What Ticket King does

Ticket King Inc. is an independent, privately held ticket brokerage founded in 1992 and headquartered in Milwaukee, Wisconsin, with a second office in Green Bay adjacent to Lambeau Field. The company operates a secondary-market resale marketplace, buying tickets through a network of brokers and reselling them to consumers at prices determined by face value, seat location, and event supply-and-demand dynamics. Its core products span sports tickets (with a focus on Wisconsin's three flagship professional franchises — Green Bay Packers NFL, Milwaukee Brewers MLB, and Milwaukee Bucks NBA), concert tickets across multiple genres, and theater tickets including Broadway and touring productions. Catalog coverage extends to all 50 U.S. states and selected international venues, though physical operations remain Wisconsin-centric.

The underlying technology is a standard direct-to-consumer e-commerce ticket marketplace (theticketking.com) with SSL-encrypted user accounts, secure checkout, and multiple fulfillment mechanisms: overnight shipping, email delivery, instant e-ticket download, electronic transfer with QR-code mobile entry (including integration with league-specific apps such as MLB and NBA ticket apps), local delivery, and will-call pickup. Payment processing accepts credit cards plus third-party platforms PayPal and Apple Pay. The site leverages off-the-shelf SaaS for analytics and optimization — Google Analytics (with Enhanced Conversions), Hotjar for UX analytics, and Monetate for personalization — but discloses no proprietary AI/ML systems, data flywheel, or differentiated technology moat.

The business model is per-transaction resale: revenue is generated from the markup between acquisition cost and sale price, plus service charges and handling fees on every order. Pricing is dynamic and market-driven, with all sales final and no refunds unless an event is officially canceled. Distribution is multi-channel: e-commerce storefront, phone sales (three published numbers), two Wisconsin walk-in offices, email newsletter, and social media contests. The customer base is exclusively consumer-facing and fragmented across event categories, with NATB and BBB certifications serving as trust signals. There is no disclosed institutional or enterprise customer base, no external funding, and no M&A activity in the available record.

Name

Ticket King

Legal name

Ticket King Inc.

Website

https://theticketking.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Ticket King is a privately held, Wisconsin-based secondary-market ticket brokerage founded in 1992 that resells sports, concert, and theater tickets — primarily for Packers, Brewers, and Bucks events — to individual consumers via website, phone, and two walk-in offices.

Ownership category

akta.pro rank

Product category

Ticket Brokerage Services

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Secondary Ticket Marketplaces (Resale/Exchange) (MPAGAJAB)

akta.pro secondary industries

Sports Ticketing (HSACALAB), Ticket Resale & Secondary Market Services (HSACALAN)

Keywords

• Secondary ticket marketplace
• Sports tickets resale
• Concert tickets broker
• Theatre ticket sales
• Wisconsin ticket broker

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Ticket Resale (Secondary Market): Operates as a ticket broker buying and selling tickets on the secondary market. Tickets are purchased from the general public through a network of brokers and resold to customers at prices based on face value, ticket location, and supply and demand. Prices are typically above face value. Revenue generated from the markup between acquisition cost and sale price.
2. Service Charges and Handling Fees: All ticket prices include additional service charges and handling fees as defined on each order

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ticket King operates a resale marketplace for sports, concert, and theater tickets on the secondary market, sourcing tickets through a network of brokers and reselling them to individual consumers. Founded in 1992 in Wisconsin, the company specializes in tickets to Wisconsin-based events including Green Bay Packers, Milwaukee Brewers, and Milwaukee Bucks games, while also selling nationwide for concerts, Broadway shows, and special events. The company runs two physical offices in Wisconsin and an e-commerce website with multiple delivery options including overnight shipping, e-tickets, electronic transfer, local delivery, and will-call pickup.

Product overview

Ticket King is a resale marketplace and full-service ticket broker operating since 1992. The core offering is the Ticket King Ticket Marketplace, which connects buyers with ticket sellers for secondary market tickets to sporting events (NFL, MLB, NBA, NHL), concerts (rock, pop, country, hip-hop, international acts), and theatre performances (Broadway, touring shows, musicals). The company specializes in Wisconsin events but sells tickets nationwide. Key delivery products include mobile/electronic transfer with QR codes, e-ticket download, overnight shipping, local delivery, and will-call pickup. Popular ticket categories include Green Bay Packers tickets, Milwaukee Brewers tickets, and Milwaukee Bucks tickets, with access to venues like Lambeau Field, American Family Field, and Fiserv Forum.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticket King Ticket Resale Marketplace A secondary-market ticket resale marketplace serving individual sports, concert, and theater fans. The platform offers nationwide ticket inventory spanning NFL (Packers), MLB (Brewers), NBA (Bucks), NHL, NCAA, auto racing, golf, tennis, concerts across multiple genres, Broadway and touring theatre, and special events. Pricing is market-based, reflecting face value, seat location, and supply/demand. The marketplace supports multiple delivery mechanisms including overnight shipping, email e-tickets, electronic QR-code transfer, local pickup, and will-call. Customers can purchase via the website, phone, or in person at Wisconsin offices.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• National Association of Ticket Brokers (NATB)minorOthersProfessional membership organization for ticket brokers. NATB membership demonstrates adherence to industry standards and ethical practices in ticket sales.
• Better Business Bureau (BBB)minorOthersBBB Business Review accredited business demonstrating commitment to ethical practices and customer satisfaction standards.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TickPick: Secondary ticket marketplace offering no-fee pricing on sports, concerts, and theater. A direct competitor to Ticket King, particularly for price-sensitive buyers of Wisconsin and national sports tickets.
• TicketCity: Secondary ticket marketplace with strong sports focus across NFL, MLB, NBA, and NCAA events. Directly comparable to Ticket King's sports-heavy inventory mix and consumer-facing resale model.
• Vivid Seats: Publicly traded secondary ticket marketplace serving sports, concerts, and theater across the U.S. Competes head-to-head with Ticket King on premium sports seating and uses a similar broker-network inventory model.
• StubHub: Largest dedicated secondary ticket marketplace globally, operating a consumer-facing resale platform across sports, concerts, and theater — directly comparable to Ticket King's core marketplace business, with vastly greater scale and technology investment.
• SeatGeek: Mobile-first secondary ticketing marketplace that aggregates sports, concerts, and theater inventory. Directly competitive with Ticket King in the consumer-facing resale category, particularly for premium seats and team-by-team inventory.
• Razorgator: Long-standing secondary ticket broker focused on premium sports and concert seating. Closely comparable to Ticket King in target customer (premium-seat buyers) and broker-network inventory model.
• Coast to Coast Tickets: Secondary ticket broker offering sports, concert, and theater inventory nationwide. Comparable to Ticket King as a similarly-positioned independent reseller reliant on broker networks and premium-seat demand.

Broad incumbents

• TicketNetwork: Secondary ticket distribution platform powering numerous reseller storefronts. Comparable to Ticket King as a secondary-market infrastructure peer, though Ticket King is a buyer on such networks rather than a platform operator.
• Live Nation Entertainment: Vertically integrated live entertainment company controlling primary ticketing (via Ticketmaster) and venue/promotion. A broad incumbent whose control of primary allocation shapes the supply available to brokers like Ticket King.
• Ticketmaster: Dominant primary ticketing platform that also operates verified secondary resale. A broad incumbent in the same ticketing ecosystem as Ticket King, capturing primary allocation and increasingly the resale flow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/theticketking
• LinkedInlinkedin.com/company/ticket-king

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticket King