ELANZA Wellness
ELANZA Wellness is a San Francisco-based digital health company that operates the AI-powered Everything Endo app and fertility wellness coaching platform, serving individuals with endometriosis and fertility-conscious consumers via direct-to-consumer subscriptions, employer benefits partnerships and fertility clinic referrals.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What ELANZA Wellness does
ELANZA Wellness Inc. is a private, Delaware-incorporated digital health company founded in 2020 and headquartered in San Francisco, California. It operates a virtual chronic care platform focused primarily on endometriosis, delivering personalized daily therapeutic practices (breath work, rest, gentle movement), pelvic physiotherapy classes, CBT-informed content, nutrition guidance and mental health support via its Everything Endo web and mobile applications. The platform uses a recommendation engine that learns individual user patterns over time to personalize content delivery.
The company's product portfolio extends beyond the endometriosis app into adjacent fertility offerings: a published 'Everything Egg Freezing' book, a free egg freezing decision workshop, a searchable fertility doctor directory with 33+ providers, board-certified wellness coaching (4–6 sessions over 12 weeks), and telehealth services delivered through the MD Integrations network covering asynchronous, real-time video/audio and store-and-forward encounters. Distribution is omnichannel: direct-to-consumer via web and mobile, B2B2C through employer benefits partnerships offering custom branded HIPAA-compliant portals, and channel partnerships with fertility clinic networks including Kindbody, HRC Fertility, RADfertility, Fertility Center of Oregon, RMACT, Fertility Centers of Illinois and Fertilidad Integral.
ELANZA's revenue model combines a freemium D2C app tier, subscription-based coaching, managed-services-style employer benefit contracts (revenue shared on bookings), and one-time educational products. The company has raised a single disclosed funding round of $435,000 in March 2021 led by Techstars with participation from Accel Ventures scout fund, Gaingels and Human Ventures, and operates with a 1–10 person team.
ELANZA Wellness firmographics
Firmographics- Name
- ELANZA Wellness
- Legal name
- ELANZA Wellness Inc.
- Website
- https://elanzawellness.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ELANZA Wellness is a San Francisco-based digital health company that operates the AI-powered Everything Endo app and fertility wellness coaching platform, serving individuals with endometriosis and fertility-conscious consumers via direct-to-consumer subscriptions, employer benefits partnerships and fertility clinic referrals.
- Ownership category
- akta.pro rank
ELANZA Wellness industry classification
Industry- Product category
- Digital Health Chronic Care Platform
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Health Services (8000), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ)
- akta.pro secondary industry
- Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI)
Keywords
Where ELANZA Wellness is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ELANZA Wellness business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Subscription Coaching Services: Board-certified wellness coaching sessions for fertility and endometriosis support, with 4-6 sessions over 12 weeks showing measurable outcomes including 93% of users feeling clearer about their goals and 98% likely to recommend.
- Employer Benefits Partnerships: White-label or branded wellness coaching portal offered as employee benefits. ELANZA provides custom HIPAA-compliant portals, receives de-identified insights and monthly revenue based on bookings from partner companies.
- Educational Products: Digital products including the book 'Everything Egg Freezing', free decision workshops, and educational resources for fertility and endometriosis education.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free app with personalized daily therapeutic practices |
| Subscription | Monthly | Board-certified coaching sessions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
ELANZA Wellness product offering
Product offeringCore offering
ELANZA Wellness sells an AI-powered digital health platform for endometriosis and fertility wellness, anchored by the Everything Endo App that delivers personalized daily therapeutic practices, symptom tracking, pelvic physio classes, mental health support, and nutrition guidance. Revenue is supplemented by board-certified wellness coaching (subscription), the Everything Egg Freezing book, a free egg-freezing decision workshop, a fertility doctor directory, telehealth services delivered via the MD Integrations network, and B2B2C employer benefits partnerships offering custom branded HIPAA-compliant portals.
