Armarinhos25

Name

Armarinhos25

Legal name

Comercial de Zíperes e Armarinhos 25 Ltda

Website

https://armarinhos25.com.br

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sewing Notions Retail

NAICS

Sewing, Needlework, and Piece Goods Retailers (45913), Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG)

akta.pro secondary industries

Textiles, Fabrics, Trims & Components Suppliers (CRAAAAAL), Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ)

Keywords

• Sewing notions
• Haberdashery supplies
• Garment manufacturing supplies
• Custom zipper assembly
• Wholesale zippers

Headquarters

HQ city

Brás

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail product sales: Revenue is generated through the sale of sewing notions, zippers, buttons, threads, elastics, interfacings, metal hardware, and related accessories to individual consumers, tailors, and garment manufacturers. The company operates on a B2C and B2B retail model, selling at wholesale prices even for small-quantity purchases. Sales are conducted through physical retail stores, a proprietary e-commerce website, and wholesale direct sales via WhatsApp. The company also offers specialized zipper assembly (montagem de zíperes) services.
2. Wholesale bulk sales: Wholesale buyers are served through a dedicated sales channel, with personalized seller contact via WhatsApp and an online wholesale inquiry form. Prices are negotiated at wholesale rates for larger orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Armarinhos 25 sells zippers, sewing threads, buttons, elastic bands, interfacings, metal hardware, decorative notions, and sewing accessories and equipment under more than 50 brand partners, supplying garment manufacturers, professional tailors, home seamstresses, and individual consumers through two physical stores in São Paulo and a nationwide e-commerce platform. The company also offers a specialized zipper assembly service with special sliders and provides wholesale-level pricing for buyers of all order sizes.

Product overview

Armarinhos 25 is a specialized sewing supplies and haberdashery e-commerce retailer based in São Paulo, Brazil, founded in 1976. The company operates as a physical and online store offering a comprehensive range of zipper products (including various types, sizes, and color finishes), basic notions (elastic, labels, ribbons, velcro, cords), decorative notions (laces, satin ribbons, fringes), metal hardware (buttons, snaps, grommets, buckles, rivets), buttons in multiple styles and sizes, elastic bands, interfacings, threads and yarns, and sewing equipment and accessories. The portfolio includes multiple brands such as YKK, Coats Corrente, Eberle, Zanotti, Setta, Mundial, and others. The company serves both individual consumers and wholesale buyers, with pricing at wholesale rates even for small quantities.

