Allplay Systems

What Allplay Systems does

Allplay Systems is a Sequim, Washington-based commercial playground and outdoor recreation equipment supplier that serves schools, municipalities, and government agencies across Washington, Oregon, Northern Idaho, and Hawaii. Founded in 2010 as a private LLC, the company delivers turnkey concept-to-completion projects through five regionally-based, CPSI-certified project managers (Danielle Patterson, Jeff Hansen, Lisa Patrick, Molly Fuller, Danny Shamberger) who provide consultative sales, design support, and installation oversight. Its core offering is not its own manufactured hardware but rather integration and project management services built around a curated network of manufacturer partners including Playcraft Systems (traditional modular play), Berliner (rope play), ICON Shelter Systems, Southern Bleacher, SpectraTurf, Robertson Recreational Surfaces, EMC Rubber Tile, and Zeager (safety surfacing).

The product portfolio covers eight categories: Traditional Playgrounds, Rope Play, Natural Play, Shades and Shelters, Site Amenities, Fitness & Athletics, Bleachers & Stadiums, and Safety Surfacing. Allplay bundles these categories into single-vendor turnkey solutions that include 3-D visualization (PDF, CAD, and 3-D renders), inclusive design planning for accessibility and ADA compliance, community engagement support, and CPSI-certified safety inspection services. Strategic procurement leverage comes from KCDA cooperative purchasing and NASPO ValuePoint state contracts, which allow public-sector buyers to procure directly without traditional competitive bidding and eliminate general contractor markups on equipment and installation.

The business model is project-based and quote-driven, with revenue generated through one-time equipment sales (predominantly sourced from manufacturer partners) and professional services for design, installation, and long-term maintenance guidance. Pricing is non-public and varies by project scope, with cooperative purchasing offering pre-negotiated, transparent pricing. Headcount of 1–10 employees indicates a sub-scale, founder-led operator whose defensibility rests on CPSI talent depth, regional presence, cooperative purchasing channels, and integrated multi-vendor solution capabilities rather than on proprietary technology, scale economies, or software platforms.

Name

Allplay Systems

Legal name

Allplay Systems, LLC

Website

https://allplaysystems.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Allplay Systems is a Sequim, Washington-based commercial playground and outdoor recreation equipment supplier serving schools, municipalities, and government agencies across Washington, Oregon, Northern Idaho, and Hawaii through CPSI-certified regional project managers delivering turnkey design, equipment integration, and installation services.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Equipment Integration and Installation

NAICS

All Other Amusement and Recreation Industries (713990), Fitness and Recreational Sports Centers (71394)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

akta.pro secondary industries

Playground, Athletics & Recreational Facility Safety Inspections (EDAEAKAL), Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK), Outdoor Play & Sports Toys Distribution (CRAOAMAG)

Keywords

• Playground equipment supply
• Outdoor recreation solutions
• Safety surfacing installation
• Athletic bleachers supply
• Park shelter structures

Headquarters

HQ city

Sequim

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of commercial playground equipment, safety surfacing, outdoor fitness and athletic equipment, site amenities, shelters, and bleachers sourced from manufacturer partners.
2. Installation Services: Turnkey installation services including handling athletics, surfacing, and site amenities. Contractor licensing across Washington and Oregon enables comprehensive project delivery.
3. Design and Consulting: Concept-to-completion service including initial planning, design, and long-term maintenance guidance through regional project managers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Allplay Systems is a Northwest-based dealer and project integrator for commercial playground and outdoor recreation equipment, sourcing products from a curated network of manufacturer partners (Playcraft Systems, Berliner, Southern Bleacher, ICON Shelter Systems, and others) and bundling them with concept-to-completion services including design, supply, installation, and CPSI-certified safety inspection. The company delivers turnkey outdoor recreation solutions across eight product categories — Traditional Playgrounds, Rope Play, Natural Play, Shades and Shelters, Site Amenities, Fitness & Athletics, Bleachers & Stadiums, and Safety Surfacing — to schools, municipalities, and government agencies throughout Washington, Oregon, Northern Idaho, and Hawaii.

