop-only a fraction of revenue.
- eBay: Global C2C and B2C marketplace that is the dominant venue for vintage and out-of-print tabletop games, MTG singles, and collectibles. Competes directly with Noble Knight's buy-sell-trade and out-of-print long tail.
- Amazon: Mass-market e-commerce platform with broad tabletop game selection. Competes on price, shipping speed, and convenience for in-print new releases — a structural pricing headwind for specialty retailers.
- Games Workshop: Manufacturer and direct retailer of Warhammer, Age of Sigmar, and other miniatures games. Overlaps as a vertically integrated competitor with growing direct-to-consumer channels that can pressure third-party retailers like Noble Knight.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Noble Knight Games social profiles
Digital presenceNoble Knight Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noble Knight Games leadership team
Management profileNumber of profiles
Profiles22 records
Noble Knight Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noble Knight Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noble Knight Games
What does Noble Knight Games do?
Noble Knight Games is a specialty retailer of new and used tabletop games, selling role-playing games, board games, war games, miniatures, collectible card games, and hobby supplies through a worldwide e-commerce platform and a physical storefront. The company runs a buy-sell-trade program that sources used and out-of-print inventory from collectors, supplements new-product distribution with hand-graded used inventory, and supports customers with a Want List notification service and international shipping in multiple currencies.
Is Noble Knight Games a public or private company?
Noble Knight Games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Noble Knight Games founded?
Noble Knight Games was founded in 1997. It employs 51 to 100 people.
Where is Noble Knight Games based?
Noble Knight Games is headquartered in Fitchburg, United States, in the North America region.
How does Noble Knight Games make money?
Four revenue lines are on record. Retail Sales - New Products are the primary driver. The others are retail Sales - Used/Collectible Products, affiliate Program and buy-Sell-Trade Services.
Who are Noble Knight Games's main competitors?
Direct peers on record are CoolStuffInc, Miniature Market, Card Kingdom, Troll and Toad, Star City Games and Funagain Games. Broad incumbents are GameStop, eBay, Amazon and Games Workshop.
Does Noble Knight Games have an API?
No public API is recorded for Noble Knight Games.
What industry is Noble Knight Games in?
Noble Knight Games's product category is Tabletop Game Retail. Its primary akta.pro industry code is CRALAFAH, Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming), with a secondary code of CRALAKAC, Wargaming Miniatures (Tabletop Armies). Its NAICS code is 459120 and its SIC code is 5945.