Product overview
ELANZA Wellness is a digital health platform offering two interconnected product lines: (1) Endometriosis care through the Everything Endo App — an AI-powered program delivering personalized daily therapeutic practices, pelvic physio classes, mental health support, and symptom tracking; and (2) Fertility services including the Everything Egg Freezing Book, free egg freezing decision workshop, a fertility doctor directory, coaching services, and telehealth consultations via MD Integrations. The platform positions its endometriosis app and fertility resources as complementary, with the AI-powered endo app representing the core product and coaching/telehealth as add-on services.
Differentiator
Problem solved
Functional benefit
Brands
- Everything Endo App: AI-powered endometriosis management app providing daily therapeutic practices, symptom tracking, pelvic physio, and nervous system practices tailored to individuals with endometriosis.
- ELANZINE
Products and services
- Everything Endo App AI-powered endometriosis management web and mobile app delivering personalized daily therapeutic practices (breath, rest, gentle movement), pelvic physio classes, CBT-informed content, nutrition guidance, and mental health support tailored to each user's symptom and response patterns. Built for individuals living with endometriosis and accessed with just an email address for the free tier.
- ELANZA Coaching Board-certified wellness coaching program with specialized training in fertility, reproductive health, and family balance. Offered as 1-on-1 sessions to consumers and as custom branded portals with employer revenue-share for B2B partners, supported by quantified outcomes including 93% goal clarity, 98% recommendation likelihood, and 17% stress reduction after 4-6 sessions.
- Is Egg Freezing Right For Me Workshop Free 1-hour virtual workshop that walks participants through evidence-based pros and cons of egg freezing to support an informed decision. Includes downloadable PDF resources, exclusive coaching discounts for attendees, and serves as a top-of-funnel entry point for coaching subscriptions and book sales.
- Everything Egg Freezing Book Published book serving as a definitive step-by-step guide to egg freezing, covering how the process works, determining readiness, finding clinics, financing, and optimizing fertility fitness before treatment. Authored with input from ELANZA's expert advisory panel of world-renowned fertility specialists and sold as a standalone consumer product.
- Find a Fertility Doctor Directory Searchable online directory connecting users with verified fertility doctors and partner clinics, featuring clinic profiles, doctor credentials, ELANZA patient pledge participation, and direct booking links to support clinic matching for individuals pursuing egg freezing or fertility treatment.
- Telehealth Services Telehealth healthcare services facilitated through the MD Integrations network of medical professional organizations and their employed and contracted providers. Supports asynchronous interactions, real-time video and audio encounters, and interactive audio with store-and-forward capabilities for diagnosis, treatment, and patient education related to endometriosis and reproductive health.
Quantifiable outcome
- 93% of users reported being clearer and more confident in their personal or professional goals after ELANZA coaching
- +5 more outcomes
Companies that use ELANZA Wellness
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
ELANZA Wellness technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
ELANZA Wellness partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MD IntegrationscoreMD Integrations refers to a network of medical professional organizations affiliated with ELANZA Wellness and their employed and contracted health providers. They facilitate telehealth services and clinical care delivery through the ELANZA Wellness Platform.
- Expert Advisory PanelcoreWorld-renowned fertility experts who serve as advisors, were instrumental in writing the 'Everything Egg Freezing' book, and provide clinical oversight for content and coaching programs.
- KindbodycoreFertility clinic network with multiple locations (Bryant Park, Los Altos, Century City, Austin, Atlanta) where doctors have signed the ELANZA patient pledge and recommend the platform to patients.
- HRC FertilitycoreFertility clinic network (Encino, Westlake Village, Pasadena locations) with doctors signed to ELANZA patient pledge, referring patients to ELANZA services.
- RADfertilityminorFertility clinic partner in Dover, Delaware with doctors signed to ELANZA patient pledge.
- The Fertility Center of OregoncoreMulti-doctor fertility clinic partnership with 12+ doctors signed to ELANZA patient pledge, providing comprehensive endometriosis and fertility care with wellness coaching support.
- Reproductive Medicine Associates of ConnecticutminorFertility clinic partner with doctors signed to ELANZA patient pledge.
- Fertility Centers of IllinoisminorFertility clinic partner (Highland Park IVF Center) with doctors signed to ELANZA patient pledge.
