King Health Systems

What King Health Systems does

King Health Systems, Inc. is a privately held outpatient mental health provider founded in 2015 and headquartered in Baltimore, Maryland. It delivers culturally sensitive mental health services to Medicaid-eligible children (from age five), adolescents, adults, and families across three office locations covering Baltimore City, Baltimore County, and Prince George's County (Laurel), with additional telehealth video appointments and home/community-based Psychiatric Rehabilitation Program (PRP) delivery. The clinical model spans an Outpatient Mental Health Clinic (individual, family, and group therapy), PRP services (up to six sessions per month with individualized treatment plans), and medication management (psychiatric evaluation and monthly follow-ups by psychiatric nurse practitioners).

The company's revenue model is built almost entirely on Maryland Medicaid billing on behalf of clients, with services provided at zero cost to beneficiaries holding Maryland Medicaid or one of nine supported Managed Care Organization plans (Aetna Better Health, CareFirst BlueCross BlueShield, Jai Medical Systems, Kaiser Permanente, Maryland Physicians Care, MedStar Family Choice, Priority Partners, United Healthcare, Wellpoint Maryland). A secondary out-of-pocket stream exists but the company does not accept debit or credit cards — only cash, money order, or check — and does not accept any private insurance. Technology is minimal: a telehealth video platform for remote sessions is the only disclosed digital infrastructure, with no proprietary software, apps, APIs, or AI/ML capabilities referenced.

The go-to-market is referral-driven and community-embedded. Clients can self-refer or be referred by physicians, healthcare agencies, schools, or community partners, and no primary-care referral is required to enroll. A partnership network of 14+ Maryland agencies (Behavioral Health System Baltimore, Baltimore Crisis Response, Maryland Department of Human Services, DORS, Maryland Coalition of Families, Goodwill Chesapeake, OATS/SHARP, Grassroots Crisis Intervention, and others) supports whole-person care and client flow. The company is led by Medical Director Dr. Susana Nwosu, DNP, CRNP-PMH, and operates with 51-100 employees, with no disclosed external investors, funding rounds, or parent company.

Name

King Health Systems

Legal name

King Health Systems, Inc.

Website

https://khsystems.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

King Health Systems is a privately held Maryland Medicaid-billing outpatient mental health provider founded in 2015, serving children, adolescents, adults, and families across three Baltimore-area locations and via telehealth.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

Keywords

• Outpatient mental health
• Psychiatric rehabilitation services
• Medication management
• Individual therapy services
• Community mental health

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Medicaid Billing: King Health Systems bills Maryland Medicaid on behalf of clients, handling all prior authorization requests and billing paperwork. Services are covered at zero cost to clients with Maryland Medicaid or supported Managed Care Organization (MCO) plans.
2. Out-of-Pocket Payments: Cash payments accepted for clients paying out-of-pocket. Accepts cash, money order, and check. Does not accept debit or credit cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

King Health Systems operates a Maryland outpatient mental health practice delivering therapy, psychiatric rehabilitation, and medication management to children, adolescents, adults, and families primarily funded by Maryland Medicaid and nine contracted MCO plans. Core programs include the Outpatient Mental Health Clinic (OMHC) for individual, family, and group therapy; the Psychiatric Rehabilitation Program (PRP) for individualized treatment planning and independent-living skills development; and Medication Management provided by psychiatric nurse practitioners.