Differentiator

Problem solved

Functional benefit

Products and services

• Zíperes (Zippers) Zippers offered in metal (fixo/destacável), plastic (vislon), and polyester variants across sizes 03, 045, 05, 08, and 10, sold by meter or as finished pieces in multiple color finishes (gold, nickel, old gold, dark oxidized, old silver, aluminum, copper). Targeted at garment manufacturers, tailors, and individual consumers.
• Cursores para Zíper (Zipper Sliders) Zipper sliders and cursors compatible with metal, plastic, and polyester zippers, in automatic, semi-automatic, and no-lock variants under brands such as YKK and Coats. Used by garment manufacturers and tailors to assemble or repair zipper closures.
• Montagem de Zíperes (Custom Zipper Assembly Service) Specialized zipper assembly service with special sliders (montagem de zíperes com cursores especiais), providing a value-added technical service uncommon among generic haberdashery retailers. Available to garment manufacturers and tailors via the company's physical stores and WhatsApp sales channel.
• Aviamentos Básicos (Basic Sewing Notions) Basic sewing notions including bra straps, rings and regulators, boning, padding, laces, cords, labels, reflective tape, hollow tape, buckles, strap hooks, acrylic batting, shoulder pads, velcro, bias tape, and crinoline, for garment production and craft use.
• Aviamentos Decorativos (Decorative Notions) Decorative sewing notions including cord adjusters, decorated cords, satin ribbons, gorgorão ribbons, fringe, bows, tips, point lace, lace, sianinha, soutache, vivo, and velvet ribbon, targeted at garment and craft applications.
• Aviamentos Metálicos (Metal Hardware) Metal hardware including rings, snaps, clasps and buckles, grommets and washers, loops and regulators, and rivets (with featured products from partner brand Eberle). Used in garment manufacturing and accessory fabrication.
• Botões (Buttons) Buttons in bombê (domed), casear (sew-through), snap, magnetic, and jeans styles in sizes 14 through 32, sold to garment manufacturers, tailors, and individual craft consumers.
• Elásticos (Elastic Bands) Elastic bands including sewn-in, silicone, foldable, shaping, strap, lace, underwear, round, general purpose, and lastex variants in various widths (with featured products from partner brand Zanotti). Used in apparel and lingerie production.
• Entretelas (Interfacings) Interfacing materials including collar, waistband/hem, knit, non-woven (with and without glue), woven, and embroidery backing variants, supplied for apparel manufacturing.
• Fios e Linhas (Threads and Yarns) Sewing threads and yarns including helanca, nylon monofilament, polyester overlock, thermofusible, cotton/polyester/mixed threads in sizes 16-80 and 120-140+, polyamide thread for leather and nautical use, industrial embroidery threads, and specialty threads including waxed cord, kite string, and domestic sewing thread (with partner brands Setta, Lanacril, Coats Corrente, and Wlamar featured).
• Acessórios e Equipamentos (Sewing Accessories and Equipment) Sewing accessories and equipment including hand and machine needles, pins, sewing machines and devices, manual presses, glues, cutters and blades, labeling equipment, chalk and markers, lights, dies/matrices, oils and lubricants, rulers and cutting mats, scissors (including Mundial Cushion Softy 1860M), utilities, and craft kits, for professional and home sewing use.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• YKK do BrasilcoreChannel Partner/ Reseller/ DistributorYKK do Brasil is a key brand partner whose zippers are prominently featured throughout the Armarinhos 25 product catalog. The company sells YKK zippers across multiple categories including metal, plastic, and polyester types in various sizes and finishes. YKK is featured in promotional banners on the homepage and is one of the most visible brands in the product assortment.
• Coats CorrentecoreChannel Partner/ Reseller/ DistributorCoats Corrente (also known as Coats) is a major brand partner whose threads and zipper cursors are sold through Armarinhos 25. Products include Coats Corrente thread spools and Coats-branded zipper sliders (e.g., Coats SP60877 for plastic zippers, Coats SS40 for polyester zippers).
• EberlemajorChannel Partner/ Reseller/ DistributorEberle is a brand partner specializing in metal hardware products sold by Armarinhos 25, including brass eyelets (ilhós de latão), grommets, washers, snap buttons (botão de pressão de latão), and corset buckles. Featured in promotional discount sections.
• SettamajorChannel Partner/ Reseller/ DistributorSetta is a key brand partner for threads and sewing supplies sold by Armarinhos 25. Products include Setta Xik polyester thread (various counts), Setta Lumina embroidery thread, and Setta Xik Tex polyester yarn.
• ZanottimajorChannel Partner/ Reseller/ DistributorZanotti is a brand partner for elastic products sold by Armarinhos 25, including Zanotti Jaraguá elastic rolls.
• WlamarmajorChannel Partner/ Reseller/ DistributorWlamar is a brand partner for polyester yarn (fio de poliéster) sold by Armarinhos 25.
• MundialmajorChannel Partner/ Reseller/ DistributorMundial is a brand partner for scissors and cutting tools sold by Armarinhos 25, including the Mundial Cushion Softy 1860M multi-use scissors.
• PeripanmajorChannel Partner/ Reseller/ DistributorPeripan is a brand partner for bias tape (viés) products sold by Armarinhos 25, including Peripan Destaque cotton bias tape in various widths.
• LanacrilmajorChannel Partner/ Reseller/ DistributorLanacril is a brand partner for thermofusible (thermocolant) thread and related products sold by Armarinhos 25, including Lanacril Fiocola thermofusible thread.
• NuvemshopcoreTechnology or IntegrationNuvemshop is the e-commerce platform provider powering the armarinhos25.com.br online store. The platform handles product catalog management, shopping cart, payment processing integration, and order management. Armarinhos 25 participates in Nuvemshop promotional events such as 'Nuvemshop Week'.
• MandaêminorChannel Partner/ Reseller/ DistributorMandaê is a third-party logistics/transport company integrated as a delivery option for e-commerce orders. Customers can choose Mandaê as a carrier when purchasing on armarinhos25.com.br.
• IPAG Pagamentos DigitaiscoreTechnology or IntegrationIPAG Pagamentos Digitais is the payment gateway used by Armarinhos 25 for processing credit card transactions on its e-commerce platform, providing secure online payment processing in compliance with payment card industry standards.

Scale indicators4 records

Broad incumbents

• Amazon Brasil: Global e-commerce incumbent expanding assortment in sewing notions and craft supplies in Brazil. While not specialized, Amazon's logistics and Prime offering pose a competitive threat to Armarinhos25's e-commerce motion.
• Magazine Luiza (Magalu): Major Brazilian omnichannel retailer with growing assortment in haberdashery, crafts and sewing supplies. Comparable in that Magalu also combines physical retail with a national e-commerce platform, but operates at vastly greater scale and breadth.
• Mercado Livre: Latin America's largest e-commerce marketplace, increasingly listing zippers, threads, buttons and notions at competitive price points. Represents a structural threat to small specialized retailers like Armarinhos25 in the online channel.
• Setta: Brazilian thread and sewing supplies manufacturer whose products are stocked by Armarinhos25. As a category-leading brand with growing direct sales, Setta is a broad incumbent influencing the threads category the subject company distributes.
• Mundial: Brazilian manufacturer of scissors, cutting tools and sewing accessories stocked by Armarinhos25. Comparable as a brand partner with direct distribution capabilities in adjacent product categories.
• Eberle: Brazilian metal hardware manufacturer producing eyelets, snaps, grommets and buckles sold through Armarinhos25. As a brand partner with potential direct distribution, Eberle is a broad incumbent in adjacent product lines.
• YKK do Brasil: Brazilian subsidiary of the global zipper and fastening manufacturer. While not a retailer, YKK shapes the zippers category Armarinhos25 distributes and increasingly sells direct, making it an upstream incumbent whose channel strategy directly affects the subject company.
• Coats Industrial Brasil: Global industrial thread and zipper component manufacturer whose products Armarinhos25 distributes. As a brand supplier with growing direct-to-customer capabilities, Coats is a broad incumbent in the same notions category.

Others

• Nuvemshop: Latin American SaaS e-commerce platform provider powering armarinhos25.com.br. While not a competitor, Nuvemshop enables many comparable Brazilian specialty retailers to launch similar online stores, indirectly raising competitive intensity in the digital channel.

Direct peers

• Casa José Bonifácio: Long-established haberdashery retailer located on rua 25 de Março in São Paulo, offering a comparable assortment of zippers, threads, buttons and notions to confectionistas and tailors. Highly comparable in product mix, customer base and channel overlap with Armarinhos25.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armarinhos25