Area
Areal is a Sweden-wide property brokerage and advisory firm specializing in the valuation, sale, and purchase of forest, agricultural, and rural estate properties, operating 56 offices with registered brokers and forestry/agricultural specialists serving individual owners and farmers.
- Company typePrivate
- Founded1983
- HeadquartersLinköping, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Area does
Areal i Sverige AB is a privately held Swedish property brokerage and advisory firm founded in 1983 and headquartered in Linköping, operating under the trading name Areal. The company specializes in the valuation, brokerage, and advisory services for forest properties (skog), agricultural land (jord), and farms (gårdar) across Sweden, supported by a nationwide network of 56 offices staffed by registered real estate brokers (reg. fastighetsmäklare), foresters (jägmästare, skogsmästare), forest economists, agricultural specialists (lantmästare), and legal/accounting professionals.
The company's core product is commission-based property brokerage for rural assets, supplemented by a portfolio of advisory services — including professional property valuation, generational transfer (generationsväxling) planning, tax declarations (deklarationer), and financial advisory — formalized under the Areal Rådgivning sub-brand. Its technology stack consists of a property listing database and an interactive web-based forest property valuation calculator that allows users to estimate market value by region and property characteristics, alongside a subscription-based property alert service (Bevakningstjänst). The firm does not disclose a mobile app, public API, or third-party integrations.
Areal generates revenue primarily through transaction commissions on rural property sales, with additional fee-based revenue from advisory engagements and a small recurring component from the property alert subscription. Its go-to-market is direct-to-consumer: clients engage local offices, listings are surfaced through areal.se, and brand presence is reinforced at agricultural trade events such as Brunnby and Borgeby Fältdagar and via Facebook, Instagram, and LinkedIn. As of the latest available data, the firm carries 147 active listings across price brackets ranging from under 5 Mkr to over 30 Mkr, serves 51–100 employees, and reports no parent company, funding history, or M&A activity.
Area firmographics
Firmographics- Name
- Area
- Legal name
- Areal i Sverige AB
- Website
- https://areal.se
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Areal is a Sweden-wide property brokerage and advisory firm specializing in the valuation, sale, and purchase of forest, agricultural, and rural estate properties, operating 56 offices with registered brokers and forestry/agricultural specialists serving individual owners and farmers.
- Ownership category
- akta.pro rank
Area industry classification
Industry- Product category
- Agricultural and Forestry Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Farmland Brokerage (Row Crops, Specialty Crops) (BPAJADAA)
- akta.pro secondary industries
- Land Brokerage (Raw Land & Development Sites) (FSAEAJAD), Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)
Keywords
Where Area is headquartered
LocationHeadquarters
- HQ city
- Linköping
- HQ country
- Sweden
- HQ region
- Europe
Offices5 records
Markets served
Area business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Commission: Commission-based brokerage fees for selling forest, agricultural, and rural properties. Fees likely structured as percentage of transaction value.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Area product offering
Product offeringCore offering
Areal i Sverige AB is a Swedish specialist real estate brokerage and consultancy focused on agricultural and forestry properties. The company brokers sales and acquisitions of farms, forest estates, and rural land, and complements brokerage with advisory services covering valuation, generational transfers, tax declarations, and financial planning. It operates a network of 56 offices across Sweden and is headquartered in Linköping.
Product overview
Areal is a Swedish real estate brokerage and advisory firm specializing in forestry and agricultural properties. The company operates 56 offices across Sweden, offering a comprehensive portfolio of services including property brokerage for forests, agricultural land, and farms; advisory services covering property valuation, generational transfers, tax declarations, and financial guidance; an interactive forest property valuation calculator; and a property alert subscription service. The company serves buyers, sellers, and property owners through its network of offices with staff holding expertise in forestry, agriculture, economics, and law.
Differentiator
Problem solved
Functional benefit
Brands
- Areal Rådgivning: Areal's advisory and consulting services covering property valuation, generational succession, tax declarations, and financial advice for agricultural and forestry property owners.
Products and services
- Property brokerage for agricultural and forestry properties
- Property valuation services
Companies that use Area
Customer profileSegments2 records
Ideal customer profiles2 records
Area technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Area partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Area competitors and assessment
Company assessmentDirect peers
- LRF Konsult: Swedish rural-focused real estate and advisory firm serving LRF members; directly competes with Areal in forest and farm brokerage, valuation, and succession advisory across Sweden.
- HusmanHagberg: Mid-size Swedish real estate brokerage with strong rural and small-town presence; competes with Areal on farm and country-property listings and shares a multi-office local-broker model.
- Ludvig & Co: Swedish broker and advisor specializing in forest, agricultural, and rural properties; directly overlaps Areal's core customer segments, service mix (brokerage, valuation, tax), and Sweden-wide geography.
Others
- Skogssällskapet: Swedish forestry advisory and management organization; not a broker but closely adjacent as a service provider to the same forest-property owner base that Areal serves.
Broad incumbents
- Catella Sweden: Nordic property advisory and transaction firm with a Swedish presence; overlaps Areal in land/investment advisory and valuation for larger rural and forestry deals.
- Bjurfors: Swedish real estate broker with a strong urban/city focus that also handles country properties and estates; competes with Areal in the higher-end rural segment while operating a broader residential portfolio.
- Fastighetsbyrån: Large Swedish real estate brokerage chain owned by Swedbank; overlaps with Areal on farm and country estates and competes via a similarly broad office network, but with a more generalist residential focus.
- Svensk Fastighetsförmedling: Sweden's largest general-purpose residential real estate franchise; competes for rural and country-property listings and benefits from a comparable multi-office nationwide footprint, though it lacks Areal's deep forestry specialization.
- Newsec Sweden: Nordic real estate advisory and asset-management firm; relevant comparable as a multi-service property broker and valuation provider operating in Sweden, though focused on larger commercial transactions.
Regional players
- Mäklarhuset: Swedish real estate franchise operating in selected regions; comparable brokerage business model and overlap on rural and country-property listings outside of Areal's deep specialist segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Area social profiles
Digital presenceArea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Area leadership team
Management profileNumber of profiles
Profiles2 records
Area funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Area M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Area
What does Area do?
Areal i Sverige AB is a Swedish specialist real estate brokerage and consultancy focused on agricultural and forestry properties. The company brokers sales and acquisitions of farms, forest estates, and rural land, and complements brokerage with advisory services covering valuation, generational transfers, tax declarations, and financial planning. It operates a network of 56 offices across Sweden and is headquartered in Linköping.
Is Area a public or private company?
Area is a private company. It is classified as unknown and is currently operating.
When was Area founded?
Area was founded in 1983. It employs 51 to 100 people.
Where is Area based?
Area is headquartered in Linköping, Sweden, in the Europe region.
How does Area make money?
One revenue line is on record: real Estate Commission.
Who are Area's main competitors?
Direct peers on record are LRF Konsult, HusmanHagberg and Ludvig & Co. Skogssällskapet is listed as an others. Broad incumbents are Catella Sweden, Bjurfors, Fastighetsbyrån, Svensk Fastighetsförmedling and Newsec Sweden. Mäklarhuset is listed as a regional player.
Does Area have an API?
No public API is recorded for Area.
What industry is Area in?
Area's product category is Agricultural and Forestry Real Estate Brokerage. Its primary akta.pro industry code is BPAJADAA, Farmland Brokerage (Row Crops, Specialty Crops), with a secondary code of FSAEAJAD, Land Brokerage (Raw Land & Development Sites). Its NAICS code is 5312 and its SIC code is 6531.