The Fertile Soul

What The Fertile Soul does

The Fertile Soul is a privately held, bootstrapped wellness company founded in 2004 by Dr. Randine Lewis and currently operated by her daughter, Theresa Johnson, L.Ac., from Roscoe, Illinois. The firm sells a Traditional Chinese Medicine (TCM) approach to fertility care, combining proprietary Chinese herbal formulas, third-party supplements, authored books, Qi Gong and yoga media, and an online retreat recording. Its service layer consists of phone and Zoom-based TCM consultations and nutrition consultations with licensed practitioners, plus referrals into the Clinical Excellence in Fertility Professionals (CEFP) and ABORM practitioner networks.

The product portfolio centers on an eight-SKU proprietary herbal line priced at $39 per formula (Follicular Phase Support, Luteal Phase Support, PCOS Ovarian Stimulation, Endometriosis, Immunologic, Stress/PMS, Male Vitality, Pregnancy Support), supplemented by curated third-party supplements from Thorne, Douglas Labs, Pure Encapsulations, and Saratoga priced between $12 and $78, plus two books by the founder, a $30 cookbook, a $20 wellness journal, and a $500 14-hour online retreat. Distribution runs through a Squarespace-hosted DTC storefront, an Amazon marketplace presence for books, and Acuity Scheduling for consultation booking, with HIPAA-compliant handling of patient health information.

The customer base is direct-to-consumer and entirely individual — primarily women navigating fertility challenges (PCOS, endometriosis, autoimmune infertility, unexplained infertility, luteal phase defect) and, to a lesser extent, their partners seeking male-factor support. The business makes money via one-time product sales and professional service fees, with no subscription layer, no enterprise contracts, and no external capital; a recent leadership transition to Theresa Johnson in 2024 and the digitization of the retreat program into a scalable recorded product are the only recent material operational shifts.

Name

The Fertile Soul

Legal name

The Fertile Soul LLC

Website

https://thefertilesoul.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fertile Soul is a bootstrapped, privately held TCM wellness company that sells proprietary Chinese herbal formulas, third-party fertility supplements, authored books, and phone-based TCM and nutrition consultations to women and couples navigating fertility challenges.

Ownership category

akta.pro rank

Product category

Holistic Fertility Wellness Services

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

akta.pro secondary industry

Women’s Health & Fertility Therapeutics (Digital) (HLACANAK)

Keywords

• Fertility wellness
• Traditional Chinese medicine
• Chinese herbal blends
• Fertility consultations
• Holistic reproductive health

Headquarters

HQ city

Roscoe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Consultation Services: Phone consultations with licensed TCM practitioners and nutrition advisors providing personalized fertility treatment plans, custom herbal formulas, supplement recommendations, and dietary/lifestyle guidance. Includes both individual TCM and nutrition consultations as well as combination packages.
2. Chinese Herbal Products: Sale of proprietary Chinese herbal blends for various fertility conditions including PCOS, endometriosis, follicular phase support, luteal phase support, immunologic formula, stress/PMS, male vitality, and pregnancy support. Products priced at $39 per formula.
3. Supplements: Sale of third-party fertility supplements including Thorne Basic Prenatal ($37), Thorne Super EPA ($41), Pure Encapsulations products, Douglas Labs products, and specialized formulations for autoimmune infertility, PCOS, and hormonal support.
4. Online Retreat Recordings: Sale of recorded 14-hour online fertility retreat program providing comprehensive self-guided fertility enhancement course.
5. Published Books and Media: Sale of authored books including 'The Infertility Cure' ($22.99) and 'The Way of the Fertile Soul' ($15.99), plus digital media products like DVDs and guided meditation recordings.
6. Educational Products: Sale of educational materials including 'Cooking for Fertility' cookbook ($30), Three-Month Cycle Companion Journal ($20), and wellness DVDs like Qi Gong and Yoga.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Fertile Soul provides Traditional Chinese Medicine (TCM) based fertility support, offering phone/video consultations with licensed TCM practitioners and certified nutritionists, a proprietary line of Chinese herbal blends targeting specific fertility conditions (PCOS, endometriosis, luteal phase defect, etc.), and curated third-party supplements. Revenue is complemented by educational books, recorded online retreats, fertility journals, Qi Gong/Yoga DVDs, and guided meditations.

