What Cheesehead TV does

Cheesehead TV is a privately held, niche-vertical digital media company founded in 2007 that produces Green Bay Packers fan content across podcasts, video, and radio. Its programming slate includes the Pack A Day Podcast (2900+ episodes), #PackersDaily, Packer Transplants, Pack's What She Said, Ahead Of The Pack, and Carry The G Radio (broadcast on the Packers Radio Network with Bill Schmid). The company serves Green Bay Packers fans and the broader Wisconsin football audience, with editorial leadership including co-founders Aaron Nagler and Corey Behnke, and Editor in Chief Al Bracco.

The business operates on a diversified four-stream monetization stack: Patreon subscription memberships, direct-to-consumer merchandise through a Fourthwall-powered Cheesehead TV Merch Shop, advertising and sponsorship inventory, and Ticket King ticket referral commissions. It has extended beyond digital media into branded physical consumer goods via Carry the G Beer, co-produced with Gathering Place Brewing Company, and has formalized its standing in Packers fan infrastructure through a charity partnership with the PFRPA (announced 2024-10-30).

The operating footprint is small (1-10 employees), bootstrapped with no disclosed funding rounds, and structurally distributed across audio, video, e-commerce, and beverage channels. There is no evidence in the available data of proprietary technology, AI/ML capability, or data flywheel mechanics; the offering is conventional fan media production layered with community programming and merchandise.

Name

Cheesehead TV

Legal name

Cheesehead TV

Website

https://cheeseheadtv.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Cheesehead TV is a bootstrapped digital media company producing Green Bay Packers fan content across podcasts, video, radio, and branded merchandise, monetized via Patreon subscriptions, advertising, e-commerce, and a co-branded craft beer.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Operations

Revenue model

1. Patreon Subscriptions: Exclusive video and podcast content available through Patreon membership subscription
2. Merchandise Sales: Official merchandise including 'Carry the G' beer partnership with Gathering Place Brewing Company sold through Fourthwall e-commerce platform
3. Advertising/Sponsorships: Site carries advertising and ticket/sportsbook referral links

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cheesehead TV produces and distributes a portfolio of Green Bay Packers-focused podcasts, video shows, and blog articles for fans worldwide. The company's core offerings include six ongoing show formats covering daily news, weekly game previews, radio-style commentary, and community discussion. It also operates a Patreon membership for exclusive content and a merchandise store selling branded apparel and accessories.

Product overview

Cheesehead TV operates as a Green Bay Packers fan media network offering multiple podcast and video shows covering all aspects of the team. The core product is a portfolio of six distinct show formats: #PackersDaily (daily video/podcast), Packer Transplants (weekly live broadcast), Pack's What She Said (female-hosted perspective show), Ahead Of The Pack (weekly game preview), Carry The G Radio (radio network partnership show), and Pack A Day Podcast (daily news and analysis). These content products are distributed through the CHTV website and YouTube channel. The business extends through two branded merchandise/product lines: the Fourthwall-powered Cheesehead TV Merch Shop selling apparel, and Carry the G Beer, an official cream ale produced in partnership with Gathering Place Brewing Company. The platform also offers exclusive content through Patreon membership and ticket purchasing integration through TicketKing.

Differentiator

Problem solved

Functional benefit

Brands

• Carry the G: Official beer brand of Cheesehead TV, a cream ale partnership with Gathering Place Brewing Company. The phrase originated from Aaron Rodgers and represents carrying the ideals of the Packers team.

