Medula

What Medula does

Medulla (מדולה) is an Israeli high-tech recruitment and staffing firm founded in 2012 and headquartered in Tel Aviv. The company specializes in placing technical talent — software engineers, DevOps, data scientists, cybersecurity, and AI/ML professionals — into Israeli technology companies, multinational corporations with Israeli R&D centers, and Israeli firms expanding abroad. Medulla positions itself as a personalized, relationship-driven alternative to volume recruiters, emphasizing strong professional networks, social connections, and end-to-end candidate accompaniment. Its value proposition centers on "exclusive" job opportunities, pre-CV-submission information sharing with candidates, and status updates throughout the hiring process.

The company operates across three service lines: (1) domestic Israeli recruitment and placement, (2) Medulla USA, providing recruitment for Israeli companies hiring in the United States, and (3) Medulla Global, an employer-of-record and outsourcing arm enabling Israeli firms to hire European technical staff with Medulla handling compliance, contracts, and HR administration. Additional offerings include a "Smart Agent" job-matching notification tool, a referral program, and Medulla for Community, a sub-brand focused on social-impact HR initiatives including programs for mothers in tech and philanthropic fund collaborations. The firm is privately held by founders Kinor Herel and Anvar Ashur, with Eyelet Guttlein-Trainin serving as General Manager; it is structured as a registered association (amutah/ע"ר) under Israeli law with no disclosed institutional investment.

Medulla generates revenue through professional services fees on recruitment placements (typically contingency or retainer) and managed-service fees on outsourcing/EOR engagements. Its customer base includes a mix of enterprise multinationals (Amazon, Intel, Wix, CyberArk, IronSource, Citi Innovation Lab, Pagaya) and growth-stage startups (Cyera, Gong, Easy). The firm markets itself through a multilingual website (Hebrew/English), a blog, LinkedIn and Facebook presence, email/job alerts, and word-of-mouth referrals. Pricing is not publicly disclosed. The company maintains an active job board with 634+ listings across dozens of tech categories and geographies within Israel.

Name

Medula

Legal name

Medula (מדולה) (ע"ר)

Website

https://medulla.co.il

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Medulla (מדולה) is an Israeli high-tech recruitment and staffing firm founded in 2012, placing software, DevOps, data, and cybersecurity talent into Israeli startups, multinational R&D centers, and Israeli companies hiring in the US and Europe via subsidiaries Medulla USA and Medulla Global.

Ownership category

akta.pro rank

Product category

Tech Recruitment Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

General Permanent Placement (Multi-Industry) (BPACAFAA)

Keywords

• Tech recruitment services
• High-tech staffing
• Executive search
• Employer of record
• Talent placement

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Recruitment/Placement Services: Direct recruitment services matching candidates with tech companies, including executive search and headhunting for hi-tech positions
2. Outsourcing/Employer of Record: Staff outsourcing services where Medulla employs workers and provides them to client companies, handling HR administration and compliance
3. US Placement Services: Recruitment services for Israeli companies seeking to hire in the United States, with local US recruiters providing end-to-end hiring support
4. Europe Outsourcing (Medulla Global): Employer of record services for Israeli companies hiring European employees, handling bureaucracy, contracts, and compliance

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Medula is a high-tech recruitment and staffing company that connects candidates with Israeli startups, multinational corporations, and Israeli companies hiring abroad through direct placement, outstaffing/outsourcing, and employer-of-record (EOR) services. Its portfolio includes domestic Israeli tech recruitment, Medulla USA placement services, Medulla Global Europe outsourcing, and community-focused recruitment initiatives, all delivered with a personal, network-driven matching methodology.

Product overview

Medula is a professional recruitment and staffing services company specializing in the Israeli high-tech sector. The company offers a comprehensive suite of staffing services including direct placement, recruitment process outsourcing, and employer of record (EOR) services. Their service portfolio spans domestic Israeli recruitment, US placement services for Israeli companies expanding abroad, and Europe outsourcing through their Medulla Global division. They also maintain community-focused initiatives and operate a smart job-matching agent feature. The company connects candidates with leading Israeli startups and global multinational companies through a strong professional network and social connections, providing personalized end-to-end recruitment support.