Product overview

The Fertile Soul is a fertility wellness company founded by Dr. Randine Lewis offering a comprehensive suite of Traditional Chinese Medicine (TCM) based products and services. The core offering consists of proprietary TFS Herbs line of Chinese herbal formulas addressing specific fertility conditions (Follicular Phase Support, Luteal Phase Support, PCOS, Endometriosis, Immunologic Formula, Stress/PMS, Male Vitality, and Pregnancy Support). The company also distributes third-party supplements from trusted brands (Thorne, Douglas Labs, Pure Encapsulations) including prenatal vitamins, omega-3s, systemic enzymes, DHEA, and other fertility-supporting nutrients. Educational products include books by Dr. Randine Lewis ('The Infertility Cure' and 'The Way of the Fertile Soul'), cooking resources, guided meditations, Qi Gong/Yoga DVDs, and wellness journals. The company offers digital programs including a 14-hour Online Retreat recording. Service offerings encompass TCM consultations, Nutrition consultations, and Combination Packages featuring personalized herbal formulas and dietary support. The business model centers on empowering women to take charge of their fertility through holistic TCM approaches, supplement recommendations, and lifestyle modifications, with Theresa Johnson (Licensed Acupuncturist) currently running operations.

Differentiator

Problem solved

Functional benefit

Products and services

• TFS Herbs (Proprietary Chinese Herbal Blends) A proprietary line of Traditional Chinese Medicine herbal formulas addressing eight distinct fertility conditions: Follicular Phase Support, Luteal Phase Support, PCOS-Ovarian Stimulation, Endometriosis-Uterine Circulation, Immunologic, Resolve Stress/PMS, Male Vitality, and Pregnancy Support. Each formula is priced at $39 and is intended for women and couples seeking natural, condition-specific fertility support.
• Third-Party Fertility Supplements Curated selection of premium third-party supplements from trusted brands including Thorne (Basic Prenatal $37, Super EPA $41, Ovarian Care PCOS $62), Pure Encapsulations (Systemic Enzyme Complex $77.60, Nattokinase $78.60, Inositol Complex, Folate $21.20), and Douglas Labs (7 Keto DHEA $67.60, DHEA 5mg $12.00, Pregnenolone 25mg $25.80, Glutathione Plus). Targeted at supporting egg quality, hormone balance, autoimmune-related infertility, and prenatal needs.
• Traditional Chinese Medicine Consultations 60-minute private phone or video consultations with licensed TCM practitioners (e.g., Theresa Johnson, L.Ac.) including review of medical, fertility and health histories, TCM diagnosis, written treatment plan with custom herbal formula, supplement and dietary recommendations, and lifestyle modifications. Scheduled through Acuity Scheduling.
• Nutrition and Lifestyle Consultations 60-minute consultation with a Chinese medicine nutritionist (e.g., Kathryn Flynn) covering food choices review, taste analysis, lifestyle patterns, and creation of a fertility-nurturing program. Includes ongoing nutritional support for one month with twice-weekly emails and weekly food journal reviews.
• Combination Package Consultation Comprehensive package bundling both the TCM consultation (with herbal prescription) and nutrition consultation with month-long dietary support. Includes ongoing nutritional support, two emails per week, and weekly food journal review. Marketed as the best-value comprehensive treatment plan.
• The Fertile Soul Online Retreat A 14-hour recorded retreat program covering fertility enhancement techniques including TCM approaches, acupressure, Qi Gong, nutritional recommendations, supplements guidance, guided meditations, and releasing exercises. Sold as a digital recording accessible globally.
• The Infertility Cure (Book) Book by Dr. Randine Lewis offering a groundbreaking program for treating infertility using traditional Chinese medicine, either on its own or alongside Western-based reproductive technology. Sold for $22.99; also distributed via Amazon.
• The Way of the Fertile Soul (Book) Book by Dr. Randine Lewis outlining ten ancient Chinese medical and Taoist secrets for conceiving babies, new dreams, and a fulfilling life. Includes diagnostic questionnaires, qi gong exercises, and guided meditations. Sold for $15.99; also distributed via Amazon.
• Cooking for Fertility (Cookbook) Cookbook combining modern science with ancient Traditional Chinese Medicine wisdom. Includes over 100 recipes and specific meal plans addressing common Western and Chinese Medicine imbalances. Priced at $30.
• Three-Month Cycle Companion Journal 90-day wellness planner and journal companion including daily calendar, journal sheets, basal body temperature charts, and a tabbed system based on menstrual cycle phases. Includes space to record fertility treatments, diet, herbs, symptoms, and lifestyle patterns. Sold for $20 (sale from $30).
• Qi Gong and Yoga DVDs (Tao Yin and The Fertile Soul of Yoga) Instructional DVDs demonstrating Qi Gong and Yoga practices designed specifically to improve communication between brain, pituitary gland, and reproductive organs, reduce stress, and open meridians leading to the uterus and ovaries.
• Resetting the HPO Axis (Guided Meditation) Guided meditation audio program designed to reset the hypothalamic-pituitary-ovarian (HPO) axis as part of the broader TCM fertility approach.
• Castor Oil Packs Castor oil soaked cloth product applied over the uterus using heat to increase uterine circulation, decrease inflammation, calm endometriosis and fibroids, resolve scar tissue, and decrease pain.
• Moontime Tea - Fertility Blend Caffeine-free dietary supplement herbal tea comprising organic red raspberry, organic nettles, organic red clover, and organic peppermint. Contains 30 two-gram tea bags. Priced at $20.

