Nourishing Life

What Nourishing Life does

Nourishing Life is a private wellness center founded by Dr. Saraswati Markus and headquartered in Asheville, North Carolina. The company delivers holistic gynecology, fertility support, and women's health services through an integrated practice of Chinese medicine, yoga, and Yang Sheng (Nourishing Life) methodology. Its core proprietary technology is the Dao Flow Yoga system — a yoga practice that maps asanas and acupuncture-point activation to the four phases of the menstrual cycle — and the six-step Nourishing Life Method (Dao of Beginning, Essence, Food, Relaxation, Body, and Spirit). The operating model is a solo practitioner clinic with 1-10 employees, supported by online healing sessions accessible globally via a client portal.

Nourishing Life monetizes across four primary streams: (1) one-time online courses with lifetime access, including the NCCAOM-accredited Conception: Preparing the Body for Pregnancy course (12 PDA/CEU credits) at $240-$550; (2) 1-on-1 healing sessions — acupuncture, medical sessions, intuitive readings, and healing journeys — delivered online and in-person; (3) India spiritual retreats and yatras priced $500-$3,350 with deposit-based booking, following the lineage of Ram Dass and Neem Karoli Baba; and (4) digital and physical merchandise including Dao Flow Yoga digital/DVD bundles, guided meditations, Qi Gong videos, ritual elixir kits, and wellness cards. Customer segments are predominantly women seeking holistic hormonal, fertility, and menopausal support, with a secondary segment of licensed acupuncturists and Oriental medicine practitioners seeking CEU credit.

The company operates as a bootstrapped, founder-owned private business with no institutional investment, no parent company, and no disclosed funding. Its organic go-to-market is community-led, relying on a podcast distributed across four major platforms, a YouTube channel, blog content, email newsletter, and Instagram for top-of-funnel demand generation. Physical distribution is anchored in the Asheville clinic; international shipping is limited to the United States, and the India tours function as destination-based revenue events rather than a permanent geographic footprint.

Name

Nourishing Life

Legal name

Nourishing Life

Website

https://nourishinglife.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Nourishing Life is a founder-led wellness center in Asheville, NC that delivers holistic gynecology, fertility support, and women's health services through Chinese medicine, Dao Flow Yoga, and Yang Sheng methodology, monetizing via online courses, 1-on-1 healing sessions, India retreats, and digital products.

Ownership category

akta.pro rank

Product category

Holistic Women's Wellness Services

NAICS

Offices of Other Health Practitioners (6213), Other Personal Care Services (81219)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Women’s Wellness & Hormone Lifestyle Coaching (Non-Clinical) (HSADAGAI)

akta.pro secondary industries

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI)

Keywords

• Holistic women's health
• Chinese medicine gynecology
• Fertility acupuncture
• Yoga therapy programs
• Transformational wellness retreats

Headquarters

HQ city

Alexander

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Online Courses: One-time purchase for lifetime access to online courses including the Conception: Preparing the Body for Pregnancy course with NCCAOM CEU credits.
2. Healing Sessions: 1-on-1 healing sessions with Dr. Saraswati including acupuncture, medical sessions, and intuitive readings, available both online and in-person.
3. India Tours and Retreats: Transformational retreats including Himalayan Yoga Yatra, Rishikesh Women's Yatra, Varanasi Touring Yatra, and other India tours with pricing from $500-$3,350.
4. Products and Merchandise: Digital yoga practices, guided meditations, wellness cards, ritual kits, and physical products like elixir glasses sold through e-commerce.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nourishing Life is a women's wellness practice that sells 1-on-1 healing sessions (acupuncture, medical consultations, intuitive readings, healing journeys), NCCAOM-approved online courses, the proprietary Dao Flow Yoga program, spiritual India tours and retreats, and a small line of digital practices and ritual merchandise. The offerings are delivered both online and in person at the Asheville, NC clinic, anchored by founder Dr. Saraswati Markus and her Yang Sheng (Chinese Medicine + Yoga) methodology.