Product overview

Allplay Systems is a Northwest-based commercial playground and outdoor recreation equipment provider offering a total solutions portfolio of hardware products organized across eight categories: Traditional Playgrounds, Rope Play, Natural Play, Shades and Shelters, Site Amenities, Fitness & Athletics, Bleachers & Stadiums, and Safety Surfacing. The company functions as a dealer and project integrator for a curated network of named manufacturer partners — including Playcraft Systems (traditional modular equipment), Berliner Play Equipment (rope/net climbers), Freenotes Harmony Park (outdoor musical instruments), ICON Shelter Systems (shelters), Southern Bleacher (stadiums/bleachers), and SpectraTurf/Robertson/EMC/Zeager (safety surfacing) — bundling equipment supply with design, installation, and CPSI-certified safety inspection services. The product offering is a portfolio of physically distinct recreation hardware categories rather than a unified software platform, with each category sourced from specialized manufacturing partners and delivered as part of turnkey concept-to-completion projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Playgrounds Modular and custom-configured traditional playground structures for children, including posts, decks, climbers, slides, and interactive panels. Sourced from manufacturer partner Playcraft Systems for schools, municipalities, and park districts across the Pacific Northwest and Hawaii.
• Rope Play Rope-based play structures featuring net climbers, rope bridges, and traversing elements designed to challenge balance and coordination. Sourced from manufacturer partner Berliner for schools, municipalities, and park districts across the Pacific Northwest and Hawaii.
• Natural Play Playground equipment incorporating natural materials and themes, including durable and sustainable natural playground equipment. Sourced from partner manufacturer Duncan & Grove for parks, schools, and community recreation projects.
• Shades and Shelters Fabric shade structures and steel-framed shelter installations providing UV protection and covered outdoor spaces for recreation areas. Sourced from manufacturer partners ICON Shelter Systems (steel-framed) and Modern Shade (fabric shade structures) for parks, schools, and community facilities.
• Site Amenities Coated and steel site furnishings including benches, tables, receptacles, and other outdoor amenities for parks and recreation facilities. Sourced from manufacturer partners Paris, UltraSite, Frog Furnishings, and Kay Park Recreation for parks, schools, and community facilities.
• Fitness & Athletics Outdoor fitness equipment and athletic apparatus designed for parks, schools, and community recreation facilities. Sourced from manufacturer partner PW Athletic for use in parks, schools, and community recreation facilities.
• Bleachers & Stadiums Covered and open bleachers and stadium grandstands with varying seat capacities, including wheelchair-accessible spaces and under-structure amenities. Sourced from manufacturer partner Southern Bleacher for school districts and communities.
• Safety Surfacing Rubber safety surfacing, poured-in-place rubber, rubber tiles, and engineered wood fiber surfaces providing fall protection and accessibility. Sourced from partner manufacturers SpectraTurf, Robertson Recreational Surfaces, EMC Rubber Tile, and Zeager for playground installations across the Pacific Northwest and Hawaii.
• Turnkey Installation Services Turnkey installation services including handling athletics, surfacing, and site amenities. Contractor licensing across Washington and Oregon enables comprehensive project delivery including playground equipment installation, athletic facility construction, surfacing installation, and site amenity setup for schools, municipalities, and government agencies.
• Design and Consulting Services Concept-to-completion service including initial planning, design, and long-term maintenance guidance delivered through regional project managers. Includes inclusive design planning, 3-D visualization (PDF, CAD, and 3-D renders), and community engagement assistance for navigating public approval processes for schools, municipalities, and government agencies.

Quantifiable outcome

• Streamlined procurement through cooperative purchasing eliminates General Contractor markups on equipment and installation
• +1 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered core, supporting and minor.