Quantifiable outcome

• The company's approach combines ancient Chinese medicine principles with modern fertility science to support women throughout their fertility journey

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Clinical Excellence in Fertility Professionals (CEFP)coreChannel Partner/ Reseller/ DistributorA community of highly educated practitioners trained through Dr. Lewis's Fertile Soul Retreat Series. CEFP members receive ongoing education and support through an extensive online community, clinical case presentations, and practitioner retreats. The organization focuses on both clinical complexities of holistic fertility medicine and meeting individuals where they are mentally, emotionally, and spiritually.
• Acupuncture and TCM Board of Reproductive Medicine (ABORM)coreChannel Partner/ Reseller/ DistributorAn international organization pioneering best practices in acupuncture and traditional Chinese reproductive medicine. ABORM fellows are skilled Chinese Medicine Clinicians and educated researchers who contribute to the current body of knowledge with cutting edge innovations and integrative, evidence-based care.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• PregPrep: DTC fertility supplement brand founded by a TCM-trained practitioner, marketing condition-specific preconception supplements to couples trying to conceive. Closest peer combining TCM positioning with a single-brand supplement line.
• Pulling Down the Moon: Chicago-based holistic fertility center offering acupuncture, TCM, nutrition, and mind-body programs for women trying to conceive. Closest service-model analogue to The Fertile Soul's TCM consultation and wellness offering.
• Fairhaven Health: DTC fertility supplement brand selling condition-targeted products (FertileBlend, Ovaboost, FertilAid) alongside educational content. Directly comparable e-commerce fertility supplement catalog and content-led acquisition approach.
• Reproductive Wellness: California-based TCM fertility practice offering phone/Skype consultations, Chinese herbal medicine, and nutrition guidance for natural conception and IVF support. Nearly identical telehealth TCM fertility model and revenue mix.
• Conceive Health: Toronto integrative fertility clinic combining acupuncture, TCM herbal medicine, and naturopathy alongside IVF/IUI support. Directly comparable TCM-led telehealth and in-person fertility practice model.

Broad incumbents

• Kindbody: National fertility clinic operator offering comprehensive reproductive care including TCM/acupuncture add-ons across multiple locations. Operates in the same end market but as a multi-site clinic chain rather than a niche TCM brand.
• Maven Clinic: Virtual women's and family health platform serving fertility, pregnancy, and postpartum via employer-sponsored benefits. Broad incumbent in the same consumer segment with a much wider telehealth scope.
• Natural Cycles: FDA-cleared fertility awareness app using basal temperature to identify ovulation, marketed to women planning or avoiding pregnancy. Adjacent consumer fertility brand with a digital-first, science-led positioning that contrasts with The Fertile Soul's TCM approach.
• Modern Fertility: Ro-owned women's reproductive health brand offering hormone testing, education, and digital tools targeting women planning pregnancy. Broad incumbent serving the same pre-conception consumer with a tech-first model.

Emerging players

• Oova: At-home hormone test kit with a companion app for ovulation and fertility tracking. Emerging consumer fertility product that intersects with The Fertile Soul's audience but competes on data/diagnostics rather than TCM protocols.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TheFertileSoul
• Facebookfacebook.com/TheFertileSoul
• LinkedInlinkedin.com/company/the-fertile-soul-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fertile Soul