- Fertilidad IntegralminorInternational fertility clinic partner in Mexico City with doctors signed to ELANZA patient pledge.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ELANZA Wellness competitors and assessment
Company assessmentDirect peers
- Carrot Fertility: Leading fertility benefits platform serving employers with inclusive fertility, family-forming, and hormonal health support. Highly comparable in employer benefits distribution channel and fertility-decision support.
- Flo Health: Leading women's health app covering cycle tracking, fertility, pregnancy, and symptom insights at massive global scale. Comparable as an AI-driven women's health app with personalization and content depth.
- Tia: Women's health primary care platform combining in-person and virtual services across gynecology, mental health, and chronic care. Comparable as a women's virtual care and chronic care management model.
- Parsley Health: Virtual chronic care platform addressing root-cause conditions with membership-based care, coaching, and clinician visits. Closely comparable to ELANZA's chronic care + coaching model for endometriosis.
- Maven Clinic: Largest virtual clinic for women's and family health, offering fertility, maternity, and chronic care services to consumers and employers. Directly comparable as a women's virtual care platform with employer B2B2C distribution and fertility/endometriosis-adjacent offerings.
Broad incumbents
- Hims & Hers: Large telehealth platform with a women's health vertical (Hers) addressing hormonal, reproductive, and chronic care via subscription. Comparable as a women's telehealth subscription model, though far broader in scope.
- Kindbody: National fertility clinic network with employer-facing benefits partnerships and direct-to-consumer fertility care. Overlaps with ELANZA in fertility patient acquisition and employer benefits; ELANZA also lists Kindbody as a clinic partner.
Emerging players
- Modern Fertility: Fertility hormone testing and reproductive health education company (acquired by Ro). Overlaps with ELANZA's fertility education and decision-support positioning for women planning egg freezing.
- Solid: Virtual chronic care platform focused on multiple chronic conditions with personalized coaching and clinician oversight. Comparable as a virtual chronic care + coaching model, though broader in condition coverage than endometriosis.
Others
- Oura: Consumer wearable/ring focused on sleep, recovery, and reproductive health insights including cycle and pregnancy tracking. Comparable as a women's health data + personalization platform, but via hardware rather than software/content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ELANZA Wellness social profiles
Digital presenceELANZA Wellness financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELANZA Wellness leadership team
Management profileNumber of profiles
Profiles2 records
ELANZA Wellness funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELANZA Wellness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELANZA Wellness
What does ELANZA Wellness do?
ELANZA Wellness sells an AI-powered digital health platform for endometriosis and fertility wellness, anchored by the Everything Endo App that delivers personalized daily therapeutic practices, symptom tracking, pelvic physio classes, mental health support, and nutrition guidance. Revenue is supplemented by board-certified wellness coaching (subscription), the Everything Egg Freezing book, a free egg-freezing decision workshop, a fertility doctor directory, telehealth services delivered via the MD Integrations network, and B2B2C employer benefits partnerships offering custom branded HIPAA-compliant portals.
Is ELANZA Wellness a public or private company?
ELANZA Wellness is a private company. It is classified as venture growth investor backed and is currently operating.
When was ELANZA Wellness founded?
ELANZA Wellness was founded in 2020. It employs 1 to 10 people.
Where is ELANZA Wellness based?
ELANZA Wellness is headquartered in San Francisco, United States, in the North America region.
How does ELANZA Wellness make money?
Three revenue lines are on record. Subscription Coaching Services are the primary driver. The others are employer Benefits Partnerships and educational Products.
Who are ELANZA Wellness's main competitors?
Direct peers on record are Carrot Fertility, Flo Health, Tia, Parsley Health and Maven Clinic. Broad incumbents are Hims & Hers and Kindbody. Emerging players are Modern Fertility and Solid. Oura is listed as an others.
Does ELANZA Wellness have an API?
No public API is recorded for ELANZA Wellness.
What industry is ELANZA Wellness in?
ELANZA Wellness's product category is Digital Health Chronic Care Platform. Its primary akta.pro industry code is HLALAHAJ, Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support), with a secondary code of EDAAAHAI, Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause). Its NAICS code is 621420 and its SIC code is 8000.