Differentiator

Problem solved

Functional benefit

Brands

• Medulla Global: Outsourcing services for technology and HR/recruitment positions in Europe for Israeli companies
• Medulla USA
• Medulla for Community (מדולה לקהילה)

Products and services

• Staffing and Placement Services Professional recruitment and placement services specializing in high-tech positions, connecting candidates with Israeli startups and multinational corporations through a strong professional network and personal social connections. For tech professionals and Israeli/global tech companies seeking specialized talent.
• Recruitment, HR and Sourcing End-to-end recruitment process support including direct work with hiring managers, accompaniment of junior and senior candidates, and targeted candidate sourcing aligned with client needs. For tech companies needing full-cycle hiring support.
• Outsourcing Services (Outstaffing) Technology and recruitment outsourcing services providing complete staffing solutions including candidate sourcing, meticulous recruitment processes, and ongoing employee support throughout their tenure. Medulla acts as employer of record for client companies.
• US Placement Services (Medulla USA) Recruitment and placement services for Israeli companies hiring in the United States, including sourcing, headhunting, job description assistance, professional consulting, and end-to-end candidate management with local US recruiters.
• Medulla Global (Europe Outsourcing) Outsourcing services for European technology positions including DevOps, Backend, Frontend, Full Stack, Architect, UX/UI, IT, and other tech roles with full recruitment and placement support. Medulla acts as employer of record handling contracts and compliance.
• Medulla for Community (מדולה לקהילה) Community-focused recruitment initiatives including programs for mothers in tech, academic partnerships, and collaboration with philanthropic funds for social impact.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Medulla GlobalcoreOthersSubsidiary entity for employer of record and outsourcing services in Europe, allowing Israeli companies to hire European technical talent with Medulla handling all administrative, contractual, and compliance requirements
• Medulla USAcoreOthersUS-based recruitment arm enabling Israeli companies to hire American technical staff, with local recruiters based in the US providing end-to-end support and accompaniment
• Citi Innovation LabminorChannel Partner/ Reseller/ DistributorServed as recruitment partner for Citi's innovation lab, providing technical hiring services
• UserWayminorChannel Partner/ Reseller/ DistributorRecruitment partnership with accessibility-focused tech company
• ProofPointminorChannel Partner/ Reseller/ DistributorVP R&D position filled for cybersecurity company ProofPoint
• FairtilityminorChannel Partner/ Reseller/ DistributorRecruitment partnership resulting in VP R&D placement

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ManpowerGroup: Global staffing and workforce solutions provider with deep presence in Israel. Comparable to Medula on permanent placement, temporary staffing, and managed services for technology and professional roles.
• Randstad: Dutch-headquartered global HR services leader offering staffing, outplacement, and managed services worldwide. Comparable to Medula on the EOR/outstaffing model (via Randstad Sourceright) and on tech talent placement.
• Korn Ferry: Global organizational consulting firm with a significant executive search and recruitment process outsourcing (RPO) practice. Comparable to Medula on senior/leadership tech placements (e.g., VP R&D roles) and on RPO offerings to enterprise clients.
• Robert Half: US-based global staffing and consulting firm placing professionals across finance, technology, legal, and administrative roles. Comparable to Medula on the technology recruitment vertical and on the contingent/permanent placement model.
• Hays: UK-headquartered global recruitment firm with a strong technology and consulting practice across multiple geographies. Comparable to Medula as a multi-region tech recruitment provider, though operating at much larger scale with broader industry coverage.

Direct peers

• SQLink: Israel-based technology services and outsourcing firm with a recruitment and staff augmentation arm for hi-tech talent. Comparable to Medula's outstaffing/EOR model and its focus on Israeli tech engineering talent.
• Hired: Tech-focused recruitment marketplace matching software engineers with companies. Comparable to Medula's placement business for developer and tech roles, though based in the US and platform-driven rather than relationship-driven.
• Toptal: Global marketplace connecting companies with pre-vetted freelance software developers, designers, and tech talent. Comparable to Medula as a curated tech talent intermediary, though operating at a much larger global scale and via a platform model.
• ethOS: Israel-based tech recruitment and outsourcing firm serving Israeli startups and multinational R&D centers. Direct competitor to Medula in the domestic hi-tech placement and outstaffing market with a comparable multi-vertical tech focus.

Regional players

• PeopleMoves: Israeli executive search and senior tech recruitment firm. Direct competitor to Medula in the Israeli executive search segment, particularly for VP- and C-level technology roles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MedullaHR
• LinkedInlinkedin.com/company/medulla-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medula