• Playcraft SystemscoreStrategic or Co-development PartnerNorthwest-based manufacturer of traditional modular play equipment. Primary supplier partner providing core playground structures for many Allplay projects including Van Lierop Park, Kenneth Leo Marvin Veterans Memorial Park, Forks Elementary, and Riverview Park.
• BerlinercoreStrategic or Co-development PartnerProvider of innovative rope play structures built to last a lifetime. Major supplier for complex rope play equipment including Neptun net climbers, DNA Towers, and custom rope geometry installations for Gas Works Park, Sunset Neighborhood Park, and other projects.
• ICON Shelter SystemscoreStrategic or Co-development PartnerManufacturer of durable, customizable steel-framed shelters. Supplier for Dairy Creek Park Hexagon shelters and Sacajawea Middle School custom polycarbonate panel shelter.
• Southern BleachercoreStrategic or Co-development PartnerManufacturer of premium bleachers and stadiums. Supplier for Tiger Stadium (Granite Falls School District) and Blue Devil Stadium (Walla Walla School District).
• Freenotes Harmony ParksupportingStrategic or Co-development PartnerMaker of handcrafted outdoor musical instruments. Provides musical play elements for inclusive playgrounds including Kenneth Leo Marvin Veterans Memorial Park and Riverview Park.
• SpectraTurfsupportingStrategic or Co-development PartnerProvider of rubber safety surfacing and synthetic turf. Surfacing supplier for Van Lierop Park Playground project.
• Robertson Recreational SurfacessupportingStrategic or Co-development PartnerProvider of recreational surfacing solutions. Surfacing supplier for Riverview Park Playground with poured-in-place rubber surfacing.
• Duncan & GrovesupportingStrategic or Co-development PartnerManufacturer of durable and sustainable natural playground equipment. Provides natural playground elements for eco-conscious projects.
• ID SculptureminorStrategic or Co-development PartnerMaker of climbing boulders and sculptures for playground environments.
• Modern ShadesupportingStrategic or Co-development PartnerMaker of premium fabric shade structures for sun protection at playgrounds.
• ParissupportingStrategic or Co-development PartnerManufacturer of a full line of durable site amenities including benches, tables, and receptacles.
• UltraSitesupportingStrategic or Co-development PartnerManufacturer of quality coated site furnishings.
• Frog FurnishingssupportingStrategic or Co-development PartnerManufacturer of steel and recycled plastic site furnishings for sustainable playground environments.
• Kay Park RecreationsupportingStrategic or Co-development PartnerProvider of an extensive range of site amenities.
• PW AthleticsupportingStrategic or Co-development PartnerManufacturer of quality outdoor athletic equipment.
• Action Play SystemssupportingStrategic or Co-development PartnerProvider of gaga pits, wear mats, ADA ramps, and borders for inclusive playgrounds.
• EMC TilesupportingStrategic or Co-development PartnerMaker of recycled rubber play surfacing tiles for accessible playground surfaces.
• ZeagersupportingStrategic or Co-development PartnerProvider of engineered wood fiber safety surfacing for playground environments.
• King County Director's Association (KCDA)coreChannel Partner/ Reseller/ DistributorCooperative purchasing organization owned by Washington's school districts. As a KCDA Contractor, Allplay Systems provides schools, municipalities, and government agencies with pre-vetted, legally compliant purchasing options that bypass traditional bidding processes.
• NASPO ValuePointcoreChannel Partner/ Reseller/ DistributorState contract program enabling discounted pricing through supplier partner Playcraft Systems for public projects that include Playcraft products. Provides streamlined procurement for government entities.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Pacific Play Systems: California-based commercial playground and outdoor recreation equipment dealer/integrator with a similar full-service design, supply, and installation model targeting schools, municipalities, and parks. Highly comparable business model to Allplay Systems.
• Superior Recreational Products: Manufacturer and direct seller of playground, fitness, and site amenity products with installation services. Comparable integrated manufacturer-dealer model serving similar public-sector buyers.
• Cunningham Recreation: Midwest-based commercial playground equipment dealer offering turnkey playground, splash pad, and site amenity solutions with installation services. Closely mirrors Allplay's regional dealer and CPSI-certified service approach.

Broad incumbents

• Kompan: Global manufacturer of playground, fitness, and outdoor sport equipment serving schools, municipalities, and parks. Operates both direct and dealer channels, overlapping with Allplay's customer base.
• Landscape Structures: Leading manufacturer of commercial playground equipment with a national dealer network and direct municipal sales force. Competes with Allplay via its own integrators and represents a key supply-side competitor and incumbent in the same market.
• Playworld Systems: Manufacturer of playground and outdoor fitness equipment with a broad dealer network targeting schools, parks, and municipalities. Competes on similar RFPs and cooperative purchasing contracts.
• BCI Burke: Playground and outdoor recreation equipment manufacturer offering design and installation support through dealers. Active in the same school and municipal procurement channels as Allplay.
• Miracle Recreation: National commercial playground equipment manufacturer and supplier serving parks, schools, and municipalities through a dealer network. Competes for similar playground and outdoor recreation RFPs.
• GameTime: Major commercial playground and outdoor fitness equipment manufacturer with a national dealer network. Competes for the same municipal and school playground installations as Allplay.

Regional players

• Northwest Playground Equipment: Regional Pacific Northwest playground and recreation equipment dealer/installer serving Washington and Oregon. Direct regional competitor to Allplay with overlapping customers and similar supplier relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AllplaySystems
• LinkedInlinkedin.com/company/allplay-systems-llc
• Instagraminstagram.com/allplaysystems

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allplay Systems