iVIPANAN

What iVIPANAN does

iVIPANAN is a privately held, founder-led full-stack digital marketing agency headquartered in Surat, Gujarat, India, founded in October 2014 by Bhautik Sheth. The firm delivers an integrated portfolio of services spanning full-stack digital marketing (annual project-based engagements covering strategy, consulting, paid media across Meta, Google, LinkedIn, X, Snapchat, OTT and Microsoft Ads, content, and crisis management), AI-first SEO with AI Overview Optimisation (AIO), Generative Engine Optimisation (GEO), and LLM optimisation for ChatGPT, Gemini, Perplexity and Copilot, social media marketing and management, WordPress-based website development, video creation and marketing, content marketing with multilingual Hindi/Gujarati capabilities, and a creative design sub-brand called Rachnatmakam. Distribution extends across India, USA, Canada, Belgium, UK, and UAE via direct enterprise sales, an SMB subscription tier branded iVIPANAN LITE, a Canada partner (BrandXpresso Consulting Corporation), an AiSensy WhatsApp Business API channel, and a SERPZilla link-building integration.

The business operates four monetisation streams: annual enterprise digital marketing retainers, productised monthly SMB packages under iVIPANAN LITE, professional services creative work through Rachnatmakam, and a digital marketing training institute that integrates Gen AI curricula with live-project internships and lifetime SOCONSE community access. The firm has served 125+ clients across 25+ industries, trained 65,000+ professionals since 2014, and operates with a 20+ core team led by Bhautik Sheth (Founder/CMO/Trainer), Shruti Sheth (Co-founder, client relationships and finance), Isha Modi (Principal Consultant), Manisha Srivastava (Training Head), and Divya Mistry (SEO & Website Development). iVIPANAN has accumulated 16+ industry awards across Agency Reporter, ISTD, SGCCI, Drivers of Digital, and others, holds 10 university MOUs in Gujarat, and is positioning itself as an early-mover AI-first digital marketing agency in the Indian mid-market.

Name

iVIPANAN

Legal name

iVIPANAN

Website

https://ivipanan.co.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

iVIPANAN is a Surat-headquartered, founder-led full-stack digital marketing agency founded in 2014, serving 125+ clients across 25+ industries in India, USA, Canada, Belgium, UK and UAE with AI-first SEO, social media, content, video, web, and creative design services, plus an SMB subscription tier and a Gen AI-integrated training institute.

Ownership category

akta.pro rank

Headquarters

HQ city

Surat

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Services Revenue: Full-stack digital marketing agency providing comprehensive services including SEO, AIO/GEO, social media marketing, content marketing, creative design, paid ad campaigns, email marketing, and website strategy consulting. Works on annual projects as digital marketing partner.
2. Monthly Service Packages: Tiered monthly packages for social media management (Launch, Accelerate, Growth, Reels) and SEO services (Bronze, Silver, Gold). Also offers add-ons for LinkedIn, YouTube, and X (Twitter) optimization.
3. Digital Marketing Training & Education: Digital marketing institute offering courses with Gen AI. Programs include Master Digital Marketing with Gen AI, Master Online Digital Marketing Course, Master in Search Marketing, and WordPress Development. Provides lifetime FREE learning support through SOCONSE community.
4. Creative Design Services (Rachnatmakam): Marketing collateral creative design division offering graphic design, 2D animation video, and digital design requirements including brand identity, social media creatives, digital ad creatives, landing page design, packaging design concepts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

iVIPANAN is a full-stack digital marketing agency that provides AI-integrated digital marketing services including full-stack digital marketing consulting, AI-first SEO (AIO/GEO), social media marketing and management, content marketing, website development, video creation and marketing, and creative design (Rachnatmakam). The company also operates iVIPANAN LITE (affordable packages for small businesses) and iVIPANAN Institute (digital marketing training with Gen AI).

Product overview

iVIPANAN is a full-stack digital marketing agency founded in 2014, operating as a platform of integrated service modules. The core offering is the Full-stack Digital Marketing service — an annual project-based digital marketing partnership covering strategy, consulting, branding, content, ads, and training. Supporting the core platform are specialist service modules: AI-first SEO (which includes AIO/GEO, LLM optimisation, and traditional technical/on-page/off-page SEO), Social Media Marketing & Management, Website Development, Video Creation & Marketing, and Content Marketing. Two sub-brands extend the portfolio: Rachnatmakam (creative design and branding) and iVIPANAN LITE (affordable tiered packages for small businesses). The iVIPANAN Institute provides Gen AI-integrated digital marketing education and live-project internships. The entire suite is anchored by AI-powered tools, proprietary technology frameworks, and a data-driven approach spanning 25+ industries.

Differentiator

Problem solved

Functional benefit

Brands

• Rachnatmakam: Creative agency SBU (Strategic Business Unit) of iVIPANAN focused on creative design services including graphic design, 2D animation video, and digital design requirements.