Product overview

King Health Systems offers three main programs: the Outpatient Mental Health Clinic (OMHC) providing individual, family, and group therapy; the Psychiatric Rehabilitation Program (PRP) offering rehabilitation counseling and individualized treatment plans; and Medication Management services including psychiatric evaluation and ongoing medication monitoring. Services are available via telehealth or in-person at their Baltimore and Laurel, Maryland locations, serving children, adolescents, and adults with Medicaid insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Mental Health Clinic (OMHC) Outpatient mental health clinic providing individual therapy, family therapy, and group therapy for children, adolescents, and adults with mental health issues; served in-office or via telehealth with no primary care referral required.
• Psychiatric Rehabilitation Program (PRP) Psychiatric rehabilitation program providing up to 6 sessions per month with rehabilitation counselors to develop and implement individualized treatment plans addressing specific needs and goals; delivered on-site, off-site, or via telehealth in Baltimore City, Baltimore County, and PG County.
• Medication Management Medication management services provided by psychiatric nurse practitioners including initial psychiatric evaluation, monthly follow-up appointments, and monitoring for medication adherence and drug interactions.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• America Works of MarylandminorStrategic or Co-development PartnerPartnership for employment and job readiness services. Referrals for Occupational Trainings and immediate job placement for youth clients. Contact: Orlyn Aaron, [email protected].
• Division of Rehabilitation Services (DORS) MarylandminorStrategic or Co-development PartnerState rehabilitation services for clients with disabilities. Videophone: 443-798-2840. Contact: 410-557-9442 or 888-554-0334.
• Goodwill ChesapeakeminorStrategic or Co-development PartnerCertified training opportunities and job readiness programs for returning citizens. Contact: 443-682-2511, [email protected].
• Center for Urban Families (CFUF)minorStrategic or Co-development PartnerServices for urban families including employment support. Website: www.cfuf.org. Phone: 410-367-5691.
• Maryland Department of Human ServicescoreStrategic or Co-development PartnerProvides Food Supplement Program (FSP), Temporary Cash Assistance (TCA), Medical Assistance, Temporary Disability Assistance Program (TDAP), Office of Home Energy Programs (OHEP), and Emergency Assistance to Families with Children (EAFC) referrals for clients.
• Maryland Coalition of FamiliesminorStrategic or Co-development PartnerAdvocacy and support for families and individuals with mental health needs. Email: [email protected]. Phone: 410-730-8267.
• Outpatient Addiction Treatment Services (OATS) - UMMCminorStrategic or Co-development PartnerDivision of Alcohol and Drug Abuse outpatient addiction treatment services for clients with co-occurring substance abuse issues.
• Sinai Hospital Addictions Recovery Program (SHARP)minorStrategic or Co-development PartnerAddictions recovery program through LifeBridge Health for clients requiring substance abuse treatment support.
• Behavioral Health System BaltimorecoreStrategic or Co-development PartnerBaltimore City behavioral health system providing crisis response and mental health services coordination. Call: 410-637-1900. Fax: 410-637-1911.
• Baltimore Crisis Response, Inc. (BCRI)coreStrategic or Co-development Partner24-hour hotline, mobile crisis team, crisis unit, and in-home support services. Hotline: 410-433-5175.
• Maryland Medicaid Managed Care Organizations (MCOs)coreChannel Partner/ Reseller/ DistributorPartnership with 9 Maryland Medicaid MCOs: Aetna Better Health, CareFirst BlueCross BlueShield, Jai Medical Systems, Kaiser Permanente, Maryland Physicians Care, MedStar Family Choice, Priority Partners, United Healthcare, and Wellpoint Maryland.
• Grassroots Crisis InterventionminorStrategic or Co-development Partner24-hour crisis hotline and youth crisis hotline (1-800-442-HOPE) for immediate mental health support.
• Empowering Minds Resource CenterminorStrategic or Co-development PartnerSelf-care services and resources for clients. Phone: 410-246-0169. Email: [email protected].
• Maryland WellnessminorStrategic or Co-development PartnerWellness programs and services for Maryland residents. Phone: 410-314-1030. Email: [email protected].

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Total Health Care: Baltimore-based FQHC providing integrated primary care, behavioral health, and psychiatry to predominantly Medicaid patients; directly comparable integrated-care approach with community focus.
• Chase Brexton Health Care: Federally Qualified Health Center in Baltimore providing integrated behavioral health alongside primary care, with strong focus on culturally sensitive care and Medicaid populations — comparable mission and patient base.
• Mosaic Community Services: Community-based behavioral health provider in the Baltimore region offering outpatient mental health, psychiatric rehabilitation, and medication management to Medicaid populations — closely aligned service mix and payer base.
• People Encouraging People: Baltimore-based non-profit providing psychiatric rehabilitation, supportive housing, and outpatient mental health services to Medicaid recipients — directly comparable PRP and community-based delivery model.
• Thrive Behavioral Health: Maryland outpatient mental health and substance use provider serving Medicaid MCO populations with therapy, psychiatry, and rehabilitation services — similar payer mix and service portfolio.

Broad incumbents

• Sheppard Pratt: Maryland's largest private, non-profit behavioral health provider operating inpatient, residential, and outpatient services across the state. Direct overlap in outpatient mental health, psychiatric evaluation, and therapy in the Baltimore market.
• University of Maryland Upper Chesapeake Health (Behavioral Health): Health system-affiliated outpatient behavioral health services in the greater Baltimore region — broader portfolio but overlapping Medicaid-funded outpatient psychiatry and therapy offerings.
• Johns Hopkins Bayview Psychiatry: Academic medical center-affiliated outpatient and inpatient psychiatry in Baltimore offering psychiatric evaluation, therapy, and medication management — competitor for referrals and clinical talent in the same metro.

Emerging players

• Innovative Psychiatric Services: Smaller Maryland outpatient psychiatric and counseling practice with similar Medicaid-focused service delivery; useful comparable for mid-size clinic economics in the region.
• Cedar Ridge Counseling Centers: Maryland outpatient mental health provider offering therapy, substance use, and psychiatric services to Medicaid populations — comparable outpatient-only delivery model in the same state.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Health Systems