Product overview

Nourishing Life is a wellness company offering mind-body medicine, intuitive healing, and transformational retreats centered on women's health. The core offerings include India spiritual tours and retreats (Himalayan Yoga Yatra, Rishikesh Women's Yatra, Vrindavan Bhakti Yatra, and others), 1-on-1 healing sessions with Dr. Saraswati (Acupuncture, Medical Sessions, Intuitive Readings), and Dao Flow Yoga—a specialized yoga practice for fertility and women's health that integrates Chinese medicine principles. The online course portfolio features the Conception: Preparing the Body for Pregnancy course (NCCAOM approved, 12 PDA credits). Digital products include Dao Flow Yoga video/DVD bundles, meditation audio (Yoga Nidra, Womb Breath), Qi Gong practices, and wellness merchandise (Ritual Elixir Kits, Wellness Cards). The company also produces the 'Nourishing Life: Where Health Meets Consciousness' podcast. Together, these offerings form a holistic ecosystem supporting women's hormonal balance, fertility, and transformational wellness through the integration of Chinese medicine, yoga, and Yang Sheng (Nourishing Life) practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Healing Sessions 1-on-1 healing sessions with Dr. Saraswati Markus, including Acupuncture, Medical Sessions, Intuitive Readings, and Healing Journeys, delivered both online and in person for individual women seeking holistic care.
• India Tours and Retreats Transformational spiritual tours and retreats in India following in the footsteps of Ram Dass and Neem Karoli Baba, including Himalayan Yoga Yatra, Rishikesh Women's Yatra, Rishikesh Yoga Yatra, Vrindavan Bhakti Yatra, Goa Beach & Culture Tour, Tiruvinnamalai Yatra, and Varanasi Touring Yatra, priced from $500 to $3,350 with $500 deposits.
• Conception: Preparing the Body for Pregnancy Course A 9-module, 12-hour online course on holistic fertility enhancement using Chinese Medicine, Yoga, and Yang Sheng, approved by NCCAOM for 12 PDA/CEU credits, available to consumers and licensed practitioners at a launch price of $240 (regular $550) with lifetime access.
• Dao Flow Yoga Program Proprietary Dao Flow Yoga program integrating Chinese medicine principles with traditional yoga asanas to activate acupuncture points and stimulate organs for hormonal balance, available in digital download, DVD, and bundled formats.
• Dao Flow Yoga Digital Download Digital download of the four Dao Flow Yoga practices (each about one hour) oriented toward specific phases of the menstrual cycle using Yin and Yang principles, priced at $40.
• Dao Flow Yoga 5-Disc DVD Set Hardcopy 5-disc DVD set of the four Dao Flow Yoga practices (each about an hour), priced at $49.95.
• Yoga Nidra Guided Meditation Traditional guided meditation audio that invokes complete relaxation and serves as a bridge to begin a meditation practice, priced at $7.95.
• Womb Breath Pranayam Ancient breathing technique (pranayam) for revitalization of the uterus, enhancing fertility, regulating hormones, and slowing the aging process.
• The Essence - Hormone Balancing Practice 20-minute hormone-balancing practice focused on balance poses using breath, concentration, and body posture to channel energy into reproductive organs.
• Qi Gong: Stress Relief All Levels Practice 18-minute video series of simple energy exercises aimed at circulating qi flow, supporting healing, nourishing resiliency, and relieving stress, priced at $9.95.
• Ritual Healing Elixir Kit for Women's Health Herbal kit containing goji berries, mulberries, quartz crystal, and a manual for preparing ritual elixir to nourish yin energy and support women's health, priced at $95.
• Ritual Elixir Glass Handmade ceremonial glass embodying the feminine, her cycle, flow, and the moon, for use in making and enjoying Ritual Elixir, priced at $13.33.
• Nourishing Life Wellness Cards Pack of 9 wellness postcards featuring meditations, exercises, and healing words for sharing with friends, family, and loved ones, priced at $4.95.
• Yoga Wellness Cards Pack of 9 yoga wellness postcards portraying different yoga poses with associated chakras for health and wellness sharing, priced at $4.95.
• Nourishing Life Podcast - Where Health Meets Consciousness Podcast series titled "Nourishing Life: Where Health Meets Consciousness" exploring holistic gynecology and transformational medicine rooted in ancient wisdom traditions, distributed on Apple Podcasts, Spotify, Castbox, and Overcast.

Quantifiable outcome

• 12 PDA/CEU credits available for licensed practitioners through NCCAOM-approved courses
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Headspace: Subscription meditation and mental wellness platform with employer and consumer offerings. Comparable as a broad wellness content brand that competes for the same women's wellness consumer attention.
• Calm: Mass-market meditation and wellness app with guided meditations, sleep stories, and breathwork. Comparable at the consumer-wellness content layer (Nourishing Life's Yoga Nidra, Qi Gong, and Womb Breath compete for similar attention).
• Spring Fertility: Tech-enabled fertility clinic network offering diagnostics and treatments. Comparable only at the category level — both serve women pursuing fertility — but operates as a clinic system rather than a holistic practice.

Direct peers

• The Fertile Soul: Founded by Randine Lewis (an endorser of Nourishing Life), The Fertile Soul combines Chinese medicine with fertility coaching and online programs. It is the most directly comparable practitioner-led fertility and Chinese-medicine brand in the data set.
• Pulling Down the Moon: Integrative fertility wellness center combining acupuncture, nutrition, yoga, and mind-body programs for women trying to conceive. Directly comparable in offering a fusion of Chinese medicine, yoga, and holistic fertility support.
• Dr. Shila Apgar (Integrative Fertility): Solo practitioner combining acupuncture and functional medicine for fertility and women's health. Closely aligned to Nourishing Life's founder-led, Chinese-medicine-anchored, fertility-focused model.
• Yinova Center: NYC-based Chinese medicine clinic specializing in women's health, fertility, and pregnancy care with multiple practitioners. Comparable as a multi-practitioner Chinese-medicine practice serving women's reproductive and hormonal health needs.

Emerging players

• Elanza Wellness: Digital fertility coaching platform partnering with clinics to deliver personalized support. Comparable as a women's fertility and wellness brand intersecting Chinese-medicine-style holistic care with technology-enabled delivery.
• Clue: Period and cycle-tracking app with educational content on hormonal health. Comparable as a women's-cycle-focused health brand building a community and content presence around menstrual health.
• Modern Fertility: Consumer women's hormone and fertility testing brand (now part of Ro). Comparable as a digitally native women's health brand targeting hormone and fertility outcomes through education and productized offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCmo2frcLz6n3d4OCVU3gCaA
• Instagraminstagram.com/nourishinglife
• Facebookfacebook.com/NourishingLifeHealingWithDrSaraswati
• LinkedInlinkedin.com/company/nourishing-life

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nourishing Life