Products and services

• Full-stack Digital Marketing Service & Consulting Comprehensive annual digital marketing partnership covering diagnosis, consulting, branding, content design, digital ads (Meta, Google, LinkedIn, X, Snapchat, OTT, Microsoft Ads), in-house team training, and marketing crisis management. Works as a strategic consulting and execution engagement aligned with business goals.
• AI-first SEO (AI Overview Optimisation / Generative Engine Optimisation) Search engine and AI answer engine optimisation service combining machine-learning keyword research, technical SEO, AI Search Mode & Answer Engine Optimisation, LLM optimisation for ChatGPT/Gemini/Perplexity/Copilot, off-page SEO with digital PR, and local/multilingual SEO. Delivered using proprietary tools and a custom technology stack.
• Social Media Marketing & Management End-to-end social media management across Instagram, Facebook, LinkedIn, Twitter/X, YouTube, Pinterest, and emerging platforms. Services include strategy, content creation, community management, influencer partnerships, paid campaigns (Meta, LinkedIn, YouTube, X), performance reporting, and reputation/ORM management.
• Website Development Marketing-ready, SEO-friendly WordPress website development with integrated SEO checklist from the development phase. Services cover business needs analysis, UX design, development, ongoing support and maintenance.
• Video Creation & Marketing Video production and marketing service covering video editing, 2D animation videos, explainer videos, promotional videos, product/featured videos, and company/journey videos. Includes raw content shoots, storyboarding, platform-specific optimisation (YouTube, Instagram Reels, LinkedIn, OTT), and content marketer touchpoint strategy.
• Content Marketing Inbound content marketing service producing blog writing, articles, website copy, long-form guides, case studies, ebooks, whitepapers, video scripts, infographics, email newsletters, and thought leadership content. Content is SEO-optimised and AIO-friendly, with multilingual capabilities in Hindi and Gujarati for Tier 2/3 markets.
• Rachnatmakam (Creative Design Division) Creative design division handling brand identity (logo design, brand guidelines, typography, colour palette), social media creatives, digital ad creatives, marketing collaterals, event design, packaging design, newspaper ads, and full-funnel creative strategy across platforms.
• iVIPANAN LITE Affordable digital marketing package tier for small businesses, bootstrapped homepreneurs, and startups. Social media management tiers (Launch, Accelerate, Growth, Reels) and SEO packages (Bronze, Silver, Gold) with add-ons. Builds organic social media presence and local SEO for businesses with limited budgets.
• iVIPANAN Institute (Digital Marketing Training) Digital marketing education arm offering classroom and online courses with Gen AI integration, including Master Digital Marketing with Gen AI, Master Online Digital Marketing, Master in Search Marketing with Gen AI, Master in Social Media Marketing with Gen AI, WP & SEO with Gen AI, and WordPress Development. Includes 3-month live project internships, lifetime community access (SOCONSE), and mentorship.

Quantifiable outcome

• Vijay Dairy: 21.89% local SEO visibility increase, 143% online revenue increase, 418,000+ organic video views, 3,500% Instagram reach increase
• +5 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• BrandXpresso Consulting CorporationcoreStrategic or Co-development Partner · 1 July 2021iVIPANAN partners with BrandXpresso Consulting Corporation to offer 360° digital marketing services in Canada. Since July 2021, they have provided services like SEO, Social Media Marketing, Website Development, Google Ads, Content Writing, Logo Designing, Marketing Material Designing, and Digital Marketing Auditing.
• AiSensycoreChannel Partner/ Reseller/ DistributorThrough association with AISensy, iVIPANAN enables clients to access billions of WhatsApp users, leveraging the WhatsApp Business API for broadcasting and automating promotional messages. This partnership opens opportunities for reaching wider audience and maximising digital marketing campaign impact.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• WATConsult: Mumbai-based digital agency providing social media, SEO, content and performance media services across India. Direct peer on the full-stack digital marketing stack with similar multi-industry reach.
• Social Beat: India-based full-service digital marketing agency offering SEO, performance marketing, social media, content and video to SMB and mid-market brands. Comparable in scope of services, India focus, and SME/B2B client base.
• Bruce Clay: Long-established SEO-focused agency offering AI search and SEO consulting. Directly comparable on the AI-first SEO and AEO positioning that iVIPANAN emphasizes.
• Go Fish Digital: US agency with deep SEO and AI/search optimization expertise. Directly comparable on the AIO/GEO/LLM optimization positioning iVIPANAN markets.
• Directive Consulting: US-based B2B digital marketing agency specializing in SEO and content for SaaS and manufacturing brands. Comparable B2B/manufacturing client mix and SEO-led service emphasis.
• Schbang: Mumbai-headquartered creative and digital marketing agency with SEO, social, performance and content offerings for D2C and B2B brands. Comparable full-stack service portfolio and mid-market Indian client orientation.
• Resultrix: Digital marketing agency with SEO, paid media, programmatic and analytics offerings to global brands. Overlapping services and cross-border SMB/mid-market client base.
• DViO Digital: Bengaluru-based full-service digital marketing agency with performance marketing, SEO, programmatic, and content offerings. Comparable in service breadth and India-mid-market positioning.
• Neil Patel Digital: Globally recognized digital marketing consultancy focused on SEO, content and AI-search optimization for SMBs. Similar value proposition of combining SEO thought leadership with agency delivery.

Broad incumbents

• WebFX: Larger US-based full-service digital marketing agency with proprietary AI-driven MarTech platform. Comparable across service lines, with a much larger scale and tech-product orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@BhautikSheth
• Facebookfacebook.com/iVIPANAN
• LinkedInlinkedin.com/company/ivipanandigitalmarketing
• Instagraminstagram.com/ivipanan
• Xx.com/i_vipanan

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iVIPANAN