Products and services

• #PackersDaily Daily video and podcast show hosted by Aaron Nagler covering the latest Green Bay Packers news and updates, with fan chats from around the world. Distributed via the CHTV YouTube channel and the website.
• Packer Transplants One-hour live weekly broadcast hosted by co-founders Aaron Nagler and Corey Behnke covering Green Bay Packers on-field play, media coverage, and fan community discussion.
• Pack's What She Said Podcast hosted by Maggie Loney and Perri Goldstein providing fresh perspectives on the Green Bay Packers, including player commentary and team news.
• Ahead Of The Pack Weekly show featuring Camille Davis with co-hosts Monte Moore and Daniel Kotnik that previews the Green Bay Packers' upcoming game each week of the NFL season.
• Carry The G Radio Podcast featuring co-founder Aaron Nagler and Bill Schmid of the Packers Radio Network discussing Green Bay Packers and NFL topics.
• Pack A Day Podcast Daily Packers podcast providing year-round news, rumors, game reviews, player grades, and NFL Draft coverage for Green Bay Packers fans; library exceeds 2,900 episodes.
• Cheesehead TV Merch Shop Official merchandise store selling branded apparel and accessories for Green Bay Packers fans, operated on the Fourthwall e-commerce platform.
• Carry the G Beer Official cream ale of Cheesehead TV, co-developed with Gathering Place Brewing Company, representing the 'Carry the G' phrase from Aaron Rodgers. Sold at Gathering Place Brewing and regional retail locations.
• Cheesehead TV Patreon Membership Paid Patreon membership offering exclusive video and podcast content to Cheesehead TV subscribers beyond the free public shows.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Pro Football Retired Players Association (PFRPA)coreStrategic or Co-development Partner · 30 October 2024PFRPA named as Cheesehead TV's first exclusive charity partner. Through November, proceeds from CHTV Watch Parties and Packer Transplants episodes are donated to PFRPA's Greater Good Fund, supporting retired NFL players' health, welfare, and educational programs. Partnership initiated by co-founder Corey Behnke after attending PFRPA Champions Luncheon in Green Bay.
• Gathering Place Brewing CompanycoreStrategic or Co-development PartnerCo-developed 'Carry the G' cream ale - the official beer of Cheesehead TV. The beer embodies the phrase 'Carry the G' (originating from Aaron Rodgers), representing carrying team ideals. Sold at Gathering Place Brewing and regional locations.
• Ticket KingminorChannel Partner/ Reseller/ DistributorPrimary ticket sales partner for Green Bay Packers tickets. CHTV earns referral revenue through embedded ticket links throughout the site and schedule pages.
• FourthwallminorChannel Partner/ Reseller/ DistributorE-commerce platform powering Cheesehead TV's merchandise store (cheesehead-tv-shop.fourthwall.com). Provides storefront infrastructure for apparel and merchandise sales.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pro Football Focus: Football-focused media and analytics brand producing podcasts, video, and subscription content for NFL fans — directly comparable in its football-only positioning and premium content monetization.
• The Ringer: Sports and pop-culture podcast-and-article network with NFL team content and merch tie-ins — comparable audio-first content portfolio and brand-extension approach, though at much larger scale.
• Bleacher Report: Large digital sports media outlet producing team-specific video, articles, and social content with significant ad revenue — broader incumbent version of Cheesehead TV's fan-content model.
• The Athletic: Subscription-based national sports media outlet with deep team-specific coverage (including the Packers) — comparable in its use of subscription revenue and team-focused reporting.

Direct peers

• Packernet: Dedicated Green Bay Packers podcast and fan community — the most directly comparable single-team fan podcast property competing for the same Packers audience.
• FanSided: Fan-led sports and entertainment media network operating hundreds of team-specific sites and podcasts, monetized through ads, sponsorships, and commerce — directly comparable niche-fan-network model.
• SB Nation: Network of team-specific fan blogs and podcasts covering every NFL team, monetized via advertising and commerce. Cheesehead TV's vertical, team-specific content model mirrors SB Nation's per-team site approach, including its Packers-focused community.
• Blue Wire Podcasts: Sports podcast network that aggregates and monetizes team-specific shows across leagues, using ad sales and sponsorship infrastructure similar to what Cheesehead TV relies on for its Patreon and sponsor revenue.
• Barstool Sports: Multi-platform sports and pop-culture media company built around fan-first podcasts, video shows, and merchandise — the closest analog to Cheesehead TV's content-plus-merch-plus-Patreon model, just at much larger scale and across all teams/sports.
• ClutchPoints: Sports social-media-first publisher producing daily short-form video and commentary across teams, including NFL coverage — comparable fan-targeted, video-and-podcast-driven distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/CHTV
• LinkedInlinkedin.com/company/cheesehead-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheesehead TV